You Are About to Make a Bad Investment

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Don't you invest in that just because you think it's a good idea. I'm warning you.

Across 10 asset classes, over a near-40-year time horizon, and in increments of three, five, and 10 years, there's one investment vehicle that made for a total loser -- a dud.

It's gold -- that so-called safe haven for your assets -- and if you're considering it today, let me explain why you need to bypass it and move on. Although gold may well be one of your favorite items in the vault, as a long-term investment, it is just plain lousy.

Bring on the hate mail
You needn't take my word for it -- Investor's Business Daily pulled the data from a study conducted by two Merrill Lynch strategists. And today, very few have the gumption to say that gold is simply not worth your time. Why?

Perhaps because, as IBD wrote, "in one recent five-year period -- the one ended Feb. 7 -- [gold funds] leave a different impression. Gold funds tracked by Lipper Inc. cranked out an average annual return of 25.45% vs. U.S. diversified stock funds' 12.60%."

You can bet your bottom dollar those returns have a lot to do with the metal's recent surge in popularity. As usual, investors continue to chase performance and follow the herd. But proponents will tell you there are more reasons to believe that gold is a worthwhile spot for your money these days.

With all the chaos in the marketplace right now and the impending threat of economic doom, the investing herd is thinking, "Hey, gold is the perfect option to safeguard money and make a good return at the same time." And though I agree that gold funds and industry giants such as Barrick Gold (NYSE: ABX) have been on quite a multiyear run (or, at least, they were), four decades' worth of data demonstrate that gold is a riskier and lower-returning investment than pretty much any other.

Higher risk/lower reward
The two folks at Merrill hit the nail right on the head when they said, "Investors often lose sight of longer-term historical investment results, especially during short-term periods of extreme volatility and trending markets."

Bingo!

Short-term, return-chasing thinking is precisely what is driving otherwise crafty investors toward bad decision-making, and that is exactly why you should be looking elsewhere right now. Before I get to where exactly, it is important to understand just what the gold bulls are thinking.

Looking through the other side
Supporters of gold like to note that the past 40 years were an unprecedented period of growth in the American economy. We witnessed the rise of some quintessential American businesses -- names like Pfizer (NYSE: PFE) and AT&T (NYSE: T), as well as other companies that revolutionized or invented their industries alongside booming growth in our domestic economy -- the likes and returns of which we'll probably not experience again. OK, this may be true.

Gold bulls go on to suggest that there is no reason to believe that the next 40 years of equity returns will look anything like the prior 40. Our economy is too big and too developed ... and that's probably true, too.

It's all about risk
According to Gold Folk, we're entering an era of massive economic risk thanks to our miserable levels of national and personal debt. Sad to say, we now know this is true. Titans of our financial markets have dropped like a sack of potatoes in the past months, and now, even once-stodgy companies like Bank of America (NYSE: BAC) could face the guillotine if a few things don't go right. Hey, don't forget about political risk from terrorism, a more competitive China, and the end of cheap fuel. Risk is everywhere, isn't it?

To that I say: Where did the risk ever go?

Wasn't it difficult for Americans to buy shares of Johnson and Johnson (NYSE: JNJ) and Walt Disney (NYSE: DIS) during the height of the Cold War and with the underlying threat of nuclear Armageddon? Yet investors who held onto their tear-free shampoo and their cartoons since 1975 have made 6,840% (13.3% annualized) and 6,650% (13.2% annualized) respectively, compared to a measly 345% (4.5% annualized) on gold since 1975.

With all the bear markets, through the oil crises, Black Monday, the implosion of the dot-coms, stagflation, and our current economic mess (pretty much all the economic risks you can think of), do you know which asset class was the only one that lost money in a 10-year time frame? Yup, our favorite precious metal: gold.

Goldfinger will not be pleased
I'm not bashing gold simply to bash. In fact, it isn't the worst idea to put a small slice of your portfolio in gold to diversify in case I'm wrong. But there's a better solution for the rest of your money: Go with the asset class that has consistently demonstrated the highest returns on investment with some of the lowest elements of risk -- small-cap stocks.

This isn't my own unproven theory -- the data comes from the same study I mentioned before. Generally, equities trump just about every available investment alternative you have. But small caps in particular demonstrate significantly high returns with comparatively low risk. Plus, much of the negative information that we're hearing these days about our economy has already been priced into the markets or is getting priced in as we speak. Don't dwell on hindsight information -- look forward.

The truth will make you rich
To find the best of the small-cap world, you've got to think like a great small-cap stock. Remember: The true giants of industry you know today once resembled the thriving small companies -- i.e., the Chipotles (NYSE: CMG) -- of the world we know now. And though our economy has matured, great companies will inevitably find their way to the top of the U.S. markets, displacing others if they have to.

