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A Big Upgrade for Under Armour

Every day, the sun rises on Wall Street, and a plethora of professional analysts wake to issue new opinions on stocks. Here at the Fool, we use our "This Just In" column to examine some of these picks -- and the track records of the firms behind them -- so individuals can make better investing decisions.

In addition to following professional banks, anyone can use Motley Fool CAPS to monitor the collective opinions of more than 110,000 investors, many of whom demonstrate better investing insight than published analysts do.

Enough top-performing CAPS investors have turned bullish on Under Armour (NYSE: UA  ) recently to upgrade the sports apparel and footwear maker from its middling three-star rank to a more inspiring four stars. A large base – 2,080 members -- have given their opinion on Under Armour, with many of them offering analysis and commentary explaining the recent optimism.

A pioneer in the market for compression sports apparel, which keeps athletes cool and dry, Under Armour dominates the niche with a 79% market share -- far outpacing competitors Nike (NYSE: NKE  ) and Columbia Sportswear (Nasdaq: COLM  ) . But while the company has branched out into performance footwear and European markets, inventory has been piling up for the past several quarters, sending shares reeling.

Management has acknowledged the inventory problem, though, and Under Armour's recent quarter shows good progress on many fronts. Inventories rose "only" 43% from the previous year, and sales paced forward with a 30% increase. Gross margins came in at 45.3%, which is in the ballpark of competitors like Skechers (NYSE: SKX  ) and K-Swiss (Nasdaq: KSWS  ) .

The company also scored a big win recently when it secured a new president, David McCreight, a veteran of top retailers Sears Holdings (Nasdaq: SHLD  ) and Disney (NYSE: DIS  ) . Overall, the lower price and better prospects have more CAPS members voting bullishly on the company -- 91% of those rating the company now see Under Armour beating the S&P going forward.

To see what the very best CAPS analysts are saying now about Under Armour -- as well as other winning stocks they are picking -- head on over to CAPS and have a look. The community research and resources in CAPS are totally free, unlike analyst opinions reserved for paying clients.

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Always looking ahead, the Motley Fool Rule Breakers service has recommended Under Armour to subscribers. To see all the rule-breaking stocks that have the service outperforming the market by 11 points, take a free 30-day trial.

Fool contributor Dave Mock recently upgraded his earthquake preparedness kit. He owns no shares of companies mentioned here and is the author of The Qualcomm Equation. Under Armour and Columbia Sportswear Company are Motley Fool Hidden Gems picks. Sears Holdings is an Inside Value recommendation. Walt Disney is a Stock Advisor pick. The Fool owns shares of Under Armour. The Fool's disclosure policy never slurps soup or licks its plate.


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Related Tickers

2/10/2012 4:00 PM
UA $82.05 Down -0.77 -0.93%
Under Armour CAPS Rating: ****
NKE $105.41 Down -0.35 -0.33%
Nike CAPS Rating: ****
SHLD $47.57 Down -0.82 -1.69%
Sears Holdings Cor… CAPS Rating: *
SKX $13.98 Down -0.22 -1.55%
SKECHERS USA, Inc.… CAPS Rating: ****
COLM $48.86 Down -0.28 -0.57%
Columbia Sportswea… CAPS Rating: ****
DIS $41.45 Down -0.08 -0.19%
Walt Disney CAPS Rating: *****
KSWS $3.48 Down -0.18 -4.92%
K-Swiss, Inc. CAPS Rating: ***

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