Investing in Value Stocks

Value investors want to buy stocks for less than they're worth. If you could buy $100 bills for $80, wouldn't you do so as often as possible?

Even high-quality companies with strong fundamentals see share prices fall when the overall stock market drops. Plus, value stock companies tend to be well established and less volatile than growth stock companies.

Berkshire Hathaway is a unique company on the stock market and has long been a top choice for value investors. That's largely because longtime CEO Warren Buffett is the world's most admired value investor, and his investing acumen is the biggest reason for the company's success.

Since Buffett took over in 1964, Berkshire Hathaway has grown into a conglomerate with more than 60 wholly owned businesses and a massive stock portfolio with more than 30 different holdings. Berkshire has steadily increased its book value and earnings power over time.

It operates under the same business model that has led the stock to almost double the annualized return of the S&P 500 index for more than 55 years. That track record is unmatched and will probably never be beaten.

As part of their value investing strategy, Buffett and his late business partner, Charlie Munger, kept large cash reserves to deploy when they spotted an opportunity. Buffett's also been content to own companies outright that can generate profit and don't need to grow, using those profits to fund stock purchases and new acquisitions, a unique strategy in the stock market.

Wholly owned subsidiaries, such as See's Candies, Dairy Queen, and Brooks running shoes, are all good examples of cash-flowing stable businesses that don't need to grow to contribute to Berkshire's business model. Buffett's value investing approach also explains why he favors sectors like insurance, which provide a "float" in the form of premiums that he can reinvest.

Buffett announced at Berkshire's annual shareholder meeting in May 2025 that he would step down by the end of the year. He will be passing the reins to Greg Abel, who is currently CEO of Berkshire Hathaway Energy.

As of the end of the second quarter, Berkshire had more than $340 billion in cash and equivalents on its balance sheet, putting it in a good position to make an acquisition if it finds one attractive. Additionally, the company could pay a dividend. Abel is expected to run the business with a value-oriented mindset similar to Buffett's, though the Buffett imprint is likely to change over time.

One sign that even value stocks are getting expensive is that Berkshire was a net seller of stocks in 2024, signaling that Buffett may believe the market is overvalued. Stocking up on dry powder is another smart strategy of value investors like Buffett, and it will likely pay off if stocks pull back again as they did at the beginning of 2025.

2. Target

3. General Motors

Valuation is arguably the most important test of a value stock, as a value investor is ultimately looking to buy a stock worth more than its price. As Buffett has said, "Price is what you pay. Value is what you get."

By that yardstick, General Motors (GM) may be one of the best value stocks around. GM has been a leading player in the auto industry for a century and remains one of the world's largest automakers.

Based on its adjusted earnings per share (EPS), GM currently trades at a P/E ratio of 9. This is a reflection of investors' low growth expectations and uncertainty around tariffs and trade, which are expected to weigh on results this year. However, GM has continued to deliver solid results.

The company should benefit from slowing growth in electric vehicles (EVs), though it has a number of them on the market, as the transition will support sales of its combustion vehicles. GM also announced in late 2024 that it would end its Cruise autonomous vehicle business, which had cost it an estimated $10 billion over its history. Investors responded positively to the move because it will help GM's cash flow.

Concerns about tariffs have also pushed the stock lower, but it's unclear how the import taxes will affect the business since higher car prices could be good for GM, or at least for its American-made inventory. A recent hike in steel tariffs to 50%, however, is expected to be a hardship for GM and its peers.

As a value stock, GM is also able to aggressively repurchase stock to lift its EPS. It has reduced shares outstanding by almost one-third over the last 18 months. That's one way value stocks can grow profits even without growing revenue.

4. Signet Jewelers

Signet Jewelers is the world's largest diamond jewelry retailer. With a market cap of just $3.7 billion, it's much smaller than any of the other stocks on this list, but value stocks come in all sizes.

Signet operates in a mature industry, and the stock has historically traded at a discount because investors regard it as a low- or no-growth company. There also seems to be some concerns about disruption from lab-grown diamonds, though Signet is benefiting from that segment as well, as it's driving up average unit retail prices and giving the company new ways of serving a broader range of price points. It's also driving higher demand in the fashion category, which is the non-bridal segment of the business.

The company has made some smart moves, including reducing its real estate footprint, investing in higher-margin service businesses, like repair and warranties, and focusing on its largest brands, including Kay, Jared, and Zales.

Based on adjusted EPS, Signet trades at a P/E ratio of just 10, and the company has taken advantage of that discount to buy back stock. In the first half of 2025, it repurchased 8% of shares outstanding after the stock fell sharply, and its shares outstanding have fallen by roughly half over the last decade.