The software giant is reportedly moving away from its odd and costly ads starring Seinfeld and Bill Gates. As the initial attack in its alleged $300 million marketing campaign to make Microsoft hip again, the series of televised spots got consumers talking about Microsoft. Unfortunately, they weren't talking about Mr. Softy in a good way.
The widely panned ads, in which Seinfeld and Gates shopped for discount shoes and joined a suburban family for table tennis and scalloped potatoes, did little to further Microsoft's cause. The commercials went over about as well as the Seinfeld series finale: well-watched, but poorly reviewed.
Microsoft has two mortal enemies right now: Google
We can't call the Seinfeld ads a failure until we see how the entire campaign plays out. Perhaps it was a startling way to get the public's attention, laying the groundwork for Microsoft to show how Windows-powered Dell
With a new Windows platform on the way, and the company doing cool things like delivering Netflix