Why Does Google Want to Be Amazon?

Conflict is inevitable in growing markets, and we're seeing more of it in e-commerce, an already vast business that grew nicely during this year's Black Friday shopping spree. More than 57 million Americans accounted for some $1 billion in online sales that day, comScore reports.

No doubt that's a boon for Amazon.com (NASDAQ: AMZN  ) . But now Google (NASDAQ: GOOGL  ) is showing signs of wanting a heaping helping of e-commerce pie. According to TechCrunch, the search king has spent $17 million for BufferBox, a Canadian network of secure parcel delivery sites. No more stolen packages or notes from the post office about when they'll try again to deliver cool stuff you ordered.

Amazon has a similar service called Locker, so competition is clearly heating up. Is a Google Store next? I answer this question and more in the video below.

Everyone knows Amazon is the big, bad wolf in the retail world right now, but at its sky-high valuation, most investors are worried it's due for a correction. We'll tell you what's driving the company's growth, and how to know when to buy and sell Amazon in our new premium report. Our report also has you covered with a full year of free analyst updates to keep you informed as the company's story changes, so click here now to read more.


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