Lennar (LEN -1.43%)
Q4 2020 Earnings Call
Dec 17, 2020, 11:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Welcome to Lennar's fourth-quarter earnings conference call. [Operator instructions] I will now turn the call over to Alexandra Lumpkin for the reading of the forward-looking statement.
Alexandra Lumpkin -- Associate General Counsel
Thank you and good morning. Today's conference call may include forward-looking statements including statements regarding large business, financial condition, results of operations cash flows, strategies, and prospects. Forward-looking statements represent only large estimate on the date of this conference call and are not intended to give any assurance as to actual future results. Because forward-looking statements relate to matters that have not yet occurred, these statements are inherently subject to risks and uncertainties.
Many factors could affect future results and may cause Lennar's actual activities or results to differ materially from the activities and results anticipated in forward-looking statements. These factors include those described in yesterday's press release and our SEC filings including those under the caption Risk Factors contained in Lennar's annual report on Form 10-K most recently filed with the SEC. Please note that Lennar assumes no obligation to update any forward-looking statements.
Questions & Answers:
Operator
I would like to introduce your host, Mr. Stuart Miller, executive chairman. Sir, you may begin.
Stuart Miller -- Executive Chairman
Great. Good morning, and thank you, everyone, for being here. This morning, I'm here in Miami once again. Scaled-down and socially distant crew that includes Diane Bessette, our chief financial officer; Dave Collins, our comptroller; Bruce Gross, the chief executive officer of Lennar financial services; and of course, Alex who you just heard from; Rick Beckwith; and Jon Jaffe, our co-chief executive officers, and co-presidents are joining us from -- from Colorado and California, respectively.
And they're on the line and will participate as well. We're going to attempt to keep our remarks brief in order to have plenty of time for your questions. I'll give a brief macro overview and perspective. Rick will talk about land and community count.
Jon will talk about sales production and construction costs. And Diane will give a more detailed financial overview with highlights and with guidance. Then we'll attempt to answer as many questions. And as usual, please when the questions to one question per person and one follow up.
So, with that, today, I'd like to start by thanking the coast-to-coast associates of Lennar for extraordinary work in an extraordinarily challenging year. We started 2020 with great expectations in an expanding market which came to an abrupt stop with the unexpected arrival of COVID. And then leaped back into high gear to address a market with unusually strong demand that was desperate for a home, a refuge, and a brand new concept: the hub of everyone's life. The associates of Lennar adapted and adjusted, learned new ways to interact and to transact, work from home and put people first, cared for our communities across the country with acts of kindness and acts of charity.
And on top of all of this, turned in pristine fourth-quarter and full-year 2020 results that are perfectly aligned with our company strategy. And once again, positioned Lennar as America's most profitable homebuilder. Diane, Rick, Jon, and myself have the privilege to prevent the -- to present their results and additionally to guide with great confidence the expectations for another excellent year in 2021. As a macro overview, let me say that the housing market is simply very strong, and demand for homes new and existing is greater than the limited supply.
It has simply never been this easy to sell as many homes as we would like in every market and every price range across the country. The American Dream of homeownership is once again an essential aspiration of the American population. And the resolution of the current pandemic will not slow the growing demand. Low mortgage rates and ample deposit money from savings from vacations not taken, movies not seen, restaurants not visited, and of course, stimulus dollars from the government, are driving customers to purchase a home -- a larger home, a home with a yard, an office, a nicer kitchen, and a place to call their own.
Apartment dwellers can afford a first-time home and demand is strong and growing. The iBuyer participants led by Opendoor and early Lennar strategic investment are providing a liquid marketplace to sell and purchase entry-level homes with clean and safe digital engagement as they evolve and provide frictionless transactions. With constrained supply, entry-level and workforce homes are trading faster and prices are moving higher. This enables yesterday's first-time buyers to sell for higher prices and more accumulated equity than expected, enabling them to see and ultimately purchase larger, more spacious homes for their growing families and pushing demand and prices higher in those ranges as well, thus enabling second-time homebuyers to do the same.
The positive demand-fed pricing cycle with far less friction has been activated throughout the housing market. The underproduction of homes for the past 10 years has created a housing shortage. And with strong demand, the home prices -- home prices are moving higher. Demand is growing as the millennial generation which postponed family formation over the past 10 years has pivoted quickly and is making up ground toward traditional family formation trends.
Concurrently, the proposition of home as more than shelter is becoming a hard-wired way of life, rather than a COVID-driven reaction. While these trends are exacerbating the well-documented affordability crisis across the country as workforce housing is limited and getting more expensive, the solution it seems will be in growing supply by building more housing. We are starting to see exactly that trend in this morning's -- in -- to see -- in -- into this morning's ramp-up -- in -- in the ramp-up with today's starts and permits numbers, but we still have a lot to make up. These conditions have given rise to strong though controlled sales pace, pricing power, very strong gross margins, even stronger net margins, managed costs, and [Technical difficulty] of land scarcity.
As it relates to Lennar's strategy in the current environment, we have controlled sales [Audio Gap]. While we continue to refine and grow our excellent -- our -- our excellent ancillary business divisions, they are becoming a decidedly smaller part of the overall company picture. Retrospectively, we are very pleased that we sold our Rialto subsidiary some two years ago before we navigated the turbulence of this past year and enabling us to focus on our core business units. As noted in past conference call -- and calls, we've been working on strategies to better position our blue-chip, multi-family platform called LMC along with our emerging SFR or single-family for-rent platform as well as our strategic investment in FivePoint, our California land development company, and our growing technology investments classwork platform which we call LENX.
