Williams-Sonoma (WSM) Q4 2021 Earnings Call Transcript

Williams-Sonoma (WSM 0.17%)
Q4 2021 Earnings Call
Mar 16, 2022, 5:00 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Welcome to the Williams-Sonoma, Inc. fourth quarter and fiscal year 2021 earnings conference call. Today's conference is being recorded. At this time, all participants are in a listen-only mode.

A question-and-answer session will follow the conclusion of the prepared remarks. I would now like to turn the call over to Jeremy Brooks, chief accounting officer and head of investor relations. Please go ahead.

Jeremy Brooks -- Chief Accounting Officer and Head of Investor Relations

Good afternoon, and thank you for joining our fourth quarter and fiscal '21 earnings call. I'd like to remind you that during this call, we will make forward-looking statements with respect to future events and financial performance, including guidance for fiscal '22 and our long-term outlook. Although we believe these statements reflect our best estimates and all available information, we cannot make any assurances that these statements will materialize, and actual results may differ significantly from our expectations. The company undertakes no obligation to publicly update or revise any of these statements to reflect events or circumstances that may arise after today's call.

Additionally, we will refer to certain non-GAAP financial measures. These measures should not be considered replacements for and should be read together with our GAAP results. A reconciliation of non-GAAP measures to the most directly comparable GAAP measures along with an explanation of how and why we use these measures appears in Exhibit 1 to the press release we issued earlier today. This call should also be considered in conjunction with our periodic and annual filings with the SEC.

Finally, the call is being recorded, and a replay will be available on our investor relations website. Now I'd like to turn the call over to Laura Alber, our president and chief executive officer.

Laura Alber -- President and Chief Executive Officer

Thank you, Jeremy. Good afternoon, everyone, and thank you all for joining us. We're thrilled to deliver a strong finish to fiscal 2021, driving record results with a Q4 comp of 10.8% and operating margin expansion of 310 basis points. These results reflect the resilience in our business model as we successfully navigated unprecedented challenges within the supply chain, material and labor shortage and capacity limitations from our incredible consumer demand.

This resilience, coupled with continued execution in our growth initiatives, fueled an annual comp of 22%, operating margin expansion of 350 basis points, and EPS growth of 64% to $14.85 per share. Our three key differentiators, our in-house design, our digital-first channel strategy, and our values, continue to provide the framework for execution both in our core business and in our growth areas like B2B, marketplace, cross-brands, and our global business, which excitingly have all gained traction faster than predicted and demonstrate to us that we are well-positioned to continue to take share in this industry. First, let's spend some time on our top-line performance in the fourth quarter. Throughout fiscal 2021, we continued a deliberate reduction in our sitewide promotional cadence in all of our brands.

Instead, we shifted our focus on delivering aspirational and inspirational content, and our customers clearly responded. This pricing power is entirely a function of our differentiated and sustainable product offering that our customers know and love. And further, despite the highly promotional environment in the fourth quarter, we made a conscious decision to maintain this pricing integrity and not pursue incremental top line at the cost of our merchandise margins. In fact, we delivered gross margin expansion of 290 basis points in the quarter.

Further, this pricing power has allowed us the flexibility to absorb supply chain costs and aggressively fund marketing efforts. Our bottom-line performance in the fourth quarter speaks for itself. We drove operating margin of 21% and a 37% increase in EPS, both of which demonstrate the durability of our earnings power through execution in our core and growth initiatives, which I'm excited to update you on now. Our B2B business continues to outperform, building its book of business to $753 million in 2021.

B2B is an underserved and fractured industry as we continue to take share in this white space, servicing businesses that need high-quality, sustainable furnishings at good price points. Furthermore, our in-house design capabilities offering the wide breadth of aesthetics across our brands, coupled with our industry-leading global sourcing and supply chain operations, allows us to take this service to the next level. Our B2B business has tremendous potential to contribute to our results. Our growth targets continue to climb as we unlock new opportunities.

And not only is our B2B business model accretive to our gross margin but even more accretive to op margin as a result of the fixed operating costs. We continue to exceed our own expectations for this business. And longer term, we believe this is one of our biggest opportunities. Another contributor to our success has been our global strategy.

We're franchise first with strong retail and digital execution. During 2021, global achieved record revenue up 23% over last year with strong earnings growth. Core company-owned markets of Canada and U.K. achieved record results for the year and the quarter.

Franchise continues to be a growth vehicle with the critical markets of the Middle East, Mexico, and India providing a large diverse growth base. With our systems investment in our new digital platform and large cost reductions in warehousing, transportation, and delivery, we expect to exceed our record results in 2022. Marketing is another component that sets us apart and drove results in FY '21. Customers who shop across our brands generate three to four times more revenue than the single brand customer.

And we've seen incredible results this past year due to our continued marketing efforts. In fiscal '21, approximately 60% of our sales came from cross-brand customers, a record high in terms of percent to total. And our cross-brand customer counts grew faster than those of the single-brand customer. While new customer acquisition is always a priority and continues to grow, we believe we have even more upside by increasing our share of wallet with our existing customer base.

Core to this strategy are three things. First, our cross-brand loyalty program, The Key. We continue to see record levels of customer engagement and an all-time high membership. Second, our recently launched cross-brand credit card.

This card reached its six-month anniversary, producing cardholder spend and cross-brand activity that has exceeded our expectations. And third, we are focused on personalization efforts in our digital marketing. We continue to leverage our in-house managed first-party data across our brands, which positions us for the cookieless future that is rapidly approaching. Remember, our multifaceted loyalty program generates benefits across our portfolio and is a clear competitive advantage a few of our peers offer.

