Our April Fool's Joke Revealed

"Dear Motley fools: Yuck. You sound like what you are, which is a bunch of liars and cheaters caught in the act. In summary, [expletive redacted] you." -- Reader email, April 1, 2011

After 18 years of being one of the most vocal advocates of buy-to-hold investing, has The Motley Fool completely switched gears in favor of short-term trading? Have we been running a secret boiler room hyper-trading operation with Fool.com writers making hundreds of trades a day? Is the company really selling a short-term trading platform for individual investors?

Well, yes. But that was yesterday.

As many of you guessed, yesterday -- April 1 -- we celebrated The Motley Fool's de facto annual holiday, April Fool's Day. Every year we take a time-out from our regular programming in an attempt to amuse (as well as educate and enrich) individual investors.

This April 1, it was all about becoming "richer than your wildest dreams in just seconds, without even having to lift more than a finger!" by reserving your copy of The Motley Fool's proprietary day-trading platform -- ZippyTrade2000™. We received more than 2,000 ZippyTrade requests, but before we get to that, here's a rundown of how the "events" of yesterday unfolded:

  • Tom and David Gardner announced that, because of a series of private and confidential company documents made public on "WikiLeaks," The Motley Fool was coming forward to acknowledge the truth about our company's underlying business. You know, in the interest of honesty and transparency. (Ahem.)
  • It was revealed that our entire editorial department has been systematically disseminating misleading investing advice to capitalize on short-term movements (initiated by our coverage). (Here's the leaked "writer/trader daily writing and trading schedule.") In fact, the joke claimed, Fool.com articles contain encrypted trading information for our fake "Elite Fool members." One of the leaked memos revealed the translation key.
  • Indeed, while for years we have espoused these virtues of long-term investing, we've been privately testing, deploying, and perfecting our internal short-term trading platform, ExcelsiorSpeedTrade900LX™. Several images were leaked that showed the abhorrent "trading desk" conditions, the amount of paperwork generated by our "hyper-trading" activities (and the Enron-ish cover-up), and a snapshot of our "after-hours trading operation."
  • With "WikiLeaks" revealing our secret scheme, we figured, heck, we might as well make a buck or two off the publicity. So we scrambled to roll out a "consumer version" of ExcelsiorSpeedTrade900LX™ called ZippyTrade2000™ so you, too, could "hyper-click your way to wealth" alongside us.
  • After the news was made public, a series of ugly press incidents ensued: We were fined by the IRS, snared in an SEC probe, sued by a consumer auto-products company, and exposed by an open-source software-development company.

Some Fools caught on to the hoax -- and even played along. Many were mystified and (rightly) disappointed in us, and even offended by the tenor of our internal email exchanges: "I find this revelation to be very disappointing. I am starting to get the feeling that your company is no different than all the telemarketer types that you constantly criticize."

But the vast majority of respondents wanted a piece of the action, sending emails requesting a copy of the ZippyTrade2000™ software we said we were giving away free to the first 100 respondents: "Sure I'd like to get a free copy of the software and learn more about short trading. Does it work on a Mac?"

On Monday on Fool.com, we'll publish some of the best responses we received, including some zingers from Tom Gardner's impromptu live chat with readers to discuss ZippyTrade.

We haven't lost our way -- and neither should you
We promise that we believe in the power of long-term investing just as much as we ever have. Investing success is not measured in seconds, minutes, months, or even a year or two. It's not for nothing that the world's greatest investor -- Warren Buffett -- has said that the key to successful investing is timeline and temperament.

As Buffett once said, "Our favorite holding period is forever." However, the ability to tune out the noise -- to put down the newspaper, turn off the TV, and stop refreshing our screens every 45 seconds -- requires discipline. And that is why people continue to look for magic-bullet "programs" like ZippyTrade -- products that promise individual investors a shortcut to instant, easy riches. What they don't tout are the huge trading fees, taxes, and (frequently) investment losses their products really generate.

