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Despegar.com, Corp. (DESP 1.43%)
Q3Â 2020 Earnings Call
Nov 12, 2020, 8:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning. Welcome to the Despegar Third Quarter 2020 Earnings Call. A slide presentation is accompanying today's webcast and is available in the Investors section of the company's website, www.investor.despegar.com. There will be an opportunity to ask questions at the end of the presentation. [Operator Instructions]
Now, I'd like to turn the call over to Ms. Natalia Nirenberg, Investor Relations. Go ahead.
Natalia Nirenberg -- Investor Relations
Good morning, everyone and thanks for joining us today for a discussion of our third quarter 2020 results. In addition to reporting financial results in accordance with US generally accepted accounting principles, we discussed certain non-GAAP financial measures and operating metrics, including foreign exchange neutral calculation. Investors should read the definitions of these measures and metrics included in our press release carefully to ensure that they understand them. Non-GAAP financial measures and operating metrics should not be considered in isolation, as a substitute for, or superior to GAAP financial measures, and are provided as supplemental information only.
Before we begin our formal remarks, allow me to remind you that certain statements made during the course of the discussion may constitute forward-looking statements, which are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to materially differ, including factors that maybe beyond the company's control. These include, but are not limited to expectations and assumptions related to the impact of the COVID-19 pandemic and integration and performance of the recently acquired including Best Day and Koin. For a description of these risks, please refer to our filings with the Securities and Exchange Commission and our press release.
Speaking on today's call is our CEO, Damian Scokin, who will provide an overview of the third quarter and update you on our strategic priorities. Alberto Lopez Gaffney, our CFO, will afterwards discuss the quarter's financials. After that, we will open the call to your questions. Damian, please go ahead.
Damian Scokin -- Chief Executive Officer
Thank you, Natalia and good morning, everyone. I hope you and your families are healthy and safe. We have been able to successfully adapt to and rapidly react to countless COVID-related challenges. From the start of this pandemic, we took decisive action to lead our business and organization through this unchartered waters [Phonetic]. Our accomplishments throughout 2020 have been a testament to the strength of our value proposition and resilience of our business model. Our ability to be agile and innovative and the exceptional work of our talented and passionate teams. This was further demonstrated in our Q3 results, which showed sequentially improvement despite the ongoing negative impacts of COVID on the travel industry. We have outlined key strategic initiatives and on these quarterly calls, we have been providing updates as to the progress we have made. First, we have a flexible tool kit to support our business. During the quarter, activity levels began to recover from the impacts brought about by the pandemic and we executed on our growth strategy.
Let me walk you through some key events. During the third quarter of 2020, Mexico and Brazil where the two major Latin American markets relatively more open to travel. The sequential improvement we saw in transactions and gross bookings was driven primarily by these two markets, where we also benefited from successful negotiations with our travel supplier to flexibilize [Phonetic] our product offering. A favorable mix with a higher share of accommodations and packages contributed to an exceptionally high quarter take rate, excluding cancellations.
On the marketing front, we successfully implemented a series of initiatives mostly undertaken through unpaid channels and industry events. These in turn, enable us to hold marketing spend flat when compared with the second quarter, even while our transactions tripled in the same period. Additionally, we continue to see increased transactions for mobile, up a 120 basis points from last year. With a focus on cash generation, the actions we undertook translate it into higher levels of profitability per transaction.
Moving next to cost structure. We're intensely focused on rightsizing our structure for the new operating environment and in shifting to a more variable cost model. We put in place a plan to reduce structural costs to a $28 million run rate by the end of the third quarter of 2020. We succeeded in achieving these target flexibility and cost discipline, we continued to be key in our business going forward, along with automation to increase productivity.
Cash is king [Phonetic] particularly in an uncertain operating and economic environment. Our liquidity was another highlight for the quarter. As previously disclosed, during the quarter, we closed two private placements, rising a bit less than $200 million, giving us a top of cash position at quarter end of $380 million. Additionally, net operational short term obligations we're relatively stable quarter-over-quarter, as increased sales drove up our travel payable position. While refunds and cancellations are still pending.
On the other hand, the balance sheet reflects receivables collections effect, partially offset by the absorption of Koin's loan book. Lastly, we have had to adapt to the new normal with the speed and agility needed to stay focused on delivering business results for here and now. We're advancing our long-term strategic plan for sustained long-term growth. Inorganic growth remains an important part of our strategy. We have been active this year closing on two transactions Best Day and Koin, and we are accelerating their respective integrations.
