eHealth (EHTH) Q1 2021 Earnings Call Transcript

eHealth (EHTH 2.61%)
Q1 2021 Earnings Call
Apr 29, 2021, 5:00 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good day. Thank you for standing by, and welcome to the Q1 2021 eHealth, Inc. earnings conference call. [Operator instructions] Please be advised that today's call is being recorded.

[Operator instructions] Thank you. I would now like to hand the conference over to your speaker today, Ms. Kate Sidorovich, vice president of investor relations. The floor is yours.

Kate Sidorovich -- Vice President of Investor Relations

Thank you. Good afternoon, and thank you all for joining us today, either by phone or by webcast for a discussion about eHealth, Inc's. first-quarter 2021 financial results. On the call this afternoon, we'll have Scott Flanders, eHealth's chief executive officer; and Derek Yung, chief financial officer.

After management completes its remarks, we'll open the lines for questions. As a reminder, today's conference call is being recorded and webcast from the IR section of our website. A replay of the call will be available on our website following the call. We will be making forward-looking statements on this call that include statements regarding future events, beliefs, and expectations, including statements relating to our expectations regarding our Medicare business, including Medicare enrollment growth, consumer demand, quality of enrollments and market opportunities; our investments in operational and technology initiatives and expected positive impact on our business; our ability to grow our internal agent force, increase agent productivity and deepen customer engagement; our expectations regarding our online enrollments, member acquisition costs, retention and recapture rates; our expectations regarding our financial performance, the profitability of our business, seasonality churn, lifetime values, member estimates, and operating expenses.

And finally, our outlook for the second quarter of 2021, the annual enrollment period, and our full-year 2021 financial guidance. Forward-looking statements on this call represent our views as of today. You should not rely on these statements as representing obvious in the future. We undertake no obligation or duty to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in our forward-looking statements. We describe these and other risks and uncertainties in our annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, which you may access through the SEC website or from the Investor Relations section of our website. Please be advised that the company, its directors, and certain of its executive officers are participants in the solicitation of proxies from the company's shareholders in connection with the 2021 Annual Meeting of Shareholders. The company intends to file a definitive proxy statement with the SEC in connection with any such solicitation of proxies.

Shareholders are strongly encouraged to read such proxy statement once available in all other documents filed with the SEC carefully and in their entirety as they contain important information. Information regarding the identity of the company's participants and their direct or indirect interest by security holdings or otherwise can be found in the company's annual report on Form 10-K for the fiscal year ended December 31, 2020, and the company's definitive proxy statement for the 2020 annual meeting on file with the SEC. And updated information will be included in the company's definitive proxy statement for the 2021 annual meeting and other materials to be filed with the SEC. These materials can be obtained free of charge through the SEC website at sec.gov or from the IR section of our website.

We will be presenting certain financial measures on this call that are considered non-GAAP under SEC Regulation G. For a reconciliation of each non-GAAP financial measure to the most directly comparable GAAP financial measure, please refer to the information included in our press release and in our SEC filings, which can be found in the About Us section of our corporate website under the heading Investor Relations. And at this point, I will turn the call over to Scott Flanders.

Scott Flanders -- Chief Executive Officer

Thank you, Kate, and welcome all. We had a strong start to 2021, with first-quarter Medicare enrollment growth significantly exceeding our expectations. First-quarter results benefited from a number of operational and technology enhancements that we introduced over the past several months. Most importantly, these initiatives are expected to have a long-term positive impact on our business as we continue to scale in the Medicare and broader health insurance market.

The way people shop for health insurance coverage is changing, and we are strongly positioned to deliver choice, transparency, and a convenient enrollment process that consumers are increasingly demanding. Health insurance distribution is evolving toward a consumer-centric model, supported by robust e-commerce and call center capabilities. And that is exactly what eHealth brings to market. As we continue to drive profitable growth, one of our key operational priorities this year is enhancement of our call center operations to make our agents more productive, further increase enrollment quality, and deepen customer engagement.

During the first quarter, we accelerated the shift in our telesales away from third-party vendor agents toward a predominantly in-house agent model, and we are seeing results. This shift, combined with a more robust reallocation process, led to a significant increase in our average agent productivity compared to the first quarter of 2020, stronger than initially expected first-quarter Medicare enrollment growth and a reduction in acquisition cost per approved Medicare member. We believe that call center issues that affected our fourth-quarter 2020 execution driven primarily by the underperformance of external vendor agents are now behind us. Our operational improvements contributed to strong financial performance in the first quarter, with revenue, adjusted EBITDA, and earnings all exceeding our expectations.

Total revenue for the first quarter was $134.2 million, a 26% year-over-year increase. Our first-quarter GAAP net loss was $800,000, and our adjusted EBITDA was $17.3 million. Importantly, we grew our Medicare Advantage enrollments, 65% compared to a year ago, with total Medicare enrollments growing 45%. We generated this growth while reducing total acquisition costs per approved Medicare member by 12%, but the agent cost per member declining 24%, driven by strong agent productivity.

First-quarter cash flow from operations also exceeded our expectations at positive $42.8 million, compared to $8.9 million a year ago, reflecting significant growth in our member base that is generating recurring cash commissions and an increase in cash collections per Medicare member that we continued to observe through March of this year. Our per member cash collections have benefited from a larger percentage of new to Medicare Advantage enrollments, including consumers who are turning 65 and seniors moving from the traditional fee-for-service program. Brokers typically receive significantly higher first-year commission payments for enrolling these new to MA customers compared to commission rates paid for switchers. New to MA members represented approximately 47% of our total MA policies with an effective date of January 1, 2021.