Timeline and temperament are what separate investors from speculators. As investors, we:

  • Buy stock in solid businesses: Remember, when you buy a stock you're buying a living, breathing business, not a ticker symbol or a line on a daily chart. Here's more on what we think makes a business an attractive investment.
  • Don't time the market. We certainly don't speculate when we buy stocks. Speculation is what Wall Street traders do. Instead, we expect to be rewarded over time through share-price appreciation, dividends, or share repurchases. We try not to fixate on the day-to-day movements in stock prices. If we're unsure of when to pull the trigger, we pull it lots of times (through dollar-cost averaging or buying in thirds). And, finally …
  • Buy to hold. We buy stocks with the intention of holding them for long haul. That said, we don't hold on just for the sake of holding. Buy-TO-hold is a better descriptor of the long-term investment mindset. As we explain here, there are plenty of reasons to sell a stock. But selling it because the trading button on ZippyTrade2000™ suddenly turns red is not one of them.

We hope you enjoyed our April Fool's joke. While The Motley Fool loves a good prank on the first of April, we hope we haven't offended any Fools in the process. Again, we'll share some of our favorite responses to this year's joke on Monday. Until then, Fool on!

And in case you missed it …


Read/Post Comments (79) | Recommend This Article (93)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 02, 2011, at 12:45 AM, DocEgan wrote:

    I read for a few minutes thinking you must be crazy, then it came to me what today was and I knew you were nuts.

  • Report this Comment On April 02, 2011, at 12:57 AM, hadika wrote:

    I usually expect your April 1st prank, but this year I forgot what day it was. Read the whole thing. Fell for it, hook, line, and sinker. Was really shook up, angry. I actually think it will take me a while to recover.

  • Report this Comment On April 02, 2011, at 1:12 AM, ardale1960 wrote:

    :-D It never ceases to amaze me that people forget about what day April 1st is! I always look forward to seeing what creative hilarity you come up with on every April "Fool's" Day.

  • Report this Comment On April 02, 2011, at 1:45 AM, Seathrun1 wrote:

    I want the Zippy Trade T-shirt

  • Report this Comment On April 02, 2011, at 2:24 AM, ProcessMaster wrote:

    Zippy Trade T-shirt, please!

  • Report this Comment On April 02, 2011, at 3:42 AM, aurreth wrote:

    This was probably the BEST prank I've ever exprienced! you really for went for the whole nine yards there! Made me laugh for a few long minutes:)

  • Report this Comment On April 02, 2011, at 3:45 AM, IPOputz wrote:

    My BS detector went into the red, but I was intrigued! And, yes I want a ZippyTrade T-Shirt!

  • Report this Comment On April 02, 2011, at 4:24 AM, HarryCaraysGhost wrote:

    Awesome prank.

    I wan't the ZippyTrade T- Shirt, might go nicely with a Fool cap.

    Rock on.

  • Report this Comment On April 02, 2011, at 4:50 AM, Bittersweet614 wrote:

    WOW, I feel like a complete Moron!!!!

    I absolutely fell for this prank hook, line and sinker!!!

    The worst part is it just about ruined my whole day. I got onto the Fool in the afternoon to do my research, started reading everything, got confused and angry, texted a friend who uses the Fool also to tell them about all this.

    Talked to my wife when she got home about everything, I was still confused and angry.

    Then I went to work -for 10 hours!!!! - and thought about it all night!!!! "How could the Fool do this?!?!?! I feel so betrayed!!" is what I kept thinking

    Came home, watched Sportscenter hoping it would take my mind off of it, it didnt.

    Then logged onto the Fool to find out I fell for the BEST APRIL FOOL'S JOKE I have ever seen.

    I will definately be looking out for something next year

  • Report this Comment On April 02, 2011, at 4:57 AM, RNML wrote:

    Fool On guys !!!

    What an excellent parody of how the real Wall Street "professionals" work.

  • Report this Comment On April 02, 2011, at 5:06 AM, midnightmoney wrote:

    you had me hook line and sinker then I finally put together what day it was. Nice one :)

  • Report this Comment On April 02, 2011, at 6:05 AM, FooliShFan830 wrote:

    When I got the email, I had a feeling it was a joke. Glad I was right. As a beginning investor, I hope to be able to trust someone's advice as I learn the ropes.

