Psst, CNBC. Look Behind You.

With or without Dow Jones (NYSE: DJ  ) , News Corp. (NYSE: NWS  ) is moving ahead with an Oct. 15 launch of its Fox Business Network (FBN). The company has already secured distribution to reach 30 million subscribers with expanded basic programming packages from cable providers.

That's only a third of the reach of its own Fox News broadcasts, but it's still an impressive launch pad for the network that is gunning for General Electric's (NYSE: GE  ) CNBC.

Moving on without the Dow Jones business brands won't be easy. Fox Business Network could have achieved immediate street cred with the backing of The Wall Street Journal and Barron's in print and MarketWatch in cyberspace.

No, FBN's launch doesn't need the blessing -- and branding -- of Dow Jones. It was landing key distributors such as Time Warner Cable (NYSE: TWC  ) and its 13 million subscribers long before it made the surprisingly generous bid for Dow Jones. However, having Dow Jones on board obviously wouldn't have hurt.

With smaller properties such as (Nasdaq: TSCM  ) seemingly chummy with CNBC and Thomson (NYSE: TOC  ) in the process of acquiring Reuters (Nasdaq: RTRSY  ) , Dow Jones is the perfect, eligible fit in News Corp.'s master plan of broader business coverage.

With FBN's debut now just three months away, it seems as if Fox -- guided by former CNBC star Neil Cavuto -- has no problem going it alone.   

Check into some of the other times we've talked FBN around here:

Longtime Fool contributor Rick Munarriz is willing to give any new business network a shot, though he is concerned about FBN's supposedly pro-business slant. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.  

Read/Post Comments (0) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 531108, ~/Articles/ArticleHandler.aspx, 10/28/2016 6:09:08 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,161.19 -8.49 -0.05%
S&P 500 2,126.41 -6.63 -0.31%
NASD 5,190.10 -25.87 -0.50%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/28/2016 4:00 PM
FOX $26.24 Down +0.00 +0.00%
Twenty-First Centu… CAPS Rating: ***
GE $29.22 Up +0.59 +2.06%
General Electric CAPS Rating: ****
TST $1.04 Down +0.00 +0.00%
TheStreet CAPS Rating: **