As a digital-first company, we are in constant pursuit of incremental improvement to our customers' shopping journey online. We've improved several product finding and purchasing experiences on our website, from improved room styling, native registry applications, and the removal of friction in the checkout process. Additionally, we relentlessly focus on continued optimization and automation in our DCs and logistics networks to improve our service time. On the sustainability front, we take great pride in the progress we are making with our impact initiatives and ESG leadership across the home furnishings industry.

Notable accomplishments in this quarter included our second annual inclusion in Bloomberg's Gender-Equality Index, being recognized as No. 21 on Barron's 100 Most Sustainable Companies, and receiving an A rating from CDP for leadership in supplier engagement and our work with suppliers on tackling climate change. These commitments are reflected in the high-quality sustainable products that we offer our customers and continue to distinguish our company and our brands. Our values are both central in our actions and embedded in our products.

We always want to provide our customers with transparency. And each day, we commit ourselves to maintaining the highest level of integrity and ethical standards. We are deeply saddened by the war in Ukraine, and we stand with Ukrainians and all people who oppose war and its atrocities on family and the home. Related to product and business with Russia, we have no operations in Russia.

And as the situation between Russia and Ukraine escalated, our team identified a handful of products of Russian origin, which we are no longer selling. And now let's turn to the performance of our brands. West Elm delivered an 18.3% comp in the fourth quarter with all categories driving strong growth. Customers responded well to new products, including best-sellers in bedroom, dining, storage, and occasional categories.

Additionally, new categories such as bath, kids, and kitchen also contributed to incremental growth. On the full year, West Elm delivered a comp of 33.1%, building to a 48.3% on a two-year basis and continuing to build velocity in its mission to become a $3 billion brand. Pottery Barn delivered another high-performance quarter with a 16.2% comp, driven by strong core franchises in key categories. Q4 results were enhanced by a strong seasonal decorating business and inspiring seasonal bedding and entertaining.

On the full year, Pottery Barn celebrated a record year with a comp of 23.9%, building to a 39.1% on a two-year basis. Also, we're delighted to report that Pottery Barn has surpassed the halfway mark on its commitment to plant 3 million trees in three years to restore vulnerable forests. Our partner, Arbor Foundation, follows the best practices and the latest science to ensure maximum impact and promote biodiversity. And even better, based on the tremendous success of this program, our other brands have joined the effort, doubling our commitment to planting 6 million trees by 2023.

We couple this with commitments to responsibly harvest wood and a robust sustainability story. Now I'd like to talk about Pottery Barn Kids and Teen. As we indicated during our third quarter call, we were not entirely immune to the ripple effect from delays resulting from the supply chain disruption around the world. In particular, the shutdown in related backlogs from Vietnam had a larger impact on our children's home furnishings business, which ran a negative 6.1% comp for the quarter.

Unfortunately, we expect to feel this impact at least through the second quarter this year. Despite the supply chain pressure, strength in the business includes our baby business, which is delivering growth through our offering of GREENGUARD Gold furniture, along with additional volume from our in-store and online baby registry. Also, we delivered record results in our seasonal trim business as customers enjoy the holidays. Pottery Barn Kids and Teen delivered a full year comp of 11.6%, building to a 28.2% on a two-year basis.

Our Williams-Sonoma business drove a fourth quarter comp of 4.5% on top of a 26.2% comp last year, with growth driven by demand for entertaining at home and gift-giving. We continue to focus our strategy on expanding our exclusive product and Williams-Sonoma branded product to drive growth. We are pleased with improvements in the digital experience on the website that are driving conversion, and our store optimization strategy is working. Our high-impact store remodels and our market consolidation efforts are driving improved operating margins.

On the full year, Williams-Sonoma delivered a comp of 10.5%, building to a 34.3% on a two-year basis. One of our key components of growth is our Williams-Sonoma Home business. Given the strength of the Williams-Sonoma brand name, our expertise in the furniture category, and the clear opportunity in the high-end home market, we believe that Williams-Sonoma Home is one of our biggest growth opportunities. In summary, we're immensely proud of our accomplishments and record results this fiscal year.

I am confident that we will continue to raise the bar and extend this momentum in fiscal 2022. So far, in the first quarter, we continue to see strong sales and margins. We have a robust lineup of growth initiatives and operational improvements planned for this year. And as we look further, we are confident in our long-term outlook, driving at least mid- to high single-digit comps with top-line growth to $10 billion by 2024 and operating margins relatively in line with fiscal 2021.

Before I pass the call to Julie to go through the financials in more detail, I want to thank our entire team for never slowing down. I'm endlessly grateful for their outstanding work, their creative energy, and their relentless focus. I am privileged to work alongside this talented group of people. And with that, I'd like to turn the call to Julie.

Julie Whalen -- Executive Vice President and Chief Financial Officer

Thank you, Laura, and good afternoon, everyone. We are pleased to report another quarter and fiscal year of outstanding financial results with revenues and profits at the highest levels we have seen. The demand for our proprietary products remains strong. Our growth strategies continue to thrive.

Our operating model, which is difficult to replicate, continues to set us apart from the competition. And all of these, plus our proven ability to dynamically operate in a complex macro environment, continues to demonstrate that we are well-positioned to succeed long term in this industry. Moving to our fourth quarter results in more detail. Net revenues surpassed $2.5 billion with another quarter of double-digit comparable brand revenue growth at 10.8%.

These strong top-line results were across both channels, including retail at a 20% comp and e-commerce at a 7.2% comp on top of last year's 47.9% for a 55.1% two-year stack. By brand, West Elm delivered an 18.3% comp on top of 25.2% last year. Pottery Barn accelerated from the third quarter to a 16.2% comp. Williams-Sonoma drove a 4.5% comp on top of last year's 26.2%.

