Best Buy Co Inc (BBY) Q1 2020 Earnings Call Transcript

BBY earnings call for the period ending May 4, 2019.

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Best Buy Co Inc (NYSE:BBY)
Q1 2020 Earnings Call
May 23, 2019, 8:00 a.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Ladies and gentlemen, thank you for standing by. Welcome to Best Buy's First Quarter Fiscal Year 2020 Earnings Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session. (Operator Instructions) As a reminder, this call is being recorded for playback and will be available by approximately 1:00 p.m. Eastern Time today. (Operator Instructions) I will now turn the conference over to Mollie O'Brien, Vice President of Investor Relations. Please go ahead.

Mollie O'Brien -- Vice President of Investor Relations

Thank you and good morning, everyone. Joining me on the today are Hubert Joly, our Chairman and CEO; Corie Barry, our CFO and Chief Transformation Officer, and Mike Mohan, our US Chief Operating Officer.

During the call today, we will be discussing both GAAP and non-GAAP financial measures. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures and an explanation of why these non-GAAP financial measures are useful can be found in this morning's earnings release, which is available on our website.

Some of the statements we will make today are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may address the financial condition, business initiatives, growth plans, investments and expected performance of the Company and are subject to risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. Please refer to the Company's current earnings release and our most recent 10-K for more information on these risks and uncertainties. The Company undertakes no obligation to update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this call.

I will now turn the call over to Hubert.

Hubert Joly -- Chairman and Chief Executive Officer

Thank you, Mollie and good morning everyone. Thank you for joining us for -- it is my last earnings call as CEO of this great company. As you know, we made an exciting announcement last month. On June 11th, Corie Barry will become the fifth CEO in Best Buy's 53-year history. At that time, I will transition to the newly created role of Executive Chairman of the Board. Also Mike Mohan's role will be elevated as he moves from being our Domestic Chief Operating Officer to the Company's President and Chief Operating Officer.

I am very proud of the seamless transition we've decided to implement as it reflects positively on our momentum, as well as in our focus on executive development and succession planning. It is clearly designed to ensure strategic and leadership continuity and I'm grateful to the members of our board of directors for their diligence and care in overseeing this critical process.

Before I share more thoughts on our leadership transition, let me first review our quarterly performance and provide an update on our progress as we implement Best Buy 2020: Building the New Blue strategy. I will then turn the call over to Corie for additional details on our financial results and outlook.

So, Q1 was a strong quarter and a good start to the year. We reported $9.14 billion in revenue and grew our enterprise comparable sales by 1.1%, which was at the high end of our guidance. We also delivered better-than-expected profitability. We expanded our non-GAAP operating income rate by 50 basis points and delivered non-GAAP diluted EPS of $1.02, which was up 24% compared to the first quarter of last year. And I want to thank our associates across the Company for their hard work and dedication in delivering these strong results.

Before I discuss the progress we made on our Best Buy 2020 strategy, I'd like to share some brief thoughts on tariffs on goods from China. First, let me say that the administration has so far done a very good job of minimizing the impact of tariffs on US consumers by limiting the number of consumer products on the tariff list. They've done this in part by taking input from companies like us. And so far, we've been able to minimize the impact of these tariffs by employing a number of mitigation strategies, including by buying products ahead of the tariffs being implemented and by working with our vendors.

Second, (Technical Difficulty)

Operator -- Chairman and Chief Executive Officer

Pardon the interruption. This is the operator. We're having a little bit of trouble hearing you, sir.

Hubert Joly -- Chairman and Chief Executive Officer

Let me move to (Technical Difficulty)

Operator -- Chairman and Chief Executive Officer

Sir, we are still unable to hear you.

Hubert Joly -- Chairman and Chief Executive Officer

Okay. All right. So (Technical Difficulty)

Operator -- Chairman and Chief Executive Officer

Okay. We are still having a little bit of trouble hearing you. Ladies and gentlemen, we are experiencing a temporary interruption in today's call. Please standby and the call will recommence very shortly.

Ladies and gentlemen, we thank you for your patience. The conference will now recommence.

Hubert Joly -- Chairman and Chief Executive Officer

So this is Hubert. Sorry for the interruption because of -- and I apologize for that technical issue. I will recommence my comments with -- when I staged to talk about tariffs and tariffs on goods from China. So what I was saying is that, first, we believe the administration has so far done a very good job of minimizing the impact of tariffs on US consumers by limiting the number of consumer products on the tariff list. And they've done this in part by taking input from companies like us. And so far, we've been able to minimize the impact of these tariffs by employing a number of mitigation strategies, including by buying products ahead of the tariffs being implemented and by working with our vendors.

Second, no decision has been made by the administration at this point on the actual implementation of tariffs on additional product categories. There is a comprehensive process the administration will be going through to take input and we intend to be actively engaged in this process to help the administration continue to minimize the impact of tariffs on US consumers. In addition, there is time for the trade negotiations to progress before any decision is made.

As Corie will discuss, our fiscal '20 guidance incorporates the estimated impact of the recent move from 10% to 25% tariffs on this trade. As a reminder, we estimate that List 3, which is the $200 billion list that went into effect last September, it's only about 7% of our total annual cost of goods sold. Many of the products on this list are accessories.

And while we understand this four as proposed is comprised of many consumer items, including many electronics, we think it is premature to speculate on the impact of further tariffs as it is unclear whether this four will actually be implemented, what products would ultimately be included at what rate and when, but one thing is of course certain, as other retailers have noted, the impact of tariffs at 25% will result in price increases and will be served by US consumers. We will of course continue to work to minimize the impact of the trade negotiations on US consumers and we'll continue to update you on this matter.

