Cable and satellite providers are in the midst of slow, but growing television crisis. In 2014, 8.2% of former television subscribers ditched their pay-TV subscription, a 1.3% year-over-year increase. This cord-cutting trend has left television providers such as Time Warner Cable (NYSE: TWC), Comcast Corporation, and DISH Network (DISH) looking to alternative ways to bring subscribers back.
One option has been to provide their own over-the-top services, such as DISH's Sling TV, which gives users a cheaper alternative to pricey monthly packages. Similarly, Time Warner Cable recently announced that it's testing its own over-the-top system in New York City, and Comcast is trying a similar offering, called Stream.
And while this may be a good step toward getting cord cutters -- many of which are millennials -- to come back to pay-TV, it's not the entire strategy. A recent survey conducted by Altman Vilandrie & Co. and EPIX found that cable providers could convince some cord-cutters to come back to pay-TV if those customers only knew that they could watch television programming whenever and on whichever devices they wanted, also known as TV Everywhere.
The problem is that nearly two-thirds of all consumers don't know that their providers have this option. Click on the following slideshow to find out how promoting TV Everywhere could help fix some cord-cutting problems for television providers.
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