And our emerging brands accelerated to a 30.3% comp. In the children's home furnishings businesses, Pottery Barn Kids and Teen, comps were a negative 6.1%. This is below their third quarter year-to-date trend of approximately 20% as these brands were the most impacted during the fourth quarter by the supply chain issues from the COVID-related closure of Vietnam. Moving down the income statement.

Gross margin came in at a record 45%, a 290-basis-point expansion over last year. The strength of our merchandise margins drove almost all or 270 basis points of this expansion. Our strategic decision to preserve our pricing integrity by eliminating sitewide promotions was once again a clear success. This pricing power enabled us to absorb increased freight and product costs while still delivering strong, profitable merchandise sales.

Occupancy costs at 7.7% of net revenues leveraged approximately 20 basis points, resulting from another quarter of higher sales and lower occupancy dollar growth. Occupancy dollars increased 6.7% to approximately $193 million, which includes a full quarter of incremental costs from our new East Coast distribution center to further support our customer demand, partially offset by our ongoing retail optimization efforts from additional store closures and reduced rent. In fiscal year '21, we closed an additional 37 stores and are on track to close approximately 25% of our total retail fleet. SG&A also leveraged 20 basis points to a historical low of 24% despite absorbing higher year-over-year advertising costs from our reduced spend last year.

Leverage was driven by employment and general expenses, which includes lower incentive compensation during the quarter due to timing and the year-over-year benefit from our ongoing retail recovery, various operational efficiencies during the holiday season, and overall strong financial discipline throughout. As a result, we delivered another quarter of record profitability with operating income growth of 28% to $525 million and our highest ever operating margin at 21%, expanding 310 basis points over last year and approximately 500 basis points higher than our last three quarters this year. This resulted in diluted earnings per share of $5.42, up 37% from last year's record fourth quarter earnings per share of $3.95. These fourth quarter results, combined with our outperformance we have seen throughout 2021, allowed us to deliver another year of substantial growth and outperformance.

On the top line, these full year highlights include an additional $1.5 billion in net revenues, growing to over $8.2 billion, including comparable brand revenue growth of 22% on top of last year's 17% or a 39% two-year stack; e-commerce growing to a 14.3% comp and a 58.8% two-year comp with our e-commerce mix at 66% of total revenues; retail growing at a 43.2% comp despite traffic levels at negative 16% to 2019; a second consecutive year of double-digit growth across all brands with significant acceleration across our two largest brands, with West Elm at a 33.1% comp, Pottery Barn at a 23.9% comp, Williams-Sonoma at a 10.5% comp on top of last year's 23.8%; our emerging brands, Rejuvenation and Mark and Graham combined, delivering another year of accelerating double-digit growth; our global business growing 23% to over $425 million; and our cross-brand initiatives outperforming with our business-to-business division growing 109% to over $750 million in demand and contributing approximately 500 basis points to our total company comp. On the bottom line, this top-line strength and strong financial discipline throughout enabled us to grow 2021 operating income to $1.5 billion, over $0.5 billion and 52% higher than last year. Operating margin at 17.7% on the year expanded 350 basis points over last year and was more than two times higher than our 2019 and prior operating margin levels. This was driven by gross margins expanding to record levels or 500 basis points above last year to 44% despite increased costs associated with supply chain disruptions throughout the year.

This operating income strength resulted in EPS of $14.85, which was $5.81 or 64% above last year and drove our return on invested capital to an all-time high at 57.9%. On the balance sheet, we ended the year with strong liquidity levels with a cash balance of $850 million and no debt or amounts outstanding on our line of credit. The strength of our business generated operating cash flow of almost $1.4 billion during fiscal year 2021, which has allowed us to fund the operations of the business, to invest over $225 million in capital expenditures primarily in technology and supply chain, and to return nearly $1.1 billion to shareholders in the form of $188 million in dividends and 900 million in share repurchases. These decisions reflect our confidence in the sustainability of our growth and our commitment to maximizing returns for our shareholders.

Moving down the balance sheet. Merchandise inventories were $1.246 billion, increasing 24% over last year, which includes inventory in transit. Inventory on hand increased 14.8% but was still negative 13% on a two-year basis. Given the significant macro supply chain disruptions throughout the year and the ongoing strong customer demand, we are still below optimal levels.

As a result, we expect to see elevated back-order levels continue until the back half of 2022. Now let me turn to our expectations for the future. As Laura said, we remain very optimistic in the long-term outlook of the business. Our business remains strong as we enter Q1 with momentum in our core businesses and our growth initiatives continuing.

As a result, for both fiscal year 2022 and beyond, we are reiterating our previously provided financial outlook of mid- to high single-digit comp growth with operating margins relatively in line with fiscal year 2021. We estimate revenues will reach $10 billion by fiscal year 2024, with our brands accelerating or reaching our prior committed targets faster, including Pottery Barn expanding to $3.5 billion in revenues; West Elm adding $1 billion in revenues to over $3.3 billion; Williams-Sonoma will reach almost $1.6 billion in revenues, and our Pottery Barn Kids and Teen businesses will grow to $1.4 billion. This expected top-line growth will also be fueled by growth across our strategic initiatives, such as our B2B business doubling to $1.5 billion in revenues, our marketplace business growing 20% annually to nearly $700 million, our emerging brands expanding to a combined revenue of over $600 million, and our global operations continuing to expand in size to $700 million. And we are confident we can drive this top-line growth profitably due to leverage across the P&L from ongoing higher sales growth; additional accretion from our accelerating growth initiatives that have a higher operating margin profile; an accelerating shift online where the operating margin is higher; strong merchandise margins from the pricing power our proprietary and vertically integrated products provide; continued occupancy leverage from further store closures and reduced rents; various long-term supply chain efficiencies, such as automation and better in-stock inventory levels; and leverage from overall strong financial discipline throughout, keeping expense growth below sales growth.