Now let me update you on our progress as we implement our Best Buy 2020 strategy to enrich lives with technology and further develop our competitive differentiation. In health, we continue to make progress, both in terms of scaling the GreatCall consumer devices and services, and advancing our commercial monitoring service with a focus on aging seniors. Our focus is to enable seniors to live longer in their homes and help reduce their healthcare costs, we believe that the combination of technology and our human touch provided through the ability to access and engage people in their home, these are highly relevant and differentiated proposition. We are excited to continue to build our capabilities to support the growth of this business.

First, we will be opening a third GreatCall caring center in October. The center located in San Antonio, Texas with 3,400 care agents and provide 24/7 technical phone support, concierge services and urgent response services to customers.

Second, this month, we've acquired a senior focused health services company called Critical Signal Technologies or CST to help scale the commercial monitoring business. CST has approximately 100,000 seniors subscribers. Some of the CST services has a supplemental benefits under their Medicare Advantage plan. Coverage under Medicare Advantage plans is helpful to growing our commercial business, because it allows us to engage with insurers and build our service into their plans as a way to both improve their member experience and help them save on costs.

The acquisition of CST will thereby help facilitate our access to and penetration of the commercial market. We are excited about the prospects of combining CST services and relationships with the existing GreatCall business. More broadly, this tuck-in acquisition, together with GreatCall, complements our existing capabilities like Geek Squad and in-home advisors to better serve both the seniors in their home and those who support them like payers and providers.

During Q1, we also continued to expand our Total Tech Support program, which provides members unlimited Geek Squad support for all their technology, no matter where or when they bought it. We continue to grow the member base at a steady rate, while executing on our roadmap to drive the customer experience.

Another first quarter example of how we are expanding what we do for customers is the rollout of our lease-to-own program. The financing provided through our Best Buy credit card is an important benefit we offer customers, but there are people who may not be interested in getting a credit card were unable to qualify for it because of low credit scores or in many cases simply no credit history. Our lease-to-own program provides another options by enabling customers to make periodic payments over a six period, eventually leading to full ownership of the product once the agreement has been fulfilled.

During the quarter, we launched the offer across 36 states or about 70% of our stores and expect to roll it out to one of the nine states later this year. Customers are using the option to acquire products across a wide variety of categories with the largest being computing. In addition, we found during the pilot that a significant number of customers are choosing to take advantage of progressive leasings many of the purchase option, which consist of a $79 initial payment, plus the retail price.

The offering is consistent with our strategy to enrich lives through technology by opening up the experiences that we offer to new customers that might not otherwise have the chance to acquire the kind of solutions that we sell. In many cases, it will allow us to catch customers early on in their credit history and build a relationship with them over time.

In addition to expanding what we do for customers, we're continuing to evolve the way we interact with our customers across their homes, our stores, and digitally. As we mentioned during our last call, we are developing a holistic home strategy to leverage all of the ways we currently interact with customers in the home to create meaningful relationships and further differentiate Best Buy. Our in-home consultation program is one of the ways that we deliver experiences in the home today. The program continues to build, and it is clear there is a real customer need we are addressing.

And from a financial standpoint, we continue to see higher revenue per order and higher gross profit from these interactions than in the store and online. We expect to add a similar number of advisors this year as we did last year, which would put us around 700 advisors at the end of the year. In addition, we are working to enhance the productivity of our advisors by eliminating manual processes, so that they can focus more time on their customers. For example, starting next quarter, we will begin automating our proposal in clienteling processes and enable the ability for customers to chat online real time with their advisor.

I would also like to say a few words about how we are transforming our supply chain to improve the experience for our customers. When we laid out our multi-year plan at our Investor Day in 2017, we said our belief that the vast majority of our assortment needed to be available anywhere you wanted the next day at the latest. Through a combination of initiatives, including expanded partnerships, the deployment of metro e-commerce centers across key cities and automation, we continue to improve our speed of delivery to customers and expand next day and same-day delivery options.

As we said last quarter, we offer same-day delivery on thousands of items in 40 metro areas. In addition, we offer next-day delivery options in 60 metro areas on orders over $35 for free with no membership fees. In fact, customers can order as late as 8:00 p.m. in Los Angeles and New York City and 5:30 p.m. in the other metro areas and we'll get their package delivered the next day. 77% of Best Buy customers are in a zip code where we are able to offer this service today and thousands of SKUs are eligible.

In addition to various shipping options, all of our customers also have the extremely convenient option to pick up their products in our stores within one hour of placing the order. Even with all improved shipping options and enhancements available to our customers, they are increasingly choosing to pick up their products in one of our nearly 1,000 stores. So in-store pickup of online orders is now about 40% of our online revenue and growing.

Automation is an important part of our supply chain transformation and starting in Q4 of last year, we've been rolling out new automating boxing technology in our distribution center that deals real time custom boxes for products coming down a conveyor belt. Earlier this year, Barron's named Best Buy number one on its list of the 100 Most Sustainable Companies. And this cutting-edge boxing technology is an example of our sustainability efforts. In addition to driving productivity, it reduces environmental waste by eliminating excess corrugated cardboard in all plastic packaging fillers.

Overall, supply chain strategy is to leverage our assets of stores, distribution centers and metro e-commerce centers in a portfolio approach, that allows us to optimize speed, convenience and cost to meet customer needs at the right time and place.

