Could This Be 2009's Top Technology?

This could be the year that mobile advertising goes mainstream. Yesterday, Baby Breaker AdMob announced that it had received $12.5 million in additional funding from Draper Fisher Jurvetson's Growth Fund and Northgate Capital. Sequoia Capital was an early investor.

"As mobile Web and application usage continues to grow rapidly worldwide, and smart phones -- from the iPhone to the G1 -- gain in market share, we see a real opportunity to expand the mobile advertising market," wrote CEO Omar Hamoui in a blog post.

AdMob's backers obviously see the logic in Hamoui's plan. And why not? Apple (Nasdaq: AAPL  ) has sold 17 million iPhones, and its App Store has fed 500 million downloads to users. Roughly 15,000 applications were available for the iPhone as of this writing.

And the iEmpire has plenty of company. Palm's (Nasdaq: PALM  ) Pre shows all the signs of an innovator, and Research In Motion (Nasdaq: RIMM  ) is creating an applications store of its own. Google (Nasdaq: GOOG  ) and Nokia (NYSE: NOK  ) are also motivated competitors.

All of them will have access to better tools for localized content and hypertargeted ads, such as Loopt and BrightKite. Services like these explain why AdMob is serving 4.6 billion impressions via 6,000 mobile sites every month. Wireless community creator BuzzCity reported 50% growth in paid banner ads on its U.S. network during the fourth quarter.

It's always dangerous to proclaim anything the Next Big Thing, so I won't here. But in a market where very few deals are being funded, AdMob is landing the venture world's Biggest Fish.

So either mobile advertising is one of 2009's big money opportunities, or some very smart investors are about to lose a ton of dough. I'm betting on the former.

Brrrrrring! It's related Foolishness calling:

Apple is a Stock Advisor selection. Google is a Rule Breakers recommendation. Nokia is an Inside Value pick. 

Fool contributor Tim Beyers had stock and options positions in Apple and Google and a stock position in Nokia at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. The Motley Fool is also on Twitter as @TheMotleyFool. Its disclosure policy just hung up on your full-service broker. What are you doing talking to that guy, anyway?


Read/Post Comments (3) | Recommend This Article (10)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Add your comment.

DocumentId: 821468, ~/Articles/ArticleHandler.aspx, 7/25/2014 6:09:17 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

TREND TRACKER: Get Rich When the Web Goes Dark

It's time to say "goodbye" to your Internet! One bleeding-edge technology is about to put the World Wide Web to bed. And if you act right away, it could make you wildly rich. Experts are calling it the single largest business opportunity in the history of capitalism… The Economist is calling it "transformative"... but you'll probably just call it "how I made my millions." Big money is already on the move. Don't be too late to the party – find out the 1 stock to own when the Web goes dark.


Advertisement