Investing in Value Stocks

Value investors want to buy stocks for less than they're worth. If you could buy $100 bills for $80, wouldn't you do so as often as possible? Even high-quality companies with strong fundamentals see share prices fall when the overall stock market drops. Plus, value stock companies tend to be well established and less volatile than growth stock companies.

Since Buffett took over in 1964, Berkshire Hathaway has grown into a conglomerate with more than 60 wholly owned businesses and a massive stock portfolio of more than 30 different holdings. Berkshire has steadily increased its book value and earnings power over time.

It operates under the same business model that has led the stock to almost double the annualized return of the S&P 500 index for more than 55 years. That track record is unmatched and will probably never be beaten.

As part of their value investing strategy, Buffett and his late business partner Charlie Munger kept large cash reserves to deploy when they spotted an opportunity. Buffett's also been content to own companies outright that can generate profit and don't need to grow, using those profits to fund stock purchases and new acquisitions, a unique strategy in the stock market.

Wholly owned subsidiaries, such as See's Candies, Dairy Queen, and Brooks running shoes, are all good examples of cash-flowing stable businesses that don't need to grow to contribute to Berkshire's business model. Buffett's value investing approach also explains why he favors sectors like insurance, which provide a "float" in the form of premiums that he can reinvest.

Buffett announced at Berkshire's annual shareholder meeting in May 2025 that he would step down by the end of the year. He will be passing the reins to Greg Abel, who is currently CEO of Berkshire Hathaway Energy.

As of the end of the third quarter, Berkshire had more than $375 billion in cash and equivalents on its balance sheet, putting it in a good position to make an acquisition if it finds one attractive. Additionally, the company could pay a dividend. Abel is expected to run the business with a value-oriented mindset similar to Buffett's, though the Buffett imprint is likely to change over time.

One sign that even value stocks are getting expensive is that Berkshire was a net seller of stocks in 2024, signaling that Buffett may believe the market is overvalued. Stocking up on dry powder is another smart strategy of value investors like Buffett, and it will likely pay off if stocks pull back again as they did at the beginning of 2025.

2. Target

Target is one of the largest retailers in the U.S. and one of only a handful of national multicategory retailers, along with Walmart (WMT -0.87%), Costco (COST +1.22%), and Amazon (AMZN -2.71%). The company has been a steady engine of growth throughout most of its history. It has a wide reach for a brick-and-mortar retailer -- operating in urban, suburban, and rural locations -- and stores in all 50 states.

However, Target has struggled in recent years due to weak consumer discretionary spending, inventory fluctuations, and internal issues such as theft. It's also faced customer backlash due to changes in its diversity, equity, and inclusion (DEI) policies, which may have contributed to a weak first half in 2025. As a result, the stock traded at a price-to-earnings (P/E) ratio of 10.6 as of November 2025.

That's a great price to pay for a retailer with differentiated positioning and one that's still opening new stores despite its recent struggles. Target is also a Dividend King with a dividend yield of 4.9%, offering a reward to income investors.

Target still has a long-term growth opportunity in retail, both through new stores and e-commerce. This includes its range of same-day fulfillment options, such as curbside pickup, known as Drive Up, and same-day delivery through Shipt.

Target's stock has fallen for a number of reasons, but its challenges are fixable. The company expects to grow sales by a total of 15% over the next five years, and at its current valuation, the stock looks like it should be a winner if it can accomplish that goal.

While its recent results have been disappointing, Target is the kind of value stock that offers value because of its turnaround potential. A change in leadership could also help drive a recovery when Chief Operating Officer Michael Fiddelke becomes CEO in February.

3. General Motors

Valuation is arguably the most important test of a value stock, as a value investor is ultimately looking to buy a stock worth more than its price. As Buffett has said, "Price is what you pay. Value is what you get."

By that yardstick, General Motors (GM) may be one of the best value stocks around. GM has been a leading player in the auto industry for a century and remains one of the world's largest automakers.

Based on its adjusted earnings per share (EPS), GM currently trades at a P/E ratio of 7. This is a reflection of investors' low growth expectations and uncertainty around tariffs and trade, which are expected to weigh on results this year.

The company has started to benefit from slowing growth in electric vehicles (EVs), though it has a number of them on the market, as the transition will support sales of its combustion vehicles. GM also announced in late 2024 that it would end its Cruise autonomous vehicle business, which had cost it an estimated $10 billion. Investors responded positively to the move because it will help GM's cash flow.

Concerns about tariffs have also pushed the stock lower, but it's unclear how the import taxes will affect the business since higher car prices could be good for GM, or at least for its American-made inventory. A recent hike in steel tariffs to 50%, however, is expected to be a hardship for GM and its peers.

The company estimates the gross tariff impact for the year to be $3.5 billion to $4.5 billion. However, the company will benefit from a new government MSRP offset program that lowers the tariff impact.

As a value stock, GM is also able to aggressively repurchase stock to lift its EPS. It has reduced shares outstanding by almost one-third over the last 18 months. That's one way value stocks can grow profits even without growing revenue.

4. Signet Jewelers

Signet Jewelers is the world's largest diamond jewelry retailer. With a market cap of just $4.1 billion, it's much smaller than any of the other stocks on this list, but value stocks come in all sizes.