We're still in the midst of this multi-year transformation, but we like where we are and where we're going. Of course, we will also continue to drive efficiencies and reduce costs in order to fund investments and offset pressures. During the first quarter, we achieved $75 million in annualized cost reductions and efficiencies, bringing the cumulative total to $575 million since Q2 fiscal 2018. This is toward our fiscal 2021 goal of $600 million.

Before I turn the call over to Corie, I would now like to say a few words about our upcoming management transition and my excitement about the future of our Company. The choice of timing of the CEO transition is probably more of an art than a science. I personally felt it was the right time for me to trigger this leadership transition for several reasons.

First, I felt we had achieved what I had hoped to accomplish when I joined the Company in 2012. I am proud of what we've delivered for our customers, our employees, our vendors, our shareholders and our communities. Second, I felt we had built the depth and breadth of talent necessary to carry Best Buy into the future. Last September, we put in place a new leadership organization by elevating Corie and Mike to new roles with greater responsibilities. And the time since then, I've been very impressed by the effectiveness of our team and these leaders.

Third, with a clear and exciting preference to enrich lives with technology, we set out two years ago to implement a strategy focused on addressing key human needs in entertainments, productivity, communication, food, security, and health and wellness. We've essentially achieved our fiscal 2021 revenue and non-GAAP operating income targets two years ahead of plan. While we still have a lot to do from a transformation standpoint, it is clear that we are on the right path.

Fourth, we've announced plans to host a meeting with the investment community later this year. I thought it was important that the leaders who stand in front of this audience to lay out our roadmap for the future be the team that is responsible for carrying that strategy forward.

So in my new role, I will of course continue to lead the Board of Directors and will also advise and support Corie on key matters such as strategy, capability building, M&A and external relationships. In addition, I will assume certain responsibilities at Corie's request in areas like govern affairs, community relations and leadership development.

In closing, let me say that, I could not be more excited about the opportunities ahead of us and confidence in the team we have built, as well as our talent, culture, heart and soul. I look forward to continuing to work with Corie, team and the board in my new role, (inaudible) strategy and transformation with one goal in mind, fulfilling our purpose to enrich lives with technology, doing well by doing good.

Now I want to thank you our shareholders and the analysts who cover us for your support over the past seven years. I have thoroughly enjoyed ongoing dialog and our interactions have not only been stimulating, there's challenges to be better as a management team, and as a company.

Likewise, I want to thank my colleagues for our collaboration and their friendship. Working together we turn around and in began growing this wonderful company and has been the honor of my professional life to work with all of you as we did this. The Company is in good hands with our new leadership and the depths of talent we have, and I'm confident that the journey we began in 2012 will continue well into the years ahead.

And now, I am very excited to turn the call over to our CFO and future CEO, Corie Barry.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Good morning, everyone. I am deeply grateful to Hubert and the rest of the Board of Directors for their confidence in me and their clear belief that this leadership evolution is in the best interest of Best Buy and all its stakeholders. Nearly seven years ago, the Board made a stunningly good decision when they asked the Frenchman with no retail experience to save this company and he brought his remarkable brain, boundless energy and deep passion to the job. My personal gratitude to you Hubert knows no limits and I'm delighted to have him nearby to call upon for advice, and counsel in his new role as Executive Chair.

As I think about my new role, I could not be more fortunate to have Mike Mohan at my side as our President and COO. I've worked closely with Mike for the past 15 years and I'm so excited to continue to work with him and the rest of the leadership team in this next chapter as we implement the strategy that we helped build together. As far as my successor in the CFO role, we are in the midst of the search process for a new Chief Financial Officer.

Now on to the Q1 financial details. Before I talk about our first quarter results versus last year, I would like to talk about them versus the expectations we shared with you last quarter. On enterprise revenue of $9.14 billion, we delivered non-GAAP diluted earnings per share of $1.02. The EPS result exceeded our expectations and our revenue performance was near the high end of our guidance range.

Our operating income rate exceeded our expectations primarily due to a higher gross profit rate and strong expense management. The lower effective tax rate also provided a benefit of approximately $0.03 versus our earnings per share guidance.

I will now talk about our first quarter results versus last year. Enterprise revenue increased 0.4% to $9.14 billion, primarily due to the comparable sales increase of 1.1%. Enterprise non-GAAP diluted EPS increased $0.20 or 24% to $1.02.This increase was primarily due to higher operating income, which was driven by lower incentive compensation and a $0.06 per share benefit from the net share count change.

In our domestic segment, revenue increased 0.8% to $8.48 billion. This increase was driven by a comparable sales increase of 1.3% and revenue from GreatCall, which was acquired in October 2018, partially offset by the loss of revenue from 105 Best Buy, mobile and 12 large format store closures in the past year. From a merchandising perspective, the largest comparable sales growth drivers were appliances, which includes both major and small appliances, wearables and tablets, these drivers were partially offset by declines in our entertainment category.

Domestic online revenue of $1.31 billion, with 15.4% of domestic revenue, up from 13.6% last year. On a comparable basis, our online revenue increased 14.5% on top of 12% growth in the first quarter of last year, which was primarily driven by higher average order values, and increased traffic.

In our international segment, revenue decreased 5.2% to $661 million. This was primarily driven by approximately 390 basis points of negative foreign currency impact and a comparable sales decline of 1.2%. The comparable sales decline was driven by Canada and was partially offset by positive comparable sales in Mexico.

