Contrary to recent rumors, Netflix (NASDAQ:NFLX) did not cancel its original series Orange Is the New Black after just two seasons. In fact, the streaming video giant had already signed up for season three back in May -- before the second season was even released to its subscribers.

Ointb Full Cast

Image source: Netflix.

Internet rumors die hard, but this one makes even less sense than most. The slideshow below shows why OITNB has been a big win for Netflix lately by attracting critical praise, glowing media coverage, and new subscribers. But the biggest benefit to the company has been the way original shows like this are changing the brand in the eyes of its customers. No longer dismissed as "rerun TV," Netflix is earning a reputation for quality exclusive content, and Orange Is the New Black is one big reason why.

Demitrios Kalogeropoulos owns shares of Netflix. The Motley Fool recommends and owns shares of Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.