CNBC on a Fox Hunt

It's a new day in financial media reporting -- News Corp. (NYSE: NWS  ) rolled out its Fox Business Network this morning. The new business channel aims to take on General Electric's (NYSE: GE  ) CNBC, though with cable deals currently in place for just 30 million homes, its reach is just a third of CNBC's wingspan.

You may already have a bias, based on how you feel about Fox News. Whether you love or loathe Fox for its conservative-leaning news reporting, that will likely reflect on your disposition to FBN before it even airs in your market. (Many of the Fox Business anchors hail from its Fox News counterpart.)

That's not a bad thing for News Corp. Being a polarizing force is an advantage when you're an upstart going up against a giant.

Plenty is at stake. Financial broadcasters tend to draw an affluent audience. This makes them an easy sponsorship sell for luxury automakers, brokers, and other financial-service providers.

My selfish wish is that Fox doesn't cannibalize CNBC's audience. Rather, I hope that FBN serves as an ambassadorial tool to broaden the pool of potential market-savvy consumers. Wouldn't that be the ideal scenario?

When the news is ripe with folks who can't balance their checkbooks, or who are facing foreclosure on their homes because they didn't understand the resetting basics of an adjustable-rate mortgage, who can argue against a thicker canvas of financial education?

If financial reporting does become mainstream, I won't mind having to watch a string of ads pitching beverages, value-priced cars, and upcoming movies. It can get old to watch a Charles Schwab (Nasdaq: SCHW  ) ad follow an E*Trade (Nasdaq: ETFC  ) spot.

So even if FBN proves to be a polarizing silver medalist, it will be a winner if it can shoehorn more of the country into embracing financial education and enlightenment.

Today's new cable channel coincides with the launch of These are certainly exciting times for financial websites. Whether it's Dow Jones (NYSE: DJ  ) pondering the move to make its Barron's and websites free, or the emergence of spruced-up financial portals at Google (Nasdaq: GOOG  ) and Yahoo! (Nasdaq: YHOO  ) , the financial world is growing.

Let's see if CNBC can hunt for Fox without hitting the other hunters along the way.

Read/Post Comments (0) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 538530, ~/Articles/ArticleHandler.aspx, 10/23/2016 11:38:53 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 2 days ago Sponsored by:
DOW 18,145.71 -16.64 -0.09%
S&P 500 2,141.16 -0.18 -0.01%
NASD 5,257.40 15.57 0.30%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 4:00 PM
FOX $25.91 Up +0.55 +2.17%
Twenty-First Centu… CAPS Rating: ***
ETFC $29.50 Up +1.30 +4.61%
E*TRADE Financial… CAPS Rating: ***
GE $28.98 Down -0.09 -0.31%
General Electric CAPS Rating: ****
GOOGL $824.06 Up +2.43 +0.30%
Alphabet (A shares… CAPS Rating: *****
SCHW $32.27 Up +0.10 +0.31%
Charles Schwab CAPS Rating: *****
YHOO $42.17 Down -0.21 -0.50%
Yahoo CAPS Rating: **