Turning now to gross profit. The enterprise gross profit rate increased 40 basis points to 23.7%. The domestic gross profit rate was 23.7% versus 23.3% last year. The 40 basis point increase was primarily driven by the impact of GreatCall's higher gross profit rate and improved product margin rates, which included the benefit of gross profit optimization initiatives. These favorable items were partially offset by higher supply chain costs. The international non-GAAP gross profit rate increased 80 basis points to 24.2% primarily due to a higher year-over-year gross profit rate in Canada, which included improved gross profit rates in several product categories and increased revenue in the higher margin rate services category.

Now turning to SG&A. Enterprise non-GAAP SG&A was $1.82 billion or 19.9% of revenue, which decreased $5 million and 10 basis points to last year as a percentage of revenue. Domestic non-GAAP SG&A was $1.66 billion or 19.6% of revenue versus 19.7% of revenue last year. SG&A dollars were essentially flat to last year as GreatCall operating expenses were primarily offset by lower incentive compensation expense. International non-GAAP SG&A was $158 million or 23.9% of revenue versus $164 million or 23.5% of revenue last year. The $6 million decrease was primarily due to the favorable impact of foreign exchange rates, which were partially offset by the impact of new stores opened in Mexico in the past year.

On a non-GAAP basis the effective tax rate of 20.1% compared to 20% last year. Versus our guidance, the effective tax rate was approximately 250 basis points better than expected, which was primarily driven by a larger tax benefit related to stock-based compensation.

From a cash flow perspective, we ended the quarter in line with our expectations. We returned a total of $232 million to shareholders through share repurchases of $98 million and dividends of $134 million. Our regular quarterly dividend of $0.50 per share, with an increase of 11% compared to the prior year. As we announced last quarter, we intend to spend between $750 million and $1 billion on share repurchases in fiscal 2020.

In the first quarter, we adopted a new standard for lease accounting. The most significant impact of adoption was the recognition of operating lease assets of $2.7 billion and operating lease liabilities of $2.8 billion, respectively. The standard does not materially affect our consolidated statements of earnings or cash flows.

Lastly, I will discuss our outlook. Our original full year guidance provided last quarter reflected our estimated impact from the List 3 tariffs at 10%. Today, we are reiterating that guidance. It balances our better-than-expected Q1 earnings, the fact that it is early in the year and our best estimate of the impact associated with the recent increase in tariffs on goods imported from China. Specifically, I'm referring to the increase in tariffs from 10% to 25% on the products on the $200 billion List 3 that originally went into effect last September. Our fiscal '20 guidance does not incorporate a List 4.

As a reminder, our full year fiscal 2020 guidance includes enterprise revenue in the range of $42.9 billion to $43.9 billion and enterprise comparable sales of 0.5% to 2.5%. This topline growth expectation is on top of the best two-year stack in 14 years and reflects factors such as the anticipated cyclical slowdown of the traditional console gaming category and the continued maturation of the mobile phone category.

We expect our enterprise non-GAAP operating income rate to be approximately 4.6%, which is flat to fiscal 2019's rates and reflects our focus on balancing investments in our strategy, pressures in the business, and efficiencies. We expect our non-GAAP effective income tax rate to be approximately 24.5% and our non-GAAP diluted EPS to be in the range of $5.45 to $5.65.

Finally, we expect capital expenditures to be in the range of $850 million to $900 million. I would like to reiterate the assumptions reflected in our annual guidance that we said last quarter. Our investments in particular in specialty labor, technology, and increased depreciation related to strategic capital investments and ongoing pressures in the business will be partially offset by a combination of returns from new initiatives and ongoing cost reductions and efficiencies.

Although, there will be variations between quarters, our outlook for the full year assumes gross profit as a percent of revenue will be approximately flat to fiscal 2019 as continued investments in supply chain and higher transportation costs are offset by the higher margin rate of GreatCall.

SG&A dollars are expected to grow as a percentage in the low single digits and be approximately flat as a percent of revenue to fiscal 2019. Increased expenses of GreatCall and continued investments in technology and wages are expected to be partially offset by lower incentive compensation expense as we reset our performance targets to align with our fiscal 2020 expectations.

For the second quarter specifically, we are expecting the following. Eenterprise revenue in the range of $9.5 billion to $9.6 billion. Enterprise comparable sales growth of 1.5% to 2.5%. Non-GAAP diluted EPS of $0.95 to $1.00. Non-GAAP effective income tax rate of approximately 24.5%, and a diluted weighted average share count of approximately 269 million shares.

I would like to provide a few notes of color for Q2. We expect our Q2 gross profit rate to expand slightly versus last year. We also expect our SG&A dollars to grow as a percentage in the low-to-mid single digits. This increase in SG&A is expected to come primarily from the higher GreatCall operating expenses and increased advertising spend. Although the higher SG&A will be partially offset by lower incentive compensation expense, the benefit versus last year is anticipated to be considerably lower than the year-over-year benefit we realized in Q1.

Lastly, the acquisition of CST closed during Q2 and was funded with existing cash. The acquisition is not expected to have a material impact on our revenue or non-GAAP operating income this fiscal year.

I will now turn the call over to the operator for questions.


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Questions and Answers:

Operator

Thank you. (Operator Instructions) We will now take our first question from Brian Nagel of Oppenheimer. Please go ahead.

Brian Nagel -- Oppenheimer & Co. -- Analyst

Hi, good morning. Thanks for taking my question. And first off, congratulations to everyone on their new roles. Very well deserved.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Thank you.

