Ford's Chief Operating Officer Talks About the 2015 F-150

The Motley Fool was there as Ford's COO gave a group of reporters some inside thinking about the new F-150.

Feb 27, 2014 at 6:30PM


Ford unveiled the all-new 2015 F-150 at a special event in Detroit last month. The Motley Fool was on the scene and got all the details. Photo credit: Ford Motor Co. 

When an automaker like Ford (NYSE:F) introduces a product like the all-new 2015 F-150 pickup to the media, they don't just pull a sheet off the truck and say, "Here it is, guys!"

In fact, last month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.

We (The Motley Fool's John Rosevear and Rex Moore) were there in Joe Louis Arena when it happened, and we can tell you that it was a very impressive event. Not just because Ford's top executives gave an elaborately choreographed update on the state of the company before revealing the all-new truck (see it here, here, here, here, here, and here), but because the media presence was absolutely massive.

Hundreds of journalists from around the world crowded the arena, and mobbed the stage afterward to get up-close looks at the new trucks. Several key Ford executives stuck around to talk to the media, including Ford Chief Operating Officer Mark Fields -- likely the next CEO of Ford. 

Fields' comments to the media were fascinating, and we've captured them in this short video. He explained how the new trucks were expected to actually help Ford's corporate fuel-economy averages, and pointed out some key features that Ford thinks will increase the new pickups' appeal to families. He also gave some insights into Ford's expectations for profitability and spending in 2014.

We tried in this video to give you the flavor of the events following the reveal of the new pickups -- but Fields' comments are also worth a close listen for any Ford shareholder. Take a look, and then scroll down to leave us a comment with your thoughts on the new F-150.

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John Rosevear owns shares of Ford. The Motley Fool recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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