  • Report this Comment On April 02, 2011, at 6:27 AM, nivekluap wrote:

    I've been a Fool member for several years now and look forward to April Fools Day. As soon as I seen what was going, on I sent an e-mail to corporate headquarters for my Zippy Trade CD, assuring them that my $50,000 check was in the mail so I wouldn't miss out.

    Best one I've seen yet!

    KD

  • Report this Comment On April 02, 2011, at 6:56 AM, gilbertomucio wrote:

    You guys are great :)! I can't believe I fell for it! The worst thing is I understood straight away that was no wikileaks, but a page created by the fool and thought this was all done to get people to buy the Zippy Trade and I got really angry and actually deleted all my cap picks and blocked the account. Well, joining again :). Thanks for the great service, keep foolish!

  • Report this Comment On April 02, 2011, at 8:03 AM, BUYBELOW wrote:

    You got me! After being a member since 2005 I can not believe it took me until late last night to catch on to you're April "Fools" joke.....well done ....my fellow Fools...well done....my faith has been restored!!....LOL......

    Best regards,

    BUYBELOW.....

  • Report this Comment On April 02, 2011, at 8:15 AM, outoffocus wrote:

    I loved your job announcement for a "WORKPLACE ILLUSIONIST". I reposted it on my facebook page. Actually your prank prompted me to find out what other companies were doing gags on April Fools day and I found everything from "online chocolate samples" on this chocolate website to an "all meat med spa" on Livingsocial.com. Its great to see that companies have a sense of humor. I even posted my own joke on Facebook and quite a few people fell for it.

    Speaking of which, I posted an April Fools article yesterday from Investopedia.com about Apple buying Canada. Its a great article.

    http://caps.fool.com/Blogs/apple-to-acquire-canada-spin/5684...

  • Report this Comment On April 02, 2011, at 8:23 AM, Eerkes wrote:

    how anybody could ready ZippyTrade2000 with a straight face is beyond me, i mean the word Zippy just makes me giggle like a little girl - kind of tipped me off

  • Report this Comment On April 02, 2011, at 8:24 AM, Eerkes wrote:

    ^read*

  • Report this Comment On April 02, 2011, at 8:30 AM, titus77 wrote:

    I'd like to say I caught on immediately...but, let's just say there was some confusion early that morning.

    The "leaked" images were a nice touch. The after hour trading pic and the trading statement delivery/storage pics were great. Thanks for the laugh!

  • Report this Comment On April 02, 2011, at 8:34 AM, Coyotemark wrote:

    I can't believe I fell for it, but I have to admit that I did. Wow! am I an idiot. Often when something sounds to good to be true, it is. Right after I sent the email, I thought to myself duh bonehead! its April Fool's Day. So when are you guys gonna start creating the real software, so all of us can become rich fast?

  • Report this Comment On April 02, 2011, at 9:27 AM, Grandmaa wrote:

    Had to be one of the best and biggest April Fools I have experienced--good sense tells you it can't be real, but in our current environment, doubt creeps in--shame on me--you guys RULE!!!!

  • Report this Comment On April 02, 2011, at 9:42 AM, AayGee wrote:

    T-shirt, schmee-shirt.......... where's the coffee mugs and drink coasters? Great prank fools!!! Love it!

  • Report this Comment On April 02, 2011, at 9:54 AM, LeeBeeG wrote:

    Oh, my goodness!! Got me but good! I was really mad for awhile, forgot about it until my daughter pranked me from college, and then thought.... what about those guys at the Fool?! I then went so far as to click on the link and laughed my head off. Nicely done! And, thank God.

  • Report this Comment On April 02, 2011, at 9:57 AM, Notwage wrote:

    What a great, satirical day you Fools put together. Bravo!

  • Report this Comment On April 02, 2011, at 10:08 AM, Solumex wrote:

    Guys, I have to confess. Im guilty to be caugth on the prank. Im not from USA so, I was not in the fool day mode.

    Im considering ( as my mail said ) to suscribe to another mail list from this site ( or from another ) and Zippy Trade fit perfect...LOL

    I also note on the Zippy trade flyer the same face on all pics and this, wow, this is foo,someone in the design department make a mistak..LOL im so innocent.