Hubert Joly -- Chairman and Chief Executive Officer

Thank you.

Brian Nagel -- Oppenheimer & Co. -- Analyst

So I wonder -- if I limit to one question, you talked about the lease-to-own program, Hubert you mentioned in your prepared comments, but we started to roll this out now. I guess the question is, how, if you look at this program, how big could it be and the consumer that you're serving with this, is it true an incremental consumer to Best Buy? And how should we think about any sort of say the financial ramifications to Best Buy from these sales?

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Yeah. So I'll start it and Hubert can pile on. I think, what I'd start with first is what we want to offer as a variety of customer purchase options. We think that's really important. And you know that's but I think it's important to start with our branded credit card is already 25% of the business that we do, you can see that in any of our filings. And so that's kind of our starting point in terms of customer purchase options.

What we like then, is adding progressive on top of that because what you're digging at there is another suite of customers who just might not be able to qualify for the branded cards or frankly might not want to and would like to look at something that's a little bit different. We are seeing so far that the customers that are engaged with this program do seem to be incremental to Best Buy. And so they're not customers be necessarily for the most part, maybe seen before or haven't certainly seen in a while.

And you heard in our prepared remarks, we've now rolled out to almost 700 stores, 689, so about two-thirds right now. We are hoping that by the end of the year, we can roll out to another nine states before holiday and so that will get us significantly across our store base. We're not sizing it right now, and because we're still rolling, we're learning a lot even as we roll like we said in our prepared remarks, we rolled halfway through the quarter.

And one of the things, we know for sure is that as the stores are on the program longer, they become more and more persistent around the program. And so we like what we're seeing. We feel like we really are addressing a customer need very in line with the strategy and that we're providing a whole another suite of purchase option and we'll continue to see our growth over time.

Brian Nagel -- Oppenheimer & Co. -- Analyst

Perfect. Thank you very much and congratulations.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Thank you.

Operator

Our next question will come from Joseph Feldman of Telsey.

Joseph Feldman -- Telsey Advisory Group -- Analyst

Yeah, hi guys. Good morning and congratulations to everybody. I wanted to ask, noticed inventory was up a little bit, is anything going on there that you talked about maybe it's just bringing in goods ahead of the tariff list or just ready for the spring or anything with that?

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Thank you, Joe. A bit more the latter, honestly, because if you think about when the tariffs were announced it was actually very close to the end of our quarter. And so this is really about us making sure we felt like we are in really good position heading into Memorial Day and then Father's Day and drew the light in a couple spot last year and so the team had the opportunity to bring in some inventory and make sure we were well set.

The other thing that I would say I'm incredibly impressed by demand planning and the health of the inventory is some of the best that we've ever seen. We have very, very low tariff right now and we've been moving to the inventory at a nice pace. So really nothing to read into there, just preparing for, whether that string of kind of secondary holidays that happened during Q2.

Joseph Feldman -- Telsey Advisory Group -- Analyst

Got it. Thanks. And then I know you've mentioned this part of the SG&A maybe being up a little bit in the second quarter, you talked about ad expenses being a little higher, is there a different strategy that you guys are employing this year to go after some of those like Father's Day graduation holidays or what would be the reason for that?

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Yeah, I think we've liked so far what we've seen in some of our newer brand positioning. And you're absolutely right, if we're going over index in a quarter, Q2 makes a lot of sense given the string of secondary holidays we have, you've got Memorial Day, you've got Father's Day, you've got Fourth of July, even head into prime day later and so you've a whole string here and we feel like if we were going to over index and look for the return on that spend, this is the right period of time for us to do it and we can lift up some new and refreshed brand messaging and so we felt like it is important time of the year for us to push a few more of our chips in on that.

Joseph Feldman -- Telsey Advisory Group -- Analyst

That's helpful. Thanks and good luck with this quarter guys.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Thank you.

Operator

Our next question will come from Mike Baker of Deutsche Bank. Please go ahead. Please go ahead, Mr. Baker, your line is open. It appears Mr. Baker has stepped away from the phone. We will go to our next question from Simeon Gutman of Morgan Stanley. Please go ahead.

Simeon Gutman -- Morgan Stanley -- Analyst

Hey, good morning. Hubert only feelings that my name gets like that. I think it happened on the first call that you did a long time ago. So my first question, I guess my only question is anything surprised you about sales in the first quarter with regard to cadence, with regard to categories and just drilling into the computing and mobile category? Can we talk about laptops, desktop trends and then anything with mobile as far as replacement rate, uptake in the category, in general? Thank you.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

So on the overall sales cadence, it actually played relatively closely to how we thought. If you remember how we kind of set up the quarter, we said we felt like the consumer environment remained relatively favorable. And I think most metrics would point to that continuing to be a good environment.

We did have a little bit of pause around tax refunds that we mentioned and if you remember when we were bidding into the quarter, refunds both quantity and amount were down about 40% and we said we were still gauging how much of that would come back. You ended up based on the IRS data with tax return, total amounts down about 2.4%. So we think that probably led to a just a little bit of -- a little bit of softness in the quarter, which again was kind of in line with how we guided for the quarter.

And important to note, we also, and we said that we saw a softer-than-expected revenue in international. Now that's very much tied to the macro environment there. You can see that GDP is down in Canada and oil prices are struggling and so, you've got a bunch of things happening there that we think are on more macro side. But in general, there wasn't anything that was the huge outlier in terms of the computing and mobile business.

