The video below is part of The Motley Fool's "11 O'Clock Stock" series, where we're recommending a new stock every weekday at 11 a.m. ET on Fool.com for 50 weekdays. To see a video of co-founder Tom Gardner explaining the series, click here. To see our original recommendation of Aeropostale (NYSE: ARO ) , click here.
Looking for a great back-to-school deal? How about trying on some shares of Aeropostale? Fool writer Alyce Lomax thinks Aeropostale provides a great opportunity at today's prices. To see her thoughts, watch the video, then read on below:
Alyce Lomax says Aeropostale's focus on high-quality clothes at affordable prices puts the retailer in an advantageous position in today's market. Beyond that, the company has a sturdy balance sheet with more than $300 million in cash, so it's also a defensive play. Compared to competitors Abercrombie & Fitch (NYSE: ANF ) , and Pacific Sunwear of California (Nasdaq: PSUN ) , the stock looks pretty cheap, too, trading at just 10 times earnings. If you're looking for a retailer that's attractively priced and more than able to weather the recession, look no further than Aeropostale.