Word of Mouth

By Harry Jones

(January 20, 1999) -- I don't think that any marketing mumbo jumbo or TV commercial (we don't watch television much, however) can be stronger than word of mouth. Word of mouth is the best endorsement. I bought my horses from a breeder who was recommended by word of mouth. My dog, too. And long ago, my family began buying crop seed from suppliers we found by word of mouth when our former suppliers began to go sour.

I put money in the S&P 500 this month after word of mouth from Irv, who learned about investing on the computer. It's the same computer he uses in running the farm and in figuring the diet for the horses. He's trying to convince me that I should get a computer, too (if only to see where this writing is displayed and, he says, to participate in the discussion happening in an area full of inputted messages).

I just invested $2,000 in the stock market, though, and I can't afford right now to invest another amount like that in a computer. Plus, I've never used one. That's why I have Irv. I promise that I'll try it sometime, but for now I'll keep going through Irv. The last two days I haven't checked stocks in the afternoon (meaning that I haven't asked Irv about them), so Irv will have to add what happened here:

The S&P added 0.36% today, and Harry's portfolio gained 0.80%.

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01/20/99 Close

Stock Change Close SPY + 1 126.19
Day Month Year History Annualized HARRY +0.80% -1.13% -1.13% -1.13% -0.25% S&P: +0.36% 2.22% 2.22% 2.22% 0.49% NASDAQ: +0.30% 10.16% 10.16% 10.16% 2.19% Rec'd # Security In At Now Change Yesterday 1/4/99 16 S&P Depos 127.63 126.19 -1.13% 125.19 Rec'd # Security In At Value Change 1/4/99 16 S&P Depos 2042.00 2019.00 -$23.00 CASH $0.00 TOTAL $2019.00 Yesterday Today Change S&P Depos 125.19 126.19 SPY +1


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