Our capital-allocation plans for 2022 will continue to first prioritize investments into the business and then return excess cash to our shareholders. We expect to invest approximately $350 million in the business, with over 80% of the spend prioritized on technology and supply chain initiatives primarily to support e-commerce, including the addition of a new automated distribution center in Arizona. We also expect to return excess cash to our shareholders in the form of increased quarterly dividend payouts and elevated share repurchases. For dividends, we announced earlier today another double-digit increase in our quarterly dividend, up 10% or $0.07 to $0.78 per share.

We also announced our Board has approved a new share repurchase authorization to $1.5 billion, which will replace the remaining amount outstanding under our prior authorization. We continue to believe that our stock price remains undervalued given our projections for growth and profitability. This new authorization will allow us the flexibility to opportunistically invest in our own stock and drive long-term financial returns. As we begin our next fiscal year, our focus remains on executing against our opportunities to drive long-term elevated top and bottom-line growth.

We believe we are uniquely positioned to continue to take market share and profitably. Long-term macro trends should continue to favor our business, including a strong housing market driving ongoing investment in the home, an accelerating shift to e-commerce, and the increasing importance to the consumer of sustainability and being a values-driven company. And this, combined with our accelerating growth initiatives, our strong operating cash flow and liquidity and a proven track record of strong financial discipline give us the confidence to reiterate our accelerated long-term growth and profitability outlook and to drive strong financial returns for our shareholders. I would now like to also thank all of our associates and business partners for all that they do for our company.

It is their ongoing commitment that has enabled us to deliver another year of financial outperformance and to reward all of our stakeholders. I would now like to open the call for questions. Thank you.

Questions & Answers:

Operator

[Operator instructions] And our first question comes from Max Rakhlenko of Cowen and Co.

Max Rakhlenko -- Cowen and Company -- Analyst

Great. Thanks a lot and thank you for all the color. Just curious, on the new businesses, what can you share about how much higher margins those businesses are? And then as they continue to grow over time, how much do you think that they'll contribute to the business longer term and offset any normalization that we'll see otherwise? Thanks a lot.

Julie Whalen -- Executive Vice President and Chief Financial Officer

Yeah. These businesses are incredibly accretive to op margin. We haven't disclosed the amount, but it's something that we're super excited about because as you can see, for example, with B2B and the volume that, that is driving and the bigger piece that is becoming of our comp, it has a significant benefit to the operating margin at the same time into our earnings. And so we're very excited about that growth trajectory.

Laura Alber -- President and Chief Executive Officer

And I thought, Max, that you were asking the question about some of our smaller brands. And in the case of those brands, they're still so small that there's actually runway for improvement in their profit profiles because we still aren't big enough to get the great sourcing leverage that we do in our larger brands. So they're very profitable. As you would imagine, they are today but they can be -- we see a really strong opportunity to improve these margins further as they grow.

Operator

Our next question comes from Anthony Chukumba of Loop Capital Markets.

Anthony Chukumba -- Loop Capital Markets -- Analyst

Thank you so much for taking my question and congrats to a strong finish to an incredibly strong year. My first question, you talked about the cross-brand, and you've got The Key cross-brand loyalty program. Can you just give us an update in terms of the number of members that you have? If I recall it correctly, last time -- last number -- I always have it in my notes, about 12 million members.

Felix Carbullido -- Chief Marketing Officer and Executive Vice President

Yeah. Hi, there, Anthony, it's Felix. I can tell you -- I don't believe we're sharing the numbers, but I can tell you that's significantly up. And as Laura said, program to date, life to date were at an all-time high.

And with the introduction of the credit card this year this past August, we're starting to see our dividends pay off in a big way in terms of cross-shopping. We believe this is one of our biggest opportunities as a company. It's increasing our share of wallet. And The Key, both from a multi-tender loyalty perspective and the credit card, are key drivers for that initiative.

Anthony Chukumba -- Loop Capital Markets -- Analyst

Got it. And then just if I can get one quick follow-up. Is there any way you can kind of dimensionalize the, I guess, lost sales in Kids and Teen given the global supply chain issues? I mean it's just such a stark slowdown, as you pointed out.

Julie Whalen -- Executive Vice President and Chief Financial Officer

Yeah. I mean I think if you did the math, what I had said on -- in my script that their year-to-date run rate was about 20% and -- but for sort of these supply chain issues, we had no reason to believe that their business won't remain as strong. So if -- you can do the math on that and come up with how much immense in the fourth quarter. And certainly, had they delivered where they had come in, we would have been at the higher end of our implied guidance.

So it was a decent impact to the fourth quarter, unfortunately.

Anthony Chukumba -- Loop Capital Markets -- Analyst

Got it. Thank you. And keep up the good work.

Operator

Our next question comes from Cristina Fernandez of Telsey Advisory Group.

Cristina Fernandez -- Telsey Advisory Group -- Analyst

Good afternoon and thank you for taking my question. I wanted to ask, when you think about mid- to high single-digit growth in 2022, how are you thinking about industry growth, if any, demand for the home furnishings industry versus market share gains?