  • Report this Comment On April 02, 2011, at 11:11 AM, AUricle wrote:

    A giant BRAVO! As a 'new' Fool (less than a year) I had no idea you 'celebrated' like this. Gotta admit, I had 5 minutes of insanity though, my head was going "HELL YEAH! I GOT TO GET ME ONE OF THESE!....until I read the 'leaks'. They were ridiculously FUNNY, to the point where I was sure we were being punked!

    I spent the rest of the day sending friends and family over here without giving it away. Thanks for a GREAT day, and .........can't wait for the shirts, jackets, and commerative gold/silver coins!!!!!

  • Report this Comment On April 02, 2011, at 11:35 AM, GreyPilgrim wrote:

    I fell for this hook line and sinker, am i embarrassed. You guys did a great job. I compliment you

  • Report this Comment On April 02, 2011, at 11:39 AM, Rich1965 wrote:

    This was the most obvious hoax to date. It was so funny that it could not possibly be taken seriously! I truly cannot believe that some readers sent you emails that were clearly furious that they had been duped not by the joke but by following our method of investing and actually believing that you were doing something entirely different behind the wizard's curtain. Anyone that emotional and that uncommitted to the Foolish investing philosophy to be so easily swayed by an announcement might consider their best course of action to simply invest in a S&P 500 Index.

  • Report this Comment On April 02, 2011, at 11:56 AM, smooreco wrote:

    Awesome April Fools joke. I'm very happy to hear that the ZippyTrade2000 was a joke. :) I will stick with you guys as a result. What's on the table for next year's April Fool's? Perhaps a bunch of emails telling me which penny stocks are going to rise 1500% in the next 6 months. LOL

  • Report this Comment On April 02, 2011, at 12:12 PM, swrussel wrote:

    My Mac still won't open ZippyTrade2000!

  • Report this Comment On April 02, 2011, at 12:35 PM, wyrdscience wrote:

    Love it Fool Headquarters! Might just make the winking cat my Facebook profile pic for a day! Can't wait till next April Fool's day.

  • Report this Comment On April 02, 2011, at 12:35 PM, robertvince wrote:

    Feel like a Zippy head myself. Gonna buy a ticket for the short bus to work tomorrow.

  • Report this Comment On April 02, 2011, at 1:04 PM, StanfordMBAFool wrote:

    Absolutely awesome prank... when the email came through, I read away, concerned and puzzled, and didn't catch on until I read Tom's response to front-running the Lubrizol acquisition... I said to myself "That can't be!" Then it hit me, and I remembered the date.... Outstanding. Loved it.

    I tried explaining this to my son, by he wasn't sure... he kept saying "But Dad, they didn't SAY April Fool's?!?!"

  • Report this Comment On April 02, 2011, at 1:11 PM, NOTvuffett wrote:

    I would like to thank the MF Staff for putting in so much effort on this prank. It had me laughing my butt off.

  • Report this Comment On April 02, 2011, at 1:20 PM, philly98 wrote:

    I returned home late Thursday night from a long business trip. Friday I read your email but was caught up in the numbing affect of reading a couple of hundred emails that I couldn't get to while traveling. I remember thinking.. "this is odd" and continued to the next email. I then went to play a round of golf with friends. When we got to the course we were told that they had no record us reserving a tee time and the course was full (note: the golf course parking lot was half empty)... after a couple of agonizing minutes they told us April Fools. With that mindset, I returned home Friday afternoon, reread your email and, I got it! You guys are fools; and so are we!!!

  • Report this Comment On April 02, 2011, at 1:41 PM, rockinu wrote:

    Got me for 5 minutes, then I remembered it was April Fool's Day - fooled me! But really - zippytrade? 17,000 trades a day? Fined by the IRS because you intentionally did not tell about your trades? Who actually believed that? Oh, wait, the 2,000 people who asked for a copy - seriously? Let's hope they were the smartest ones who caught on quickly - thanks for the laughs!

  • Report this Comment On April 02, 2011, at 1:44 PM, sunvalleyfool wrote:

    You guys are funnier than Oprah— and she means the stuff she says!

