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A Hot 5-Star Stock Idea: Activision Blizzard

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There's an old -- and very appropriate -- investing saw that says, "Tips are for waiters." So I'm not going to bother giving you a stock tip. I do, however, have a stock idea for you.

What's the difference? Well, a stock tip is generally a hush-hush, wink-wink affair where the tipper expects the tip-ee to run out and buy the stock based on the tip alone. A stock idea, on the other hand, is a good starting point, but is in need of further research before it becomes a fully baked investment thesis.

So let's cut the jibber jabber and get right to today's idea, Activision Blizzard (Nasdaq: ATVI  ) . The Motley Fool's CAPS community has overwhelmingly recommended this stock, with nearly 4,200 members giving it an outperform rating, versus just 93 who have rated it an underperformer.

To get a better look at how Activision Blizzard stacks up, let's take a look at how it compares to other companies in the video game industry:

Company

TTM Net Profit Margin

TTM Return on Equity

NTM Estimated Price-to-Earnings Ratio

CAPS Rating (out of 5)

Activision

1.1%

0.7%

18.7

*****

Nintendo (OTC BB: NTDOY.PK)

15.2%

22.5%

NA

*****

Take-Two Interactive (Nasdaq: TTWO  )

(1.9%)

(4.1%)

35.7

****

Electronic Arts (Nasdaq: ERTS  )

(25.8%)

(29.1%)

23.5

***

THQ (Nasdaq: THQI  )

(51.9%)

(82.7%)

115.2

**

Source: CAPS, Yahoo! Finance, and Capital IQ, a division of Standard & Poor's.
TTM = trailing 12 months. NTM = next 12 months.

As you can see from the chart above, with the exception of Nintendo, the companies in the video game industry have had a tough time over the past year. Activision Blizzard's picture is clouded by the merger between Activision and Blizzard last year, with all the headachy accounting and financial statements that kind of thing inevitably involves.

Despite this, it managed to stay profitable during the past year while three of its rivals did not. And, based on expected earnings over the next year, it is trading at a lower multiple than its competitors.

Of course, when we go beyond the numerical chart and look closer at Activision Blizzard's business, we can find quite a few other reasons that CAPS members might like the company. World of Warcraft, Guitar Hero, and Call of Duty -- three of Activision's smash hit games -- would probably all be high on that list.

But to get a closer look at why CAPS members are taken with Activision, let's take a look at what CAPS All-Star novaphi had to say when rating the stock an outperformer at the end of last year:

Set up for a banner year of earnings. 2009 holds the release of games for 2 of Blizzards biggest franchises: Diablo and Starcraft. As a gamer I hate that starcraft 2 is going to be split into three games. As an investor I got to say hell ya. Blizzard never fails to turn out great games and they have loyal fans who will buy these games early making their releases huge. If you are looking for an investment in a growing industry Activison/Blizzard is a prime company to buy into.

So what do you think? Is this an idea worth pursuing or is Activision Blizzard an overrated stock? Head over to CAPS and let the 135,000-member community know what you think.

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Take-Two Interactive Software is a Motley Fool Rule Breakers selection. Activision Blizzard, Electronic Arts, and Nintendo are Stock Advisor recommendations. Nintendo is also a Global Gains recommendation. Try any of our Foolish newsletters today, free for 30 days

Fool contributor Matt Koppenheffer does not own shares of any of the companies mentioned. You can check out what Matt is keeping an eye on by visiting his CAPS portfolio, or you can follow Matt on Twitter @KoppTheFool. The Fool's disclosure policy has never once been caught with its pants down. Of course, it doesn't actually wear pants ...


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 07, 2009, at 12:25 PM, ChannelDunlap wrote:

    Pros: Great selection of popular, well made games. Solid growth, even after passing EA for largest game co. World of Warcraft revenue stream, Starcraft 2, Diablo 3, Modern Warfare 2, all will be huge.