During the quarter, we continue to advance our e-commerce leadership. Online applications, including unassisted and partially agent-assisted submissions, represented 35% of our total first-quarter applications for Medicare major medical products, up from 24% a year ago. The number of fully unassisted online applications for Medicare major medical products grew 106% year over year, well above our overall Medicare enrollment growth. While fully unassisted applications still contribute a relatively small share of our total Medicare enrollments, we expect them to generate close to $100 million in commission revenue in 2021.

These enrollments tend to have higher lifetime values due to better retention and lower per member acquisition costs, pointing to significant earnings and cash flow generation potential of our online business. Our customer center that we launched in October of last year now has over 130,000 accounts, which helps us create long-term relationships and data-driven engagement with customers who enrolled. These metrics demonstrate the significant traction our e-commerce platform has been gaining, which represents a strong competitive differentiation for eHealth and aligns our business with secular trends in the market. First-quarter estimated trailing 12-month churn for Medicare Advantage plans declined to 42% from 43% a year ago, driven primarily by better retention of members that we enrolled during the fourth quarter of 2020.

The biggest positive impact on member retention in this cohort was related to increased contribution from online enrollments compared to 2019 AEP. Based on preliminary estimates, churn trend for our older MA cohorts relative to last year was mixed. What is clear is that we were more successful in recapturing members who switch plans. As a reminder, we count all plans switching on our platform that requires a new application as churn.

For the full-year 2020, our recapture rate was 14%, compared to 11% for 2019. While higher recapture rates do not impact LTVs, which are measured on a policy basis, they do translate into higher enrollment volumes at reduced acquisition costs and reflects stronger, stickier relationships with our members. We manage our business to unit economics with LTV to acquisition cost ratio being an important metric that reflects the underlying profitability and cash flow generation potential of new members that we enroll. Due to agent productivity improvements and stronger recapture rates, leading to reduced acquisition cost per enrollment, our first-quarter LTV to acquisition cost ratio in the Medicare business has improved considerably on a year-over-year basis.

We expect to see another meaningful improvement and member profitability during the fourth-quarter AEP and for the full-year 2021 compared to 2020. As we execute on our operational plans, we continue to engage constructively with our shareholders. Earlier in the first quarter, we announced an agreement with Hudson Executive Capital. As part of that, we added John Haas to our board of directors and will add another independent director in due course.

John is already providing valuable perspective to the board. With these appointments, the company will have added five new directors over the last three years. We are also continuing to engage with another one of our shareholders, Starboard Value. We have held numerous and extensive discussions with them to better understand their views and are working to achieve a constructive resolution to these discussions.

The eHealth board is open-minded with respect to value creation opportunities, and we'll continue to take the actions that it believes are in the best interest of eHealth and all of its shareholders. With the successful first quarter behind us, we are starting to scale our telesales organization to prepare for the 2021 AEP. We expect this year's agent headcount growth to be driven predominantly through hiring a full-time career agents who have historically been significantly more productive and generated higher retention enrollments compared to vendor agents. In addition to a major shift toward the internal agent model, we are making other changes to make our telesales organization more effective and further enhance the consumer experience.

We leverage eHealth and industry data to develop a set of criteria and behaviors that make an agent successful and are taking a more scientific and targeted approach to hiring, training, and career development with our customer care and enrollment specialists. As we have indicated previously, we identified use of screeners as a best-in-class call center practice. We introduced our first team of internal screeners during the first quarter. The screener-assisted process allows us to answer more customer calls and convert them at higher rates.

Screeners will be an important element of our enhanced digital lead scoring and routing process that we expect to fully launch ahead of the AEP. Finally, we have added top call center talent in the areas of sales operations, agent training, customer experience, and compliance. We are making important progress, but recognize we still have work to do to prepare for a successful annual enrollment period. The major ramp-up in agent hiring is planned for June and July of this year, which is approximately six weeks ahead of our typical schedule, reflecting our enhanced training protocol, and a major shift in our telesales model.

We believe that a combination of a longer training period and an increased percentage of internal eHealth agents will have a significant positive impact on our telesales conversion rates and customer experience. In conclusion, the Medicare market remains large and attractive. We are in a strong position to increase our market share and solidify our technology leadership. Despite significant double-digit growth in our enrollments in revenue over the past several years, eHealth Medicare membership still represents less than 2% of total consumers enrolled in Medicare in 2020.

Our approved Medicare Advantage members represented only 5% of total annual opportunity in the Medicare Advantage market last year, which is comprised of seniors switching between MA plans and new to MA enrollments. And it's important to note that our penetration of the new to MA opportunity, including consumers turning 65 and those switching from traditional fee-for-service Medicare has been increasing. We believe that we have been successfully resolving the call center-related issues that negatively impacted our agent productivity and resulting enrollment volume and acquisition costs last AEP, and we'll continue building on this momentum as we scale our agent headcount. Retention improvement continues to be one of our top operational priorities, and we'll report on our progress in this area throughout the year.

We expect to benefit from our recent initiatives, applying to a greater proportion of our book of business, including a larger percentage of our existing members being enrolled online, continuing retention team efforts and stronger recommendation algorithms, as well as emphasizing marketer channels that generate higher LTV enrollments, such as online advertising and strategic partner channels. With these operational enhancements in place, eHealth is well-positioned to deliver on our goals for 2021. And now, I will turn the call over to Derek.