  • Report this Comment On April 02, 2011, at 1:46 PM, donnie24 wrote:

    Since being a fan of The Fool that began with the newspaper articles years ago I was not amused with the "Joke."

    Yes indeed, I fell for it!!!!!!!!!!!! haha

  • Report this Comment On April 02, 2011, at 1:56 PM, meade78 wrote:

    I loved it! Took me a couple minutes of reading to remember what day it was, but then my wife and I had a huge laugh reading the articles as they sequenced out during the day. Keep up the good work!

  • Report this Comment On April 02, 2011, at 2:08 PM, tjlm58 wrote:

    Yes I also fell for so a t-shirt would be appriceated.

  • Report this Comment On April 02, 2011, at 2:30 PM, 102971 wrote:

    Got me! Congratulations.

    I've recommended TMF to any number of others and felt like I had egg on my face.

    Was I relieved when I realized that it was an April Fool's day joke.

  • Report this Comment On April 02, 2011, at 2:42 PM, IFKAR wrote:

    Every year, I look forward to your April 1 announcement. This one made me ROFLUIBMH (roll on floor laughing until I bumped my head).

    I do believe that April 1, 2011 was your best "announcement yet".

    I eagerly await April 1, 2012 for your next installment.

    TMF stands for Educating, Amusing and Enriched - I don't know how educated I was, but I was certainly amused and enriched.

    Thanks again!!

    IFKAR

  • Report this Comment On April 02, 2011, at 2:53 PM, crca99 wrote:

    Just hilarious. Wiki-leaks and disgruntled employee - the perfect set-up. It hooked me reading late at night. I remember the year people were sticking their noses on the monitors. Next year I'll follow early on.

  • Report this Comment On April 02, 2011, at 3:11 PM, fcmboca2 wrote:

    Great Joke:

    The tipoff for me was when I scrolled down and the "Disclaimer" said "Don't Read This". and then when reading (despite being advised not to read" the language became even more absurd.

    Even the "dark pool" guys and the high frequency traders do not have this performance, and the trading was in the currency markets and the legit currency trades are in the millions of dollars and tens of millions of dollars.

    Great April Fools Joke

  • Report this Comment On April 02, 2011, at 3:12 PM, jc09058 wrote:

    I love you guys. Each year I look forward to April Fool's for no other reason that to read whatever you come up with for your joke. More importantly, I like to read the comments from readers to find who got "taken in".

    Yes, it may not be nice but if you can't laugh at yourself (foolish or not) then what's the point. Too much seriousness, particularly over the last two years, needs foolishness to break things up and get both feet on the ground.

    So, thank you once again guys, I loved it. To those the that got it, "fool on". For those that didn't get it, please light up guys before you have a heart attack.

  • Report this Comment On April 02, 2011, at 3:36 PM, CatFoodMoney wrote:

    Heh heh heh. I love it. You have to mess with your customers sometimes. I know that I do.

  • Report this Comment On April 02, 2011, at 3:52 PM, lowmaple wrote:

    I 'm orry suut i am a contrairian. the wikileaks wae good but too over the top and took about 5 seconds to realize. The best of your pranks was several years back about the poor CEOs getting free representation to fight to keep their ludricous saleries even if their companies lost money. Hats off to whomever wrote that one.

  • Report this Comment On April 02, 2011, at 4:47 PM, Zinj wrote:

    Always hilarious how many people fall for the April Fool's gag each year.

    This year however, I would have thought names like ZippyTrade should have been a dead giveaway.

    There were a couple of 4/1 scams 10 years ago which were a bit trickier to spot

  • Report this Comment On April 02, 2011, at 5:20 PM, onw wrote:

    You guys may be Fools, but I feel plain Stupid. The fact that it was April 1st never occurred to me. I'm too trusting/confident in your operations, and just felt puzzled. I feel better now.

  • Report this Comment On April 02, 2011, at 6:05 PM, peters46 wrote:

    I withheld judgement on it until reading got me to the point of thinking "It is not possible for the Motley Fool people to do anything even similar." Then I thought "Wait a minute, it is possible. Anything is possible on April First." Perhaps the biggest definite 'tell' was that there was no place for comments.