As a heads up, we are making progress on rationalization of these divisions and we'll give greater clarity on our specific strategy as it is refined and become certain over the next two quarters. This resolution is no longer a long-term strategy but is more immediate as we focus on driving higher returns with less noise in our numbers from lumpy profits and losses. In that regard, we expect Opendoor to begin trading as a public company in the near future and we expect to record a cashless profit from appreciation in our investment in that platform, although we will not have an estimate of that gain until trading begins. We will be required to record a profit on the day-trading begins.
But upward and downward movements in the stock will be recorded quarterly, as quarterly marks and adjustments will flow through earnings. The company is not consolidated as we do not have a controlled position. Opendoor pioneered the iBuyer space. And jointly, Opendoor and Lennar developed a seamless move-up program that today is becoming an industry standard.
By coordinating and redefining the move-up buyer sale of their first home while moving up to a larger home, the customer experience is becoming a frictionless, coordinated, and joyful engagement. And of course, let's -- less friction means more transactions and more transactions at a lower cost to all parties involved. Needless to say, our well-known technology initiatives have contributed meaningfully to our readiness for current economic and structural shifts while helping to improve our core business and drive our SG&A to an historic low of 8.1% for 2020. Concurrently our meaningful investments in technology companies have note -- not only inform change within Lennar but are proving to be successful investments in their own right.
Once again, we congratulate Opendoor on their successful migration from start-up to maturity to public company. And we welcome them in advance to the public markets. In conclusion, let me say that our results and our expectations for next year are solid in all respects and they reflect our focused strategy to balance gross -- growth, margin, cash flow, and returns. Today and for the foreseeable future, the home is becoming more and more an essential way to live that we live and the quality of our lives.
The home used to be just shelter, now it's the hub of our entire life. It is our shelter and our multiple-generation shelter. It is also our office, our gym, our recreation center, and our school. It is wi-fi connected and it is automated.
It is sustainable and it is environmentally sensitive. It is both a healthy home and a health system. Home is where that families thrive in the best of times and a refuge for them in the toughest of times. At Lennar, we've never been better positioned financially, organizationally, and technologically to thrive and grow in this evolving and exciting housing market.
With that, let me turn it over to Rick.
Rick Beckwitt -- Co-Chief Executive Officers and Co-President
Thanks, Stuart. As you can tell from Stewart's opening comments, the housing market is very strong, our team is extremely well-coordinated, and our financial results continue to benefit from a solid execution of our core operating strategies. Topping that list continues to be improving our returns on capital and generating increased cash flow. With that in mind, we have been laser-focused on increasing our percentage of option-home sites and reducing our year's supply of owned-home sites.
During fiscal 2019, we set a goal to have 40% of our home sites controlled via options and similar arrangements by the end of fiscal 2021. At that time, our controlled position was about 25%. We entered fiscal 2020 with 33% of our home sites controlled and ended this year at 39%, a 600-basis-point improvement. On a nominal basis, this reflected an increase of over 15,000 option-home sites during the year.
This increase reflects the strength of our relationships with local developers and other strategic partners and their desire to work with us to increase our option position given our size and scale in our markets. In fiscal 2021, we expect to continue to expand on our existing relationships and enter into new regional and national land platforms to further enhance our land lighter strategy. Based on this progress, we are an excellent position to achieve our revised goal of 50% controlled-home sites by the end of fiscal 2021. During 2020, we also made significant progress on reducing our year's own supply of home sites by 4.1 to 3.5 years.
This represented a reduction of over 22,000 home sites. Based on this progress, we are on target to achieve our previously announced goal of a three-year supply by the end of fiscal 2021. As expected, the combined impact of increasing our controlled position, reducing our own position, and our strong profitability drove significant homebuilding cash flow. During 2020, we generated $3.8 billion of homebuilding cash flow which enabled us to pay off $2.1 billion in debt including prepaying all of our senior debt due in fiscal 2021.
This drove a meaningful improvement in our balance sheet as we ended the year with $2.7 billion in cash, no borrowings under our $2.4 billion revolving credit facility, and a homebuilding debt-to-capital and net-debt-to-capital of 24.9% and 15.3%, respectively, both all-time lows. As we continue to execute on our land lighter strategy and if we achieve our 2021 improve year-end goals, we are positioned to continue to generate significant cash flow. Now, I'd like to spend a few moments talking about growth and community count. In fiscal 2020, our community count declined by 8%.
This was driven by an accelerated pace of sales and deliveries in our active communities, a decision to get out of the lower-absorption, higher-price-point, and lesser-performing communities we acquired from CalAtlantic. And a delay in opening new communities as we paused development activities during the initial stage of the COVID-19 pandemic. Notwithstanding the 8% decline in community count, we achieved a 16% increase in new orders in the fourth quarter of 2020 driven by a 27% increase in sales per community. While part of that increase in absorption pace was driven by improved market conditions, part of it was due to the fact that we targeted acquiring larger, higher-volume, entry-level communities that can deliver more homes per month in smaller communities.
As we continue into fiscal 2021, our growth will continue to come from a higher overall absorption pace as well as an increase in community count. In 2021, our community count should increase by about 10%, most of which will happen in the middle part of the year which should put us in great shape for the back half of 2021 and provide continued growth for fiscal 2022. While we continue to be focused on increasing -- on increasing our community count, we are intensely focused on replacing our existing communities with larger, higher-volume communities as this allows us to better leverage our overhead, improve our bottom line, and increase our returns and our cash flow. Before I turn it over to Jon, I want to echo Stuart's comments and thank all of our associates and our trade partners for an excellent year.
Through your hard work and collaboration, we accomplished many great things in 2020 and we are in excellent shape to execute on our core operating strategies in 2021. I'd like to turn it over to Jon now.
Jon Jaffe -- Co-Chief Executive Officers and Co-President
Thank you, Rick, and good morning, everyone. Matching sales pace with our production pace has been a key strategic focus has -- has enabled us to drive excellent performance. By paring production and sales, we have maximized margins and driven bottom-line profitability. In the current environment, we've been able to maximize gross margin by systemically containing construction costs even while there's upward pressure.