Derek Yung -- Chief Financial Officer

Thanks, Scott, and good afternoon, everyone. We delivered a strong first quarter, driving higher-than-expected growth in our Medicare and individual family and planned enrollment. First-quarter enrollment outperformance was achieved while at the same time, reducing acquisition costs per approved member for Medicare and IFP major medical products. First-quarter Medicare revenue of $121 million grew 26% compared to a year ago, driven primarily by a 45% increase in approved Medicare members, including a 65% increase in approved Medicare Advantage members.

The positive impact of strong growth in our Medicare enrollments was partially offset by lower lifetime values and residual revenue compared to Q1 a year ago. Residual or tail revenue in the Medicare segment was close to zero, in line with our expectations and compared to approximately $9 million a year ago. Our Medicare Advantage LTVs declined 4% compared to Q1 of 2020. This was favorable to our expectations helped by increased contribution from new to MA members and favorable carrier mix.

Acquisition costs per approved Medicare Advantage member, which includes marketing and customer care and enrollment costs, declined 12% compared to the first quarter a year ago. The ratio of Medicare Advantage to LTV to total acquisition cost was 1.5, a 9% increase compared to Q1 2020. On an as-adjusted basis, by subtracting carrier advertising dollars from our total acquisition costs, our LTV to COA ratio was 1.7. The ratio of LTV to marketing COA was 2.7, and it was 3.2 on an adjusted basis, excluding carrier advertising dollars.

Medicare non-commission revenue grew 5%, roughly in line with our expectations of flat noncommission revenues this year compared to 2020. During the first quarter of 2021, we revised the calculation of segment profit and adjusted EBITDA to exclude amortization of capitalized software development costs. This was done to enhance comparability of our financial metrics with peer public companies. Total amortization of capitalized software was $2.8 million in the first quarter of 2021, with $2.5 million allocated to the Medicare segment and $0.3 million to the IFP and small business segments.

In the first quarter of 2020, total amortization of capitalized software was $1.5 million with $1.2 million allocated to the Medicare segment and $0.3 million to the IFP and small business segments. On that basis, the Medicare segment generated a profit of $24.5 million, compared to $23.1 million in the first quarter of 2020. Our estimated number of commissions generating Medicare members was approximately 873,000 at the end of the first quarter or an increase of 20% with estimated Medicare Advantage members increasing 33% compared to a year ago. While we continue to manage to policy level profitability as measured by estimated policy LTV-to-acquisition cost ratio, member level profitability will be an increasingly important consideration going forward.

As we build stronger relationships with our members, we will emphasize member retention throughout their experience with Medicare Advantage, which might involve multiple policies across various carriers. Our recapture rates have improved from 11% in 2019 to 14% in 2020 or rather than a 20% year-over-year increase. As we transact a larger share of our enrollments online and grow the number of members on our customer center platform, we expect the cost of recapture to trend down, providing for increasingly attractive member-level economics. As Scott described, first-quarter estimated trailing 12-month churn from Medicare Advantage plans declined to 42% from 43% a year ago.

This estimate is a preliminary view based on our cash collections to date, data from our carrier partners, and historical observations. We also report our ending membership number on an estimated basis. Historically, our membership estimates have been on average within 1% of the actual numbers. However, in Q1 of 2020, when we experienced an increase in MA member churn, we overestimated our first-quarter ending membership number by approximately 20,000 and had to catch up for this in the second quarter of 2020.

As a result, our Q1 2020 churn was initially reported as 38%, was actually 43% on an adjusted basis. Please consult our earnings slides posted on our Investor Relations site for membership numbers on an as-reported and as adjusted basis and accompanying commentary. This year, we're placing a high emphasis on actual cash collections for a more conservative approach to churn and membership estimates. Turning to our individual family and small business segments.

First-quarter revenue from this segment was $13.2 million, a 29% increase compared to a year ago. This was primarily driven by a 21% growth in approved IFP major medical plan members, combined with an increase in lifetime values of qualified health plans we sell compared to a year ago. The individual family and small business segment generated segment profit of $8.1 million, compared to $2.9 million in the first quarter of 2020. Our estimated individual and family plan membership at the end of the first quarter was approximately 103,800, down 8% compared to the estimated membership we reported at the end of the first quarter a year ago.

The estimated number of members on small business products was approximately 45,000, a 2% increase compared to a year ago. Our total revenue for the first quarter was $134.2 million, an increase of 26% compared to the first quarter of 2020. Our total estimated membership at the end of the quarter for all products combined was approximately 1,260,000 members. Now, I would like to review our operating expenses and profitability metrics.

Non-GAAP customer care enrollment costs grew 13%, well below our Medicare enrollment growth rates, reflecting increased agent productivity. Non-GAAP marketing and advertising costs grew 34%, also slower than our enrollment growth. First-quarter non-GAAP tech and content and G&A expense combined grew 30% compared to a year ago. This was driven by continuing investments in our technology platform, including recent upgrades to our call center tools, a small percentage of our quarterly technology spend that was capitalized, and, to a lesser extent, due to expenses related to our shareholder engagement ahead of our 2021 annual meeting.

Non-GAAP operating expenses includes stock-based compensation, acquisition costs, restructuring charges, and amortization of intangible assets. GAAP net loss for the first quarter of 2021 was $0.8 million, compared to a net income of $3.5 million for the first quarter of 2020. In the first quarter of 2021, we booked a provision for income tax of $0.3 million, compared to a tax benefit of $2 million in the first quarter a year ago. The Q1 2020 tax benefit was due to stock-based compensation adjustment that did not recur in Q1 2021.

