Chipotle Is Shrewd About Future ShopHouse Expansion

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If you follow Chipotle (NYSE: CMG  ) , you've probably heard about its ShopHouse concept, an Asian restaurant built on the Chipotle model. After 14 months, the company is ready to open up two more of these stores. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea.

In this installment of our multipart series, Rex asks about expansion beyond these initial three locations. (See all parts of the series linked below the video.) 

Chipotle's stock price has been under pressure lately. Hedge fund manager David Einhorn not only contends that Yum! Brands' new Taco Bell menu poses a threat, but also that the burrito king is overvalued. Indeed, competitors as diverse as Wendy's  (Nasdaq: WEN  ) Buffalo Wild Wings  (Nasdaq: BWLD  ) Panera  (Nasdaq: PNRA  ) , and Chuy's  (Nasdaq: CHUY  )  have easily outperformed Chipotle over the past few months and carry lower valuations. Fool analyst Jason Moser's new premium research report analyzes the burrito maker's situation and answers the question investors are asking: Can Chipotle still grow? If you own or are considering owning shares, you'll want to click here now and get started! 


Part 1: Chipotle's Next Huge Opportunity

Part 2: Chipotle's Small Bet Could Pay Off Big

Part 3: What is Chipotle's ShopHouse, Anyway?

Part 4: Why You’ll Find Real Asian Food at Chipotle's ShopHouse

Part 5: Are Customers Buying What Chipotle's ShopHouse Is Selling?

Part 6: Sustaining a Strong Brand is Not Easy

Part 7: Chipotle’s ShopHouse Moves Into Expansion Mode

Read/Post Comments (2) | Recommend This Article (3)

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 04, 2012, at 4:53 PM, KevinniveK wrote:

    My god how much attention can a single location of a new concept get! Can't wait til Part #23 of this exciting series !!!!!

  • Report this Comment On December 05, 2012, at 6:54 PM, TMFOrangeblood wrote:

    Kevin, I want to at least double the Rocky series...

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