Additionally, we've been able to manage our SG&A lower, thereby increasing our net margin and overall profitability. I would like to briefly describe our strategy, performance, and expectations for sales, production, and construction costs in order to shed some light on how the strategy has been central to our accomplishments this quarter and in fiscal 2020. It begins with our time-tested Everything's Included program, so trades and construction associates know exactly what they will be building and our customers know exactly what they are buying. We work with our strategic trade partners, the value engineering -- value engineer, our plans, and rationalize plan count and SKUs to continuously simplify the supply chain and construction process.
This proved to be extremely valuable in the current COVID-disrupted supply chain environment. Virtually every manufacturer in our industry has had some level of disruption at the manufacturing facilities due to COVID. Next, we focus on being disciplined and consistent about executing the most efficient production-oriented machine in the homebuilding industry. The execution begins with setting even-flow production rates at each community determined by specific start pace and a product-based cycle time template which we call level scheduling.
This pace can be adjusted upward or downward as the market requires. A start in production plan for forward planning is then communicated to every one of our trade partners so they can plan for labor and material needs and efficiently deploy people and provide materials and products as needed. This forward communication and coordination drives efficiencies that do not exist in a more erratic and less predictable sales-driven model. By leading with a production-first process, we were able to quickly increase our start pace after pausing production in March and April to understand the impact of the pandemic in Q2.
We're able to evaluate the improving market conditions and quickly increase our even-flow production to achieve an average start pace of 4.3 homes per month per community in Q4 which was up from 3.4 in Q4 of '19, a 41% increase in pace. We expect to increase that pace to 4.5 homes per month per community in the first quarter and to maintain that pace throughout the year. We then match sales at the community level to the community's production pace by using pricing and incentives to determine the exact market pricing for that pace and efficiently match sales to the pace of production. In other words, when our sales pace is defined by our desired maximum efficiency production pace, not by momentary changes and market conditions.
The sales process is also disciplined and simple. It is best described as FIFO or First-In, First-Out. The first home started in each community is the first home sold. And we move right down the line plan-type-by-plan-type avoiding selling too fast for our production pace by restricting what is available for sale to the management of our FIFO approach.
By selling homes in the same order of our starts to manage the business to have our homes sold in time to do our cut for our customers to receive their mortgage approvals prior to the home being completed. Additionally, in today's robust selling environment, this disciplined approach allows us to maximize our pricing power, increase both margins and cash flow, and we end up carrying very few completed homes on our balance sheet. In Q4, this approach -- this approach drove our 25% gross margin and we ended the quarter with 0.7 completed inventory homes per community or just 776 homes for the entire company, as compared to 1.6 homes per community or 2,086 homes in the prior year. Balancing our sales pace with our production pace also helps reduce SG&A as fewer inventory homes helps lower our broker spend while creating greater efficiencies in our divisions to the even flow of sales, starts, and deliveries.
More importantly, this balanced and predictable program is key to being builder of choice for the trades and to very effectively managing costs in a market defined by labor shortages and cost pressures. In conclusion, on our strategy of a managed approach to production and sales pace certainly proved its value in the back half of 2020. As we look to next year, we are certain that we will continue to drive higher gross margins, lower SG&A, higher net margins, and a stronger bottom line as a direct result of this carefully managed strategy. I also want to add my thanks to all of our associates and trade partners for all of their great focus and hard work in a year like no other.
I'll now turn it over to Diane.
Diane Bessette -- Chief Financial Officer
Thank you, Jon, and good morning, everyone. Although you've heard some of our financial results from Stuart, Rick, and Jon, I'll begin by recapping certain of our Q4 2020 highlights and then provide guidance for 2021. So, let's start with the balance sheet. There are three areas that I want to touch on: inventory, cash flow, and debt.
So, starting with the inventory. We executed on our strategy to become land lighter, improve returns, and generate increased cash flow. At quarter-end, we owned 187,000 homesites and controlled 119,000 home sites. This resulted in our year's supply owned decreasing to 3.5 years from 4.1 in the prior year.
And our home sites controlled increasing to 39% from 33% in the prior year. We continued to -- we continue to make progress in reaching our goal of three year's supply owned and 50% home sites controlled by the end of fiscal '21. And then, turning to cash flow. We generated $2 billion of homebuilding cash flow for the quarter and $3.8 billion for the year.
Our content -- confidence in our operating platform and ongoing cash flow generation enabled us to increase our annual dividend payment during the quarter to $1 per share from $0.50 per share. This increase is one component of our overall strategy of focusing on total shareholder returns. And then, looking at debt. We continue to make progress with our strategy of reducing our debt balances and leverage ratio.
Our strong cash flow generation enabled us to pay off $1.2 billion of debt during the quarter and $2.1 billion during the year. The fourth quarter included the early redemption of all senior notes which was approximately $900 million that will due in fiscal '21. With that payoff, we now have no senior note maturities until fiscal 2022. These actions combined with our increased equity base resulted in a year-end debt-to-total-capital ratio of 24.9%.
This is the lowest debt-to-total-capital ratio we have ever achieved. And just a few final points on our balance sheet. Our stockholders' equity increased to $18 billion from $16 billion in the prior year and our book value per share increased to $57.55 from $50.49 in the prior year. And finally, during the quarter, we were pleased to be upgraded by Moody's to an investment-grade rating.
This rating joins the investment-grade rating previously received by Fitch. So, in summary, our balance sheet is very strong and we will continue to remain focused on generating long-term returns for our shareholders. And so, with those balance sheet highlights, let me now briefly review our operating performance starting with homebuilding. For new orders, we ended the quarter with new orders of 15,214, a 16% year-over-year increase.