Adjusted EBITDA for the first quarter of 2021 was $17.3 million, compared to $12.6 million for the first quarter of 2020. As I mentioned before, in the first quarter of 2021, we revised the calculation of adjusted EBITDA to exclude the amortization of capitalized software development costs that were $2.8 million in the first quarter of this year and $1.5 million in the first quarter a year ago. Please refer to our first-quarter 2021 earnings release for a full description of how we calculate adjusted EBITDA. Our first-quarter cash flow from operations was $42.8 million, compared to $8.9 million for the first quarter of 2020.

Trailing 12-month commission cash collections in our Medicare business were over $300 million and grew 39% compared to a year ago, driven by membership base expansion, strong new enrollment growth, and higher cash collections per Medicare member. Our trailing 12-month commission cash collections per Medicare equivalent member grew 11% compared to a year ago, driven by commission rate increases on new enrollments and a larger percentage of new to Medicare Advantage enrollees and favorable carrier partner mix. As of March 31, we had $130 million in cash, cash equivalents, and marketable securities and we had no debt outstanding under our line of credit. Our balance sheet also reflects a significant commissions receivable balance of approximately $742 million that is comprised of $180 million that we expect to collect over the next 12 months and $562 million in longer-term commissions receivable.

We are reaffirming our 2021 annual guidance aside from increasing our adjusted EBITDA and segment profit ranges to reflect the change in methodology for calculating these financial metrics to add back amortization of capitalized software costs, which is estimated at approximately $10 million for the full-year 2021, compared to $7.8 million in 2020. We now expect 2021 adjusted EBITDA to be in the range of $110 million to $125 million, compared to our previous guidance of $100 million to $115 million. 2021 Medicare segment profit is now expected to be in the range of $147 million to $164 million, compared to our previous guidance of $138 million to $155 million. And individual, family, and small business segment profit is expected to be in the range of $19 million to $20 million, compared to our previous guidance of $18 million to $19 million.

I would also like to highlight that this guidance excludes the potential impact from the pending $225 million strategic investment from H.I.G. Capital announced on January 29, 2021, which is subject to certain closing conditions. Finally, I would like to discuss our outlook for the rest of the year. We expect that our year-over-year Medicare enrollment growth will slow down in Q2 compared to growth rates we just posted.

As a reminder, in Q2 last year, CMS introduced a COVID-related special enrollment period for the Medicare Advantage market. This had a favorable impact on consumer demand and agent conversion rates given that more seniors were allowed to transact. In addition, in Q2, we don't expect to recognize any tail revenue to compare to approximately $2.4 million that we had booked in Q2 of 2020. Second-quarter Medicare Advantage LTVs are still expected to decline in low to mid-single digits compared to a year ago.

These factors combined lead to a roughly flat second-quarter revenue forecast relative to Q2 of 2020. At the same time, we are starting our Medicare agent hiring early in the year. We expect this will lead to much larger sequential increase in our customer care enrollment expense from Q1 into Q2 compared to historical cadence. As a result, we currently project second-quarter EBITDA loss to be in excess of $20 million.

We expect to see a significant payoff in the fourth quarter, stemming from a better trained, more productive telesales force that's comprised predominantly full-time eHealth agents. Specifically, better conversion rates are expected to result in strong enrollment growth and a significant reduction in total acquisition costs per approved Medicare member this AEP compared to a year ago. I want to remind you that these comments in our guidance are based on current indications for our business and our current estimates, assumptions, and judgments, which may change at any time. Our actual results may differ as a result of changes in our estimates, assumptions, and judgments.

We undertake no obligations to update our comments or our guidance. Before we open the line for questions, I'd like to just remind everyone that we're here today to talk about our first quarter of fiscal-year 2021 and the actions we're taking to drive growth and enhancing consumer and shareholder value. With that, we won't be commenting further on any interactions with Hudson Executive or Starboard today. We appreciate you keeping your questions focused on our performance and our results.

I'll now like to open the call up for questions. Operator, please open the line.

Questions & Answers:

Operator

[Operator instructions] Your first question comes from the line of Jailendra Singh from Credit Suisse. Your line is open.

Jailendra Singh -- Credit Suisse -- Analyst

Thank you and congratulations on a good quarter here. Maybe, Derek, following up on your last few comments there. I was wondering if you can double-click a little bit more into the reasoning behind keeping full-year outlook essentially unchanged despite a strong Q1 and pretty favorable trends across the board on LTV, enrollment, and productivity? And I appreciate all the color on Q2, but are there any other puts and takes we should keep in mind or you just want to be prudent given the last year experience and we are still early in 2021?

Derek Yung -- Chief Financial Officer

Yes, Jailendra, it's a good question. So we outperform our expectations on many business performance metrics, as you saw in Q1, and we continue to see strength in many of those areas, and we expect to flow through the rest of the year. There are a lot of puts and takes. And as you heard, we still expect LTVs in Q2 to be down low to mid-single digits and tail revenue continues to be conservative.

It's still too early. AEP, obviously, Q4 is the biggest quarter for us, especially in profitability. And you are right that we are looking to be prudent and make sure that we see this strength that we've seen in Q1 continue in Q2 and Q3 and, therefore, keeping our guidance the same.