  • Report this Comment On April 02, 2011, at 6:12 PM, NOTvuffett wrote:

    There is a sad side to this. Even though the Fool was using comical extremes for a prank and to make a point, what they describe happens in the real world and good people lose money on it.

  • Report this Comment On April 02, 2011, at 6:45 PM, bigkansasfool wrote:

    You guys got me last year, you didn't get me this year. Thanks for the laugh though.

  • Report this Comment On April 02, 2011, at 8:08 PM, kcalw wrote:

    Thank You for the reminder that I must always be aware of my exuberance for unearned gains.

  • Report this Comment On April 02, 2011, at 9:06 PM, ltlfool wrote:

    Like many others I fell for the prank but when I saw the date the prank was over. I had to continue the fun and emailed the husband to let him know I'd resigned and was going to become a stay at home wife/day trader. He didn't respond for a few hours so I called. He quietly asked if I'd already resigned and if I could please take it back. THE BEST April fool joke I've ever pulled on him!

  • Report this Comment On April 03, 2011, at 12:34 AM, koolkrissy wrote:

    Yes, I'd like a T-shirt. I certainly was taken in. I was so disappointed in you that I even considered asking you to cancel my premium services. I was kicking myself all day for being such a "fool" to have believed you were different from the money grubbers on Wall Street. I have been composing a letter to you in my head all day! What a treat to find it was all an April Fool's joke. The joke was on me for sure. I wasn't a member of The Motley Fool Club last year on April 1st.

  • Report this Comment On April 03, 2011, at 7:55 AM, xiaoqiao75 wrote:

    I fell for it...want the t-shirt to wear my embarrassment as a badge of honor only other Fools would understand.

  • Report this Comment On April 03, 2011, at 9:23 AM, pilottroy wrote:

    I am new to the community and fell for it! I even had my wife read the letter and "leaked" information. She too fell for it! I guess I really am a Fool after all. Great Prank!!

  • Report this Comment On April 03, 2011, at 10:25 AM, richards4399 wrote:

    Too cool. Now if we could just get "Copperfield Research" to come clean for the same reason. (Their Zippy shorts will go well with my Zippy t-shirt).

  • Report this Comment On April 03, 2011, at 11:29 AM, FoolTheRest wrote:

    Aaargh! I was traveling for two days and missed my favorite Fool holiday! Nice one this year, guys, though I think ltlfool above bested us all. The conversation about how the flash crash happened is probably my favorite part. It reminds me of stick figures explaining the sub-prime collapse.

  • Report this Comment On April 03, 2011, at 12:22 PM, vgaymer wrote:

    lol loved your picture of the trading statements from zippy trades

  • Report this Comment On April 03, 2011, at 1:01 PM, luckyIguess wrote:

    I'm not too proud to admit it, you got me. I've still got a sore spot in mouth where the hook came out, but it didn't stop me from laughing at myself. Well plaid.

    Maybe I can justify my gullibility because of the long years I've been with you and trusted you. Between friends it was a good joke and no hard feelings.

    Regards,

    LuckyIguess

  • Report this Comment On April 03, 2011, at 1:53 PM, Idiotmambo wrote:

    I read the Zippy trade thing right before I went to bed.

    Haven't slept that well since FOREVER. Woke up

    turned on computer saw "April Fool" and asked my husband if he thought this joke was Kharma for all

    my April Fools tricks through the years.

    Good one!

  • Report this Comment On April 03, 2011, at 2:47 PM, goggindg wrote:

    I appreciated the lesson! I must admit that at first I was upset...but then something made me look at the date and....doh! I *finally* got it! Good one!

    Made me stop and think...if even for a few seconds...which is a good thing :-)

  • Report this Comment On April 03, 2011, at 4:19 PM, frugal232 wrote:

    I sold a few stocks the day before, and TOTALLY thought you guys programmed it for people who adjust their scorecard too much. HA HA HA!!! I was like "crap they really are watching me!" feeling like I got caught. Then I thought I guess they take this long term thing really, really serious. I didn't think it was everyone's front page, just mine. I'm still laughing when I think about it...