We closed Best Day with results to be reflected as of October 1. As you will hear me discuss later Best Day is already having a positive impact on Mexico gross bookings. And as of November 1, Best Day B2C travel agency business is running on Despegar's technological platform only one month after the closing was announced. This is a significant milestone compared to the six months taken to migrate Viajes Falabella B2C platform. In terms of Koin, we strengthened the credit and fraud analysis by leveraging Despegar's credit information, which has contributed to improve Koin's final conversion rates while prudently managing credit risk.
Moving next for a discussion on the LatAm air market on Slide 4. You've all heard the phrase a picture is worth more than 1,000 words. And here on this page, you can clearly see how little air traffic there is in LatAm compared with the rest of the world. This is real time flight data from FlightAware as of October 21. These large disparity reflects tighter travel restrictions in most of LatAm, except for Brazil and Mexico versus other geography.
As a reminder, although, LatAm was the last major geographic region to be impacted by COVID, travel ban were implemented at the same time as Europe. Thus the limitations to travel have been in place for a longer period and the recovery is significantly lagging behind. It is also important to note that these factors are temporary responses to the pandemic and are not indicative of structural shifts in the market.
I would now like to turn the discussion on the evolving air travel environment in the LatAm. The new quarter, we continue to experience COVID-related challenges in certain geographic markets, specifically in Argentina travel has been banned since mid-March and has remained the most restrictive travel market. But we are seeing some signs of opening up. For example, effective October 30, Argentina has allowed international tourism travel for foreigners Argentines located in nearby countries that is Chile, Brazil, Peru and Paraguay. By contrast Uruguay has kept its borders closed. In addition, domestic flights recently opened for work related or emergencies, but not for tourism and subject to the approval of each local government. Overall, air traffic in the country remains restricted.
Moving next to Chile. In terms of traffic, international flights were only allowed for Chilean residents through the end of July and since the beginning of August where available for all. Domestic flights were opened with restrictions and still remain banned in key touristic areas such as the Lakes in Southern Chile. With respect to hotels, they closed in April and began reopening in September. In Colombia, domestic commercial air travel will start gradually in September with international travel reopening also gradually on September 21.
The situation in Peru has been mixed. Domestic flights resume in July but close again in August to contain the pandemic and then restarted again in September. International flights were allowed in early October. As I will discuss more in the next few slides, Mexico and Brazil are leading the recovery with sequential improvement, while still showing significant year-on-year decline. Mexico remains open throughout the quarter while Brazil had some restrictions in selected municipalities, which were lifted in October. With respect to hotel bookings, we're seeing a similar trend by country as with flight.
Moving next to Slide 5 for a discussion of transactions and gross bookings. Our third quarter transactions and gross bookings significantly improved when compared with the second quarter, which we believe represented a low for the company. That was at the start of the pandemic when globally most economies were shut down. Importantly, the level of transactions tripled from the second quarter slow. The sequential recovery is mostly attributable to Brazil and Mexico. With respect to gross bookings the recovery is a bit slower impacted by the mix shift to domestic travel and overall FX depreciation across the region.
Moving to the chart on the right, where we have presented the monthly evolution of both transactions and gross bookings. On a monthly basis, we also observed a sequential improvement. July was the lowest month of the quarter and we steadily improved as the quarter progress. As we enter the fourth quarter, we continue to see the recovery trend in October, which also includes a contribution from Best Day for the month. Best Day accounted for 19% of transactions in October and 23% of gross bookings.
On a monthly basis between July and October transactions and gross bookings increased at the compounded annual growth rate of 30% and 40% respectively. Of note, Best Day has a very strong presence in the domestic Mexican market, one of the key reasons that made this a very attractive acquisition for us. While we are still operating under the impact and uncertainty of the pandemic transactions and gross bookings were down year-over-year and where recovery trends are encouraging. There remains uncertainty about the future, as we are seeing many countries, particularlyEurope, start to shut down again.
Our geographic diversification served us well in the third quarter. This is reflectived in the increasing monthly demand for our products in Brazil and Mexico, which both were generally open to travel throughout the period as shown on these two charts. Demand was mainly fueled by domestic trips and destinations close to nature, such as beaches. Furthermore, additional products and services that we can provide including broad financing alternatives and has bookings flexibility as we adopted our value offer in response to the pandemic, help us drive these performance.
