Microsoft Sets a World Record

Microsoft (Nasdaq: MSFT  ) is cracking the book at Guinness World Records.

The record-tracking specialist is confirming that Microsoft's Kinect is the fastest-selling consumer electronics device after clearing 8 million units during its first 60 days on the market. We've had that tally since early January, but it's only now that Guinness is claiming that no gadget -- not even Apple's (Nasdaq: AAPL  ) iconic iPhone or iPad -- has sold more devices during its first two months on the market.

I'm not sure if the record will stick during longer periods. Microsoft also announced yesterday that it has now sold more than 10 million of its motion-based sensors. This is a meaty milestone, but it means that Microsoft sold just 2 million Kinect controllers over the device's second 60 days on the market.

Apple sold nearly 15 million iPads in less than nine months on the market last year. Apple's been selling more than a million iPad tablets a month, ahead of Kinect's recent pace.

This isn't a race. Both companies are clearly doing well. However, if Microsoft remains at the pace established over the past two months it will sell as many Kinect sensors in its first nine months on the market as Apple did with its original iPad.

"The sales figures here speak for themselves," said Gaz Deaves, editor of Guinness World Records 2011 Gamer's Edition. "We can confirm that no other consumer electronics device sold faster within a 60-day time span, an incredible achievement considering the strength of the sector."

Deaves is right, but why 60 days?

Guinness might want to be ready to revise for the next edition. Apple sold 16.2 million iPhones, 19.5 million iPods, and 7.3 million iPads during the holiday quarter alone. It's safe to say that anything that the class of Cupertino puts out this year is going to be a threat to Kinect's record when it comes to consumer electronics.

Let's not leave out other potential record thumpers. Nintendo's 3DS hits the market later this month. Research In Motion's (Nasdaq: RIMM  ) PlayBook tablet is targeting its base of 55 million BlackBerry users. Sirius XM Radio (Nasdaq: SIRI  ) is going to introduce its first receiver upgrade when Sirius XM 2.0 debuts before the holidays. If 40% of its 20 million subscribers migrate to the more full-featured platform right away, Kinect's going to have company.

Oh, and Apple's iPad 2 debuts tomorrow, and it's launching through far more retail outlets than the original did last April.

Congratulations on the record, Microsoft. As a crow-eating skeptic, I salute you on this record.

Enjoy it while it lasts, which probably won't be too long.

What do you think will top Kinect's initial sales record for consumer electronics gadgetry? Share your thoughts in the comment box below.

Microsoft is a Motley Fool Inside Value pick. Apple and Nintendo are Motley Fool Stock Advisor recommendations. The Fool has written puts on Apple. Motley Fool Options has recommended a bull call spread position on Apple. Motley Fool Options has recommended a diagonal call position on Microsoft. The Fool owns shares of Apple, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

Longtime Fool contributor Rick Munarriz is waiting before making the leap to motion-based controllers outside of the Wii. He does not own shares in any of the stocks in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy, and it's illuminating in any level of lighting.


Read/Post Comments (5) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 10, 2011, at 1:22 PM, uc22 wrote:

    wow Rick. Your MS hatred seems to be out there on your sleave. That really isn't good journalism.

  • Report this Comment On March 10, 2011, at 2:11 PM, akarren wrote:

    Rick the difference between Microsoft and Apple here is that Apple had technology that already existed and made it popular, and Microsoft developed and popularized a technology that could change the way we interact with tv, internet, and games.

    But seriously who cares, lol. The travesty is Wall Street is to blind to notice the implications of the technology.

  • Report this Comment On March 10, 2011, at 3:47 PM, Riesgoso wrote:

    Wow..you are not very smart...

    Try to find a company with a 90% market share and and over 44% ROE....

    This stock is undervalued and has about 5 bucks per share of free cash..

  • Report this Comment On March 10, 2011, at 4:00 PM, idanp wrote:

    agreed with uc22.

    Seems like you are twisting the truth to be the same as your emotions.

    Indeed, not a good journalism.

  • Report this Comment On March 10, 2011, at 10:28 PM, jimmy4040 wrote:

    This IS a great day for MSFT. They lost only slightly more than the S&P. How often does THAT happen, eh!

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