Investing refers to the practice of putting your money into an asset with the goal of making more money. To name a few examples, buying stocks, investing in a rental property, and even putting money into a certificate of deposit at your bank are all forms of investing.
When done the right way, investing can be an extremely reliable way to build wealth over time. But how should you get started? What is the best way for you to put your money to work?
If you're a new investor or an experienced one who wants to invest better, we're here for you. It's time to make your money work for you.
Before you put your money into the stock market or other investments, you'll need a basic understanding of how to invest your money the right way. Unfortunately, there's no one-size-fits-all answer here.
The best way to invest your money is the way that works best for you. To figure that out, you'll want to determine your investing style, budget, and risk tolerance. So, let's briefly take those one at a time.
Why is investing important?
Why is investing important?
There are more reasons why investing is important that we can realistically list here. But to name some of the most important:
- Build wealth: Investing -- especially in the stock market -- can be an extremely reliable way to grow your money over the long term.
- Achieve financial freedom: Investing can help you be prepared for whatever life throws at you and to retire on your own terms.
- Preserve your spending power: If you put your money under your mattress (or in a low-paying savings account), it will actually be worth less over time, thanks to inflation. There are low-risk investments that can reliably help you keep up with, or outpace, inflation.
Now, let's get to the steps you'll need to take to invest money the right way.
How to invest
How to invest money
- Identify your investing style.
- Determine your budget for investing.
- Assess your risk tolerance.
- Decide what to invest your money in.
Investing style
1. Your investing style
How much time do you want to dedicate to investing your money?
The investing world has two major camps when it comes to how to invest money: active investing and passive investing. Neither is a clear winner.
Both can be great ways to build wealth as long as you focus on the long term and aren't just looking for short-term gains, but your lifestyle, budget, risk tolerance, and interests might give you a preference for one type.
Active investing
Active investing means taking time to research your investments and constructing and maintaining your portfolio on your own.
In simple terms, if you plan to buy and sell individual stocks through an online broker, you're planning to be an active investor. To successfully be an active investor, you'll need three things:
- Time: You'll need to research stocks, perform some basic investment analysis, and keep up with your investments after you buy them.
- Knowledge: All the time in the world won't help if you don't know how to analyze investments and properly research stocks.
- Desire: Many people simply don't want to spend hours on their investments. And there's nothing wrong with that.
It's also important to understand what we don't mean by active investing. Active investing doesn't mean buying and selling stocks frequently. It certainly doesn't mean day trading. It doesn't mean buying stocks because you think they will go up over the next few weeks or months.
Passive investing
Passive investing is the equivalent of an airplane on autopilot. You'll still get good results over the long run with nothing more than some occasional maintenance or adjustments. Passive investing involves putting your money to work in investments where someone else does the hard work.
Mutual fund investing is an example of passive investing, as are exchange-traded funds (ETFs). Alternatively, you can hire an advisor or use a robo-advisor to design and implement an investment strategy on your behalf.
Passive investing
More simplicity, more stability, more predictability
- A hands-off approach.
- Moderate returns.
- Tax advantages.
Active investing
More work, more risk, more potential reward
- Investing yourself (or through a portfolio manager).
- Lots of research.
- Potential for huge, life-changing returns.
Budget
2. Your budget
How much money do you have to invest?
You may think you need a large sum of money to start a portfolio, but you can begin investing with $100 (or even less). We also have great ideas for investing $1,000.
In fact, many of today's best stock trading platforms will let you get started with as little as $1.
Here's the point: The amount of money you're starting with isn't the most important thing. The big question is whether you're financially ready to invest and to continue investing over time.
One important step to take before investing is to establish an emergency fund. This is cash set aside in a safe place like a savings account, where it is available for quick withdrawal.
Most investments, whether stocks, mutual funds, or real estate, have some level of risk. You never want to be forced to sell these investments in a time of need. The emergency fund is your safety net to avoid this.
Divest
It's also smart to get rid of any high-interest debt (like credit cards) before investing.
Think of it this way: The stock market has historically produced returns of 9% to 10% annually over long periods, depending on the time frame you're viewing. If you invest your money at these types of returns and still pay your creditors 24% interest (roughly the average credit card interest rate in September 2025), you'll put yourself in a position to lose money over the long run, even if your investments perform well.
Risk tolerance
3. Your risk tolerance
How much financial risk are you willing to take?
Not all investments are successful. Each type of investment has its own level of risk, but this risk is often correlated with returns.
It's important to find a balance between maximizing the returns on your money and finding a comfortable risk level. For example, high-quality bonds, such as Treasury bonds, offer predictable returns with very low risk. But they also have relatively low returns (between 3.4% and 4.8% as of September 2025), depending on the maturity term you choose and the current interest rate environment.
By contrast, stock returns can vary widely depending on the company and time frame. However, the overall stock market has historically produced average returns of almost 10% per year.
There can be huge differences in risk, even within the broad categories of stocks and bonds. For example, Treasury bonds or AAA-rated corporate bonds are very low-risk investments. However, they pay relatively low interest rates.
Savings accounts represent an even lower risk but offer less reward. On the other hand, a high-yield bond can produce greater income but will come with a greater risk of default.