And as we focus on matching sales and production, our new order dollar value was $6.3 billion, up 22% from the prior year. Our sales pace was 4.3 for the quarter compared to 3.4 in the prior year. We ended the quarter with 1,177 active communities and our cancellation rate was 12%. For the quarter, deliveries totaled 16,090, down 2% year over year.
This was largely a result of the production loss to COVID-19 earlier in the year. Our gross margin was 25%, up 350 basis points from the prior year. This was a result of strong pricing power which allowed us to increase sales prices and our continued intense focus in construction costs. Our SG&A was 7.5% as a result of creating an efficient operating platform and continuing benefits from technology.
This is the lowest quarter SG&A percent we have ever reached. This resulted in a net margin of 17.4% for the quarter which is the highest quarter percentage ever achieved. And our financial services team also executed at high levels reporting $151 million of operating earnings. Mortgage operating earnings increased to $125 million, compared to $57 million in the prior year.
Mortgage earnings benefited primarily from an increase in volume through our higher capture rate of increased deliveries, 81% versus 78% last year, and a lower percentage of cash fires combined with an increase in secondary margins. Title operating earnings were $28 million, compared to $23 million in the prior year. Title earnings is primarily due to an increase in closed orders and a reduction in cost per transaction. LMF commercial had operating earnings of $1 million, compared to $3 million in the prior year due to lower securitization volume.
And with that brief overview, now, let's turn to guidance. I'll provide provided -- I'll first provide detailed guidance for the first quarter and then some high-level guidance for the fiscal year starting with homebuilding. We expect Q1 new orders to be in the range of 14,500 to 14,800 homes and our Q1 deliveries to be in the range of 12,200 to 12,500 homes. Our Q1 average sales price should be around $390,000.
We expect our Q1 gross margin to be in the range of 23.5% to 23.75 %. Notice margin is lower than Q4 2020 due to the normal seasonal -- seasonal pattern. As a reminder, we expense field costs in the current period. So, there is typically a headwind to Q1 gross margin as compared to Q4 gross margin due to the lower homebuilding revenues in Q1.
We expect our Q1 SG&A to be in the range of 8.9% to 9%. And for the combined homebuilding joint venture, land sale, and other categories, we expect Q1 earnings of approximately $5 million. We believe our financial services earnings for Q1 will be in the range of $110 to $115 million. And for multi-family operations, we expect a loss of approximately $2 million to $4 million.
For the other category related to the legacy Rialto assets and our strategic investments, we expect Q1 earnings of approximately $5 million. We expect our Q1 corporate G&A to be about 2.1% to 2.2% of total revenues. The first quarter contained certain front-loaded expenses that will not occur in the remainder of the year. Our corp G&A expense for the year should be consistent with fiscal 2020.
We expect our tax rate to be approximately 25.3% and the weighted average share count for the quarter should be approximately 310 million shares. And so, when you pull all this together, this guidance should produce an EPS range of a $1.64 to $1.74 per share for the quarter. And now turning to full -- to the full-year fiscal 2021, here are a few high-level guidance points. We expect to deliver between 62,000 and 64,000 homes with an average sales price for the year of approximately $386,000 to $388,000.
Our fiscal '21 gross margin is expected to be in the range of 23.75% to 24%. We expect continued price appreciation and leverage from field expenses throughout the year somewhat offset by higher lumber and other anticipated cost increases. Our fiscal '21 SG&A should be in the range of 7.8% to 8% and we expect our community count to grow 10% by the end of the year. Financial services earnings should be in the range of $400 to $425 million and we expect our tax rate to be approximately 25.3%.
And finally, before I turn it over to the operator, I'd like to say thank you to the accounting and planning team whose hard work and focus enabled us to hold our year-end conference call today, December 17, two and a half weeks after year-end. Thanks to all of you. It is very much appreciated. And with that, let me turn it over to the operator for questions.
Operator
Thank you. [Operator instructions]Our first question comes from Stephen Kim Evercore ISI your line is open.
Stephen Kim -- Evercore ISI -- Analyst
Thanks very much, guys, and congratulations to everyone for, you know, your strong performance and your guidance was also extremely interesting for us. Many aspects of the guidance, you know, we're very very positive and the one -- the one area that I was curious about trying to gauge the level of conservatism that you've incorporated is in your ASP guide for closings. I observed that your order price ASP rose almost 3% sequentially from the third quarter. That would seem to suggest that because I assume there was some mix shift in that negative mix shift, I assume that that means that like for like pricing is up, you know, about at least 1% per month in the quarter and I was curious if this level of like-for-like pricing accelerated throughout the quarter or not.
And if so, if you could provide a little bit of color on the closing's ASP guidance which I think is -- is looking for a decline. I assume that's mixed, but I just wanted to ask the question.
Diane Bessette -- Chief Financial Officer
Yes, Steve I'll -- I'll answer that. So, a couple of points. If you look at the ASP and new orders for the third quarter, remember some of that did close in Q4. So, that was part of, you know, the ASP in -- in Q4.
Additionally, if you look at the ASP in backlog which is around that same range, note that the number of homes in backlog is about 30% of the midpoint of our guidance. So, the point there is that while some of that will bleed through, there are other communities coming on and quite a few during the year or those that have not started producing new orders yet that are lower down the price point as we continue to really focus on affordability. And so, while what you're seeing is a small snapshot of what you'll see in the quarter, there are other pieces -- I'm sorry a small snapshot of the year, there are the pieces that will migrate that price down.
Stephen Kim -- Evercore ISI -- Analyst
Got it. Great. Could someone comment on the like-for-like pricing though that we saw in the quarter? It would -- I would assume that you probably saw at least 1% per month. Can you give us some color around that?
Rick Beckwitt -- Co-Chief Executive Officers and Co-President
Yeah. I'm not sure we're going to give a percent, Steve, but we did see like-for-like pricing throughout the quarter.
