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E*TRADE from Morgan Stanley is one of those brokerages that feels friendly on day one…and still has plenty of room to grow with you.
The regular website and app are clean and easy to use. And when you want more depth, Power E*TRADE brings advanced charting and options analysis into the mix.
It doesn't matter if you're a beginner investor or an advanced trader, this is a strong, all-round broker in 2026. Here is my honest review.
E*TRADE offers low fees and tons of account types. If you need it, chances are, E*TRADE has it. You can access advanced features through its popular Power E*TRADE platform. Open an E*TRADE account to trade fee-free mutual funds and do all your investing in one place.
Commission-free; other fees apply
$0
Open and fund a brokerage account and get up to $1,000. Terms apply.
On E*TRADE's Secure Website.
At Motley Fool Money, brokerages are rated on a scale of one to five stars. We primarily focus on fees, available assets, and user experience; however, we also take into account features like research, education, tax-loss harvesting, and customer service. Our highest-rated brokerages generally include low fees, a diverse range of assets and account types, and useful platform features.
Our aim is to maintain a balanced best-of list featuring top-scoring brokerages from reputable brands. Ordering within lists is influenced by advertiser compensation, including featured placements at the top of a given list, but our product recommendations are NEVER influenced by advertisers. Learn more about how Motley Fool Money rates brokerage accounts.
At Motley Fool Money, brokerages are rated on a scale of one to five stars. We primarily focus on fees, available assets, and user experience; however, we also take into account features like research, education, tax-loss harvesting, and customer service. Our highest-rated brokerages generally include low fees, a diverse range of assets and account types, and useful platform features.
Our aim is to maintain a balanced best-of list featuring top-scoring brokerages from reputable brands. Ordering within lists is influenced by advertiser compensation, including featured placements at the top of a given list, but our product recommendations are NEVER influenced by advertisers. Learn more about how Motley Fool Money rates brokerage accounts.
In my opinion, E*TRADE's strongest selling point is range. It works well for beginners, but it also has advanced tools for more active investors. Below are the features that I really like.
The core E*TRADE experience is clean and straightforward, which is super important if you're just beginning to invest. You don't want to get overwhelmed if it's your first time opening and funding an account.
The initial set-up is easy, as well as doing the necessary funding, searching for investments, and placing trades. Most investors don't need super-fancy features, so covering these basics without confusion is nice to see.
You can also build watchlists and track performance and all that stuff. And as knowledge and experience grows over time, it has more advanced tools to offer.
If you're the type of trader who runs a multi-monitor setup and wants charts, watchlists, and order tickets all living on the same "mission control" screen, Power E*TRADE is the platform you'll want.
It's built for active trading, and you can access it as a web-based platform, mobile app, or desktop app:
Some of the tools available with Power E*TRADE include:
This is also a great options trading tool.
E*TRADE supports all the usual investing types like stocks, ETFs, options, and mutual funds.
For many beginners, mutual funds and ETFs are an easy "set it and keep it moving" way to get diversified. I'm a big fan of low-cost index funds for long-term investors, of which there are plenty to choose from.
Like many of today's best brokers, E*TRADE lists $0 commissions for online U.S.-listed stocks, ETFs, and mutual funds.
E*TRADE offers phone and online support, and the hours depend on what you need help with (brokerage, banking, stock plan accounts, etc.). If you like having a real human available when you're stuck, this is a nice plus -- just check the contact page for the most current hours for your specific account type.
We recommend comparing brokerage options to ensure the account you're selecting is the best fit for you. To make your search easier, here's a short list of our best trading platforms of 2026.
| Broker | Best For | Commissions | Learn More |
|---|---|---|---|
4.90/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Managing your finances under one roof | $0 for stocks, $0 for options contracts |
Learn More for SoFi Active Investing
On SoFi Active Investing's Secure Website. |
4.90/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Low-cost investing with a full-featured platform | $0 stock, ETF, and Schwab Mutual Fund OneSource® trades. No fees to buy fractional shares. |
Learn More for Charles Schwab
On Charles Schwab's Secure Website. |
5.00/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Full-service investing at every experience level | $0 commission for online U.S. stock and ETFs*. No account fees****. |
Learn More for Fidelity
On Fidelity's Secure Website. |
E*TRADE does a lot right, but there are a few things I need to call out that might be dealbreakers for certain investors.
Unfortunately, E*TRADE doesn't allow fractional share trading. Which is a real bummer for beginners that want to start out buying quality companies with only a little bit of money.
Right now, E*TRADE emphasizes indirect crypto exposure. Basically this means you can buy specific stocks or funds that have underlying crypto assets. But you can't buy crypto directly yourself.
That may change soon though. Morgan Stanley has reported it plans to offer crypto trading on E*TRADE in the first half of 2026, with trading that includes Bitcoin, Ether, and Solana at launch.