Jailendra Singh -- Credit Suisse -- Analyst

OK. And one follow-up on your comments around what happened last year in Q1 and Q2 with respect to some of the membership attrition for Q1 observed after the reporting period. Just curious if there's any such risk this year? Just trying to understand what gives you better visibility. It looks like you've taken a little conservative view there.

Just trying to understand how much of the sequential step-up in that member turnover ratio is driven by the fact that you are just being conservative in terms of if similar phenomena we saw last year played out again this year. Just help us understand the comfort there.

Derek Yung -- Chief Financial Officer

Yeah, yeah. No, absolutely. That's a good question. So historically -- so last year, we had used a combination of cash collections, historical patterns, and data from carriers to estimate our ending membership, which turn out to be higher than what it turned out to be, right, in Q2 of last year -- or Q1 last year.

So this year, we are being more conservative and rely more on our cash collections. And also, we've accelerated or reconciliation with carriers on membership status than compared to last year. And we thought that would be prudent, obviously, given kind of the experience last year. And also, this is now the third year that we've seen the open enrollment period in Q1, which has created a different pattern that we've seen in past in terms of member switching between Q1 and Q2.

And so we factor that in there, and we're more comfortable and expect our estimates to be in line with what we see in terms of variance, small variance compared to actuals.

Jailendra Singh -- Credit Suisse -- Analyst

OK. Thanks a lot, guys.

Operator

Your next question comes from the line of Daniel Grosslight from Citi. Your line is now open.

Daniel Grosslight -- Citi -- Analyst

Hi, guys, thanks for taking the question, and congrats on a strong quarter. You gave some new metrics on new to MA members. What did that look like in the year-ago period? And what are your expectations on a go-forward basis? And can you describe the delta in first-year commissions for those folks?

Derek Yung -- Chief Financial Officer

Yeah. So just a reminder, for the January 2021 effective policy, which are predominantly enrollments that came from AEP, the new to Medicare percentage of enrollments was 47%, which is what you heard in the prepared remarks. That is better than last year, and we've seen an improvement in that trend for this metric really in the back half of the year that's extended obviously into AEP. So the delta of new to Medicare to a renewal enrollment could be an additional $200 roughly of administrative fees.

So it is fairly significant compared to obviously a renewal. And it's something that -- and just as a reminder, the new to Medicare bucket consists of two populations of people. One is the agent, people who are turning 65, who is enrolling in Medicare Advantage. And the other folks are folks that are in the original Medicare and fee-for-service Medicare that are switching into a Medicare Advantage for the first time.

In our Investor Relations material, you can see how we size the overall market and the new to Medicare portion, especially agent portion is a fairly significant portion of people who can qualify for Medicare Advantage and, therefore, be part of this new to Medicare target. So it is a contributor to our, let's say, higher rates and better-improved LTVs. Tim, do you have any comment to add to that from a business perspective?

Tim Hannan -- Chief Revenue Officer

No, I think you've summed it up well.

Daniel Grosslight -- Citi -- Analyst

And then on a go-forward basis, do you expect that proportion to grow?

Derek Yung -- Chief Financial Officer

We do --

Tim Hannan -- Chief Revenue Officer

I'll jump in and take that one, Derek. So it is something that we are working to address that audience more and more aggressively. And we know that that audience engages online at higher rates than older members do. And so as we see more and more adoption of our online enrollment, we think it will help us with that market segment, in particular, and so we're designing more features on the website, marketing materials, etc., to address that market segment.

So we don't have a specific forecast for it, but it is something we're working on.

Daniel Grosslight -- Citi -- Analyst

Got it. OK. OK. So LTVs they are impacted by higher commissions and higher persistency because it's coming through the online channel?

Tim Hannan -- Chief Revenue Officer

Yes.

Daniel Grosslight -- Citi -- Analyst

OK. And then a follow-up, any changes on your internal agent versus external agent account for this year? I know you mentioned you're hiring earlier, but are you hiring -- do you still expect it to be kind of a 90-10 split for this year?

Tim Hannan -- Chief Revenue Officer

Yeah. I think that's a fair estimate. There's been nothing that we've seen in our early hiring and recruiting that would change our outlook at this point.

Daniel Grosslight -- Citi -- Analyst

OK. Great. Thanks, guys.

Operator

Your next question is from Frank Morgan from RBC Capital Markets. Your line is now open.

Frank Morgan -- RBC Capital Markets -- Analyst

Good afternoon. I guess staying on the subject of -- I'm sorry, on the subject of customer retention and your efforts there. I'm curious, it looks like you made some decent progress on the recapture rate up to about 14%. Is there some level of that we think you should get to? Is there some kind of target level there, I suppose, you could share with us today?

Tim Hannan -- Chief Revenue Officer

So I'll take that one. This is Tim. There is no target that we're trying to get to. I think what we realized a year ago when we started down this path on retention was that there were definite opportunities for us to better serve our customers.

And we see that recapture rate being one sign of that. And we're still just basically less than one year into that exploration. And so we've learned a lot from the AEP on ways that we could be more effective serving our customers. And so we think it will continue to go up.

But there isn't a level at which we would stop or that we think we are approaching sort of diminishing returns. So far, the more effort we put in here, we see clear progress as we do so.

Frank Morgan -- RBC Capital Markets -- Analyst

Gotcha. And I'm just curious in the guidance, any changes with regard to cash flow or cash burn in light of the fact that you are going to be hiring sooner and you'll bring these people more people on and bringing them on sooner. Any change in your outlook with regard to cash use and cash burn?

