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The Market Is Not a Casino

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"Yeah, I play the market ..."
"I bet this one will go up soon ..."
"I took a flyer on that stock ..."

Phrases like that make me cringe, because they reflect the mind-set of people who see the stock market as a casino. If you have a naive and underinformed view of stock investing, you might view it as gambling.

You might be buying and selling stocks based on little things you hear or read. You might be thinking that your shares of stock are like lottery tickets -- some will be duds and a few may pay off big time. You might have seen some people build wealth in stocks and want to be "in the game" yourself. But that's not really investing. It's speculating. And speculating is dangerous.

It's real
When you buy shares of stock in a company, you're buying a real share of a real business. Coca-Cola (NYSE: KO  ) , for example, has about 2.3 billion shares outstanding. So if you own 100 shares, you own one 23-millionth of the company. It might not seem like much, but if the company earns $2.49 per share in a year, on roughly $13.80 per share of revenue, your stake translates to $249 in earnings and $1,380 in revenue.

You won't receive those amounts in the mail -- although you will receive $1.64 per share, or $164, in dividends -- but as those sums help the company grow, the business will become worth more over time, and so will your shares.

Check out the wide range in number of shares outstanding of some well-known companies:

Company

Shares Outstanding

Microsoft (Nasdaq: MSFT  )

9 billion

ExxonMobil (NYSE: XOM  )

5 billion

Tupperware (NYSE: TUP  )

63 million

Papa John's (Nasdaq: PZZA  )

28 million

Deckers Outdoor (Nasdaq: DECK  )

13 million

Washington Post Co. (NYSE: WPO  )

9 million

Source: Yahoo! Finance.

On their own, those numbers don't tell you too much. Microsoft has close to twice as many shares as ExxonMobil, but its market cap (its overall value) is close to just half of ExxonMobil's. That's because each ExxonMobil share sells for much more than each Microsoft share. The point is that each public company is made up of shares with real value.

When you invest, do so after evaluating your options. Do so knowing that you're buying a small piece of a real business, one that can grow and reward you over time. There's no need to gamble.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

For stock ideas with a margin of safety built in, take a look at our Motley Fool Inside Value newsletter. Coca-Cola and Microsoft are just two of the stocks we've picked to outperform. See more stock recommendations and in-depth analysis free with a 30-day trial.

Longtime Fool contributor Selena Maranjian owns shares of Coca-Cola and Microsoft. Coca-Cola and Tupperware Brands are Motley Fool Income Investor picks. Try our investing newsletters free for 30 days. The Motley Fool is Fools writing for Fools.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 06, 2009, at 5:32 PM, 102971 wrote:

    I wish I were wrong but the fact is that the stock market IS a casino. Day Traders have made it that way as well as short sellers. Short selling should be totally banned. If you don't own the stock, you can't sell it.

  • Report this Comment On May 06, 2009, at 5:37 PM, phalkor wrote:

    Thank you for explaining this important point. This is the way things are supposed to work. But given my personal behavior and the insane volatility I've witnessed, the stock market is very much a CASINO. Sometimes I even tip the bartender if she's cute.

  • Report this Comment On May 06, 2009, at 5:42 PM, automaticaev wrote:

    gambling dosnt win 90% of the time.

  • Report this Comment On May 06, 2009, at 5:44 PM, automaticaev wrote:

    well most people get some long and shorts. If you know when something will be worth more later that day why wouldnt you just buy and sell it if you didnt really want it? Even if you only made 20$ no reason not to do it...

  • Report this Comment On May 06, 2009, at 5:49 PM, automaticaev wrote:

    what would happen if you never sold at dow 13000 and just let it fall to 9000 its cheaper to have sold and then buy it again and get more shares.

  • Report this Comment On May 06, 2009, at 6:02 PM, westco31 wrote:

    I would agree with most of your article - people need to be informed when investing in a company. However, the stock market is exactly like a casino when the government steps in and acts like the house. When the government takes multiple shares of a company, ownership has just been highly diluted. In today's economic environment, how does a person know when investing in stocks that the government will not come in and change the rules of the game after you have already been playing - it is almost worse than a casino in that aspect.

  • Report this Comment On May 06, 2009, at 6:08 PM, FastTradinOutlaw wrote:

    Ill sell when i like thank u.

  • Report this Comment On May 06, 2009, at 6:09 PM, FastTradinOutlaw wrote:

    who will stop me?

  • Report this Comment On May 06, 2009, at 11:38 PM, jesse2159 wrote:

    It may not be a casino, but banks, brokers and insurance companies treated it like it was a dice table at Monte Carlo. Never have I had so little respect for any industry as I do now for these financial companies. I'd stack them up with La Costa Nostra any day.

  • Report this Comment On May 07, 2009, at 11:32 AM, gtymascpa wrote:

    I will have to agree with others that the stock market IS in fact a casino operation. The idea of privatizing social security, or taking responsibility for our own financial future, is virtually impossible, given all the (legal) manipulating of investments that can be done by the suits of Wall St.

    You can not seriously advise someone to invest in anything that is "rock solid", as look at these referenced investments over that past year! What if someone was in need of money (requiring a sell) during this time.

    Investing should be distilled down to: Buy if you like it; or Don't Buy if you do not like. Puts, calls, derivatives, all "funny money" that creates nothing tangible!! Dividends are the only reliable thing that can not be manipulated, as you either have cash to pay out or you do not. I speak as an accountant.

    They may agrue that liquidity is added to the economy, but, at what a price we have paid in the past year.

  • Report this Comment On May 07, 2009, at 11:50 AM, mistermiranga wrote:

    I get your point but your headline is only partially true and can be misleading.

    Institutions that buy, sell and make markets are the biggest casino operators going. They can change the value of your investment on any given day without any regard for fundamentals.

    In the end these investment banks are allowed to take huge risks and speculate with little recourse but the retail investor is constantly "lectured" to play by the rules.

    Speculating is dangerous but even a Foolish Strategy can have significant risks depending on the individual.

    Perhaps it is more helpful to admit up front that the market is a casino but you can tip the odds in your favor if you do your homework.

  • Report this Comment On May 07, 2009, at 12:15 PM, gtymascpa wrote:

    The odds can be tipped only slightly. To "do your homework" would relate to the "fundamentals analysis" I suppose, which is what I do.

    However, in my activities, I realize that there are many non-fundamental influences on market activities, that are subjective, or psychological, or downright manipulations through puts, calls, etc.

    I, as an investor, am forced to try to outguess the suits as to how they will act/react to events, etc, to account for the "nonfundamental" stuff.

    I would put forth that gambling is probably more predictable. By relying on probability and statistics, a card counter can be fairly accurate

  • Report this Comment On May 07, 2009, at 12:21 PM, omegamel wrote:

    I've invested in MGM and LVS

  • Report this Comment On May 07, 2009, at 5:46 PM, bernbern0 wrote:

    Thank you for your article Selena. Well said. I agree with you, but I also agree with the thoughtful comments of gtmascpa. I wish there were more "investors" like the two of you. We'd all be in better shape!

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