Stephen Kim -- Evercore ISI -- Analyst
And did it accelerate at all Rick?
Rick Beckwitt -- Co-Chief Executive Officers and Co-President
It -- it was a -- a gradual increase through the quarter, Steve.
Stuart Miller -- Executive Chairman
You know, but -- but let's -- let's just say, Steve, you're -- you're clearly seeing pricing power. So, when you look at like-for-like, you're -- you're -- you're definitely seeing acceleration as we went through the quarter. Stream member that we are, we have been focusing on entry-level a little bit more although that upward spiral and demand entry-level giving rise to move up and move up to second, move up is taking place at the same time. So, we're balancing our product offering.
So, everything that you're seeing is part of averaging including the like-for-like increases that we're clearly seen through the quarters as we -- and as we go forward.
Stephen Kim -- Evercore ISI -- Analyst
Great. That's -- thanks, Stuart. That's -- that's kind of what I was looking for. The second question relates to capital allocation.
It seems clear from your opening remarks and just a result of the company is moving to a higher level of profitability here for the foresee -- for the foreseeable future with controlled land spend and an already pretty underleveraged balance sheet. Meanwhile, you've got the multifamily and the other ancillary business platforms that seem to be if anything nearing a harvesting stage. So, bottom line, the question of what you're going to do with all this cash flow and -- and the cash that you're going to be having is -- is -- is becoming very relevant. You already, you know, retired a lot of the debt that we had coming up.
So, how should we be thinking about your plans for capital allocation? And specifically, I'm curious as to how you think about the appropriateness of a stock buyback, an increase, or an acceleration in your stock buyback program.
Stuart Miller -- Executive Chairman
So, let me -- let me start by -- by saying -- thank you for pointing that out because that's -- that's exactly what we're focused on. I hope you're hearing a great deal of confidence in our operating platform and what we think is going to happen with our profitability, and our cash flows, and on migration, and land position through 2021. Because it does suggest and indicate that our cash position will continue to accelerate. So, the starting point in our office here is to focus on total shareholder return.
And I think that we are laser-focused on thinking about -- and you've seen the beginnings of that with the increase of our dividend. We weren't shy about that. We recognized the cash flow that we were seeing and its direction. And we've made a -- a migration and dividend last quarter.
You've seen that we have accelerated some of our debt reduction which only tends to de-lever the company and some might say that we're under levered. We're not apologetic about that but at the same time, the cash flow that we are witnessing gives us a myriad of opportunities together with our ancillary businesses to think about how we generate higher returns. As I said in my comments, you're going to hear more about this over the next couple of quarters but a -- a stock buyback is clearly not off the table. And it is something that we're looking at as we look at how we generate higher returns as we move forward.
But I hope you're hearing that there's a great deal of confidence in our earnings and cash flow picture right now.
Stephen Kim -- Evercore ISI -- Analyst
Great. Thanks very much, Stuart, and good luck.
Stuart Miller -- Executive Chairman
OK. Thank you.
Operator
Thank you. Our next question comes from Alan Ratner with Zelman and Associates. You may proceed.
Alan Ratner -- Zelman & Associates -- Analyst
Hey guys. Good morning. Congrats on the really strong results and glad to hear everyone's doing well on the line there.
Stuart Miller -- Executive Chairman
Thank you.
Alan Ratner -- Zelman & Associates -- Analyst
You know, Stuart, I apologize my audio cut out for a minute or two during your comments so if you addressed this I apologize. But a few years ago, you kind of threw out a, you know, a longer-term growth target of I think about 5% to 7%. And, you know, part of that I -- I think was -- was where you maybe saw the market going but I think more of that was just where you felt the business was most efficient in terms of growth over -- over a longer time period. And I'm curious based on kind of, you know, some of the guidance you've given for next year sounds like you're ramping your production to four and a half starts per month which would imply something, you know, well in excess of that type of growth level.
And I'm just curious based on what's transpired this year with COVID and -- and some of the demographic tailwinds that you're seeing whether that target range has shifted higher and you think that perhaps the business can grow efficiently at perhaps a little bit of a stronger growth rate than that.
Stuart Miller -- Executive Chairman
Good. Fair question. The reality is that in an orderly and -- and -- an order with growth market as we were witnessing going into 2020, we felt that the appropriate growth level -- and given our cash flow and returns focus was in that -- it was actually 4% to 7% range. But as -- as COVID came into the market, paused us, and then accelerated the housing market, production levels and the needs of the -- of the homebuilding business, in general, have accelerated rather dramatically and we have clearly adjusted our growth targets.
So, what you're seeing for next year is between the 15% and 20% growth rate that we've embraced and we are focused on going forward. And we are continuing to -- to use, you know, market-driven indicators to define our growth rate as we go and -- and work toward 2022. If you look at the indicators right now, we're probably on target to be growing at a similar rate for 2022. So, you'd have to put aside that 4% to 7% range because we're going to have to find a way -- and the industry is going to have to find a way to grow at an accelerated pace as we are supply constrained and the market is just calling on the homebuilders to produce more and -- and to produce more affordable housing.
So, we're part of that picture you saw it in starts and permits this morning. A surprise to the upside. We're starting to get to that 1.5 million level production. It's -- it's probably weighted a little bit more toward multi-family right now but single family seems like it's going to follow suit.
And we're just going to need more dwellings in the country. The appetite for housing as it is accelerating.
Alan Ratner -- Zelman & Associates -- Analyst
Got that --
Jon Jaffe -- Co-Chief Executive Officers and Co-President
And then, -- it's Jon. I also would add to Stuart's comments that as we focused on simplifying our product offering and our production machine, it's also enabled us to really keep what we view as a maximum efficiency level at a higher pace. We're doing this with smaller product lower price point than just an overall more efficient production operation.