Laura Alber -- President and Chief Executive Officer

Sure. You know, we all acknowledge there's a great deal of uncertainty in the world we live in today, from rising interest rates to global conflicts. But what gives me confidence is that we operate in an industry that is really large and fragmented. And still, more than half of the sales are generated from smaller brick-and-mortar retailers.

And this provides us a huge opportunity. And as we enter the endemic, two things are clear to us: people have reprioritized what's important to them and people love their home. And there's no doubt they're going to continue to entertain, cook and work more in their homes. And in talking to a lot of CEOs, I believe hybrid work is really here to say.

So whether the total industry grows or not, the macro shifts and changes in the way we live, combined with our key differentiators and our long-term growth prospects leads us to believe that we're going to have the ability to continue to take market share and grow. And honestly, I believe there is no one in a stronger position to disrupt the home furnishings industry than us.

Cristina Fernandez -- Telsey Advisory Group -- Analyst

Thank you for that. And then as a follow-up but perhaps for Julie, in your -- the ability to maintain the operating margin this year, should we think about the gross margin and expenses both being in line with 2021? Or will one be better improvement year over year versus 2021? Thanks.

Julie Whalen -- Executive Vice President and Chief Financial Officer

Yeah. I mean obviously, we're not providing guidance on the line items. We're focused on maintaining our operating margin at these incredibly elevated levels as I think, I said, they're more than two times where we were in 2019. And so our commitment is to be able to maintain these levels.

And so through all the different line items that I went through, we have that opportunity to do it. Some may go up. Some may go down. But at the end of the day, because we have the ability to leverage the P&L with the higher sales, we've got the accelerating growth initiatives that I just answered a question about, that as those continue to move forward like with B2B, we have the opportunity to drive that operating margin to maintain at the same levels.

We've got our merchandise margins that are incredibly strong. And given our proprietary product and vertical integration, we can maintain those despite higher prices on product and freight and supply chain efficiencies and on and on. There's many things, many levers that we're using to continue to maintain these elevated op margins. And so it will depend which line it lands on.

But I would say for modeling purposes, I would hold them flat at this point.

Operator

And our next question comes from Chuck Grom of Gordon Haskett.

Greg Sommer -- Gordon Haskett -- Analyst

Hi, this is Greg Sommer on for Chuck Grom. My first question is just if you could maybe give us some color on the cadence of demand throughout the quarter and along those lines, if you've seen any indicators of trade down or fatigue by the customer. And then I have a quick follow-up.

Julie Whalen -- Executive Vice President and Chief Financial Officer

Yeah. I mean we did see a really strong start to the fourth quarter. We saw a little bit of a dip during the holiday selling weekend where I think that was pretty common among most retailers. And then we came out of that even stronger in January.

And as we've entered into the first quarter, we made a strategic decision to not chase the sales. And that's the reality. We could have been much more promotional, and we didn't do any sitewide promo. And so at the end of the day, we still delivered, whatever, 10.8%, double-digit comps with incredible operating margins and earnings.

And so that is what we remain committed to continue to do. And we're just excited to see that, that strength is continuing.

Greg Sommer -- Gordon Haskett -- Analyst

OK. And then just a quick follow-up, did you guys provide a demand comp for 4Q?

Julie Whalen -- Executive Vice President and Chief Financial Officer

We didn't, but it's relatively in line. So -- and again, on that, that doesn't mean that we don't have elevated back orders. We still have elevated back orders. We're still encouraging -- incurring supply chain challenges, as Laura alluded to, but the reality is that we haven't been able to bring down those backwards to the level that we'd like.

And so, therefore, we're continuing to hold those and continue to hold demand in line with net, which obviously we're always paying attention to. We want -- the most important thing is our customer and making sure they get the product in a timely fashion. But from a financial perspective, certainly, it's opportunity as those products come in for delivery.

Greg Sommer -- Gordon Haskett -- Analyst

OK. Thank you.

Operator

Our next question comes from Simeon Gutman of Morgan Stanley.

Michael Kessler -- Morgan Stanley -- Analyst

Hi, everybody. This is Michael Kessler on for Simeon. First question, for many retailers, because the expectation for 2022 was that transactions or units are probably not growing but you have price as an offset and a driver, we're hearing anywhere 5%, 10%, 15%, 20% year-over-year price growth. So your sales guy is quite good guiding to growth.

I mean we're assuming there's maybe a potential for some real price inflation within that, which means units could be down. I guess, is that the right framework? And if it is, how should we feel about that? Does it mean there's more risk or more upside to the guide? And does it mean, if that's true, that growth could slow in '23 if pricing normalizes? So I guess how does that -- what does that tell you? How is that -- how do you frame that?

Laura Alber -- President and Chief Executive Officer

Sure. Good question. So as you know, it's really important to us that we provide our customers a product that is well designed, sustainable, and the best value in the market, and that's where we've won. Of course, costs have gone up.

And so we -- not only did we stop sitewide promotions, but we've strategically taken price increases carefully where we could. And if prices to us come down, we would give our customers a break on some products because we always want to offer them the best value. Right now, I will tell you that I believe that we are doing that, and that's why our sales growth is higher than our industry and versus our peers. But it's something we're going to stay very humble about and we check it all the time.

We're constantly checking our products and our prices versus our competition and innovating to ensure that we have products that our customers can't buy at the competitors. This is a really key part of our strategy. As it relates to units versus AUR growth, I expect even though we saw increase in units last year to see it -- to be more flat this year. On the unit growth, that's my expectation.

That's what's implied in this guidance. But we are very confident in this guidance for all the factors that we've gone through already, both our differentiators, our growth initiatives, and the reality that we have a big back order log that needs to come in sometimes. It hasn't come in yet, but it should come in. And we're thinking -- unfortunately and I hate to move the state out constantly, but the supply chain issues continue to be many and varied that we think it's going to be at the back half of this year now because you can -- everyone I know is reading the same news and there's all sorts of things that continue to go on.