    Cons: Up over 1000% since 2000, and 40% this year. "Hero" series, as well as music themed games are becoming saturated. I don't have especially high hopes for DJ Hero. Hard to maintain this pace for much longer.

    Disclaimer: I've owned ATVI since February, and will probably hold it through the holiday season, but probably not much longer. I love their games, I just don't see their future as bright in the long run as it is over the next year or so.

  • Report this Comment On July 07, 2009, at 12:53 PM, nottheSEC wrote:

    EXTREMERLY BAD idea to buy now ! I usually do not put credence in board members/directors/executives selling unless it LARGE amounts( check), within 6 month to a year( check) and rife through management ( check)

    A partial listing check for yourself here

    http://moneycentral.msn.com/investor/invsub/insider/trans.as...

    06/15/09 GRIFFITH MICHAEL J Sold 1.60 Mil

    06/02/09 KELLY BRIAN G Sold 3.71 Mil

    06/11/09 KELLY BRIAN G Sold 1.00 Mil

    05/15/09 KELLY BRIAN G Sold 2.49 Mil

    06/11/09 KOTICK ROBERT A Sold 1.50 Mil

    03/09/09 KOTICK ROBERT A Sold 1.24 Mil

    06/11/09 ROSE GEORGE L Sold 75,000

    06/05/09 MORGADO ROBERT J Sold 50,000

  • Report this Comment On July 07, 2009, at 2:06 PM, walt373 wrote:

    Regarding nottheSEC's comment, keep in mind a lot of the selling was after exercising stock options. Though I do agree that it is quite worrisome.

    Also, SC2 might not be released in 2009. The stock has come under selling pressure this week (more so than the market) and I think this is a big reason. http://news.softpedia.com/news/Activision-Might-Have-a-Bad-Y...

    Also, Diablo 2 will most likely not come out in 2009. I don't think they ever planned to release it that early.

    I own shares btw.

  • Report this Comment On July 07, 2009, at 2:07 PM, TMFGebinr wrote:

    Hi nottheSEC,

    For the inside trading, many of those are the exercising of options, many of which had been held for years. I know Kotick's 6/11 sale was. That's not the selling of a personal holding. Executives tend to treat options as compensation, not as a holding in the company. Go to the SEC's IDEA or EDGAR website and look at the Form 4s themselves.

    Jim

  • Report this Comment On July 07, 2009, at 2:25 PM, nottheSEC wrote:

    Hi TMF and all.Yes they may be selling for compensation but it is troubling. Also the collective wisdom -not inlcuding myself in these posts and gamier magazines is troubling.

    1) Channel doesnt see a bright future beyond this next year or two.

    2) Walt says there is selling pressure

    3) Game delays and other problems from the fine folks at Gamasutra

    http://www.gamasutra.com/php-bin/news_index.php?story=24259

    ....of holiday success for games like DJ Hero and Tony Hawk: Ride, Activision's year end could see some snags -- chief among them the increasing likelihood that Starcraft II won't make this calendar year.... But Starcraft II lead designer recently told consumer weblog Kotaku that the team plans to have a beta that will last "four to six months," leading Hickey to conclude: "We find it increasingly probably that the game will be released in [Activision's] fiscal '10 period."

    Hickey also called CEO Bobby Kotick's recent warnings that Activision could withdraw PlayStation 3 support by 2011 with no price cut "likely a realistic reaction to a near term breakdown in market growth."

    If hardware pricing stays high, Hickey says, it "could eventually compromise holiday sales expectations."

    "While we expect price cuts from Sony, Microsoft and Nintendo before the holiday, the ultimate timing and magnitude remain uncertain," he adds.

    According to Hickey, other areas of caution are a recent boost in Activision insiders selling shares -- "impossible to ignore," he says -- and increasing challenges for World of Warcraft.

