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Microsoft (Nasdaq: MSFT ) is cracking the book at Guinness World Records.
The record-tracking specialist is confirming that Microsoft's Kinect is the fastest-selling consumer electronics device after clearing 8 million units during its first 60 days on the market. We've had that tally since early January, but it's only now that Guinness is claiming that no gadget -- not even Apple's (Nasdaq: AAPL ) iconic iPhone or iPad -- has sold more devices during its first two months on the market.
I'm not sure if the record will stick during longer periods. Microsoft also announced yesterday that it has now sold more than 10 million of its motion-based sensors. This is a meaty milestone, but it means that Microsoft sold just 2 million Kinect controllers over the device's second 60 days on the market.
Apple sold nearly 15 million iPads in less than nine months on the market last year. Apple's been selling more than a million iPad tablets a month, ahead of Kinect's recent pace.
This isn't a race. Both companies are clearly doing well. However, if Microsoft remains at the pace established over the past two months it will sell as many Kinect sensors in its first nine months on the market as Apple did with its original iPad.
"The sales figures here speak for themselves," said Gaz Deaves, editor of Guinness World Records 2011 Gamer's Edition. "We can confirm that no other consumer electronics device sold faster within a 60-day time span, an incredible achievement considering the strength of the sector."
Deaves is right, but why 60 days?
Guinness might want to be ready to revise for the next edition. Apple sold 16.2 million iPhones, 19.5 million iPods, and 7.3 million iPads during the holiday quarter alone. It's safe to say that anything that the class of Cupertino puts out this year is going to be a threat to Kinect's record when it comes to consumer electronics.
Let's not leave out other potential record thumpers. Nintendo's 3DS hits the market later this month. Research In Motion's (Nasdaq: RIMM ) PlayBook tablet is targeting its base of 55 million BlackBerry users. Sirius XM Radio (Nasdaq: SIRI ) is going to introduce its first receiver upgrade when Sirius XM 2.0 debuts before the holidays. If 40% of its 20 million subscribers migrate to the more full-featured platform right away, Kinect's going to have company.
Oh, and Apple's iPad 2 debuts tomorrow, and it's launching through far more retail outlets than the original did last April.
Congratulations on the record, Microsoft. As a crow-eating skeptic, I salute you on this record.
Enjoy it while it lasts, which probably won't be too long.
What do you think will top Kinect's initial sales record for consumer electronics gadgetry? Share your thoughts in the comment box below.