What do women want more than personal protection? Personal protection with style.
That's how Rule Breakers pick TASER (Nasdaq: TASR) put it today in announcing the new leopard-print TASER C2 and its accompanying Music Player Holster (MPH), which is designed to hold up to 1 gigabyte of digital music.
Really.
Forget for a moment the Saturday Night Live skit playing in your head. ("It's a floor wax! No, it's a dessert topping!") There may be a business here. Think of women out running alone. Often you'll find them pounding pavement to the beat of an iPod. Surely some of them would be interested in mixing in a little extra security.
How many is, of course, an open question. But there is evidence that so-called TASER parties -- modeled after the gatherings that helped transform Tupperware and Avon into megabusinesses -- are boosting sales. Dana Shafman, an Arizona woman who's helping TASER pitch the C2 at this year's Consumer Electronics Show, claims to be selling 30 of the devices per month at $349 each at the parties she hosts.
Impressive, yes? I'll say. But I also doubt that mixing in a few tracks will aid sales or materially cut into the portable music franchises built by Apple (Nasdaq: AAPL), Microsoft (Nasdaq: MSFT), SanDisk (Nasdaq: SNDK), and their peers.
Thus we bring you the entertainment portion of today's take. Presenting this Fool's guess at the top 10 songs found on the new TASER MPH:
10. "Sparks Will Fly," The Rolling Stones
9. "Shell Shock," Gym Class Heroes
8. "Set Phasers to Stun," Taking Back Sunday
7. "Spark", Tori Amos
6. "Shock Me," KISS
5. "Shock the Monkey," Peter Gabriel
4. "Sense of a Spark," Finger Eleven
3. "Ride the Lightning," Metallica
2. "Teasers With TASERS," Russian Spy Camera
And the No. 1 song I expect to find on the new TASER MPH ... "TASER Guns Mean Big Fun" by Man or Astro-man?
Do you agree? Let me know here. I'll post the best candidates to my CAPS blog.
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