And so our focus continues to be to really give our customers a great service. And to that point, while I have the floor, I'll just also make the comment that we are seeing our customer calls to be reduced and less escalations from our customers. So I think despite these disruptions that we all know are occurring, we are still competitively offering faster lead times and we are doing a good job communicating with our customers -- or a better job, I should say, communicating with our customers about the push-up.

Michael Kessler -- Morgan Stanley -- Analyst

OK. Great. That was all really helpful. Thank you.

If I could just ask one quick follow-up. This is maybe more of a technicality type of question. I think your prior language had been talking about the long-term operating margin guidance being at least levels of 2021. I think now we're just saying more relatively in line at least for 2022.

Obviously, the base is now higher than where it was a quarter ago or you guided a quarter ago. Is there anything to read into that or just kind of basic language?

Felix Carbullido -- Chief Marketing Officer and Executive Vice President

No.

Laura Alber -- President and Chief Executive Officer

You got it.

Felix Carbullido -- Chief Marketing Officer and Executive Vice President

Yeah. You got it.

Michael Kessler -- Morgan Stanley -- Analyst

OK. Thank you.

Laura Alber -- President and Chief Executive Officer

Thank you.

Operator

And we can go to Jason Haas of Bank of America.

Jason Haas -- Bank of America Merrill Lynch -- Analyst

Great, good afternoon. Thanks for taking my question. The first one is just on the B2B business. I'm curious just what trends you're seeing there and how you're thinking about that in 2022.

Laura Alber -- President and Chief Executive Officer

Awesome. So as we said, B2B grew over 100%, and it just continues to go. I think I've revised my estimates every time I've gotten on this call. I decided not to give estimates anymore because I keep undershooting it.

That's embarrassing as well. The market for B2B is enormous. And as I said earlier, no one is really doing a very good job. And so because we have in-house design products, which allow us to do specific product development for our clients and also our supply chain, we can deliver it together and give them a great experience and just a couple of fun, different projects, pipeline, book of business.

So our stadium and arena work continues to build momentum. We had big projects for the San Diego Padres and the New York Mets. In hospitality, we're seeing a promising and encouraging return of our large Marriott brand standard business. In healthcare, we're building a strong relationship with a big account.

I don't think we can say the name yet but we're excited about that. We are doing large residential -- working with large residential developers, like related companies. And a fun one that I really think is great is Churchill Downs, and we're working with Woodford Reserve on that. And then the last, which is also awesome and really relevant, is Under Canvas, which is a premier, luxury glamping company, and we're furnishing their camps across the country adjacent to the leading national parks.

So that just gives you a sense of what we're doing. So there's new book of business and then there's the businesses that just continue to go because we have more units and there's also replacement.

Jason Haas -- Bank of America Merrill Lynch -- Analyst

Thanks. That's great color. And then just as a follow-up, I wanted to ask about the inventory on the balance sheet being up. I know -- I think it's Julie who touched on it in the prepared remarks, but just curious if you could give any color in terms of how much of that is just inventory being stuck out in the ports versus what you have on hand and just sort of overall how you feel about your inventory position.

Julie Whalen -- Executive Vice President and Chief Financial Officer

Yeah. I said in my prepared remarks that about 14.8% of the 24% increase is on-hand inventory. So the delta is what's in transit of that 24%. So a sizable portion of it is still on the water.

And obviously, there's been some delays in bringing that inventory in for a myriad of reasons that certainly with our scale and sophistication, we're much better at maneuvering through that and getting it in a lot quicker, more effectively than others, but we're not immune to it. And so we're definitely working through those factors. But certainly, we're nowhere near where we want to be. We're not at optimal levels with a negative 13% of on-hand inventory on a two-year basis.

When you look at our sales growth at a 39% comp on a two-year basis, we have a lot of room to go. And so it's a huge opportunity for the company. And hopefully, by the back half of the year, we'll be in a much better position.

Jason Haas -- Bank of America Merrill Lynch -- Analyst

Thanks. That's helpful.

Operator

And the next question comes from Adrienne Yih of Barclays.

Adrienne Yih -- Barclays -- Analyst

Great. Thank you very much and congratulations to the entire team. The year was fantastic. The quarter was fantastic.

So, Laura, I want to go back to the competitive landscape. And I'd like to hear your thoughts on how much of the industry was in sort of small chains, independents prepandemic. Where have they gone? And then other competitors -- and I'll just name, like RH has moved higher pricing and maybe create some white space. So I really am curious.

When you say competitors, can you help us understand like who is the national chain that you compete against for West Elm, for Pottery Barn? Because when I think about kind of where people would go, it really comes down to those two names and not a lot of others. So that's my first one. Sorry, it's so long-winded. And then, Julie, can you help us out with Q1 shaping? It seems like if you look at normal seasonality, there's more opportunity in Q1 from an op margin standpoint.

Thank you very much.

Laura Alber -- President and Chief Executive Officer

Thanks, Adrienne. So I wish there was better market data frankly. I mean we try to piece it together. But the -- before the pandemic, we saw even higher amount being done on the street with brick-and-mortar retailers, and it was part of, I think, an investor deck like three years ago that we said it's not going to be 80% done brick-and-mortar.

It's going to be moving online. And so even before the pandemic happened, we were talking about the opportunity, as people move online, to be one of the clear winners online. And so that is about as much data as I have. I mean you can see it in your local towns where it's changed a lot on the street.

