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Many investors have seen their portfolios rise phoenix-like from the ashes. But the biggest damage from the market meltdown may still be yet to come.

Clearly, the majority of investors significantly invested in the stock market during 2008 and early 2009 didn't enjoy the spectacle of their ravaged portfolios. Even with the big rebound we've seen over the past year, many investors still have yet to catch up to where they stood in 2007, before the markets began to plunge.

However, the impact of stocks' lost decade on investor confidence may prove far more powerful, potentially persuading future generations of investors never to invest in stocks at all. That could spell disaster for their financial prospects for decades to come.

Pulling the trigger
Even when you're not scared about the possibility of a market cataclysm, beginning to work toward a major financial goal like saving for retirement takes a fair amount of effort. Consider:

  • Before you can even start, you need to find a way to invest your money, whether through a discount brokerage account or a mutual fund company.
  • Once you have that set up, you have to decide on how to allocate your money across a range of thousands of different types of investments.
  • Then you need to come up with the cash to invest every month. Even the most diligent budget-using households may still find it difficult to come up with cash for regular investments -- especially when times are tight.

Moreover, starting is just the first step. You also have to keep constant tabs on your portfolio to make sure nothing goes wrong.

Why you need to start now
Given all those obstacles, it shouldn't surprise you that many people never bother to do anything more complicated than throw their extra money in a savings account somewhere. With such an uncertain payoff, building a comprehensive investing plan may well not seem like it's worth the effort.

In particular, the financial crisis has convinced many people that investing in the stock market is a losing proposition. With major stock indexes having produced zero returns over the past 10 years, that attitude is easy to understand. People want an incentive for making investments -- one that simply hasn't been there recently.

Even with these objections, though, the simple fact is that you can't afford not to invest. You need to start now before it's too late -- and stocks need to be part of your investing plan.

Why you need stocks
The sad fact is that conservative investments can't produce high enough returns for most investors to meet their goals. Investments like bank CDs and Treasuries may be backed by the U.S. government, but their tiny returns won't move you quickly toward your goals. Add the impact of inflation and taxes, and you'll be lucky to end up with any returns at all.

In contrast, stocks in nearly all sectors of the economy have provided strong long-term returns, even considering the stagnant period over the past decade:

Stock

20-Year Average Annualized Return

Dell (Nasdaq: DELL  )

29.9%

United Technologies (NYSE: UTX  )

14.8%

Johnson & Johnson (NYSE: JNJ  )

14%

American Express (NYSE: AXP  )

11.7%

Target (NYSE: TGT  )

13.2%

Source: Yahoo! Finance.

Of course, many stocks have fallen short of these returns. Struggling companies like Eastman Kodak (NYSE: EK  ) , for instance, haven't been able to avoid losses. Hard-hit financials like Bank of America (NYSE: BAC  ) have seen more modest returns, although their recovery since last year's market lows has been nothing short of phenomenal.

Historically, stocks have produced returns of between 8% and 10% annually. But even if you rein in your expectations to the 6%-8% range, you'll still see your money grow much more quickly with stocks than with other investments -- and unless you're able to save huge amounts of money, you'll need every bit of return you can get.

Get started right away
If you haven't already done so, contributing to an IRA is the best way to get started with your investing. IRAs give you a great deal of flexibility to pick whatever investments are right for you, along with unique tax breaks you won't find anywhere else. But with an April 15 deadline for making contributions for the 2009 tax year, you can't afford to wait to get started.

The financial crisis may drive some investors out of the stock market entirely. But you don't have to sacrifice your financial dreams. Get started with an IRA today and get yourself on the path toward a brighter future.

For more information on IRAs, check out the resources at the Motley Fool's IRA Center.

Jeff Fischer and team have demystified options. And they can rack up income like $1,030... $2,626... and $3,228 on a schedule you can set your watch by!
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Fool contributor Dan Caplinger always gets things in under the buzzer. He doesn't own shares of the companies mentioned in this article. American Express is a Motley Fool Inside Value pick. Motley Fool Options has recommended buying calls on Johnson & Johnson, which is a Motley Fool Income Investor pick. Try any of our Foolish newsletters today, free for 30 days. The Fool's disclosure policy is our everlasting gift to you.


Read/Post Comments (17) | Recommend This Article (41)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 05, 2010, at 4:04 PM, just1trader wrote:

    Dan,

    You write: “Even with these objections, though, the simple fact is that you can't afford not to invest. You need to start now before it's too late -- and stocks need to be part of your investing plan.”

    Stocks do not need to be part of anyone’s investing plan. For the past ten years, I have owned no stocks, only bonds. Not only I have beaten the broad market stock averages, I have achieved a real rate of return when a realistic inflation-rate is used, such as 5%, and a combo Fed-State tax rate of 25%.

    Yes, stocks “can” be an effective investing tool. But they’re aren’t the only tool, nor even the main tool, that investors should be considering. Why do you offer such advice when the evidence suggests otherwise?

    Charlie

  • Report this Comment On April 05, 2010, at 8:06 PM, plange01 wrote:

    hopefully these investors have gotten past the old buy and hold forever and just putting your money in mutual funds that fall apart the second there is a problem..

  • Report this Comment On April 05, 2010, at 10:06 PM, TMFGalagan wrote:

    Hi Charlie -

    Thanks for your comments. Having followed your posts within the Fool community, I'm somewhat familiar with your corporate bond investing strategies. I believe that notwithstanding your results, it's easier for the typical investor to outperform Treasury bonds and other conservative investments using stocks than corporate bonds.

    For those who are interested in pursuing corporate bonds as an alternative or supplement to stock investing, though, I'd argue that bond investments benefit even more from being in an IRA. Although dividends and capital gains from stocks outside an IRA often qualify for lower tax rates, interest payments on bonds typically get taxed at your higher ordinary income rate. They can benefit even more from the tax protection that IRAs offer.

    best,

    dan (TMF Galagan)

  • Report this Comment On April 08, 2010, at 3:09 PM, just1trader wrote:

    Dan,

    Yes, IRA’s are the better place to hold bonds. But that wasn’t the issue you raised. You argued, as is TMF’s bias, for stocks as the better investment choice. Given the mess than most investors make of their investing, I’d argue that bonds are far easier for them to buy and manage, and bonds offer about 2/3rds the returns of stocks with one-third the volatility.

    Years and years ago, I had the privilege and pleasure to hear Tom Gardner address an investment audience here in Portland. (Or, maybe it was Dave. I get the two confused). But he did a wonderfully entertaining job of making his pitch, that stocks were the way to go, the only way to go, especially when compared to the pitiful returns from bonds.

    Afterward, in the Q&A, I raised a question about junk bonds, which have persistently offered yields that are competitive with stocks. “”Well, yes,” he admitted. “But junk bonds are too risky for most investors.”

    “How can that be?” I replied. “It’s the same underlying company that is providing the returns, in one case to shareholders and in the other to creditors. If the bond is admittedly risky, then the stock has to be even more so, because creditors rank higher in the credit line.”

    Do I want investors to buy bonds rather than stocks? Heck no. I don’t need the competition. I like the fact that the very word “junk” scares most people away. But when the evidence is examined, stocks fare poorly as being a good choice relative to the skills and intelligence most investors bring to the task of buying and managing them responsibly. Nor do I advocate an over-weighting in high-yields as a means of obtaining returns. But I would argue that stocks are over-rated and that the potential of bonds to provide good-enough returns is much misunderstood.

    Charlie

    .

  • Report this Comment On April 09, 2010, at 1:37 PM, canticle wrote:

    It seems that few people are satisfied with "good-enough" and wish much greater returns than "normal", ergo this seeming disregard for bonds. It is when "good-enough" is not good enough that risks are less important. Each investor needs find their own level of risk/return, but Charlie's point is a necessary one when reflecting on what it is we do with our monies.

  • Report this Comment On April 09, 2010, at 2:19 PM, FoolishTide wrote:

    1. I'm glad I read Charlie's & Dan's exchange

    2. Makes me feel even more dumb than I had imagined

    3. There need to be better financial education!

  • Report this Comment On April 09, 2010, at 4:08 PM, waropayk wrote:

    Charlie,

    Thanks for the great info. I'll be educating myself on corporate (or junk) bond investing now. See you out there

    Signed,

    Your future competition! :-)

  • Report this Comment On April 09, 2010, at 6:16 PM, jjayhowe wrote:

    Charlie...

    This may fly in the face of your desire to limit the "competition." I'm interested in your feedback as to where to find the best commission and fee structure for buying corporate bonds. I'm considering investing some funds and noticed that my broker claims a rate of $1.00 per bond with no additional fees or charges. I wonder though if I'll be getting the actual market price and only paying this $1.00 commission??? I am a long time stock investor and E-Trade customer.

  • Report this Comment On April 10, 2010, at 7:54 PM, just1trader wrote:

    jj,

    E*Trade is a very superior broker for bonds in terms of providing breadth of inventory and offering a reasonable fee structure. Some other brokers are cheaper, e.g., Fidelity at $1/bond, $8 min/ ticket, or IB at $1/bond, $5/ticket. But they don't provide the access to inventory that E*Trade does. Zion’s Direct is also excellent for corporates and vastly superior to E*Trade for agencies. For treasuries and minis, E*Trade and Zions are a toss up, though ZD’s search engine is better for munis than ET’s (due to the parameters that can b e entered).

    Bottom line? E*Trade is an excellent place to begin to learn corporate bond investing, and an excellent place to stay. Of the 74 new bond positions I initiated in 2009, roughly 25 of them were done through ET. YTD, I’ve done another dozen bonds trades through them as well.

    As for “actual market price”, that’s going to take a bit of explaining. What is called “the bond market” is an electronic network of dealers, rather than a single physical exchange. At any given time, there might be multiple prices for a bond, just as there are multiple prices for a stock, on the buy-side and the sell-side. The order queue is “the book”. The lowest offer and the highest bid is “the inside market”. ET, ZD, and Fidelity all quote the inside market to their customers and then add a commission. Some brokers, e.g., Scottrade, “act as principal”. They quote a marked-up price to their customers, but don’t charge a commission. Personally, I much prefer dealing with brokers who quote the inside market.

    Also, there is another factor to consider: in-house inventory. Typically, a broker is acting as a middleman and is quoting prices from an underlying bond desk somewhere out in cyber-space that is actually holding the inventory. Sometimes, however, they are quoting inventory they are holding in-house. That inventory tends to be odd-lots, and it tends to be attractively priced, because they want to blow it out. Thus, when I’m shopping, I’m running multiple monitors. On one screen, I’m scanning E*Trade’s offerings. On another, Zions offerings, plus I’m running a variety of tools and data sources as well.

    Lots more could be said. But you’ll find your way toward a method that suits your time, means, and purposes.

    Charlie

  • Report this Comment On April 10, 2010, at 8:16 PM, just1trader wrote:

    Canticle,

    As for “good-enough”, let me define that term by example. Listed below are the bond purchases I did in 2009. YTM is Yield to Maturity, the projected annualized return from interest and capital-gains that the bond will provide if held to maturity. P/L is simply the current marked-to-market value of the position, and mostly meaningless noise.

    Assume that the forward-rate of inflation will be 5%. Assume your combo fed-state state rate is 25%. It takes a YTM of 6.25% to break even in terms of preserving purchasing power. Anything above that is what I call “good-enough”.

    Why do some of my positions have YTMs that aren’t providing a real-rate of return? Because they are typically higher-quality credits and serve to dampen portfolio volatility. But across the whole portfolio, of which these purchases are just one year’s buying, I achieve a rate of return that is “good-enough” for the girls I go dancing with.

    <pre>

    Traded YTM Paid Value P/L Issue

    04/02/09 21.4% $446 $984 121% Hanson

    04/20/09 23.5% $450 $957 113% AMD

    04/21/09 23.9% $480 $965 101% E*Trade

    02/06/09 17.4% $560 $1,005 79% Seagate

    04/13/09 11.9% $1,213 $2,130 76% Alcoa

    04/09/09 18.1% $550 $950 73% Zions

    07/13/09 10.6% $743 $1,283 73% Nations

    02/19/09 14.5% $1,821 $3,005 65% UnionCarb

    05/19/09 17.4% $641 $980 53% Gibraltar

    03/04/09 10.1% $652 $987 51% GE Cap

    03/04/09 9.9% $662 $989 49% GE Cap

    05/04/09 19.1% $630 $932 48% United Rentals

    01/30/09 11.4% $573 $843 47% Jefferies

    01/30/09 11.8% $731 $1,070 46% Westinghouse

    07/07/09 7.8% $564 $821 46% Trinity

    04/30/09 12.3% $663 $963 45% Masco

    07/24/09 13.8% $531 $750 41% Sears

    06/01/09 13.9% $705 $992 41% Smithfield

    09/04/09 12.0% $620 $850 37% Ford

    04/17/09 12.2% $701 $955 36% Zions

    04/22/09 8.8% $797 $1,084 36% GE Cap

    05/15/09 10.6% $720 $976 36% Mead

    12/02/09 17.0% $1,211 $1,580 30% ShopKo

    01/30/09 10.0% $701 $909 30% Alcoa

    08/26/09 12.7% $580 $750 29% Sears

    04/30/09 9.2% $815 $1,051 29% Arcelomittal

    01/22/09 8.8% $868 $1,111 28% Dow Chem

    05/26/09 8.0% $830 $1,061 28% Anheuser

    01/29/09 10.3% $746 $952 28% Weyerhaeuser

    06/26/09 8.7% $897 $1,138 27% AOL

    02/09/09 8.0% $739 $938 27% GE Cap

    06/22/09 2.2% $560 $708 26% Time Warner

    05/19/09 11.3% $788 $987 25% Leucadia

    02/09/09 8.0% $877 $1,065 21% GE Cap

    04/16/09 7.7% $966 $1,172 21% Caterpillar

    01/08/09 10.4% $1,711 $2,076 21% Weyerhaeuser

    04/14/09 7.4% $872 $1,054 21% Caterpillar

    10/05/09 11.3% $776 $925 19% Zions

    11/09/09 12.3% $773 $915 18% Zions

    09/09/09 12.0% $776 $915 18% Zions

    05/22/09 7.2% $1,008 $1,169 16% Conoco

    10/05/09 10.3% $791 $895 13% Jamaica

    06/12/09 7.7% $2,116 $2,392 13% Aflac

    04/30/09 6.9% $860 $971 13% Anheuser

    06/11/09 7.4% $1,049 $1,180 12% CAF

    12/04/09 10.4% $1,511 $1,660 10% Ford

    07/09/09 6.2% $1,076 $1,170 9% Cabco

    08/25/09 12.2% $775 $837 8% JA Solar

    10/05/09 7.9% $911 $972 7% Scholastic

    04/29/09 6.2% $1,108 $1,175 6% Geico

    03/26/09 5.3% $1,006 $1,067 6% Berkshire

    12/03/09 10.4% $743 $785 6% Ford

    08/24/09 6.6% $4,511 $4,745 5% Barrick

    12/21/09 6.1% $2,779 $2,897 4% FNMA

    09/09/09 11.6% $874 $909 4% Merrill

    09/29/09 11.1% $1,028 $1,070 4% McMoran

    12/24/09 8.4% $905 $940 4% FPL

    09/30/09 7.9% $991 $1,017 3% Sothebys

    11/09/09 11.9% $966 $990 2% Ready Ice

    11/09/09 9.0% $831 $850 2% Wendy's

    08/27/09 9.8% $641 $648 1% SLM

    09/29/09 9.8% $1,168 $1,179 1% Morton

    12/22/09 13.6% $907 $910 0% Momentum

    07/01/09 5.4% $1,257 $1,260 0% TVA

    12/24/09 9.5% $806 $800 -1% Bello

    12/02/09 5.9% $3,985 $3,940 -1% Toyota

    12/29/09 5.6% $618 $608 -2% Merrill

    11/13/09 5.2% $1,435 $1,377 -4% TVA

    10/21/09 6.4% $1,891 $1,794 -5% Delta Gas

    12/02/09 5.0% $3,004 $2,734 -9% TVA

    10/02/09 6.0% $1,726 $1,506 -13% FHLM

    12/03/09 4.1% $1,317 $980 -26% TVA

    07/07/09 64.4% $151 $10 -93% Readers

    </pre>

  • Report this Comment On April 10, 2010, at 9:51 PM, just1trader wrote:

    Waroapyk,

    Junk-bond investing is a sub-set of bond investing, and it isn’t limited to corporate bonds. There are junk municipal bonds, as well junk mortgage bonds (the sub-primes). Plus, high-yield investing isn’t monolithic, either. There’s “good junk", the double BB’s, and there’s truly toxic trash, the single Cs. Plus, there’s the whole fascinating field of vulture investing and BK investing.

    Modern Portfolio Theory is nonsense. But some of the concepts it attempts to use do have some utility and that is the notion of “asset class”, a group of securities that exhibit correlated and coherent behaviors. E.g., “airlines stocks” versus “energy stocks”. As the price of oil goes up, airline stocks get trashed to the extent to which they have not hedged their fuel costs.

    Within bond investing, the conventional split is between invest-grade and spec-grade. The prices of invest-grade bonds tend to be driven by interest-rates. The prices of spec-grade bonds tend to be driven by company-specific fundamentals. One can focus efforts on either one. But the pair work nicely together in a portfolio to provide both an income-stream, plus asset growth.

    Charlie.

  • Report this Comment On April 10, 2010, at 10:12 PM, just1trader wrote:

    Waroapyk,

    Junk-bond investing is a sub-set of bond investing, and it isn’t limited to corporate bonds. There are junk municipal bonds, as well junk mortgage bonds (the sub-primes). Plus, high-yield investing isn’t monolithic, either. There’s “good junk, the double BB’s, and there’s truly toxic trash, the single Cs. Plus, there’s the whole fascinating field of vulture investing and BK investing.

    Modern Portfolio Theory is nonsense. But some of the concepts it attempts to use do have some utility and that is the notion of “asset class”, a group of securities that exhibit correlated and coherent behaviors. E.g., “airlines stocks” versus “energy stocks”. As the price of oil goes up, airline stocks get trashed to the extent to which they have not hedged their fuel costs.

    Within bond investing, the conventional split is between invest-grade and spec-grade. Te4h prices of invest-grade bonds tend to be driven by interest-rates. The prices of spec-grade bonds tend to be driven by company-specific fundamentals. One can focus efforts on either one. But the pair work nicely together in a portfolio to provide both an income-stream plus asset growth.

    Charlie.

    Foolish Tide,

    “The longest journey brings with the first step.” Financial education, these days, is unavoidable in the sense that there are so many good, free resources available. So the problem isn’t getting an education, but deciding what kind (and how much) of an education one wants.

    Dan advocates stock investing, as do most of the people who work for the Motley Fool, as do most financial advisers, as does most of the financial press. “Stocks, stocks, stocks. That’s your path to riches.”

    I hate stocks. I don’t like them. Don’t use them. Don’t own them. They are too much work, and they don’t offer much return for the grief they would impose on my life. Bonds are simple by comparison and offer about 2/3 the returns for 1/3 the grief. That’s a trade-off I’ll willingly make.

    Like stock investing, bond investing by doing bond investing. You can read a book to pick up the basic vocab you’ll need, but a lot sooner than later, the best way to learn is to engage the subject directly with enough real money that you’re scared, but with not so much that you can’t afford to pay the tuition you are going to have to pay by way of the mistakes you’ll make. In other words, paper trading is a waste of time. Investing (stocks or bonds) isn’t about the numbers. Its’ about the emotions, your emotions, and lerning how to be aware of them and how to manage them so that you are managing them, and not they are managing you. The huge advantage bonds have over stocks is that bonds mature. If you do screw up , you can sit tight and probably recover your capital.. Stocks can, and do, go to zero in a heart beat. Yes, you can trail a stop. But that’s a seldom and ill-practice art with problems all its own. With a stock, you are betting that the company will prosper. With a bond, all you care is that the company, somehow, survive. That’s a much lower expectation and a far easier one to meet.

    Charlie

  • Report this Comment On April 10, 2010, at 10:13 PM, just1trader wrote:

    Foolish Tide,

    “The longest journey brings with the first step.” Financial education, these days, is unavoidable in the sense that there are so many good, free resources available. So the problem isn’t getting an education, but deciding what kind (and how much) of an education one wants.

    Dan advocates stock investing, as do most of the people who work for the Motley Fool, as do most financial advisers, as does most of the financial press. “Stocks, stocks, stocks. That’s your path to riches.”

    I hate stocks. I don’t like them. Don’t use them. Don’t own them. They are too much work, and they don’t offer much return for the grief they would impose on my life. Bonds are simple by comparison and offer about 2/3 the returns for 1/3 the grief. That’s a trade-off I’ll willingly make.

    Like stock investing, bond investing by doing bond investing. You can read a book to pick up the basic vocab you’ll need, but a lot sooner than later, the best way to learn is to engage the subject directly with enough real money that you’re scared, but with not so much that you can’t afford to pay the tuition you are going to have to pay by way of the mistakes you’ll make. In other words, paper trading is a waste of time. Investing (stocks or bonds) isn’t about the numbers. Its’ about the emotions, your emotions, and lerning how to be aware of them and how to manage them so that you are managing them, and not they are managing you. The huge advantage bonds have over stocks is that bonds mature. If you do screw up , you can sit tight and probably recover your capital.. Stocks can, and do, go to zero in a heart beat. Yes, you can trail a stop. But that’s a seldom and ill-practice art with problems all its own. With a stock, you are betting that the company will prosper. With a bond, all you care is that the company, somehow, survive. That’s a much lower expectation and a far easier one to meet.

    Charlie

  • Report this Comment On April 12, 2010, at 9:27 PM, TMFGalagan wrote:

    @salsipuedes - I certainly respect your decision to accept, in your words, two-thirds the return for one-third of the grief. That's a decision that I presume you can afford to make. And certainly, it put you in a great position to take advantage of extraordinary opportunities in the bond market during 2009.

    For some, though, higher returns are worth what you think of as grief. The greater risk of a stock going to zero is outweighed by the greater chance of seeing outstanding returns. If another investor can't meet your financial goals on two-thirds the return, then stocks could be the answer that person is looking for - even if you wouldn't touch them with a 10-foot pole.

    good luck,

    dan (TMF Galagan)

  • Report this Comment On April 13, 2010, at 10:52 AM, just1trader wrote:

    Dan,

    The returns that investors actually achieve for themselves using the stock-heavy approach you advocate are pitiful, as many studies have shown. An egregious example is the recent average, annual 10-year returns for the SP500 index and its 1.4% per year.

    Rather than talking in the abstract about what a person might have achieved using the approach you advocate, why don’t you publish the results you actually did achieve for yourself using your approach over the past ten years, and I’ll do the same?

    Charlie

  • Report this Comment On April 13, 2010, at 10:53 AM, just1trader wrote:

    Dan,

    The returns that investors actually achieve for themselves using the stock-heavy approach you advocate are pitiful, as many studies have shown. An egregious example is the recent average, annual 10-year returns for the SP500 index and its 1.4% per year.

    Rather than talking in the abstract about what a person might have achieved using the approach you advocate, why don’t you publish the results you actually did achieve for yourself using your approach over the past ten years, and I’ll do the same?

    Charlie

  • Report this Comment On April 13, 2010, at 11:53 AM, just1trader wrote:

    You write: "If another investor can't meet your financial goals on two-thirds the return, then stocks could be the answer that person is looking for."

    Of course, you are right that if a person needs high investment returns, then he/she has little choice but to accept a lot of risk and has little choice but stocks.

    Fortunately, everything I own is paid for: house, car, children, toys, etc. and my current income-streams are 3.5 times my living-expense. So investing can be a hobby for me, rather than a necessity.

    In that light, I make the choices I do, and I still beat the investment returns achieved by most investors. That is the irony I really enjoy.

    Best wishes to you with your stock investing,

    Charlie

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