Basic trades like stocks and ETFs are commission-free, but advanced trades (like options or futures) come with fees. Also, if you sell certain mutual funds too soon, there's a hefty penalty, so watch the fine print.
Here are the main pricing points:
| Investment Type | E*TRADE Online Pricing (Typical) |
|---|---|
| Stocks & ETFs | $0 |
| Mutual funds | $0 |
| Options | $0 + $0.65 per contract (or $0.50 per contract with 30+ trades per quarter) |
| Futures | $1.50 per contract |
| Bonds & CDs (online secondary trades) | $1 per bond (min $10, max $250) |
Note: Some funds may still have fund-level expenses or redemption rules, and certain products/trade methods can price differently.
Getting started with E*TRADE is super easy:
If you're transferring from an existing brokerage, go to our guide to learn how to move your investments: How to Transfer Stocks Between Brokerages.
E*TRADE is a strong all-around brokerage that works for both newer investors and people who trade more actively. The "standard" experience is clean and fits what most people need, while Power E*TRADE brings legitimate depth for charting and options analysis.
That being said, if direct fractional stock purchases or spot crypto trading today are must-haves, you'll probably be happier elsewhere.
If you want a well-rounded brokerage with a real upgrade path, E*TRADE is a smart pick.
If you're ready to get started with E*TRADE, click here to go to E*TRADE's website and open an account.
There's no minimum initial deposit required to open an account, but the account must be funded within 30 days to remain open.
Keep in mind: some mutual funds or ETFs have minimum purchase requirements (eg. $25 or $50). And E*TRADE does not offer fractional share investing -- so you'll want to plan for those minimums when you fund your account.
Yes. The platform is easy to navigate, and it has education and tools that help you learn while you invest. It does offer many advanced features and tools, but beginners can ignore those and just use the basics.
Yes, E*TRADE accounts are insured through Morgan Stanley, offering SIPC protection for investments (up to $500K). But this coverage does not protect against loss of the market value of securities.
Motley Fool Stock Disclosures
Charles Schwab is an advertising partner of Motley Fool Money. Joel O'Leary has positions in Target. The Motley Fool has positions in and recommends Alphabet, Apple, Best Buy, Bitcoin, Interactive Brokers Group, Intuit, Solana, and Target. The Motley Fool recommends Charles Schwab and recommends the following options: long January 2027 $43.75 calls on Interactive Brokers Group, short January 2027 $46.25 calls on Interactive Brokers Group, and short March 2026 $100 calls on Charles Schwab. The Motley Fool has a disclosure policy.E*TRADE services are available just to U.S. residents.
Fidelity disclosure
Investing involves risk, including risk of loss
* - $0.00 commission applies to online U.S. equity trades and exchange-traded funds (ETFs) in a Fidelity retail account only for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (historically from $0.01 to $0.03 per $1,000 of principal). Other exclusions and conditions may apply. A limited number of ETFs are subject to a transaction-based service fee of $100. See full list at Fidelity.com/commissions. Employee equity compensation transactions and accounts managed by advisors or intermediaries through Fidelity Institutional® are subject to different commission schedules.
**Fidelity Crypto® is offered by Fidelity Digital Assets®. Investing involves risk, including risk of total loss. Crypto as an asset class is highly volatile, can become illiquid at any time, and is for investors with a high risk tolerance. Crypto may also be more susceptible to market manipulation than securities. Crypto is not insured by the Federal Deposit Insurance Corporation or the Securities Investor Protection Corporation. Investors in crypto do not benefit from the same regulatory protections applicable to registered securities. Fidelity Crypto® accounts and custody and trading of crypto in such accounts are provided by Fidelity Digital Asset Services, LLC, which is chartered as a limited purpose trust company by the New York State Department of Financial Services to engage in virtual currency business (NMLS ID 1773897). Brokerage services in support of securities trading are provided by Fidelity Brokerage Services LLC (“FBS”), and related custody services are provided by National Financial Services LLC (“NFS”), each a registered broker-dealer and member NYSE and SIPC. Neither FBS nor NFS offer crypto as a direct investment nor provide trading or custody services for such assets. Fidelity Crypto and Fidelity Digital Assets are registered service marks of FMR LLC.
***Options trading entails significant risk and is not appropriate for all investors. Certain complex options strategies carry additional risk. Before trading options, please read Characteristics and Risks of Standardized Options. Supporting documentation for any claims, if applicable, will be furnished upon request.
****Zero account minimums and zero account fees apply to retail brokerage accounts only. Expenses charged by investments (e.g., funds, managed accounts, and certain HSAs) and commissions, interest charges, or other expenses for transactions may still apply. See Fidelity.com/commissions for further details.