Now let me discuss these two key markets individually, starting with Brazil, 85% of gross bookings in the quarter were for domestic travel and we have been able to capture demand for travel to beaches in North Eastern Brazil as we are growing interest to touristic destinations close to the larger cities. We're also very pleased with the performance of Pasaporte Decolar, our loyalty program launched in Brazil a year ago. Today, we have more than 0.5 million loyalty members who are keen purchasing higher margin hotels and other travel products and transacting on our mobile app. Lastly, our recent acquisition of Koin, a financing platform further reinforces our financing capabilities.
Turning next to Mexico. With a country generally open to domestic travel the Riviera Maya/Cancjun remain our main destinations. We also observe a high level of packages sold, packages were also particularly strong in the first half of October, accounting for 50% of gross bookings, which includes 15 days of Best Day operations. Importantly with the acquisition of Best Day, our Mexican operations now account for a similar share of gross bookings as Brazil representing our two largest markets.
Turning next to Slide 7 for an update on key strategic initiatives. From a financial and operational perspective, we took bold steps since the pandemic began, in order to reduce costs and leverage our competitive advantages, in mainly every area of our operations. I will highlight a few of these areas today. To begin with, as global travel came almost to a halt, we engage with our travel partners to arrive at a win-win situation. This along with the strong performance non-air products drove an exceptionally high take rate this quarter of 12.7% in these unprecedented challenging environment.
While we're proud of these, let me remind you, as we mentioned in our Investor Day that in more normal circumstances Despegar is a company that can achieve take rates within the range of 11.5%. Stepping back for a moment, let me talk specifically about what we were able to work out with our suppliers. Negotiated flexible inventory with suppliers at mid [Indecipherable] health and safety requirements as well as the option to reschedule bookings as required. Expanded our domestic offering adding over 500 new hotels. During the third quarter, we completed a White Label Agreement with BBVA in Peru and subsequent to quarter end added Argentina and Uruguay in October.
We also drove significant improvement in several other key performance metrics. An example of this was our ability to leverage organic traffic. Over the past year, we have been able to increase our usage of unpaid marketing channels. As you can see on the chart in the center of the slide, direct marketing spend per transaction section index through the first quarter of 2018 declined to 17 in the second quarter of 2020 and further down to 14 this past quarter.
Importantly, in the third quarter, marketing spend was flat when compared to the second quarter of 2020, even as we deliver a 3 times quarter-over-quarter increase in transactions. We have also had marketing success with industry events, where we have worked very closely with our financial and trusted partners to deliver an attractive value proposition to our consumers. Mobile has also been a key initiative for us and during the quarter, we saw increased transactions via mobile, 51% in the third quarter of 2020, up from 39% one year ago.
Considering the unprecedented impact from COVID-19, we have taken decisive steps to reduce costs and further, simplify our operations. I'm pleased that we achieve our structural cost run rate target that we presented to the investment community earlier this year. By quarter end, structural costs were down 49% year-over-year. Our cost actions give us confidence that we will emerge from this crisis as a financially stronger company. In sum, we will focus on ensuring liquidity and optimizing cost, including actions to improve cash flow generation. As we've said before, we are confident in our financial position and our ability to manage through these very uncertain times. We've taken actions to build a strong financial base, including reducing our cost structure, enhancing our financial flexibility and investing where it matters most to our customers as we strengthen our leadership position.