Alan Ratner -- Zelman & Associates -- Analyst
Great and I appreciate both of -- both of your comments there. And I think it -- it dovetails a little bit into my follow up which is, you know, your strategy this year I think has certainly been extremely prudent and you're seeing the benefits of that on your gross margin. And Jon, I appreciate all your comments about the, you know, kind of digging into the weeds a little bit on -- on the, you know, the moving pieces there on -- on maintaining that -- that consistent production level. On the other side, you know, some of your competitors have -- have been much lumpier in terms of their growth rates.
And I think as we look at the backlogs across the industry for example and -- and, you know, what's poised to be a huge step up in production in order to satisfy that demand, it kind of feels like there's going to be some stress on the supply chain as we roll into '21 and while you're managing your business effectively. Do you anticipate any repercussions from that? You know, when I'm really thinking about is labor inflation, you know, potentially the dynamic we saw a few years ago where builders were kind of stealing trades off of each other's job sites to get homes built and delivered on time. Do you think there's any risk to your business as a result of what you're seeing from -- from other builders right now?
Jon Jaffe -- Co-Chief Executive Officers and Co-President
Well, I think there's -- there's no question as I mentioned in my comments that the environment we're in today is defined by, you know, labor shortage and pricing pressure. But you've heard consistently from us for -- for many, many quarters now and years about our focus on our Builder of Choice strategy and that's holding us in really good stead in being able to coordinate forward plan with our strategic trade partners and to really manage and offset the cost increases that are out there in the environment. And more importantly, the predictability of our labor needs and be able to think way ahead with our trades as to those needs so they can properly plan and be ready for us.
Stuart Miller -- Executive Chairman
Let me add and say that what you've seen from us is a very steady hand. Steady through the noise. Other builders have produced higher growth rates and sales paces. We've stayed focused on our business plan our strategy and I think it's -- it's a -- it's a steady program that enables us to maximize the engagement with the supply chain and to remain consistent.
And I think, you know, that Jon and Rick have been a steady runner through those waters. And I think it's going to continue to reflect on strong bottom line, strong cash flow, and a lot of predictability.
Alan Ratner -- Zelman & Associates -- Analyst
Great. Good luck, guys, and happy holidays.
Stuart Miller -- Executive Chairman
Thank you. You too.
Operator
Our next question will come from Carl Reichardt with BTIG. Your line is open.
Carl Reichardt -- BTIG -- Analyst
Thanks. Morning, everybody. Thanks for all the color today. Diane, it's nice that you get your first, I think, January 1 off ever.
Stuart, I had a sort of bigger-picture question for you as -- as the vaccine -- the COVID vaccine is distributed out and moves through the country hopefully quickly. I think we might anticipate some shift in consumer expenditures back to all the things so many consumers have not been able to buy and do for the last year or so. Are you anticipating, if that happens, for there to be a negative impact on --- on expenditures on housing? And if so, how would you recognize and react to that?
Stuart Miller -- Executive Chairman
No. We will -- first of all, I -- I do hope that there is going to be a shift back to the restaurants and the movie theaters and the vacations. I think that, you know, a robust economic recovery requires some of that reversion to, you know, normal lifestyle. So, I'm optimistic that -- that there will be a kickback to normalcy.
But I don't think that that's going to have a negative impact. I think it's going to have more of a positive impact on the housing market. I think that, you know, interest rates are low and they're going to remain low. Stimulus money will come through the government.
I believe that it will -- I can't prove it but I think so. And I think that a stronger economy and a broader-based strong economy is going to be better for housing. I think that -- I think that the -- the current strength in the housing market derives from both the millennial generation really kicking into high gear in family formation and frankly in an awkward way, COVID has facilitated that accelerating. And then, of course, the -- the COVID-driven recalibration for how people are using their homes.
I think there will be some stickiness to some of the habits changed. So, you know, I think overall, we've -- we've all learned some new habits, and new customs and tricks. But I think a lot of it revolves around having the home of your choice and having your home be the hub of your life. And so, I'm pretty optimistic about where the housing market is over the next years.
Remember, Carl, that -- that over the past 10 years, we have been underproducing housing and -- and we're going to have to make up ground there. So, for the foreseeable future, I think we're going to see strength in the housing market.
Carl Reichardt -- BTIG -- Analyst
Great. Thank you for that, Stuart. And then, Jon or Rick, can you talk a little bit about the evolution of the FIFO -- the FIFO inventory release match to sales? And I'm kind of curious if -- if that's becoming more of a -- of a help to -- to governing your -- your sales rate than just raising prices to try to slow sales down. It was an interesting walkthrough, Jon, I'm just kind of curious how it's evolved and -- and -- and if it's companywide and how it's -- it's -- it's working to -- to -- to maximize margin and space at the same time.
Thanks very much, all.
Jon Jaffe -- Co-Chief Executive Officers and Co-President
Sure. I'd be happy to address that. So, our FIFO pricing and sales strategy is not something new or COVID-related. We established this process.
And one of our divisions out west in Reno, and really fine-tuned it and saw its effectiveness and not just maximizing pricing power but really creating efficiencies throughout the process that affects every part of what we do. We actually rolled it out at a division president -- president's meeting about two years ago and started with some pilot divisions, saw its effectiveness in all different types of markets and have rolled it out throughout the entire company. So, this -- this exists in every one of our divisions. And to your point, it -- it isn't just about maximizing pricing power by having a limited number of homes available but really allows us to very carefully manage and match that sales pace to production pace.
And to be very forward-looking about any adjustments that we'd need to make in pricing and incentives up or down as a case might be to very meticulously manage that pace. And it just creates consistency and even flow that affects really your G&A levels to be level instead of having to be positioned for peaks and valleys.
