Chipotle Says Customers Didn't Ask for Spiciness Change at ShopHouse

Chipotle's  (NYSE: CMG  )  stock price has been under pressure lately. Hedge fund manager David Einhorn contends that not only does Yum! Brands'  (NYSE: YUM  )  new Taco Bell menu pose a threat, but also that the burrito king is overvalued. Indeed, the company has underperformed the likes of Wendy's  (NASDAQ: WEN  ) , McDonald's  (NYSE: MCD  ) , and Whole Foods  (NASDAQ: WFM  ) , while carrying a higher valuation.

Chipotle's growth prospects may be brightening, however. The company's sole ShopHouse location has done well enough that management is opening two more of the Asian restaurants. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea. In this installment of our multi-part series, Tim Wildin confirms he toned down the food's spiciness, but for reasons you might not expect. (See all parts of the series linked below the video.)

Fool analyst Jason Moser's new premium research report further analyzes the burrito maker's situation and answers the question investors are asking: Can Chipotle still grow? If you own or are considering owning shares, you'll want to click here now and get started!

Part 1: Chipotle's Next Huge Opportunity

Part 2: Chipotle's Small Bet Could Pay Off Big

Part 3: What Is Chipotle's ShopHouse, Anyway?

Part 4: Why You'll Find Real Asian Food at Chipotle's ShopHouse

Part 5: Are Customers Buying What Chipotle's ShopHouse Is Selling?

Part 6: Sustaining a Strong Brand Is Not Easy

Part 7: Chipotle's ShopHouse Moves Into Expansion Mode

Part 8: Chipotle Shrewd About Future ShopHouse Expansion

Part 9: Chipotle: Lessons Learned From ShopHouse Mistakes


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