    The analyst says that although the number of WoW players in China is higher, the average revenue per user is lower due to the specific business model -- and downtime in the transition from operator The9 to rival Netease could cause the player base to take a hit, even though the migration will mean higher royalties in the end.

    "We view looming competition in the West from new MMORPGs as a greater threat to WoW’s future then the current transition," he adds, including NCsoft's September launch of Aion as a possible competitive threat.

  • Report this Comment On July 07, 2009, at 2:26 PM, nottheSEC wrote:

    too much risk for me and my humble opinion...J

  • Report this Comment On July 07, 2009, at 2:44 PM, nottheSEC wrote:

    Note that one hot future release Starcraft 2 will come out without LAN( Local Area Network). This means no game unless you have High speed internet and everbody playing owns a copy.

    Thats a bad assumption in some countries and here in the US offends some gamers.

  • Report this Comment On July 07, 2009, at 4:30 PM, Varchild2008 wrote:

    I strongly suggest caution with ATVI. While I recently bit the bullet and said ATVI is still a buy at $13.00.... The problem is the current economy is collapsing so rapidly that Christmas this year will look enormously worse than Christmas last year.

    It's July... Now's pretty close if not the time to start pricing in Christmas expectations for ATVI. While ATVI has all the great products... That doesn't matter!!!

    Starcraft 2? Doesn't matter..

    Guitar Hero? Doesn't Matter....

    No amount of smash hit titles can just miraculously produce the high expectations of sales that investors have for the games when people don't have the cash to buy them. XBOX titles are still $60 a pop. Who can pluck down $60 when you don't have a Job?

    Lots and Lots of Teenagers are running around the State of Michigan desperate for a job...begging for a job....

    Why won't Motley Fool tell the truth for once?

    Reality... TRUMPS.....All! Even Blockbuster Products.

  • Report this Comment On July 07, 2009, at 4:38 PM, Varchild2008 wrote:

    *oops* forgot to disclose:

    I haven't bought a single share beyond $11.48. The large bulk of my buying was between $10.54 and near 52-week low.

    If this goes back to an 8 handle I'll aggressively buy and expect insiders to start buying again.

  • Report this Comment On July 07, 2009, at 5:01 PM, stallis wrote:

    I couldn't disagree more and I would prefer that TMF continues to regularly tell the truth rather than "for once".

    This Christmas won't be as bad as last year because last year everyone was scared stiff; they didn't know whether or not they would have a job. Now people do know, for better or worse and they can budget accordingly. In the U.S. that means they will continue to spend, especially for things like WoW. when times are tough people stay home...and spend all weekend online. It's cheaper to play WoW for a month of weekends while eating Red Baron pizzas and drinking a case of Coke than it is for dinner and a movie with a date two nights in a row.

    Finally, I can't imagine that the people who 1) live in Michigan and 2) lost their job and 3) stopped spending completely is going to have a significant impact on ATVI's bottom line. I'm much more worried about California's impact.

  • Report this Comment On July 07, 2009, at 5:03 PM, stallis wrote:

    PS. I have neither direct nor indirect ownership of ATVI but if it drops to the low $10's (about $1.00 from today's close) I will be a buyer.

  • Report this Comment On July 09, 2009, at 5:27 PM, nottheSEC wrote:

    Wiil all respect my reasonsing on insider selling and bad trade( gaming) practices go beyond legtimate yet lesser regional economics or attempted human behavior models.

  • Report this Comment On July 14, 2009, at 12:39 PM, nottheSEC wrote:

    We are down from $11.78 July 7 to $11.30 now in just a week. A small sample space but it will be under $11 within a week.

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Related Tickers

2/10/2012 4:00 PM
ATVI $12.33 Down -0.34 -2.65%
Activision Blizzar… CAPS Rating: ****
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THQI $0.58 Down -0.02 -3.33%
THQ, Inc. CAPS Rating: **
EA $17.42 Down -0.45 -2.52%
Electronic Arts CAPS Rating: ***

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