Carl Reichardt -- BTIG -- Analyst
Great. Thank you, Jon. And thanks, everybody. Happy holidays.
Stuart Miller -- Executive Chairman
Thank you, Carl.
Operator
Thank you. Our next question comes from Truman Patterson with Wells Fargo. Your line is open.
Truman Patterson -- Wells Fargo Securities -- Analyst
Hi. Good morning, everyone. Let me add a nice results as well. So, question on cash flow.
You know, you all generated $3.8 billion in builder cash flow on net income of only, you know, I think 2.4 billion this year. When we're looking out to 2021, how should we think about the free cash flow conversion of net income. And clearly, there, you know, likely a handful of moving parts between continuing to bring down your owned lot supply, reinvesting in option land et cetera. And possibly, you know, rebuilding some of that spec pipeline.
Hoping you can walk us through some of the -- the moving parts there.
Stuart Miller -- Executive Chairman
Yeah. So, I'm -- I'm going to ask Rick to weigh in on this but before he does, let me just say that, you know, we -- we learned that there are some tricky parts of the calculation in the guidance that we can give. And we recognize that cash flow is one of those. You know, growth at a higher level is a headwind to cash flow.
The migration of land from -- from owned to controlled, a greater percentage, and the -- a lower year count is a tailwind to cash flow. So, we've been careful not to -- to layout. It's because the parts will move around to layout specificity. But go ahead, Rick.
Rick Beckwitt -- Co-Chief Executive Officers and Co-President
So, I'm not going to answer that, Stuart. Perfectly good. That's a mousetrap. I guess, I guess all I would say is as -- as we continue to more and -- and execute on reducing the years own and that gets into option there's no doubt that that is a significant generator of cash.
And, you know, the unknowns, as Stuart has identified and as you have appropriately pointed out, is as we build the level of inventory to ramp up to that 62,000 to 64,000 home delivery pace, that's a reinvestment of cash. And so, there's a lot of moving pieces in here. And I'm sure Diane will give you more color on this in -- in -- in the follow-up call.
Jon Jaffe -- Co-Chief Executive Officers and Co-President
Yeah, but -- but look, let me -- let me say this, as we look ahead to 2021, we have a great deal of confidence that our cash flow is going to be very strong. You're absolutely right. This past year, we earned just under $2.5 billion net income and drove $3.8 billion in cash flow. Some of that is migration of our land strategy.
That land strategy is going to continue through 2021. So, we're fully expecting that we're going to have very strong cash flow through the year but we're not guiding its specificity.
Truman Patterson -- Wells Fargo Securities -- Analyst
OK. OK. And just real quickly on that owned land supply, do you think you can bring it down below three -- three years eventually?
Jon Jaffe -- Co-Chief Executive Officers and Co-President
Stuart?
Stuart Miller -- Executive Chairman
I think that, you know, if you look at where we started at over four and the transformation that we've had in a very short period of time, we're really enthusiastic about getting to three and we're just going to have to see how low we can get. There's definitely a possibility to get it at low three. Definitely a possibility. You know, we -- you know, but there's a balance because we have some markets, particularly the Western markets that that in order to be a big large player in those markets, you have to self-develop.
So, Jon has done a great job, Jon and the team has done a great job in working through and creating some very unique structures to help us get there. And so, I would just say stay tuned.
Truman Patterson -- Wells Fargo Securities -- Analyst
OK.
Jon Jaffe -- Co-Chief Executive Officers and Co-President
And I think that the – that the laser focus of the -- of the management team is to think about land and the system around land as a just-in-time delivery system. And we are going to get closer and closer to that aspiration.
Truman Patterson -- Wells Fargo Securities -- Analyst
OK. That's very hopeful. Second question on gross margins, you know, you all have focused on driving pricing to kind of cap absorptions and, you know, cover the FIFO costs, if you will, more than other builders. And clearly based on your gross margin guidance, it appears your homes are selling at a premium in the market.
You know, this might be hard to quantify or a bit of an uncharted question, but is there any way you could possibly quantify what magnitude your homes might be selling at a premium? And as we move forward as kind of market conditions potentially normalize where there's a bit more balance between supply and demand, do you think that premium potentially shrinks over time?
Jon Jaffe -- Co-Chief Executive Officers and Co-President
I don't think it's so much a premium as I think it's an orderly process that is driving the average higher. And so, I think we're competing in a market where customers understand what the value proposition is. I think it's just process driven that we are just driving a higher sales price by an orderly process of production and sales. And so, I wouldn't think of it as a like-kind premium if you go out to the market and look at our 15 or two – our 2,000 square-foot home next door to someone else's.
I think it's just a matter of process.
Rick Beckwitt -- Co-Chief Executive Officers and Co-President
And I think our product strategy, our Everything's Included program makes it much easier for our customers to make a buy decision because they don't have to make any choices. And that's a big differentiator.
Truman Patterson -- Wells Fargo Securities -- Analyst
OK.
Jon Jaffe -- Co-Chief Executive Officers and Co-President
I would just briefly add that if you think about our FIFO strategy, we price to market what the market will bear, not to what our competitors are pricing.
Truman Patterson -- Wells Fargo Securities -- Analyst
OK. Thank you all. And good luck on the coming quarter.
Stuart Miller -- Executive Chairman
Thank you very much. Let's take one more question.
Operator
And our question comes from Michael Rehaut with J.P. Morgan. You may proceed.
Michael Rehaut -- J.P. Morgan -- Analyst
Thanks. Thanks for sneaking me in. Congrats, everyone, and glad to hear everyone's doing well. And congrats to Allison as well.
Allison Vogler. Great to hear the news there. The first question just around gross margins, you know, great success there and a real realization of -- of the price over pace strategy or steady pace and driving price. I wanted to delve in a little bit to if you can kind of break down the upside in the four key results where that came from, if it was more just better-than-expected pricing power during the quarter or mixed.