I'm going to take those a little bit separately. Computing, we've kind of been looking at computing and tablets together. We talked about tablets as an area of strength, but it's a lot of the higher end, higher processing power, big kind of tablets, which you can imagine, we kind of look at in light of computing. We didn't see a major change in trajectory there as we think about those categories together. A little bit more on the tablet side a little bit, less than the computing side, but you can see people kind of making trade-offs between those two spaces.

From a mobile perspective that was actually just a slightly bit better than we thought it would be, but it was still down year-over-year. And so again that's the category where we've said for a while, we kind of have some moderate expectations around growth there. It's definitely maturing and we continue to see it's a highly penetrated category whether (inaudible).

Simeon Gutman -- Morgan Stanley -- Analyst

Great. Thank you.

Operator

Our next question will come from Jonathan Matuszewski of Jefferies. Please go ahead.

Jonathan Matuszewski -- Jefferies LLC -- Analyst

Great, thanks for taking my question. So Total Tech Support seems to have some nice momentum lately in terms of enrollments and some healthy renewal rates based on our work. Could you just spend some time talking about the bigger picture here and the behavior of a typical Total Tech Support member since you rolled out the program acknowledging the fact that the initiative is still new, so when you're looking at the data, are you able to see a lift in the number of categories that these customers shop after joining or an increase in the number of visits to the store or better online engagement or anything along those trends? And I guess related to that, when do you typically see a ramp in any of these kind of changes? Is it after they utilize the membership a few times or after they renew their membership or some other guidepost? Thanks.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Absolutely. So first I'm just going to take one step back and say the most important thing around Total Tech Support is we strategically like the relationship it helps us build with our customers. Now what's tricky is that, we are just now wrapping our nationwide roll out of Total Tech Support. We are just starting to see in a larger quantity, what do renewal rates look like, what does customer behavior look like over a year. And again, with us it's a little trickier because our customers tend to have lower frequency overall than some other retailers. So it takes us longer to figure out what are the longer-term customer behavioral implication.

We talked a little bit about it on the last call. We are definitely seeing nice complete upfront in the program and renewal rates have stuck at the levels we thought they would and so we're seeing usage in line with what we thought we're seeing renewal rates in line with what we thought. We are seeing a ton of surprises. While we just don't have a lot of data on yet is it pushing more purchase behavior, is it keeping people engaged with Best Buy longer. We just need a little bit longer on the program to be able to give you some more information and data around that.

In terms of what we see when we try to ramp programs like this. As you can imagine, it's not just about ramping the program because that has proficiency implications with it. How we sell at the stores. Our associates have done an amazing job really learning about this program and then helping customers see the true benefit of. It's a very different service sale than anything we've done historically. And I think our associates have learned a lot over the last year and continue to just get better and better at helping our customer understand why this would be perfect for them.

I think the other thing that we are also, behind the scene, continuously trying to improve the customer experience, both from a digital perspective, how I can sell, how I can see what I have, how I can look up, how to repair something myself, but also importantly from how we help you, how we prioritize your service visits and how we make sure we're helping you in the moment as quickly as possible.

And so it -- I think you're going to continue to see a ramp in performance here and it's not just proficiency. It's also how do we continue to add customer value propositions behind the scenes that makes us more and more palatable for customers as a way to say engaged with Best Buy.

Jonathan Matuszewski -- Jefferies LLC -- Analyst

Great. That's helpful. Thank you.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Thanks.

Operator

Our next question will come from Gregory Melich of Evercore ISI. Please go ahead.

Gregory Melich -- Evercore ISI -- Analyst

Great. Thanks. Hubert, thanks for everything over the years and Corie, my congratulations. Well deserved.

Hubert Joly -- Chairman and Chief Executive Officer

Thank you.

Gregory Melich -- Evercore ISI -- Analyst

So, no good dead goes unpunished. Thank you for the tariff information. If you were to look at List 4 now, what percentage of your COGS would that be? It was nice to have the 7% on the current list, but could you help us on that front? And then I have a follow up.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

I think the trick with list 4 is that it hasn't actually -- it hasn't been defined, it hasn't even got into place, but there's a lot of discussions that Hubert alluded to in his opening statement around what exactly will be included on that list and when it will go into implementation. And so it's very difficult. Right now, given the amount of change that's happening in that list for us to size it at this point. And we haven't come out yet with any sizing on that list, I think Hubert you might have something to add.

Hubert Joly -- Chairman and Chief Executive Officer

Yeah, Greg it's -- what I would highlight is that the administration is going to be going through a process of this List and as said in my prepared remarks, no decision has been made. I think (inaudible) yesterday made a comment about the fact that you're going to be very attentive to the impact on consumers. So this is a complex discussion, no decision has been made. Even when decisions have been made, what rate will be applied, to what products when, the when is going to be very important and then of course, we've always assumed that this negotiation process with China would not be linear.

And so at the meeting at the end of June and so for so -- whether than trying to forecast something I think that our actions today are to be engaged in the discussion for (inaudible) as helpful as we can in support of the administration goals to minimize the impact on the US consumers. So expect us to be very active on this front in the future period would be helpful.

