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The Stocks You Need to Know

"Why do you consider the U.S. the 'least worst' place to invest today?"

I recently posed that question to Chuck Akre, manager of the Akre Focus Fund, referring to his statement in his most recent shareholder letter.

"It's the territory that I know," he responded. Despite its problems, he said, the U.S. "will prosper and overcome adversity as we always have."

Let freedom ring!
I happen to share Akre's opinion, and my personal portfolio reflects this view. It's stocked with dividend-paying U.S.-based multinationals and mid-caps that I know backward and forward.

Many folks share this "home bias," consciously or subconsciously -- perhaps for good reason. A 2001 study by Joshua Coval and Tobias Moskowitz found that fund managers earn 2.7% more per year on local investments versus non-local ones.

Makes sense, right? First, we have an informational advantage with local companies, compared to, say, a newly public firm in India. As a Cincinnati, Ohio native, for example, I've been following Procter & Gamble (NYSE: PG  ) as long as I can remember. I have a good grip on its drivers and the corporate culture.

In contrast, I have little insight into what makes China Mobile (NYSE: CHL  ) tick. I've never been to China, used a China Mobile product, or understand what makes that company better than a competitor like China Unicom.

On the other hand, we need to recognize that we may be "too confident" in local companies. In Your Money and Your Brain, Jason Zweig notes:

A study run jointly in the U.S. and Germany found that German investors expected their stock market to outperform the U.S. by two to four percentage points per year. Meanwhile, U.S. investors expected the Dow to beat the German market by almost exactly the same margin.

So while we may be confident that our local investments will outperform foreign counterparts, that isn't reason enough to buy a stock. We still need a well-rounded investment thesis.

Broaden your horizons
Even though our perceived competence and confidence level is higher with local stocks, that shouldn't excuse us from learning about foreign stocks, which could offer some truly great opportunities.

Owning U.S.-based multinationals that do at least half of their business abroad, like Coca-Cola (NYSE: KO  ) , Intel (Nasdaq: INTC  ) , and Hewlett-Packard (NYSE: HPQ  ) , will contribute to your portfolio's international diversity. But won't give you access to this decade's biggest international growth stories.

For that matter, owning a large-cap laden emerging-market ETF like SPDR S&P BRIC 40 (BIK), with names like Petrobras (NYSE: PBR  ) and Vale (Nasdaq: VALE  ) , isn't enough, either. Many of these companies are already so large they're unlikely to become the best investment opportunities on the market.

To find true successes, you'll need to look into smaller and undercovered stocks in high-growth economies like China and India, where markets remain inefficient. In such unknown territory, proper insight can yield tremendous returns.

About that insight...
It's time-consuming enough for domestic investors to get a grip on large international companies, let alone all the cultural nuances and economic catalysts of say, a small Chinese company that does most of its business in rural, tradition-steeped backwaters.

To get this sort of information, you really need to learn all these things firsthand. That's not easy for most investors, who are busy juggling work and family life, with a little time for stock research squeezed in between.

Still, the benefits of this extensive research can be quite rewarding. When the Motley Fool Global Gains team made their first trip to China in June 2008, they met management and toured the facilities of the then-$53 million China Green Agriculture (CGA). Blown away by the upside potential, they recommended the stock to members upon their return.

I'm not sure even they expected the company to subsequently return 580% so quickly. But China Green Agriculture's success demonstrates the powerful combination of local information advantage and inefficient markets.

Think local and global
The U.S. economy will continue to improve, and American investors shouldn't discount our collective informational advantages in local stocks. Still, if you're looking to add some high growth potential to your portfolio (in moderation, of course), along with greater international exposure, go with small, undercovered emerging-market stocks. In short, they're the stocks you need to know.

Our Global Gains team can help you get started. The team's frequent trips abroad will provide you with on-the-ground information you won't find in mainstream media. Last year, for instance, they made their third trip to China and another to India, making plenty of good finds on the way. If you'd like to learn more about undercovered opportunities in emerging markets, start a free 30-day trial to Global Gains. Just click here to begin -- there's no obligation to subscribe.

Fool analyst Todd Wenning's random fact of the day is that "bookkeeper" is the only word in the English language with three consecutive double letters. He owns shares of Akre Focus and Procter & Gamble. Intel and Coca-Cola are Motley Fool Inside Value selections. Coca-Cola, Petroleo Brasileiro, and Procter & Gamble are Income Investor recommendations. The Fool has created a covered strangle position on Intel. Motley Fool Options has recommended buying calls on Intel. The Fool owns shares of China Green Agriculture, China Mobile, Intel, and Procter & Gamble, and has a rockin' disclosure policy.

Read/Post Comments (3) | Recommend This Article (59)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 06, 2010, at 4:54 AM, velodad wrote:

    About a year ago I intentionally made some non-U.S. investments, (SEED, CX, VALE, BHP, DNN, HERO, HGVLT, STP) . So far they have performed fairly well.

    Then a few months ago I spent about a day studying my other "American" holdings. Some big and some small caps with names that are household words. MOST OF THEM - already have considerable off-shore footprints. The above named Pepsi, GM, Ford, Exon-Mobil, Monsanto, Capstone, Alcoa and a couple dozen more are 25% or more, doing business in "other" markets. In fact, I am more exposed to emerging and otherwise global markets than I ever realized. I have mixed emotions about that reality. 5 years from retirement..(fingers crossed).

  • Report this Comment On April 06, 2010, at 10:57 AM, shirrymei wrote:

    The Procter & Gamble Company (P&G) is focused on providing branded consumer packaged goods. The Company’s products are sold in over 180 countries worldwide primarily through mass merchandisers, grocery stores, membership club stores, drug stores and in high-frequency stores, the neighborhood stores, which serve consumers in developing markets. As of June 30, 2009, the Company was organized into three Global Business Units: Beauty; Health and Well-Being, and Household Care.

  • Report this Comment On April 06, 2010, at 3:56 PM, plange01 wrote:

    rite aid ready to go bankrupt sirius is right behind it.with the recovery going so well get ready for a load of failures....

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