Derek Yung -- Chief Financial Officer

No change on a full-year outlook for cash use and cash burn, Frank. But given our pivot to more internal agent staffing and earlier staffing, we do expect operating cash flow to be more unfavorable relative to a year ago and likely Q3 as well.

Frank Morgan -- RBC Capital Markets -- Analyst

OK. But no change from what you previously contemplated. Is it because you think you'll just by the fourth quarter or well, I don't know that that would help you in the -- by the -- I was going to say, would that help you in the fourth quarter, but it sounds like it's more of a first quarter that it would -- first quarter of next year before it would help you.

Derek Yung -- Chief Financial Officer

It will help in the fourth quarter because the agents will be more productive, so we wouldn't be staffing agents later than compared to a year ago. So on a full-year basis, our cash use is still consistent with our full-year guidance.

Frank Morgan -- RBC Capital Markets -- Analyst

OK. Lastly -- go ahead.

Scott Flanders -- Chief Executive Officer

We are at after the first quarter, it significantly exceeded our plan, the cash flow from Q1.

Frank Morgan -- RBC Capital Markets -- Analyst

Gotcha. And just one final on this new into Medicare. Are there any -- I mean, obviously, you get paid a better commission here. Any other kind of indirect benefits of that? Is it better growth market? Or is there any impact that it could have on churn, anything like that? And I'll hop.

Thank you.

Tim Hannan -- Chief Revenue Officer

I can jump in and take that one, Scott. So there's a number of benefits from acquiring customer sort of new to Medicare or new to the product. The first is they tend to have longer duration with the product. There's a variety of reasons for that from just being younger and healthier, less familiarity with switching.

So they tend to be a more -- they tend to have a longer duration. Then on top of that, as we enhance our retention techniques and capabilities, whether it'd be online or telephonic, getting a customer earlier gives us a chance to win them again later. And so it's helpful on the front end. But we think if we can win those customers once, then that gives us a great chance to win them again in the future.

Operator

Your next question comes from the line of George Sutton from Craig-Hallum. Your line is open.

George Sutton -- Craig-Hallum Capital Group -- Analyst

Thank you. I was impressed with the agent cost per member improvement, and I wanted to focus there if I could. And first, your online submissions, which continue to improve. I'm just curious if you could talk to that trend and how that is operating relative to your expectations? And any sense on where we could go there? And then secondly, the use of screeners.

I wanted to better understand how you're planning to use screeners. Honestly, in our secret shopping in the past, we've assumed there were screeners. So I wanted to just better understand how they're being utilized?

Derek Yung -- Chief Financial Officer

Let me take the online piece, and then I'll pass it off to Tim to talk specifically on the screener question, George. So we are -- so our full-year guide on the online submission target is 43% last year with 37%. We are tracking ahead of that goal coming out of Q1, given what you heard. The favorability of that comes from more favorable performance out of our online unassisted online enrollments, which has higher LTVs and lower acquisition costs, obviously, given that there's no cost interaction.

So that is the population that is more important from a financial benefit perspective. But we're not changing a full-year target. Again, still want to be conservative, given it's early. And obviously, online enrollments really, really peaked in Q4.

But we're feeling good about where that's tracking. Tim, you want to talk about the screener question?

Tim Hannan -- Chief Revenue Officer

Sure. Well, first, on the agent productivity, we saw in Q4 last year that what was dragging down our performance was these vendor agents. And the actions we took then really put us in a position for our internal agents to thrive during Q1. And we got off to a very fast start, and then that continued through the quarter.

And we overhauled the leadership of our sales organization in the last three months. And those leaders have really made a big impact. And so it's not just the agents, it's the leadership of the sales organization and the tools that we're giving them, the training that we're giving them, there's a real momentum within our sales organization as we look to go forward, which is why we're so optimistic. On the screener question, in particular, we have periodically used screeners.

So we use them in a very limited fashion during AEP, and we did see benefit to doing so. And the benefit was primarily that we kept our licensed agents off of calls that were customer service calls or low-probability prospect calls. And so we rolled out the first two classes of our screeners in the last two months. And we are seeing that they can help us get more and more leverage out of our licensed agent population.

And we're investing early there so that we can test and learn our way into how to use them, how to train them, but I'd say it's still early days, and everything we've seen so far is very encouraging.

George Sutton -- Craig-Hallum Capital Group -- Analyst

Gotcha. And just a quick question on the H.I.G. timing, you mentioned closing conditions, is there anything unusual in the closing conditions that we should be aware of?

Tim Hannan -- Chief Revenue Officer

No.

Derek Yung -- Chief Financial Officer

No, nothing unusual. We expect the transaction to close, George.

George Sutton -- Craig-Hallum Capital Group -- Analyst

OK. Great. And then finally, a comment, if I could, Scott, it's been a long, hard battle, but IFPs turned into a sort of under the radar, nice little growth business, and it's nice to see.

Scott Flanders -- Chief Executive Officer

Yeah. Thanks for that observation, George. And the Biden proposal to make permanent the elimination of the 400% of poverty cap on subsidies, really makes that a more interesting business for us for the longer term. Carriers are telling us it's become profitable, and they're expecting it to be double-digit growing.

So it's not -- we're not changing our guidance on it, but it is a modest upside in our plan for this year.

Operator

Your next question comes from the line of Jonathan Yong from Barclays. Your line is now open. Excuse me, Jonathan Yang, your line is now open. We will proceed to the next question comes from the line of Elizabeth Anderson from Evercore.

Your line is open.

