For Twitter Inc., the Advertising Binge Has Barely Started

Twitter (NYSE: TWTR  ) isn't willing to accept that its platform doesn't work for some advertisers. Soon, the microblogger will test new formats to find ways to attract those who've shied away from Twitter advertising in years past. Fool contributor Tim Beyers explains the implications in the following video.

Twitter has been a boon for TV broadcasters and news organizations. Yet the network has struggled to serve game developers who use ads to encourage downloads and e-commerce companies that rig buy-it-now pitches to profit from impulse buyers. For them, Facebook has proved to be the better option.

Yet that may be changing. According to The Wall Street Journal, Twitter is in the process of rolling out 15 new types of ads that target developers and e-commerce companies. In each case, the idea is to embed some sort of button for taking action -- like downloading an app or shopping for a deal.

Can the strategy work? We've seen similar efforts, Tim says. Think of the Comcast (NASDAQ: CMCSA  ) deal, in which Twitter embeds a "See It" button that transports users from a tweet directly to video, including whole episodes of NBC television shows. Twitter's platform is getting richer all the time.

Now it's your turn to weigh in. Do you believe Twitter will find ways to better compete with Facebook? Why or why not? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Twitter stock at current prices.

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Tim Beyers

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At, he covers disruptive ideas in technology and entertainment, though you'll most often find him writing and talking about the business of comics. Find him online at or send email to For more insights, follow Tim on Google+ and Twitter.

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9/2/2015 4:00 PM
TWTR $27.82 Up +0.79 +2.92%
Twitter CAPS Rating: ***
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