Now in terms of head-to-head competition, it's really hard to find somebody who does what we do, which is great. But there's a lot of people selling pieces and parts. And the big ones that we -- people talk about the specialty people, but truly, we're thinking about the really big ones who tend to have value-priced products that are not anything like our products nor do they put the whole house together. I'm resisting the temptation to call them by name, but you know who they are.

And then the specialty retailers, a lot of the specialty retailers -- first of all, they don't have the same digital capabilities. They don't have multiple brands. They don't have multiple aesthetics. And then also, they don't design their own products, which may appear that they do.

They do a lot of other things, I think, well. But they don't necessarily have products that you can't find elsewhere if you try hard enough. And so that's really one of the most important competitive differentiators. And then add to it that there's nobody else who -- that makes that Barron's list who's in home furnishing, not one.

We're the only home furnishings retailer on the Barron's list of top sustainable companies. And we know our customers care about that, and they'd rather buy from someone who is also sustainable. And frankly, they're happy to spend a little bit more because it's important to them to know how their products are made and what chemicals are used and all those things. And we -- you saw us.

I hope everybody saw the new impact report that we put out and all the pieces and parts of improving our footprint. And we're certainly not done, but we're going to continue to step it up and announce even bigger goals when we get up to Earth Day, and I'm excited about those goals. So there's a lot of work to be done there, but we're ahead. We're in a leadership position already, and we intend to stay there on sustainability and high-quality, durable products.

Julie Whalen -- Executive Vice President and Chief Financial Officer

All right. Adrienne, on the Q1 question. I mean obviously, you know we don't provide guidance on a quarterly basis. I'm sure you're asking from a directional standpoint.

I don't think there's anything that's really noteworthy to call out that's different than sort of the normal run rate. So I don't think there's anything to highlight at that point. We're super excited, obviously, about the incredible guidance we gave on the year and the fact that we are committed to holding operating margins on the year. So I think that's our focus.

Adrienne Yih -- Barclays -- Analyst

And then, Julie, just one short follow-up. What is the criteria for closing stores? Because clearly, you are closing four-wall profitable stores, which is, for a retailer, a very, very difficult decision to make. Laura, I know you talked about this before, having a hurdle rate for profitability and that's how you keep driving the profits up. So when you're looking at that 25% of square footage, your stores, how are you making that decision each year?

Julie Whalen -- Executive Vice President and Chief Financial Officer

Yeah. I mean I think one of the first things that makes us different obviously is the size of our e-commerce business. When you look at other retailers, they don't have that choice. And so we're making decisions.

One of the decisions we're looking at is the profitability on our e-commerce business and comparing that to the retail stores. And so do we want that sale in retailer? Do we want it on the e-commerce side? But that's one factor. We're also looking at the store. And is it brand-enhancing? Is there other reasons to have the store? Because certainly, stores are incredibly important to us from a service aspect for our customers.

And so -- but we haven't given out the exact metric, but I would say that's one way to think about it. You know what our operating margins have been historically in e-commerce, and I think that's sort of an interesting spot to think about. We definitely want to make sure that the sale is profitable.

Laura Alber -- President and Chief Executive Officer

And we're really happy to see that, as I said, specifically in Sonoma. But really across the board, our retail optimization strategy is really working. We're seeing the new stores, the remodeled stores beat our expectations, and we're seeing better transfer from the closed stores. And then our fantastic real estate team has -- last year, I mean we renegotiated 90% of our leases that came up for renewal.

So there's a lot of good stuff going on with the retail profitability, and our teams at retail continue to innovate. I mean I -- we've talked about how strong they were during the pandemic in helping us do Design Chat, design services. Even though our stores were closed, we kept them employed. And they have paid us back in spades with loyalty and passion and creativity, and they continue to be really the face of our brands.

And so much of our business is done with these design appointments, and we're doing it now virtually too. And that's something that -- I mean we're not just dabbling. It's a big piece of our business, and it's supported by ever-improving tech capabilities so that people can really imagine how things will look in their home when they're making the purchasing decision and eliminate mistakes that so many of us make when we do a whole room or a whole house.

Adrienne Yih -- Barclays -- Analyst

Fantastic. Looking forward to seeing you in person. Bye.

Julie Whalen -- Executive Vice President and Chief Financial Officer

Thanks.

Laura Alber -- President and Chief Executive Officer

Bye. Thanks.

Operator

And our next question comes from Brian Nagel of Oppenheimer.

Brian Nagel -- Oppenheimer and Company -- Analyst

Hi, good afternoon. Congrats on another nice quarter.

Laura Alber -- President and Chief Executive Officer

Thank you.

Brian Nagel -- Oppenheimer and Company -- Analyst

So my question -- and I know we've talked about supply chain a bunch already, but I want to just talk about it more. As you look at the supply chain dynamic that's impacting Williams-Sonoma, is it -- do you think -- again, recognizing how fluid the situation is out there, are dynamics getting worse? Or are they staying the same? And then as you think about the duration of this and we talk to you now about the issues persisting pretty far into '22, are there levers that Williams-Sonoma could pull or things that -- that you guys have not pulled yet that from an internal standpoint could help to mitigate some of these pressures?

Laura Alber -- President and Chief Executive Officer

So, I mean, it's so funny how dynamics are worse. We were talking about this the other day. And our perspective is that this year is going to be about the same as last year, and we thought nothing could be worse than last year. So I would say it's as bad as last year.

It's a horrible comment, but I mean we're realist about this. We're expecting it to be stops and starts. We see all sorts of things, COVID stop-and-starts. We see material labor shortages.