Elizabeth Anderson -- Evercore ISI -- Analyst

Hi, guys. Thanks so much for the question. One thing I was intrigued by was when you talked about sort of your increase in recapture rate and some of the other metrics that you mentioned, it sort of imply that you were sort of maybe keeping in touch with some of the seniors a little bit more sort of forming some sort of like relationship more than just sort of signing them up and then hoping they come back next time that they want to switch. Could you talk about sort of what your efforts are there and sort of how you see that progressing over time?

Tim Hannan -- Chief Revenue Officer

Yeah, absolutely. I'll take that one. This is Tim. So last year, we implemented a number of different things, some that were more reactive, where we set up teams that would take inbound calls from existing customers and serve them better than in regular sales agent.

But one of the other things that we did is we basically profiled our book of business with our data science team to identify the customers that we felt we would be best served to reach out to. And we ran a series of different tests. We reach out to them with email, with direct mail, outbound calling. So we were definitely more proactive in reaching out to our customers.

And then where they may reach out to us, we did a better job serving them. So there was a combination of things that we deployed last year. And again, like I said before, we will -- we're still assessing basically how well different levers work with different populations, and we'll iterate on that for this year.

Elizabeth Anderson -- Evercore ISI -- Analyst

Got it. That's helpful. And one thing just to -- more of a clarification question. With the H.I.G.

Capital convert, can you -- presuming that closes, could you tell us what you think the share count was likely to be in the second quarter?

Derek Yung -- Chief Financial Officer

So, Elizabeth, the answer is not yet because the details of that transaction has the conversion price not being set until 120 days after the signing of the term sheet. But there is a ceiling and a floor to that. So there's a range, but we don't know the exact fully diluted count based on the conversion -- until the conversion price is set.

Elizabeth Anderson -- Evercore ISI -- Analyst

OK. So you'll update us when you have that number? Or --

Derek Yung -- Chief Financial Officer

Yeah, that's right. That's right. And also, it is a convertible, so then that count will adjust based on our stock price as well over time.

Elizabeth Anderson -- Evercore ISI -- Analyst

Got it. OK. All right. Yes, that would be helpful to know when you have that.

Derek Yung -- Chief Financial Officer

And I think you know this, Elizabeth, but to be clear, given that as a preferred stock, there's no other P&L impact other than share count, which will flow obviously into EPS as well.

Elizabeth Anderson -- Evercore ISI -- Analyst

Makes sense. Thank you.

Operator

Again, we have the line of Jonathan Yong from Barclays. Your line is now open.

Jonathan Yong -- Barclays -- Analyst

Can you hear me now?

Derek Yung -- Chief Financial Officer

Yes, yes.

Tim Hannan -- Chief Revenue Officer

Yes.

Jonathan Yong -- Barclays -- Analyst

OK, great. OK. Just going back to new MA again. You've talked about them being more driven by being online, etc., better retention, things like that.

And you plan on targeting them a bit more. But I guess what's different between how -- what you're already doing? Because you've obviously been targeting online already. So what's different in terms of how you're going to approach the market to get those new MA members versus getting switchers and normally what you've already done? Thanks.

Scott Flanders -- Chief Executive Officer

Yeah. I'll let Tim get into the depths of that. But I think it's important to note that we have 130,000 seniors that have registered with two-factor authentication to our customer center. And we're already seeing longer retention even though we just launched that site in October.

So we are stepping up our engagement with members across the board, but obviously, the cheapest and easiest engagement comes digitally, and having the customer centers members enrolled is a big advantage to us. But Tim, you could elaborate, please.

Tim Hannan -- Chief Revenue Officer

Yeah. What I would say is the way a new to Medicare Advantage customer shops is different than a way a switcher shops. And as we've delved into deeper and deeper consumer research, we can see that if you presume that somebody understands all the different elements of a plan, and is just looking to transact, then you may confuse them and underserve them. And so when we talk about building experiences for them, it's updating the content on the website to make sure things are easily explained.

It's making sure our agents can educate consumers through the sales process. And so I think our experience historically was more geared for somebody who understood Medicare Advantage well and could choose the right plan effectively. And the bar for a new to Medicare customer, new to Medicare Advantage customer is a little bit higher.

Jonathan Yong -- Barclays -- Analyst

Great. And then just on -- it sounds like you've done some agent hiring already. Can you give us a flavor of how those cohorts are doing now? Were they primarily in training with your other tenured agents? Just give us any flavor there. Thanks.

Tim Hannan -- Chief Revenue Officer

Yeah. We are we are on track with our hiring. We focused our earliest classes on the screeners, as I mentioned before, because we really see that as an opportunity to create leverage in our licensed agent workforce, and it's not something we've used a lot of before. So a lot of the early classes where we have more performance data is focused on the screeners.

But of the licensed agents who are coming on to the floor, we are seeing them come on at a higher level of productivity than maybe some of the classes in previous years. Very early, we're encouraged that we're doing a better job in how we're recruiting and targeting. But the large classes are still to come. So we're not sort of inferring too much from that.

Operator

Your next question comes from the line of George Hill from Deutsche Bank. Your line is open.

George Hill -- Deutsche Bank -- Analyst

Good afternoon, guys, and thanks for taking the questions. I guess, Derek, kind of first, an accounting question a little bit. You talked about kind of how much the increase in revenue the new to Medicare beneficiaries can contribute to result. I guess, did they have a meaningful impact on LTVs in the quarter? And if that segment continues to grow, like how big would it have to be before we would expect it to drive LTVs up?

