Twitter, Inc. Is the New TV Guide

A new survey shows that at least 75% of those who encounter a TV-related tweet take an action. Is Twitter, Inc. our new go-to for programming guidance?

Mar 29, 2014 at 10:00AM

According to a new survey, Twitter, Inc. (NYSE:TWTR) is influencing our TV habits more than we might care to admit. Fool contributor Tim Beyers explains the implications for investors in the following video.

Twitter and Twenty-First Century Fox (NASDAQ:FOXA) commissioned the study in concert with the Advertising Research Foundation. Of the 12,577 respondents interviewed, 76% of those who recalled seeing a TV-related tweet searched for a show. Another 78% took a related action such as clicking a hashtag and 77% said they navigated to programming after engaging with a show on Twitter.

The study's findings are good news for all who engage in broadcasting original content, especially those with active social media efforts. The CW's Arrow, for example, regularly tweets during and after episodes, while star Stephen Amell keeps fans engaged with an active Facebook page.

For Twitter, the study reflects its growing influence on what we consume. Networks know it, too. Comcast (NASDAQ:CMCSA) began working with the microblogger in October, creating a "See It" button to make it easier for viewers to go from Twitter to video snippets or even whole episodes. Nielsen Holdings introduced Twitter TV ratings right around the same time.

Add it up, Tim says, and you've got the makings of an entirely new ecosystem for discovering, discussing, and even watching TV. A disruptive breakthrough that could change how Hollywood markets its new shows and how Madison Avenue spends advertising dollars that used to go to weekly magazines such as TV Guide.

Now it's your turn to weigh in. Do you think Twitter will glean value from its growing relationship with Tinseltown, or is it just more hype intended to disguise deep flaws in the business? Leave a comment to let us know where you stand and whether you would buy, sell, or short Twitter stock at current prices.

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Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends Twitter. It recommends and owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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