Now the terrible war will have some impact. And so these are all things that are happening to everyone in the industry in all consumer businesses. But the reason we are so confident is that we have an incredible team and scale. We're the 13th largest container importer.

We have great relationships with our vendors and our shippers that allows us to expedite production and inventory flow. And we're going to -- we tend to be very worried about what could happen and create contingency plans for these things as much as we can. And so we're also, at the same time, looking at how do we control what we can control better, i.e., time to process an order and to get it to our customer. And that is why we're continuing to regionalize our distribution network so we're closer to our customers and we give them incredible service with even fewer damages.

There's a lot. I think Julie gave a great summary of all the operating margin levers that we have in our company and -- as well as we've done. We believe there's still a lot of room to improve particularly in the supply chain. And I don't think that we have to -- we can do -- there's many of them that I expect to happen this year.

But we also know that there are some things that we haven't predicted yet that are likely to come our way as well.

Brian Nagel -- Oppenheimer and Company -- Analyst

No. Thanks for that. That's helpful. And then as a quick follow-up, and I guess somewhat related to that, you talked about the, I guess, I would say, lack of promotions.

Lack of widespread promotions is a driver of upside to the margins here in the quarter. And I think we've discussed this before, but how do you think about the sustainability? Is the ability of Williams-Sonoma now to drive better, say, full price sell-through more a function of internal initiatives such as the merchandising? Or are you still really benefiting from the supply chain constraints, in a way this lack of product being within the channel?

Laura Alber -- President and Chief Executive Officer

No. It's really, I'd say, more than even either one of those things. It was a mindset shift that it wasn't a good idea to have a price go up and down on a product that you're selling on a regular basis. You will see us take markdowns.

We will miss on fashion. We will have things that are overstocked. I know that you've seen us take markdowns. Those are not what I'm talking about.

Where we've been talking about not running sitewide promotions that you see others run, you saw many people run during the holiday season. You can still pull them up and look at them now. And really, it's a measure. Our pricing power is a measure of our merchandise and product initiatives internally and the strength of our brands.

Brian Nagel -- Oppenheimer and Company -- Analyst

I appreciate it. Congrats again. Thank you.

Laura Alber -- President and Chief Executive Officer

Thank you.

Julie Whalen -- Executive Vice President and Chief Financial Officer

Thank you.

Operator

And we can go to Seth Basham of Wedbush Securities.

Matt McCartney -- Wedbush Securities -- Analyst

Hi, this is Matt McCartney on for Seth. Just real quick, just want to revisit the price volume sort of equation for this year. Is it fair to kind of think about volumes being down in the first half given the supply chain issues and then sort of picking up in the back half, maybe even growing, and then kind of coming out to that flattish balance for the full year?

Julie Whalen -- Executive Vice President and Chief Financial Officer

Sorry. Are you talking about units? Are you talking about -- what are you talking about? I'm trying to understand your question.

Matt McCartney -- Wedbush Securities -- Analyst

I'm taking about just pricing aside, just units first half versus second half given the supply chain issues.

Julie Whalen -- Executive Vice President and Chief Financial Officer

No. I wouldn't assume that at all. I think it's just a function of we have incredibly strong sales that we've been chasing inventory on for a long period of time. And so we're continuing to chase that inventory, which is maintaining elevated back-order levels, but we're still having strong sales going forward.

There will still be unit sales that occur as we move throughout the year. I don't think there's anything to tie the number of units to -- relative to inventory receipts with supply chain in the first half.

Matt McCartney -- Wedbush Securities -- Analyst

OK. That's helpful. And then just one last question here. Just wondering about your ability to sort of pass on price.

You're mentioning your pricing power. Is there any sort of a differentiation on a brand level where you're seeing perhaps more pricing power or maybe even less pricing power?

Laura Alber -- President and Chief Executive Officer

I wouldn't -- no. We've been very careful, and there's a fine line. We want to make sure, as I said, that we're giving our customers great value. So it's a judgment by product category.

And we're doing a lot of testing in every single brand. And we are seeing success in the pricing increases that we've had to take because cost increases have gone up as well. But we also at the same time -- remember, because we care so much about keeping our range of customers, we continue to increase the amount of opening price point products. So even though something might have to go up in price, we also are bringing in a bunch of opening price point products so we can really keep pushing our customer acquisition.

And we have worked with our vendors to really value engineer and still build our same quality and sustainability profiles into these products so that we don't just become a very expensive set of brands.

Operator

Ladies and gentlemen, that's all the time we have for questions today. I'd like to hand the call back to the management team for any additional or closing remarks.

Laura Alber -- President and Chief Executive Officer

Well, thank you all. Really appreciate your questions and your enthusiasm and your engagement and can't wait to see you all in person.

Operator

[Operator signoff]

Duration: 60 minutes

Call participants:

Jeremy Brooks -- Chief Accounting Officer and Head of Investor Relations

Laura Alber -- President and Chief Executive Officer

Julie Whalen -- Executive Vice President and Chief Financial Officer

Max Rakhlenko -- Cowen and Company -- Analyst

Anthony Chukumba -- Loop Capital Markets -- Analyst

Felix Carbullido -- Chief Marketing Officer and Executive Vice President

Cristina Fernandez -- Telsey Advisory Group -- Analyst

Greg Sommer -- Gordon Haskett -- Analyst

Michael Kessler -- Morgan Stanley -- Analyst

Jason Haas -- Bank of America Merrill Lynch -- Analyst

Adrienne Yih -- Barclays -- Analyst

Brian Nagel -- Oppenheimer and Company -- Analyst

Matt McCartney -- Wedbush Securities -- Analyst

More WSM analysis

All earnings call transcripts