Gregory Melich -- Evercore ISI -- Analyst

Maybe given your experience with the washing machine and laundry product tariffs, maybe take us through what you think, how that played out and the impact on consumers and any sort of demand response. If you can glean anything from that would be -- that'd be helpful.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Yeah. So appliances tariff is tricky, specifically washing machines and definitely the price increases were certainly to begin with passed on directly. Units did decline, but that impact was offset somewhat by higher prices. The hard part is, I would not have comparisons with that category, because that's a category you go buy a washing machine because of dress or need and it doesn't have the same elasticities than some of the other products that we sell. And so I don't think that's a great indicator of how behaviorally people will respond, especially at the different levels 10% to 25%, I think you're going to end up with potentially some different consumer buying behaviors.

Mike Mohan -- Chief Operating Officer, Best Buy US

And also across more categories, right, because ultimately people have to make decisions.

Gregory Melich -- Evercore ISI -- Analyst

All right, OK, thanks a lot and good luck to all of you and congrats.

Hubert Joly -- Chairman and Chief Executive Officer

Thank you.

Operator

Our next question will come from Zach Fadem of Wells Fargo. Please go ahead.

Zach Fadem -- Wells Fargo Securities, LLC -- Analyst

Hey, good morning. Just wanted to talk about the demand you've seen over the years for appliances, home theater, smart home, et cetera. And could you walk us through just how much of your business you believe is related or tied to housing, whether you see that as a headwind today and maybe talk about how you see home services fitting into this ecosystem? Thanks.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Yeah. So we actually, we've done some correlations with how -- we actually don't have a super high correlation to housing. Some of those individual categories might have a slightly higher correlation, but we don't tend to have a very large one in total. In terms of how we see services playing with those categories, definitely as we've grown larger TV and large appliances we've seen services like installation, delivery, those type of services expands materially as we've been able to grow those businesses. And so I think even part of what you're seeing and the reason people like Total Tech Support is, it can help them with some of the delivery and installation experiences as they're buying these larger products and so the nice part is we have with kind of correlations right now in our business to housing and we continue to see nice results in those categories.

Hubert Joly -- Chairman and Chief Executive Officer

And what I would Corie is, it's above and beyond what the market does, which we continue to be very excited about. And that's the essence of our strategy is the opportunity to deepen the relationships with our customers. We have highlighted at our Investor Day back in 2017 that our share of wallet of existing customers was around a quarter and a lot of the initiatives we have under way are designed to strengthen and deepen and broaden the relationship with these customers. And when you have a relatively low market share, which we think is our case, then you are excited about the upside from increasing that penetration, which could very much outweigh any kind of short-term situation in the underlying macro.

Zach Fadem -- Wells Fargo Securities, LLC -- Analyst

Appreciate the color and congratulations as well.

Hubert Joly -- Chairman and Chief Executive Officer

Thank you.

Operator

Our next question comes from Scott Mushkin of Wolfe Research. Please go ahead.

Scott Mushkin -- Wolfe Research -- Analyst

Hey, thanks for taking my questions. I have a question on I guess more of a two-part. Sales drivers, I want to talk about the back half of the year, how you guys are thinking of what can maybe move the needle as we get into back half, but then I want to think more long-term and that kind of looking out how we should view some of the strategic initiatives like GreatCall, CST and home advisor, Total Tech Support the move to 5G in relation to kind of how you guys are thinking about your longer-term sales growth rate? Thanks.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Yeah. So we'll start with the back half. Definitely, some of the consistent sales drivers that we've even seen coming in to the first part of the year, we continue to see appliances as an ongoing opportunity for us and feel very well situated there. There continues to be interesting innovation in some of the other categories like what we're seeing in smart home and what we're even seeing in innovation and you can see the different categories at different time.

A new rep of tablets creates new interest, some of the new in home automation products creates new interest, some of the new deal TV even evolutions continued penetration in 4K and even the ability to see 8K and some of the new technologies that continue to drive interest. And so I think with this combination of continued strength in some of the underlying categories like appliances and then a continued evolution of technology, in a few of other categories, we continue to see a lot of interest in the products that we carry.

Importantly, as we look ahead, I'll spend just a moment on health. I think and we said from day one even when we had our Investor Day, health is a bit of a longer-term value driver for us, but we absolutely like what we're starting to see in health and if I just take you back for a second to why is it that we think we're uniquely well positioned in the space and why is it that we built the relationship with GreatCall, I think importantly, number one, we've always said, we feel like it's very in line with our strategy. It addresses that key human need question around health and wellness. And in particular for us, when we're really trying to get pointed around our purpose, this is a very important purpose question around helping older Americans live a more independent lives in their homes with the help of technology, which aligns very well to what we're trying to accomplish overall. That space is exciting.

There are 50 million people over 65 and that number is going to more than 50% in the next 20 years. And so you have a real population of people who would like to have some help. And then with GreatCall, we felt like we really acquired a great asset with already 900,000 members and already a good profitable business.

I think importantly, between the two companies, not what we're seeing is that, we jointly bring to life a number of really interesting value creation opportunities. We're the only place that has that nationwide footprint of in-home capabilities around technology as well as importantly the support backbone that keep those things running over time.

We're agnostic across ecosystems. So we'll help you with whatever technology you already have or whatever technology you want to put in and as we bring on GreatCall's assets, their ability to help us with the human touch, combined with more predictive analytics, it becomes very powerful because I need to not only start to see major medical events might happen, but we have some of that human intervention that also is helpful. And so I think we're continuing to build on that thesis. And I think you can hear us every time we talk to get a little bit more clear about the space that we play in that we feel like no one else can.