  • Report this Comment On April 03, 2011, at 6:06 PM, TheBeave250 wrote:

    Totally fell for this and then realized what day it was, but not before sending an angry request for the ridiculous software. I only realized it was April Fool's Day when I read that one of the benefits of ZippyTrade was a VHS copy of the tutorial! Well done Fool!

  • Report this Comment On April 04, 2011, at 5:28 AM, benedekgb wrote:

    I want a T-shirt too!

    I will be the only one in Europe!

    Also where can I sign up for the zippy trade? it seems to be very good, I am intrigued. dont worry about nay sayers, zippy is the future...is it new service?

    ...

    ...

    Fooled you! but I still want a T-shirt!

  • Report this Comment On April 04, 2011, at 7:29 AM, Huayra wrote:

    Have to admit, it took me a few minutes as well.

    When I started reading the "Memo to Fool.com writers re: "incoded articles" [sic]", subsequently looked at the url and remembered the date it finally added up.

    Excellent April Fools joke!

  • Report this Comment On April 04, 2011, at 8:37 AM, trish28117 wrote:

    For the 15 minutes you had me, it reminded me of when I was a kid and found out there's no Santa Claus!

    Thanks for the laughs (and for not being hypertraders -- there are enough people and companies whose "outside" and "inside" are worlds apart).

  • Report this Comment On April 04, 2011, at 9:31 AM, PhulishMortal wrote:

    Trish,

    What do you mean when you say "there's no Santa Claus?" Are you really trying to tell me . . .

    I think I need a minute here.

  • Report this Comment On April 04, 2011, at 11:12 AM, noryakerson wrote:

    I still beleive the ZippyTrade2000 exists--and I want one. Buy and hold's no fun. I want the thrill of that long, downward plunge as my life savings evaporates in trading fees.... Everyday can be April Fool's day if you want it to be.

  • Report this Comment On April 04, 2011, at 11:14 AM, Bigal49 wrote:

    OK you killed me. As soon as I responded, you know, had to be one of the first 100, I said to myself, what did you just do. I have b een nailed.

  • Report this Comment On April 04, 2011, at 1:26 PM, SnowdriftFool2 wrote:

    I started with the Wikileaks one and it was too absurd so I thoroughly enjoyed reading all the rest. Almost hooked me with the ZippyTrade despite my innate skepticism....

    I relished every word.

    Great way to celebrate our "Fool" holiday. Emperor Constantine would have been proud.

    Fooling on ...

  • Report this Comment On April 04, 2011, at 3:42 PM, earlystart wrote:

    You mean I can't get rich quick using ZippyTrade? My faith in Motley Fool is crushed!!

  • Report this Comment On April 04, 2011, at 4:04 PM, hellomojo wrote:

    yep..got me good too. I was very disappointed; but was really gonna be mad if your response to my email requesting the free software told me it didn't work on my Mac.

  • Report this Comment On April 04, 2011, at 4:23 PM, lipripper wrote:

    Last year got me all worked up and I knew it was coming this year and looked forward to seeing the number of fools who "bought it" this year.Very nice indeed,as I see 2000 members reacted to it.Look forward to next years joke and this years money makin'!!! You guys are raging this year,keep up the incredible work.Fool on!!!

  • Report this Comment On April 06, 2011, at 12:47 PM, teddipoo8699 wrote:

    How many kernels of truth are there in your April Fools Prank.......tranparency ......? And then we have poor Warren Buffet ........ .....

    Takes me right back to the kids in High School on April Fools Day, with their stupid and often mean spirited pranks......

    It is my firm belief that I do not put any credence on any transparency statements ....it's still LET THE BUYER BEWARE.......that includes Motley Fool.

  • Report this Comment On April 08, 2011, at 2:34 PM, lizzykl wrote:

    Brillliant, absolutely brilliant! I laughed out loud and sent around the URLs to friends and family.

  • Report this Comment On April 09, 2011, at 12:33 PM, realself wrote:
  • Report this Comment On April 09, 2011, at 12:38 PM, realself wrote:

    Your "humble-pie" martini was not as dry as I would pour; but brilliant nonetheless.

    Thanks.

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