Now let me turn the call to Alberto to go over our financial performance. Thank you, Damian and thank you all for joining us today. We delivered improved sequential topline performance this quarter, although, we still significantly impacted by the pandemic. As reported revenues returned to positive territory this quarter, reaching close to $12 million, from negative nearly $10 million in the second quarter. Customer cancellations continued to have a strong impact on our topline and amounted to over $9 million this quarter. This reflects the relaxation of Despegar's refund policy as we [Indecipherable] policy that includes refund of customer fees, as well as provisions for potential customer cancellations in October and November, given the lagging industry recovery in LatAm. Higher flexibility in non-refundable bookings following our negotiations with our travel partners, also contributed to the increase in cancellations. During these extraordinary cancellations and provisions, revenues in the quarter would have reached $21 million up from slightly over $4 million in the prior quarter. But still significantly behind the $132 million reported in the third quarter last year. As Damian mentioned earlier, we achieved an exceptionally high take rate of 12.7% this quarter, excluding cancellations. This solid performance also reflects the volatility we are experiencing in our market these days. Moving onto profitability on Slide 9, comparable adjusted EBITDA for the quarter improved sequentially to a loss of nearly $17 million from a loss of $32 million in the second quarter of this year. Year-on-year, however, comparable adjusted EBITDA were down from a gain of over $9 million in the third quarter last year impacted by the pandemic. As detailed in our earnings release published this morning, comparable adjusted EBITDA excludes extraordinary charge of slightly over $17 million incurred in third quarter 2020 in connection with COVID-19. In addition to customer travel cancellations and provisions, it includes severance payments from our cost savings initiatives as well as one-time fees related to M&A and capital raising efforts. Remember that second quarter 2020 also included nearly $34 million in extraordinary charges, mainly resulting from the pandemic. Moving to liquidity on Slide 10. We closed the quarter with a strong balance sheet with cash and equivalents at $386 million, which include proceeds from the recent $200 million private capital raise, closed toward the end of September. This compares with a cash position of $228 million at the close of the prior quarter. In these challenging context, our operating activities drove a use of cash of $24 million compared to cash generation of nearly $26 million in the same quarter last year. The use of cash this quarter mainly reflected our net loss of $42 million that was partly offset by non-cash adjustments in connection with allowances for doubtful accounts and amortization of intangibles. In terms of working capital, new sales triggered an increase in Tourist Payables offset by a reduction in accounts payable. Now please turn to Slide 11 for an update on the Best Day integration. We are pleased to report that in less than a month following transaction closing, we achieved two key goals. As Damian just discussed, we have started to quickly capitalize on the monthly recovery we are seeing in the domestic travel market in Mexico and are very encouraged with the progress we're seeing to date. On the tax front, we have already migrated Best Days B2C business to Despegar's platform just 30 days after closing the transaction. Over the next months, and until early 2022, we will be executing on the integration plan of Best Day, advancing on four different fronts that we anticipate, we will have a direct positive impact on our P&L. First, from a topline perspective, we are now operating through two different branch in Mexico to fully capture the country's attractive potential as a tourist destination. As the second most recognized travel agency in Mexico after Best Day and over a three decade future history in the country. Best Day provides us with a deeper understanding of domestic travel of the Mexican consumer. To put this in perspective, note that eight of the top 10 destinations booked by Mexicans in 2019 were domestic. Mexico is also Latin Americans largest travel market and the seventh largest destination worldwide. The combination of our existing B2B operations together with hotels though [Phonetic] Best Day's leading hotel service aggregator provides us with the most extensive hotel quantity in Latin America. Second, we aim to enhance revenue margins and two key initiatives. On the one hand, we are starting to consolidate source further leveraging our negotiating power. At the same time, we plan to cross sell Best Day's in destination services to Despegar's passengers traveling to Mexico, thus contributing to margin expansion. Third, our plan also calls for additional efficiencies in terms of cost of running the market, particularly in Best Day's Kiosks model and call center operations. We also plan to leverage our marketing capabilities and consolidate back office operations, which are anticipated to drive improvement in cost and instalments, break up processing [Indecipherable]. Lastly, we also expect to drive higher efficiencies in terms of G&A, as well as technology and content. To achieve this, we are working on integrating all of Best Day's business lines, namely it's B2C in destination activities and the B2B operation into Despegar's IT platform. This also entails an ambitious restructuring as we merge IT, sourcing operations and administrative rules providing operating leverage. All these actions combined, once the LatAm travel returns to 2019 volume levels. We expect Best Day's revenue margin to increase from 300 basis points from 2018 levels. In terms of cost of revenues, and marketing expenses, we expect Best Day operations to achieve savings of between 1 percentage points to 1.5 percentage points as a percentage of gross bookings. We also see 40% to 50% reductions in terms of G&A and Tech and Content. All combined, we anticipate this integration initiatives will contribute between $20 million to $30 million in annual EBITDA and Best Day. Recapping been quickly on the key highlights for the quarter. While we saw sequential improvements in Brazil and Mexico, the travel industry in LatAm remains highly impacted by the restrictions in place. Commercial air travel in LatAm was down 70% year-on-year in the third quarter. This compares with declines of 50% in the US and 56% in Europe in the same period. Our win-win value proposition for customers and travel partners contributed to particularly high take rate excluding cancellations. Organic channels continue to perform well supported declining per transaction paid marketing. Importantly, mobile accounted for 51% of transactions. We are running a lean operation after meeting our goal of cutting structural cost by 49% this quarter. The combination of these efforts, allowed us to cut adjusted EBITDA losses in comp sequentially. We are also advancing rapidly on the integration of Best Day. And finally, we have further strengthened our balance sheet with a recent capital raise to support execution of our growth strategy. Now please turn to Slide 13 for final remarks. Looking ahead, we continue to operate in an uncertain environment with external factors still impacting consumer behavior and the travel industry. In this context, we remain focused on the four key goals established earlier in the year. We expect to continue benefiting from the adjustments made across the company to navigate these new market conditions and integration of Best Day. First, focusing on the business activity. Brazil and Mexico remain our key growth markets, in particular, we expect to see continued recovery hotels and packages in Brazil. At the same time, we anticipate a slight recovery in Argentina, Chile and Colombia as restriction in these markets are gradually lifted. In Mexico, as you can see from the October data points per share fourth quarter results are already benefiting from the contribution of Best Day as it leverages a strong focus on the Mexican domestic market. Prioritizing unpaid marketing sources is also a key element of our strategy as we have successfully done this quarter. The next few months are quite relevant with two most important markets. In Mexico, we have Buen Fin, which is the biggest national marketing campaign of the year, in the country and Black Friday in Brazil. We are leveraging our relationship with our financial partners with a goal of providing an attractive value proposition that includes discounts on financing. We continue to enhance our domestic offering on prioritizing the personal health of our customers. We're working on further strengthening our 320,000 vacation rental offering. We have achieved significant cost reduction over the last two quarters, which provide an indication of how we expect to see our P&L depending on recovery events. Although, unclear on its timing, as Despegar navigating through this pandemic environment, we are encouraged with the future performance of the Despegar, business. To share such a view, we will be excluding the impact of both Best Day and Koin with respected integration efforts and the impact of canceled tickets, rescheduling and their servicing to 2019 due to COVID-19. Under these assumptions, we understand Despegar could be EBITDA breakeven as we get to gross bookings per quarter in the 400 million area, which is approximately 35% of Despegar's 2019 gross bookings. Third, we have a strong cash position. The recent capital race has provided Despegar with resources to continue advancing on our growth strategy. At the moment, we are screened and evaluated several M&A opportunities. At the same time, we continue taking care of our customers and processing refund requests and cancellations. Many of these require a manual response that is taking our time and efforts to complete by moving forward on this front. Finally, we continue making progress on the integration of recent acquisitions. During the following quarters, we expect to make working capital investment at Best Day in connection with this travel [Indecipherable]. According to the revised terms of the acquisition disclosed last July, these working capital adjustments together with indebtedness are included in the base consideration of $56.5 billion. As such consideration to be paid 36 months following closing will be approximately $26.6 million. Earout payment performance dependent on EDU only 48 months following set closing. At Koin, we are working on integrating this business into our best-in-class fraud and errors platform, while progressing in completing the API connectivity, both on the app while launching the fix project in line with Central Bank developments aimed at fostering [Indecipherable]. In conclusion, the pandemic has challenged our business model and we have demonstrated agility and operational efficiency as we leverage a digital technology we've been investing in for years. We also continue to focus on developing our longer term strategies intended to ensure we maintain our leading position, while further strengthening our financial performance and creating ongoing value for shareholders. This ends our prepared remarks. We are now ready to take your questions. Operator, please open the line for questions.
Questions and Answers:
Operator
We will now begin the question-and-answer session. [Operator Instructions] Our first question is from Edward Yruma -- from Alexandria Aranda [Phonetic] from Itau. Go ahead.
Alexandria Aranda -- Itau -- Analyst
Hi. Good morning. Just one question, if I may. I wanted to have a little bit more clarity on how much working capital will be demanding the Best Day operation?
Alberto Lopez Gaffney -- Chief Financial Officer
Okay. Sure. Good morning, Alexandria. [Phonetic] How are you doing? Addressing your question, I would like to point on two aspects. One is, what's the actual burn rate, burn rate is in 2020 and we expect that to be -- to go down significantly next year, OK. It is around $10 million. Then, what you have is that it's already included in what will be -- will end up being the final payment to the selling shareholders at Best Day. And as a reminder that will take place, 36 months only in September 2023, OK.
