It took a few more weeks than expected, but Facebook finally announced that it topped the 350-million member mark last night.
Founder and CEO Mark Zuckerberg blogged about the milestone in passing, preferring to discuss new privacy setting initiatives and an end to broader regional networks. Why wouldn't he be doing a better job in trumpeting the new round metric? He has usually been quick to chronicle every time the world's leading social networking site lands another 50 million accounts.
Let's look at the dates of Zuckerberg's previously announced milestones:
Date |
Users |
---|---|
8/26/08 |
100 million |
1/7/09 |
150 million |
4/8/09 |
200 million |
7/15/09 |
250 million |
9/15/09 |
300 million |
12/1/09 |
350 million |
Source: blog.facebook.com.
See the problem? Facebook hit the 300 million mark in exactly two months, but it took 25% longer to land the latest 50 million users. Clearly there is no shame in landing that many incremental registrations in just two-and-a-half months. Rivals News Corp.'s
Everyone else but Facebook appears to be cashing in on the site's success. Electronic Arts
There is more to Facebook than just the raw user count, of course. If folks are spending more time on the site or if Facebook is finding new ways to monetize its traffic, earnings and revenue growth may not be decelerating at all! This still doesn't diminish the urgency of going public. The IPO window won't be open forever.