Interest Rate
One good solution for beginners is to use a robo-advisor to formulate an investment plan that meets your risk tolerance and financial goals.
In a nutshell, a robo-advisor is a service offered by a brokerage. It will construct and maintain a portfolio of stock- and bond-based index funds designed to maximize your return potential while keeping your risk level appropriate for your needs.
What to invest in
4. What should you invest your money in?
How do you decide where to invest your money?
This is a tough question; unfortunately, there isn't a perfect answer. The best type of investment for you depends on your investment goals and risk tolerance. But with the guidelines discussed above in mind, you should be far better positioned to decide what to invest in.
For example, if you have a relatively high risk tolerance, along with the time and desire to research individual stocks (and learn how to do it right), that could be the best way to go. If you have a low risk tolerance but want higher returns than you'd get from a savings account, bond investments (or bond funds) might be more appropriate.
If you're like most Americans and don't want to spend hours on your portfolio, putting your money in passive investments like index funds or mutual funds can be a smart choice. And if you really want to take a hands-off approach, a robo-advisor could be right for you.
How to track your investments
First, you don't need to check your investments every day. One of the biggest rookie mistakes is paying too much attention to your long-term investments and making emotional decisions based on short-term performance.
The average investor underperforms the market, according to several studies. And a key reason is making knee-jerk reactions instead of just leaving your investments alone.
Having said that, tracking your investments (reasonably often) is an important part of the journey. Your brokerage app or website should allow you to view your entire portfolio, and you may be able to set up alerts. For example, I get a push notification on my smartphone if any of my stocks move up or down by more than 5% in a single day.
There are also personal finance and investment apps that will allow you to build your own watch lists of stocks, and/or import data from your brokerage account to track your portfolio. This can be especially useful if you have accounts at more than one brokerage.
Related investing topics
Mistakes to avoid
Key mistakes first-time investors should avoid
As we've discussed, knowing how to invest money can be extremely important when it comes to building wealth and creating financial security. But it can be even more important to know how not to invest.
For one thing, avoid over-trading. I've mentioned this elsewhere in the article, but it's important enough to repeat. One of the most common reasons for poor investment performance is constantly moving in and out of stocks and funds.
There's a good reason for this. It's common knowledge that the goal of investing is to "buy low and sell high," but our emotions tell us to do the exact opposite. When stocks go up and we see everyone else making money, that's when we want to buy. And when stocks drop, it's our instinct to sell before things get any worse.
Other common mistakes for first-timers to avoid:
- Don't try to day trade, or to buy stocks that are going to go up over the next few days. Leave that to professional traders.
- Don't invest with margin (borrowed money). Not only do you pay interest on the money you borrow, but using margin can amplify your losses if things don't work out.
- Don't even touch options trading until you really know what you're doing.
- Don't confuse investing with speculating. There can be room for both, but it's important to know when you're taking a risk that could wipe out your entire investment.
The bottom line
The bottom line on investing
Investing money may seem intimidating, especially if you've never done it before. However, if you figure out how you want to invest, how much money you should invest, and your risk tolerance, you'll be well positioned to make smart decisions with your money that will serve you well for decades to come.
FAQ
How to invest money FAQ
How do I start investing money?
Before you start investing money, you need to determine your budget and risk tolerance. That is, are you willing to take on more risk for the potential of superior returns, or is your main priority to make sure you don't lose money?
Then, you can determine your investment style and decide whether you should buy individual stocks or use passive investment vehicles like exchange-traded funds (ETFs) or mutual funds. Once you've decided on all that and done some investment research, you can open a brokerage account and get started.
How long should I invest for?
The time horizon of your investment depends on your goals. For example, if you plan to use the money to put your kids through college in a few years, you'll have a different length than if you're investing for retirement in a few decades.
How can I start investing with little money?
You don't need much money to get started with investing. Some of the top stock trading platforms will let you get started with as little as $1, and if they offer fractional share investing, you can put your money to work immediately.
How do I invest my money to make money?
There are many ways you can invest money, including stocks, bonds, mutual funds, exchange-traded funds (ETFs), certificates of deposit (CDs), savings accounts, and more. The best option for you depends on your particular risk tolerance and financial goals.
How can a beginner make money investing?
There are several beginner-friendly ways to invest. You can open a brokerage account and buy passive investments like index funds and mutual funds. Another (even easier) option is to open an account with an automated investing app -- also known as a robo-advisor -- which will use your money to create an appropriate portfolio of investments.
Where can you invest money to get good returns?
Over time, the stock market has produced annualized returns of 9% to 10%, although performance can vary dramatically from year to year. On the other hand, fixed-income investments, like bonds, have historically generated 4% to 6% per year but with far less volatility.
How can I invest $1,000 to make more money?
There are plenty of ways to invest $1,000 to make more money. If you don't want to spend a ton of time researching and planning investments, opening an account with a robo-advisor (an automated investment platform) or buying ETFs or mutual funds could be a smart way to go.
Alternatively, if you want to own individual stocks, $1,000 can be enough to create a diversified portfolio. That's especially true if your broker allows you to buy fractional shares of stock.