And then, as you look into 2021, you know, it seems like your – the guidance would imply, you know, 4Q margins down year over year, you know, as we get toward the end of the year and I just didn't know if there was any conservatism there and you had mentioned, you know, lumber and maybe labor inflation. But historically, you know, when you're in an inflationary cost inflation environment, you're able to at least offset that with future pricing power oftentimes as we've seen in the past. So, kind of a two-parter there. Again, first drivers of the 4Q upside and then, you know, how to think about margins and particularly the back half of 2021.
Stuart Miller -- Executive Chairman
Rick?
Rick Beckwitt -- Co-Chief Executive Officers and Co-President
So, I guess I'd say with regard to the overall gross margin guidance for the year and the trajectory through the -- through the year, I'd really like to start off by pointing out that there's a huge, over 100-basis-point year-over-year increase in -- in the gross margin guidance. And, you know, there are -- there certainly are some -- some things that are impacting the margin as we work through it. One is, you know, lumber did increase pretty dramatically and we're now in the throes of dealing with that although we've done a great job at offsetting price -- at raising prices. The other driver is the overall increase in our option deliveries.
By increasing the share of option versus controlled, we have a tendency to have a little bit lower margin, gross margin on that because someone else is taking the risk of owning that land. And so, I don't think you'll see quite as much, you know, drive throughout the year as we've seen in the past because of those two things.
Michael Rehaut -- J.P. Morgan -- Analyst
And then on -- thank you for that, Rick. And then, on the 4Q upside?
Jon Jaffe -- Co-Chief Executive Officers and Co-President
I think. Yeah. I think I think there's an adequate amount of conservatism as we look out for quarters. We're going to have to wait and see how the pricing power plays through.
And so, you know, I think we tried to give a lot of detailed guidance and some directional guidance for the -- detailed guidance for the first quarter and directional guidance for the year. And as Rick notes, you know, our average is for the – our average for the year is 100-basis-point improvement which is sizable. We'll have to see how pricing power meshes with production costs.
Diane Bessette -- Chief Financial Officer
Then, Mike, and I -- and I probably would just add on Q4 2020, it was -- if you look on a per square foot basis, it was equally split with an increase in the ASP per square foot with -- combined with equal decrease in construction costs per square foot. So, pretty balanced between the both of them.
Michael Rehaut -- J.P. Morgan -- Analyst
Appreciate it. And secondly, Stuart, I heard in – I was paying attention here and one of your answers addressing your closings growth for 2021 and I believe it was talking around prior kind of growth outlooks and maybe mid-single-digit area, and now we're looking at 2021 in 15% to 20%. I believe you said that you could do a similar growth rate in 2022, which is, you know, at this point also, you know, solidly above consensus estimates and where the street is and probably most investors. I just wanted to revisit that comment and if that was, you know, talking more just to, you know, your production potential and, you know, what you think you can, you know, kind of further drive through your infrastructure or, you know, based on, you know, community count growth and your shift to tire turning -- or I'm sorry, higher volume communities, that this is more of a 15%, 20% growth rate based on, you know, again your community count pipeline and obviously assuming, you know, a continued steady or improving market, you indeed are looking at something of a higher -- just higher growth rate continuing into 2022.
Just wanted to get a little more definition on that comment.
Stuart Miller -- Executive Chairman
Well, listen, Mike, let me start by saying thank you for listening carefully to the things that I say. Not -- not everybody does that. And -- and I just want to appreciate the fact that you were listening carefully. So, you're exactly right.
I said what I said and I said what I meant. If you think about what we have daylighted in the entirety of the call today, we have daylighted an expectation that our community count will be growing through 2021. We have daylighted that we are focused on more productive larger communities producing higher volume rather than smaller incremental communities. We have daylighted that some of our community count has dissipated as we have worked through some of the smaller less productive count Lennar communities and -- and close them out.
We have daylighted our matching of production together with our sales pace and migrating our production pace upward over the course of this year over the next quarter even. We are -- we are ramping up not just our productivity per community but the style of community that we're tending to purchase. And if you kind of bring that forward through 2021 and into 2022, you can't help but -- unless the market tells us and data tells us to tone down or turn down the spigot, you can't help but start to think and project forward that 2022 will continue a growth trajectory that is somewhat similar. And we're building a greater confidence in our ability to look ahead and to do that assuming market conditions remain strong.
Then, going back to my comments in the opening, I think that if you think about the confidence that we're projecting about market conditions, thinking about a 10-year hiatus or production deficit that underlies the current market conditions and the general growing demand with limited supply for the foreseeable future, the market is asking us to grow at a greater growth rate and we're building confidence that we're going to be able to meet that challenge. So, you heard me right. Thank you for listening. And that's exactly what we intended to say.
Michael Rehaut -- J.P. Morgan -- Analyst
Great. Thanks, so much, Stuart. And -- and good to talk to everyone. Have a great holiday season.
Stuart Miller -- Executive Chairman
Great. And I guess, in closing, we'll say happy holidays to everybody. Thanks for joining our year-end call. And we look forward to updating in the future.
Thank you.
Operator
[Operator instructions]
Duration: 69 minutes
Call participants:
Alexandra Lumpkin -- Associate General Counsel
Stuart Miller -- Executive Chairman
Rick Beckwitt -- Co-Chief Executive Officers and Co-President
Jon Jaffe -- Co-Chief Executive Officers and Co-President
Diane Bessette -- Chief Financial Officer
Stephen Kim -- Evercore ISI -- Analyst
Alan Ratner -- Zelman & Associates -- Analyst
Carl Reichardt -- BTIG -- Analyst
Truman Patterson -- Wells Fargo Securities -- Analyst
Michael Rehaut -- J.P. Morgan -- Analyst