3 Numbers That Make Apple Inc. a Great Buy-And-Hold Stock

As usual, Apple (NASDAQ: AAPL  ) CEO Tim Cook used his opening keynote at the Worldwide Developers Conference this week to unleash a host of metrics painting the Cupertino-based tech giant as the good guy. While Cook is understandably biased, metrics are tough to twist -- especially the particular figures he emphasized during the event. In fact, three particular metrics were powerful enough to reinforce the bull case for long-term Apple investors. Here are the three most convincing numbers Cook shared.

Image source: Screenshot from recording of Apple's WWDC 2014 Keynote.

130 million
That's the number of customers who bought an iOS device in the past year who were purchasing their very first Apple device, Cook asserted. To give that number greater meaning, consider that Apple has sold over 800 million iOS devices since the operating system was first introduced. For a more recent comparison, in the past 12 months Apple sold 230 million iPhones and iPads combined. Even including iPod Touch sales, more than half of Apple's new iOS customers in that yearlong time period were buying their very first Apple product.

Nearly 50%
China doesn't need much of an introduction as an important market for Apple. Not only is it globally the No. 1 smartphone market, but it's also one of Apple's best long-term growth opportunities, especially with the world's largest carrier finally selling iPhones as of January of this year.

So how is Apple doing at attracting new customers in the important market? Nearly half of iPhone buyers in China in the past six months switched from Google's Android to iPhone, Cook said.

As any longtime Apple shareholder understands, the company's best side is found in customer retention. While Apple is clearly successful at acquiring new customers, it is unmatched when it comes to keeping them. A tightly integrated ecosystem of products, software, and services means that the value of a new Apple customer goes far beyond the initial margin contribution that can be attributed to the first sale to that person.

Image source: Screenshot from recording of Apple's WWDC 2014 Keynote.

Citing a recent report by ChangeWave Research, Cook said iOS 7 has a customer satisfaction rating of 97%, a figure high enough to lead to a host of follow-up sales of other products and future iPhone upgrades.

For long-term investors only
For the traders who like to serve up Uncle Sam massive short-term gain tax payments at the end of the year, these numbers probably won't mean much. Even for the Street and its handful of emotional price-target-swinging analysts, these figures may be of little value. But for the Foolish investors who dare to buy excellent companies and hold for the long haul, Apple is clearly still on its A game.

With no sign of deteriorating pricing power and an ecosystem as robust as ever, Apple's unparalleled high-end user experience approach looks poised to continue raking in loads of cash. This reliable stream of cash flow and shareholder-friendly policies for returning cash to investors make Apple stock an excellent value even at $645 per share. These three figures are a nice reminder, for buy-and-hold Apple investors, that Steve Jobs built an enduring business.

Beyond Apple: Another investment opportunity in tech
Have you ever dreamed of traveling back in time and telling your younger self to invest in Apple? Or to load up on at its IPO, and then just keep holding? We haven't mastered time travel, but there is a way to get out ahead of the next big thing. The secret is to find a small-cap "pure-play" and then watch as the industry -- and your company -- enjoy those same explosive returns. Our team of equity analysts has identified one stock that's ready for stunning profits with the growth of a $14.4 TRILLION industry. You can't travel back in time, but you can set up your future. Click here for the whole story in our eye-opening report.

Read/Post Comments (1) | Recommend This Article (12)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 06, 2014, at 3:12 PM, mday wrote:

    130 new users and I'm one of them.

    A lot talk is about smartphones (hardware); what's going to keep me a happy apple camper is solid, evolving software coupled with ecosystem expansion and integration (Doesn't hurt to have business solutions on the platter either).

    State of the art technology is important though, although its a tough game I doubt Apple is of a mind to disappoint on either.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2983959, ~/Articles/ArticleHandler.aspx, 9/2/2015 10:33:45 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Daniel Sparks

Daniel is a senior technology specialist at The Motley Fool. To get the inside scoop on his coverage of technology companies, follow him on Twitter.

Today's Market

updated 1 hour ago Sponsored by:
DOW 16,351.38 293.03 1.82%
S&P 500 1,948.86 35.01 1.83%
NASD 4,749.98 113.87 2.46%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/2/2015 4:00 PM
AAPL $112.34 Up +4.62 +4.29%
Apple CAPS Rating: ****