The Not-Yet-Fatal Flaw in Marvel's Movie Strategy

Ant-Man finally has a new creative team. Credit: Marvel Entertainment.

Walt Disney's (NYSE: DIS  ) Marvel Studios has a new director and writer for Ant-Man and a new Kingpin for its Netflix (NASDAQ: NFLX  ) original series, Daredevil. Is the studio back on track? Fool analysts Nathan Alderman and Tim Beyers address this question in this episode of 1-Up On Wall Street, The Motley Fool's web show in which we talk about the big-money names behind your favorite movies, toys, video games, comics, and more.

For weeks, Marvel has been tossing about for a new director for Ant-Man and finally found one in Peyton Reed, the director of Down With Love and the original Bring It On. He's also a big comic book fan having spent years trying to develop a Fantastic Four movie set in the 1960s. He'll team with writer Adam McKay, who's coming in to help polish the new script.

Tim says Reed and McKay should make for a good team on Ant-Man, while actor Vincent D'Onofrio is an outstanding choice to play the crime lord Kingpin. In the case of Reed specifically, he's made several financially successful films on low-to-middling budgets, an important qualifier to sit in the director's chair for a Marvel movie. Bring It On, Yes Man, and The Break-Up all grossed at least three times their production budgets on a worldwide basis.

Yet investors shouldn't be too quick to celebrate; Marvel got lucky with these hires. Several industry reports say the company tried to get at least three other directors before settling on Reed, with McKay included on that list. Odds are, Marvel had to put up more money than it otherwise might have in order to keep Ant-Man on schedule -- and that puts pressure not only on the studio but also the creators.

Nathan says the worry is that Marvel's track record could lead to more of the sorts of last-minute meddling that pushed Edgar Wright to step away from Ant-Man after eight years. If so, it could irreparably harm the studio's reputation with creators just as Marvel enters its Phase 3 series of movies and TV shows.

Now it's your turn to weigh in. Click the video to watch Nathan and Tim discuss the news, and then leave a comment below tell us what you think of Marvel's choice to put Reed and McKay in charge of Ant-Man. You can also follow us on Twitter for more segments and regular geek news updates!

One stock that could help you double your money
At the movies and in the comics, superheroes triumph against overwhelming odds. Winning in the stock market needn't be that difficult. You can get rich just by betting on the companies whose businesses are overwhelmingly favored to profit in the face of industry changes. Our chief investment officer recently found just this sort of stock, and he's ready to share it with you -- right now -- in a new special report. Click here to download your free copy.


Read/Post Comments (2) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 17, 2014, at 11:32 AM, PAJohnDoe wrote:

    Marvel got lucky? At what point does it stop being luck and start being a case of Marvel genuinely being good at bringing movies together? Yes, the original plan fell through, and we wouldn't even be that aware of it if Wright hadn't been such a high profile case, as this is hardly the first time that such a thing has happened so close to when the cameras are supposed to start rolling, but they're back on track, and it doesn't sound like they're in panic mode. Meanwhile, over at the Distinguished Competition, Warner Brothers has used their unlimited resources and library of characters to do...well, not much. Decades of heel-dragging and false starts (not to mention a few franchise NON-starters) have led to them FINALLY trying to accomplish something with the Justice League, and I think that's FAR shakier ground than what Marvel's going through with Ant-Man. If Dawn of Justice fails to hit the numbers that they need to justify continuing on with the half a dozen films that they want to spin out of it, than that's it. Back to the drawing board. Expect ANOTHER Batman reboot after a few years. On the other hand, If Ant-Man underperforms for Marvel, I guess he's not popping up in Avengers 3. Marvel and whatever's on their upcoming film slate at that point will still be fine. It's not like if the superhero movie boom came to an end that day that they'd lose the billions of dollars that their films had already made.

  • Report this Comment On June 17, 2014, at 2:43 PM, FILTHpig wrote:

    Marvel has had to deal with this sort of thing before and was still successful at the end of the day. Iron Man 2's director Favreau had to deal with the studios meddling and he didn't come back for IM3 or direct the Avengers movie, Thor 2's first director left after a few weeks over "creative differences", Rhodey and the Hulk both changed actors over contract disputes, etc. This is nothing new for them or movie studios in general, and Marvel has had arguably more successes than the other studios combined over the last few years. Nothing to see here...

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2996541, ~/Articles/ArticleHandler.aspx, 8/20/2014 5:49:33 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement