On July 23, online DVD rental pioneer Netflix (NASDAQ:NFLX) released second-quarter earnings for the period ended June 30.

  • For more analysis on Netflix, Foolish contributor Rick Munarriz digs into the earnings release.
  • Solid earnings and sales, with a healthy cash balance and widening income margins -- you wouldn't know from the numbers that Netflix is in a bitter battle for market share with old-line incumbent Blockbuster (NYSE:BBI).
  • That is, unless you also look at subscriber additions, where Netflix actually lost more customers than it gained this quarter -- for the first time in company history.
  • In response to Blockbuster's aggressive value proposition for consumers, Netflix has cut its own plan rental prices and balanced that revenue sacrifice with a lower marketing budget. In the current situation, management thinks that presenting cheaper rentals is the way to win customers' hearts, rather than a full-on marketing blitz.
  • Settling the patent lawsuit against Blockbuster added $4.1 million to net income, or $0.06 per share.
  • Netflix is a two-star stock in CAPS, our free interactive stock database. That's a step up from Blockbuster's one-star (out of five) ranking.  

(Figures in millions, except per-share data)

Income Statement Highlights

Q2 2007

Q2 2006

Change

Sales

$303.7

$239.4

26.9%

Net Profit

$25.6

$17.0

50.1%

EPS

$0.37

$0.25

48.0%

Diluted Shares

69.9

69.2

1.0%

Get back to basics with the income statement.

Margin Checkup

Q2 2007

Q2 2006

Change*

Gross Margin

35.2%

37.2%

(2.0)

Operating Margin

12.6%

10.0%

2.6

Net Margin

8.4%

7.1%

1.3

*Expressed in percentage points.

Margins are the earnings engine.

Balance Sheet Highlights

Assets

Q2 2007

Q2 2006

Change

Cash + ST Invest.

$378.0

$341.7

10.6%

Content Library

$113.9

$79.0

44.1%

Liabilities

Q2 2007

Q2 2006

Change

Accounts Payable

$70.8

$70.8

0.0%

Long-Term Debt

$0.0

$0.0

N/A

The balance sheet reflects the company's health.

Cash Flow Highlights

Q2 2007

Q2 2006

Change

Cash From Ops.

$72.1

$53.3

35.3%

Capital Expenditures

$9.0

$3.9

130.4%

Free Cash Flow

$63.2

$49.4

27.8%

Free cash flow is a Fool's best friend.

Related Foolishness:

Netflix is an official Motley Fool Stock Advisor recommendation and an honorary Rule Breaker. Read all about it with a handful of free 30-day trial passes.

Fool by Numbers is designed to give you the raw earnings information in a timely fashion, putting all the numbers you need in one easy-to-read place. But at The Motley Fool, we believe numbers tell only part of the story, so check Fool.com for more of our in-depth discussion of what the numbers mean.

At the time of publication, Anders Bylund was a Netflix shareholder, but had no other position in any company mentioned. Fool rules are here.