Could a better data aggregator, one that indexes community intelligence as easily it does the Web, kill Google
I'm not so sure. Even if DoubleGoo at times resembles a Greek tragedy waiting to happen, it's much more like the best company I've ever seen. How else do you explain that, just a few months after launch, would-be Google killer Cuil (pronounced "cool") is struggling to survive?
Blogger TechCrunch's recent study of Cuil's traffic patterns found that the site has flatlined since launch. Web tracker Alexa ranks Cuil 9,505. Google is second. The Motley Fool is ranked 1,313. Cuil, in other words, isn't cool at all.
You aren't really surprised, are you? You've seen Google's share of October 2008 searches:
Search Engine |
Market Share |
YOY Gain/(Loss) |
---|---|---|
|
61.2% |
8.1% |
Yahoo! |
16.9% |
(12.0%) |
MSN/Windows Live |
11.4% |
(19.0%) |
AOL |
4.3% |
14.5% |
Ask.com |
2.3% |
(22.9%) |
Source: Nielsen Online MegaView Search.
Google dominates search like Microsoft
Cuil is dead. Long live Google.
Why not put this argument to rest for good, Larry and Sergey? Once you've killed Cuil, cut off Kosmix.com at the knees by acquiring the seemingly recession-proof Twitter and then embracing and extending its social search engine into your own. I guarantee it'll cost less than the $14.4 billion you've in the bank.
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