And we do have to inject capital when it comes to paying down suppliers debt that Best Day had, OK. That amount in 2020 and 2021 is around slightly above $30 million, OK. But importantly going back to the final consideration to be paid to the [Indecipherable] shareholders, OK. Remember that we announced that the final price for Best Day, excluding the earn out was $56 million, OK. So the remaining value to be paid to the selling shareholders is around $26 million, OK. So there is a $30 million reduction that at the end equates nicely with what is the supply of debt that we need to pay down in 2020 and '21. Hope that's clear.
Alexandria Aranda -- Itau -- Analyst
Okay. Perfect. Yeah. Very clear. Thank you.
Operator
Our next question is from Edward Yruma from KeyBanc Capital Markets. Go ahead.
Edward Yruma -- KeyBanc Capital Markets -- Analyst
Hey. Good morning. Thanks for taking the question. Just as you start to contemplate what a post-COVID environment look like. Just trying to understand how quickly can you readd capacity particularly on packages? And is there a lagging given that I know many are package consumers do instalment payments. Is it fair to assume that will lag a general reopening? Thank you.
Damian Scokin -- Chief Executive Officer
Okay. Edward, Hi. This is Damian. How are you? Thanks for your question. There were some noise in the line -- let me make sure I understood. The question is mostly -- how fast can we add capacity to the package aspect of our business. Let me do that in terms of capacity, we don't have any constraints. Moreover, while increasing capacity as we integrate Best Day and consolidate our sourcing team. So therefore, at the moment, we not only have the same, but I would say, significantly more capacity that we had last quarter. The constraint at this moment is more demand. And as we mentioned in our remarks, demand for packages is showing -- growing and [Indecipherable] in both Mexico and Brazil. And as a percentage of total assets are increasing. But we expect the remaining geographies to catch up and continue a positive trend in the next quarters, but there is no capacity constraint at this moment. [Speech Overlap]
Edward Yruma -- KeyBanc Capital Markets -- Analyst
Yeah. And really the follow-up to that is, do people think prospectively about a vaccination reopening or do you think that they want to wait and actually see the markets reopen prior to our purchasing some of these packages. Thank you?
Damian Scokin -- Chief Executive Officer
Well, that's hard to sell. Hard to say, in a sense, what we've seen for example in Brazil and Mexico where government restrictions have been much milder, is that people do not wait the significant portion at least of the population and consumers do not wait until vaccine type of solution is in place and they are reacting nicely and continue showing strength in demand. So while our expectation is that as other countries relax their restrictions, we see some ramp-up in demand, even before any vaccination is available.
Edward Yruma -- KeyBanc Capital Markets -- Analyst
Thank you.
Operator
Our next question is from Eric Sheridan from UBS. Go ahead.
Eric Sheridan -- UBS -- Analyst
Thank you so much for taking the question. Hope everyone on the team is safe and well. Can I just get an update on the broader competitive environment. What are you seeing in terms of taking market share vis-a-vis your competitors? And is there any sense of country by country where you might see opportunities to maybe grow inorganically and take advantage of some of the market dislocation during this period, the way in which you had -- what you've talked about on prior calls? Thank you so much.
Damian Scokin -- Chief Executive Officer
Hi, Eric. How are you? This is Damian. In terms of competitive dynamics, what we see is obviously a significant reduction in overall marketing investments compared to other more "normal quarters". We -- now we're strategy as we described less focused in market share because we value percentage point of market share in an overall market that's 80% to 75% smaller than what normally, as a logical much less valuable. As we said, we're focusing in the strategy to maximize by our margin and generate cash to preserve cash in this context. So what we see is, in a nutshell, a less intense competitive pressure, significant in the portion of our offline competitors are having financial troubles. And we are happy with the balancing between the recovery and marking we are getting.
In terms of inorganic growth as you hear from us several times, we continue having a set of conversations with a lot of potential partners and obviously, this is a good time to consolidate, given the situation of the industry as you expect. Maybe we cannot get into details and into the specifics, but the combination of the market context and the strength of our balance sheet, obviously, make this a very attractive moment for us to speed up those conversations. As usual, just another touch point if you are focusing in the key markets of Brazil and Mexico as we've been saying over time.
Operator
Our next question is from Brian Nowak from Morgan Stanley. Go ahead.
Alex Wong -- Morgan Stanley -- Analyst
Hi. This is Alex Wong on for Brian. Thanks for taking the question. Just two questions. First, I think you rolled out the loyalty program in Brazil last year at around 100,000 members, that's grown nicely to over 500,000 now. Can you talk little about the early learnings and type of engagement you see whether it's repeat rate or conversion rate and whether there are any plans to roll this out to additional markets? Second, you talked about obviously leaning in on unpaid channels like email and push notifications, how do you see the mix of unpaid evolving as demand normalizes, and what are you seeing on the competitive front on the paid marketing side as well?