That's because many of the world's best businesses -- like Chipotle -- started small, with great ideas on top of cash-generating business models with entrepreneurial owners at the helm. And although the economy may stink right now, this horrible economic situation may actually help the cream of the crop rise to the top of their respective industries and dominate for years to come.

If you want to be on the side of returns that smash gold in the long run, then you must allocate toward these types of stocks.

Need some ideas? Consider our Motley Fool Hidden Gems small-cap service, where our team's picks have beaten the market by 8 percentage points on average. Click here to get all of our research and recommendations free for 30 days.

This article was first published March 3, 2008. It has been updated.

Fool analyst Nick Kapur owns no shares of any companies mentioned above. He used to have a gold class ring, but sadly, he lost it. Chipotle is a Motley Fool Hidden Gems and Rule Breakers recommendation. Walt Disney is a Stock Advisor selection. Johnson and Johnson, Pfizer, and Bank of America are Income Investor picks. Pfizer is also an Inside Value choice. The Motley Fool owns shares of Pfizer and Chipotle. The Fool has a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 07, 2009, at 2:44 PM, rrcookx wrote:

    i've been reading this crap for as long as i can remember,always coming from a stock salesman.gold is money,not an "investment".the comparison should be with the dollar,which is down 95% in the last 100 years...that being said,in the recent liquidation,gold "lost" less than other asset classes,and in the last 10 years,it has been the best "investment" among asset classes...even with constant government manipulation...tell you what-you save up your paper dollars,and i'll save up my ounces...lots of luck

  • Report this Comment On January 07, 2009, at 2:59 PM, wgwaters wrote:

    Awful article. Gold is a hedge against paper fiat currency. I think Mr. Kapur is just angry that he had his money in equities last year, instead of the one thing that's held value for over 2,000 years--GOLD

  • Report this Comment On January 07, 2009, at 3:27 PM, acecannon wrote:

    First, this is a false dichotomy because you can buy equities of gold-mining companies, such as the one mentioned. So you need not choose between gold and equities. Second, the article does not address the inflationary effects of the bailout, stimulus plan, and setting interest rates to zero. Gold values are linked to inflationary expectations. These actions are unprecendented, but a good comparison would be the actions taken after the Depression. By only going back 40 years in his study, the author fails to account for those. In any case, the driving force behind gold values is inflation, not economic growth--and inflation is not even mentioned in the column.

  • Report this Comment On January 07, 2009, at 3:35 PM, kurtdabear wrote:

    I just received a report this week that shows that gold was the leading asset for the 10 years ended 12/31/08. Gold returned just over 200% for the decade. The next highest asset class--long-term U.S. Treasuries--returned just under 130%. Gold is like any other investment: There is a time and a place for it. This happens to be the time and the place for gold.

    A person who had managed to hide a box of U.S. $20 gold pieces from FDR's Gestapo in 1933 would be showing appreciation of more than 4,200% at today's price. If he had invested in the Auburn-Cord-Duesenburg Corp., he'd have a souvenir stock certificate. If he'd held U.S. paper money, he'd have a box of $20 bills with nowhere near the purchasing power they had then. Thirty of the gold coins would have bought you a new Auburn sedan then, and 30 of them today would buy you a decent new car.

    You can produce an opposite case by charting gold from 1981 to 1991, but it doesn't change the fact that the time is right for gold in the current economy.

  • Report this Comment On January 08, 2009, at 11:54 AM, rci2145 wrote:

    Fact: Over the past 40 years gold has risen 2400%. The Dow has risen only 1000%. Please check your facts Mr. Kapur.

  • Report this Comment On January 10, 2009, at 4:22 PM, bothisellhigher wrote:

    This is just the kind of drivel investors get all the time. Diversify, think long term and listen to the shaped statistics telling something the author wants them to say.

    Where is a discussion/analysis of what's happening now? Does Mr. Kapur think that the bailouts did not happen-are not continuing to happen? That the stimulus plan (and plans to come) are not real? That inflation and a falling dollar are not logical results of same?

    And for cripe's sakes...quoting thoughts of Merrill Lynch-one of 2008's biggest losers-and yet another financial company full of pirates and looters and pigs.

    Tell me that "Merrill Lynch Stratetists" is not an oxymoron!

    Tell me how to maybe make a buck now, given what now's reality is...and you'll just have to mention gold equity investments.

    Plus...telling me I won't make any money in gold when I'm up 49% since November (AUY and ABX) is really icing on this ridiculous (and dangerous) article's cake.

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