That being said, it's going to take us some time to continue to build the capabilities and then to build the footprint. Right now we just have a few small kind of publicly announced partnerships with Senior Whole Health of Massachusetts and long-term care insurance CNA, which is one of the largest commercial property and casualty insurance companies. So those are couple of small proof points and we're going to continue to try to build on those over time. I think that's likely a longer-term thesis for us, but a very exciting one in terms of a unique space where we have capabilities.

As I think about other growth mechanisms like 5G, I might actually turn it over to Mike and ask him to add a little color to what we think that could do for us.

Mike Mohan -- Chief Operating Officer, Best Buy US

Hey, Scott, it's Mike. You brought (inaudible) different ways, but we think there's some good excitement. I'll start with IHA. We already know it's an incremental part to our business. And it just helps us build a deeper relationship with our customers and expand the share of wallet. And so, if I look at that going forward, it's an area we think we just started, we're in the first few innings of what that could look like to drive a longer, deeper relationships with customers across a whole host of products and services.

When I think about 5G, it's a place where we're in a good spot to help our carrier partners and OEMs bring new technology solutions to life, because this one's being roll out market by market and you're going to need an environment where you can actually get into people's homes, get into people's businesses with qualified and trained teams and then use our stores for opportunities to showcase what's possible with higher network speed. So we're optimistic about. It's just starting. And we think it's going to be a great journey to be participating.

Hubert Joly -- Chairman and Chief Executive Officer

And then of course in terms of specific numbers, that's why we have this meeting in September Q3, where the team will have the opportunity to try to update long-term prospects and that's something we had announced on call at the end of February.

Scott Mushkin -- Wolfe Research -- Analyst

Great, guys. I look forward to the meeting it sounds like we could see some sales acceleration. So I do look forward to the meeting. And I offer my congratulations too. It's just a wonderful group of people, and look forward to the next chapter. Thanks.

Hubert Joly -- Chairman and Chief Executive Officer

Thank you.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Thank you.

Operator

Our next question will come from Scot Ciccarelli of RBC Capital Markets. Please go ahead.

Scot Ciccarelli -- RBC Capital Markets -- Analyst

Good morning, guys. Unfortunately, I do have another tariff question. Corie, you have highlighted that tariffs were expected to impact about 7% of your COGS. I guess, what I'm trying to figure out is of that 7% exposure, can you help us understand how much of your mitigation process was handled or managed through vendor negotiation basically pushing that price increase, if you will, back on to the vendors? And how much was handled through you guys having to increase prices just so we can kind of think about how the forward tariffs may work? Thanks.

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Yeah. So I'll try to give some color. We talked last time about some of the ways that we are going to try to mitigate tariff. And we broke that into a few buckets. In some cases, we obviously have worldwide vendors, who might make some decisions to push that across their whole worldwide business. In some cases, we also know that we have vendors who would absorb costs as a way to retain some of the business. And then in some cases, people already moving supply chains, moving the business around finding other ways to bring things and then finally, there is the question of increasing cost. I think what's difficult is at 10% for that List 3 there are -- you have a much greater ability to influence using these variety of methods and even the absorbing method becomes easier because at 10% and you're not sure if it's an extended period of time or limited period of time, you might be willing to absorb that. As you move to 25% the discussion becomes quite different because there is a much lower likelihood that you can absorb that as the vendor completely and you have to really think differently about how quickly you can actually move your supply -- move your distribution and it takes longer in the consumer electronic space.

And so I wouldn't say that what we've seen in the 10% where I think we haven't seen as much of an impact is applicable to the 25%, Hubert said at the prepared remarks at 25% level, there will be higher prices for consumers. Now it's tricky, and I think you call it from variety of retailers is figuring out SKU by SKU, vendor by vendor which of those tactics are going to work and which aren't. And then how that will actually play into the back half. So that's the work the team is doing and definitely we did our very best to try to size it. But there's still a lot of work to do there.

Hubert Joly -- Chairman and Chief Executive Officer

And I certainly want to comment the skills of our merchant teams. Of course given that the size of the US market, size of Best Buy in those markets, these teams do a wonderful job of navigating these (inaudible) and that's one of the, when I talked about the depths and breadth of talent of the Company that's clearly one of the areas where we have wonderful assets. And looking at the clock and this is not only my last call as CEO, but the last minutes of my last call as CEO and before we have (inaudible) passing the baton which is a French word to Corie and our team with a very happy and full heart and with the strong conviction that the right team is in place for this pivotal moment in Best Buy's history and very much look forward to watching Corie and her team do their magic. And so my thanks to all of you. Have a great day. Thank you.

Operator

Ladies and gentlemen, this concludes today's question-and-answer session. And this concludes today's call. Thank you for your participation. You may now disconnect.

Duration: 62 minutes

Call participants:

Mollie O'Brien -- Vice President of Investor Relations

Hubert Joly -- Chairman and Chief Executive Officer

Corie Barry -- Chief Financial Officer and Strategic Transformation Officer

Mike Mohan -- Chief Operating Officer, Best Buy US

Brian Nagel -- Oppenheimer & Co. -- Analyst

Joseph Feldman -- Telsey Advisory Group -- Analyst

Simeon Gutman -- Morgan Stanley -- Analyst

Jonathan Matuszewski -- Jefferies LLC -- Analyst

Gregory Melich -- Evercore ISI -- Analyst

Zach Fadem -- Wells Fargo Securities, LLC -- Analyst

Scott Mushkin -- Wolfe Research -- Analyst

Scot Ciccarelli -- RBC Capital Markets -- Analyst

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