The Google TV team has lined up an impressive row of content partners just in time for the first hardware launches by electronics giants Sony and Logitech International
NBC Universal, embroiled in a never-ending quest to move away from current majority owner General Electric and into the arms of Comcast
That's sort of alright, though. Unlike the Apple
A range of exclusively digital content providers have also stepped up to the plate, Netflix
So the digital battle for your living room has started. It's Google versus Apple at this point, brandishing their Android and iOS platforms respectively. Others will undoubtedly make a play for this space after letting these pioneers break some difficult ground. The very experience of watching TV is due for another major revolution: DVR boxes, digital cable services, and on-demand videos are about to be joined by flexible, web-surfing phenoms, and nobody will want to go back to the dark ages after tasting this sweetly addictive poison. And don't forget that Google gets to serve a whole new form of advertising to this new wave of customers.
Is Google TV the platform that finally breaks Google out of the online advertising box where its revenues have been contained since time immemorial? I believe it is; discuss in the comments below.