Derek Yung -- Chief Financial Officer

So, George, it did have a positive impact to LTVs for the quarter because our expectations for Q1 was Medicare Advantage LTV could still be down up to 10% year over year, and we end up being down only 4%. And the new to Medicare increase in our enrollment kind of AEP did contribute as the biggest driver of that. And as we continue to make more progress, obviously, that will also further potentially drive LTVs.

George Hill -- Deutsche Bank -- Analyst

OK. That's helpful. And then, Scott, I guess you kind of pre-empted my question on this a little earlier, but kind of the outlook for the IFP business and the Biden plan, you talked a little bit about the combos with the carriers. I don't know if you like -- if you could look out a year or two, if the proposed changes become permanent as a part of the Biden infrastructure plan, I don't know if you're willing to put any kind of goalpost around how big that segment of the business could be? And maybe talk a little bit about how you execute that business differently from the MA business would be helpful.

Scott Flanders -- Chief Executive Officer

Yeah. And we are thinking about it, and it could definitely be a $100-plus million revenue business, and it's highly profitable. One of the reasons it merits additional attention, though Medicare is still, by far, the biggest business for us is because the cash flow dynamics are very attractive. We have faster than a one-year payback on the customer acquisition costs.

So it does merit additional attention, and it will get it.

George Hill -- Deutsche Bank -- Analyst

Helpful. Thank you.

Operator

Your last question comes from the line of Tobey Sommer from Truist Securities. Your line is open.

Tobey Sommer -- Truist Securities -- Analyst

Thank you. I was wondering if you could elaborate a little bit on the strategies you have to drive more growth in the customer care center and also touch on your partnership strategies to try to increase exposure to age-ins, which would kind of really be the creme de la creme in terms of member characteristics, I think.

Derek Yung -- Chief Financial Officer

Tim?

Tim Hannan -- Chief Revenue Officer

So on the first question, the growth in the customer care center. Are you talking about how we're scaling up our agents?

Tobey Sommer -- Truist Securities -- Analyst

And how you plan to drive more members participating in it?

Tim Hannan -- Chief Revenue Officer

In the customer center, for the online customer center.

Tobey Sommer -- Truist Securities -- Analyst

Yes.

Tim Hannan -- Chief Revenue Officer

So for the online customer center, there's a number of different ways that we can drive greater engagement. And I think we are very encouraged that the enrollments to this point have far exceeded our expectations. We have plans to enhance the enrollment in the online experience, so make it easier and more prominent and easier for people to get through in terms of enrollment in the customer center, but then greater integration with the telephonic sales process and helping people understand that this is a place they can go and check on the status of their app or get additional details. So I think what we've seen so far was we put it out there with limited sort of integration and saw a great uptake with consumers.

And now we're looking for the sort of specific on-ramps where we can accelerate that growth. And then your second question on agent through partners. I mean, you're absolutely right, our partner traffic is our -- tends to be our best traffic. We work very closely with our partners because how we serve their customers is incredibly important to them, knowing that we have unbiased agents that will work with their consumers, makes a big difference.

And so we are -- we've really established a cadence of how we can market to their customers, effectively reach out to them, serve them well. And I think the growing track record we have of those being our longest-tenured customers really speaks to the quality of the handoff that we have with those partners. So we see growth with our existing partners. We see plenty of opportunities in the pipeline.

And it's been a small portion of the membership historically, but it's really growing, and we have high hopes for outperformance in Q4.

Tobey Sommer -- Truist Securities -- Analyst

OK. Thanks. My last question. How would the addition of $200 million in cash available resources impact your growth and strategy implementation?

Scott Flanders -- Chief Executive Officer

Well, look, we had said that we would need an infusion of cash to get us to cash flow positive by the end of 2022. And having that in place takes the timing of when we might have to raise that money off the table. It also -- if this growth continues, while we are experiencing stronger cash flows than we anticipated, and stronger per member cash flow, obviously, all the positive and the new to Medicare higher administrative fees help as well. But still, if we grow through the balance of the year at these higher rates, we will be eating more cash this year than our original plan.

Because, as you know, we don't break even in the first 12 months and cash on Medicare Advantage enrollments. So what will be great about getting the H.I.G. deal closed is we will be unconstrained in driving growth this year and with the momentum that we have, we could be using some of that cash.

Operator

All right. That concludes our question-and-answer session. I will turn the call over back to Mr. Scott Flanders.

Scott Flanders -- Chief Executive Officer

Thank you, everyone. Terrific questions this quarter, particularly. It's great to have finished Q1 on a strong note. We're starting out Q2 equally strong, and we look forward to having calls with our analysts and major shareholders over the balance of this week and into next week.

Thank you, everyone, for all of your support. Bye now.

Operator

[Operator signoff]

Duration: 63 minutes

Call participants:

Kate Sidorovich -- Vice President of Investor Relations

Scott Flanders -- Chief Executive Officer

Derek Yung -- Chief Financial Officer

Jailendra Singh -- Credit Suisse -- Analyst

Daniel Grosslight -- Citi -- Analyst

Tim Hannan -- Chief Revenue Officer

Frank Morgan -- RBC Capital Markets -- Analyst

George Sutton -- Craig-Hallum Capital Group -- Analyst

Elizabeth Anderson -- Evercore ISI -- Analyst

Jonathan Yong -- Barclays -- Analyst

George Hill -- Deutsche Bank -- Analyst

Tobey Sommer -- Truist Securities -- Analyst

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