Damian Scokin -- Chief Executive Officer
Hey, Alex. This is Damien. I'll start by the loyalty question in the part of geographic expansion. Obviously, we have planned to roll out our loyalty program into new geographies. The priorities are Argentina and Mexico. As per the evolution and the performance of the of the program in Brazil, obviously, we had to adjust our target in terms of performance given the context of the industry, but I would say that after you take that into consideration, the performance in terms of repeat rate, in terms of our ability to sell, credit cards and other indicators, like the other in selling price, the ticket price is much higher, the penetration of mobile in all those dimensions, the program has exceeded our expectations. When you adjust those by, as I said the situation in the overall travel industry. So we're very happy with that performance, and we are very excited about this rolling into other geographies. Obviously that rollout on the launch of the program will be timed according to when market we invest then like the one required to launch a program makes sense in the context of the travel industry.
To the second portion of your question about traffic. As we said, we believe this is a great time to leverage our brand and use our organic traffic, we do not expect that to be the situation on an ongoing basis. Having said that remember that Despegar has additionally high -- a very high portion of non-paid traffic in normal conditions. So we will step up our investment in paid traffic, but we expect to return to normal levels on a pre-COVID situation. As I mentioned before, overall investment to your point of competitive intensity has been reduced significantly in the region.
Alex Wong -- Morgan Stanley -- Analyst
Thanks, Damian.
Operator
[Operator Instructions] Our next question is from Kevin Kopelman from Cowen. Go ahead.
Emily Levin -- Cowen -- Analyst
Hi. Good morning. This is Emily Levin on for Kevin. Thank you very much for providing us with the monthly gross bookings progression throughout Q3 and October for Brazil and Mexico. I was wondering if you could help us understand what those numbers imply on a year-over-year basis for October, and if you're continuing to see sequential improvement in November? Thank you.
Damian Scokin -- Chief Executive Officer
Okay. Sure, Emily. I think the performance foremost Emily, as I have highlighted in the opening remarks of the call, they differ very much by market. As we stated, Brazil and Mexico are clearly the engines behind the recovery of our business, OK, on what you're seeing on year-on-year, OK, both Brazil and Mexico are currently, let's say, around minus 70 vis-a-vis last year, OK, and Mexico, minus low 70s. Brazil over the past -- up until October, I think the trend was what is clear in our presentation, where we have seen, and again, I think it's important just to always consider the amount of uncertainty, every travel player is currently operated today.
And in that context, where we see this Brazil continued in November in a nice way, OK, but we started to see some signs, early signs of fatigue, OK, that again, I think we need to be particularly prudent -- fatigue in Mexico, OK. So there was a bit of explanation vis-a-vis the October trends, OK, in November, in Mexico. This week is -- for the next 10 days, OK, on aggregate from beginning to end, there would be the Buan Fin. Buan Fin is a big sale -- travel sale in Mexico, OK. And I think a relevant portion of the November numbers will be actually obtained through what happens in the upcoming week.
Then when it comes to the other countries, OK, clearly, Argentina is the one that is the most, let's say, subdued, OK. Argentina, to give you an idea is in minus 90 vis-a-vis last year, OK. And this is all in -- all the other savings in gross bookings in dollar terms. And then what we're seeing is that the Andean region, let's say Colombia, Chile, Peru, where they are starting to recover, they have recovered a lot more slowly than Brazil and Mexico. But they currently are in, let's say, in the high 70s, OK, minus relative to last year.
So, again, we have seen a good comeback of the market. Still we are awfully away from the metrics that this company posted in 2019. We need to be particularly prudent on providing a longer term perspective on this. That's why we're just sticking to what the history has been up until October. But importantly, we are running today a company that is on us -- on a [Indecipherable] basis a lot more profitable, OK, with this strategy of increasing profitability and cash preservation and cost creation.
Emily Levin -- Cowen -- Analyst
Thank you very much.
Damian Scokin -- Chief Executive Officer
You're welcome.
Operator
Our next question is from Michael Tanzer [Phonetic] from Callaway Capital. Go ahead.
Michael Tanzer -- Callaway Capital -- Analyst
Hi, guys. I wanted to say congratulations on the capital raise and shoring up your balance sheet in a time of uncertainty and part of the financing was done at very attractive rates. So, as a shareholder, I want to say, we appreciate the mindful consideration for dilution and cost of capital. And my question had to do with your guidance earlier or let's not say guidance, but notion that you would be roughly operating cash flow breakeven at something like 35% of 2019 gross bookings.
And while it's uncertainty that you're facing about the picture of demand, I guess my question would be as to how we should be thinking about the cost structure going forward as demand ramps up closer to 2019 gross bookings or some level thereof. And should we think about the structural costs that you're currently running as fixed? And then how should we think about the, let's say, incremental variable costs as levels of demand return to 2019 levels? Is it structural cost will stay relatively fixed? And let's say demand should be at 50% of the market increase or something like that. Could you maybe help us out with that. Thank you.
Alberto Lopez Gaffney -- Chief Financial Officer
Hi, Michael. Alberto Lopez here. Thanks for your question and thanks for your remarks. With regard to the cash flow breakeven, OK, specifically our statement was that we were seeing that this company could be EBITDA breakeven. EBITDA breakeven with a gross booking level on a quarterly basis of around $400 million gross bookings. So, again, it's not operating cash flow that is EBITDA, OK? And having clarified that point, OK, on the structure clearly the statement is also excludes what our -- what the impact of the day, not only from the perspective of the P&L, of the [Indecipherable], but also from the perspective as you might imagine, that we are not including those structural cost integration. If you take some resources to integrate this and the target companies or the new partner companies efficiently. And a proof of that is that in just 30 days, OK, we transfer the B2C business of the day. And now that it's operating under our platform. However, in order to do that, what we're doing is adjusting some resources. In addition, importantly, OK, as you might imagine, OK, with the current context given the amount of bookings that have been put on hold, we have a number of open tickets vis-a-vis our air travel suppliers. So clearly, from a customer service perspective, the cost structure today it is heavier than what we will be -- what we understand will be once they COVID impact [Phonetic], let's call it that way, like the COVID impact [Phonetic] is taken off our shoulders. Okay. So again, the $400 million need to be considered for gross booking for a $400 million of gross booking for an EBITDA breakeven, they consider those two key assumptions, OK. Then, how will the current cost structure of $27.8 million achieved in Q3? Move forward, OK, the focus of the company and that is one of the key priorities for the company is to increase the standardization of the internal processes on automation of those processes. So that we can reach for the fixed cost, OK, we can reach from that level of around what will be close to $2 billion of gross booking on a yearly basis. We can then only grow, let's say, with an operational leverage of around 50%, meaning that if orders go up by, let's say, for argument sake 10%, our free cost structure would only go up by 5%, OK. And I think that's the beauty of the business as we continue to automating our backoffice processes, all the support areas, etc. So hopefully with that, you understand what's included in the EBITDA breakeven numbers, OK. How will that cost structure start growing, OK, with the amount of operational leverage? And we expect that cost structure to start growing from at around a gross booking number of $2 billion. We believe that we currently have a cost structure, OK, that up until around $2 billion of gross bookings, OK, we do not need the add material cost to the structure.
Michael Tanzer -- Callaway Capital -- Analyst
Understood. That's very helpful, both on, as you say, the COVID backpack and also the way that the cost structure should scale and that the business should be very profitable as you kind of leverage your fixed cost and the variable costs grow at a significantly lower rates than the demand picture. And so I appreciate that and thank you for clarifying.
Alberto Lopez Gaffney -- Chief Financial Officer
You're welcome.
Operator
This concludes our question-and-answer session. I would now like to turn the conference back over to Damian Scokin, CEO. Go ahead, please.
Damian Scokin -- Chief Executive Officer
Thank you. Thank you all for joining us today. We look forward to speaking with you again next quarter. In the meantime, we will remain available as usual to answer any questions that you might have. Stay safe. Bye.
Operator
[Operator Closing Remarks]
Duration: 56 minutes
Call participants:
Natalia Nirenberg -- Investor Relations
Damian Scokin -- Chief Executive Officer
Alberto Lopez Gaffney -- Chief Financial Officer
Alexandria Aranda -- Itau -- Analyst
Edward Yruma -- KeyBanc Capital Markets -- Analyst
Eric Sheridan -- UBS -- Analyst
Alex Wong -- Morgan Stanley -- Analyst
Emily Levin -- Cowen -- Analyst
Michael Tanzer -- Callaway Capital -- Analyst
