Jamf Holding Corp. (JAMF) Q1 2022 Earnings Call Transcript

Jamf Holding Corp. (JAMF 2.09%)
Q1 2022 Earnings Call
May 10, 2022, 4:30 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Thank you for standing by, and welcome to the first quarter 2022 Jamf earnings conference call. [Operator instructions] As a reminder, today's program is being recorded. And now I'd like to introduce your host for today's program, Jennifer Gaumond, vice president, investor relations. Please go ahead.

Jennifer Gaumond -- Vice President, Investor Relations

Good afternoon, and thank you for joining us on today's conference call to discuss Jamf's first quarter financial results. With me on today's call are Dean Hager, chief executive officer; Jill Putman, chief financial officer; and John Strosahl, president and chief operating officer. Before we begin, I'd like to remind you that shortly after the market closed today, we issued a press release announcing our first quarter financial results. We also published a Q1 earnings presentation and updated investor presentation and an Excel file containing quarterly financial statements to assist with models.

You may access this information on the investor relations section on jamf.com. Today's discussion may include forward-looking statements. Please refer to our most recent SEC filings, including our most recent annual report on Form 10-K, where you will see a discussion of factors that could cause actual results to differ materially from these statements. I would also like to remind you that during the call, we will discuss some non-GAAP measures related to Jamf's performance.

You can find the reconciliation of those measures to the nearest comparable GAAP measures in our SEC filings and press release. Additionally, to be sure we can address as many analyst questions as possible during the call, we ask that you please limit your questions to one initial question and one follow-up. Now, I'd like to turn the call over to Dean Hager. Dean?

Dean Hager -- Chief Executive Officer

Thank you, Jen, and thank you, everyone, for joining us. On today's call, I will share some highlights from Jamf's first quarter and exciting updates from our recent Jamf virtual customer event, where we announced several key product enhancements. John will then walk you through recent customer successes and how we're enabling our go-to-market teams. Then Jill will review the first quarter financial results and provide Jamf's financial outlook for the second quarter and fiscal 2022.

Q1 marks the eighth quarter of Jamf reporting business results as a publicly traded company. Over those two years, Jamf's company, market and product have transformed significantly. We have exceeded expectations every quarter despite facing a pandemic, recession, a challenging environment for recruiting and retaining talent and most recently, the war in Europe. In Q1 of 2022, we continue to exceed expectations, growing ARR to $436.5 million, a 42% increase over the same period last year.

Since Jamf's IPO, we have added over $200 million of ARR, approximately 23,000 customers, over 10 million devices and onboarded over 1,000 new Jamf team members. We are especially proud of Jamf's growth in Q1 since we have now completely lapped the surge in education buying that occurred in Q3 and Q4 of 2020 and in Q1 of 2021, where programs like the GIGA project in Japan drove device growth in the education market never before seen in history. To better understand how Jamf's business evolved throughout different stages of the pandemic, I'd like to compare Jamf's Q1 growth rates in education and commercial markets versus the past two years. To assist you, we have included a quarter-by-quarter representation of these metrics over the past two years in Jamf's earnings presentation, which is available via the webcast and Jamf's IR website.

At the start of the pandemic in Q2 2020, Jamf's first quarter as a public company and prior to the surge in education buying, Jamf reported year-over-year ARR growth of 36%, which was comprised of 50% growth in commercial markets and 18% growth in education markets. Over the course of the next three quarters, we reported that market dynamics had pushed our commercial and education growth rates closer together, culminating in Q1 of 2021 where Jamf's year-over-year commercial ARR growth was 39% and education growth was 33%. From that point on, education growth rates started to return to normal levels, as expected, and Jamf's commercial growth rates accelerated, also as expected. This has continued each quarter and is reflected in our Q1 2022 results for year-over-year ARR growth in education was 15% despite lapping an incredibly strong prior year, and ARR in commercial markets was 57% in Q1, now for the first time representing over 70% of total ARR.

We are very pleased with the balance between Jamf's healthy education market and higher growth commercial markets with the larger portion of our business growing at significantly faster rates. Going forward, we believe that buying cycles and year-over-year comparisons will no longer have significant pandemic anomalies. We celebrate the return to a healthier balance across markets, but we are also proud that our business was flexible enough to adapt during the pandemic in order to help organization's work, care and learn remotely while continuing to succeed as a public company, maintaining consistent strong growth throughout this period. Perhaps most impressive has been the transformation in Jamf's product platform over the past two years.

At the time of Jamf's IPO, our business was primarily driven by Apple device management solutions, and we have just recently entered the security market with products like Jamf Connect and Jamf Protect. Two years ago, in Q1 of 2020, Jamf's total ARR from Security Solutions was approximately $5 million. We are very pleased to report that ARR from Jamf's expanding line of endpoint security solutions has grown well over tenfold to $75 million in Q1 of 2022, with the vast majority of our security ARR coming from commercial markets. We have accomplished this impressive growth with Jamf's security portfolio while continuing high growth for our Apple management products.

For commercial markets, Jamf's Q1 ARR growth for our Jamf Pro and Jamf Now Apple management solutions was over 30% year over year in every geography. Today, Jamf is a leading provider in both Apple device management and cross-platform mobile security that includes identity-based account management and authentication, next-generation zero-trust VPN, prevention of malware, phishing and malicious downloads, content filtering, data capping, compliance and reporting solutions. Jamf is one of the very few companies in the world that offer both endpoint management and security, giving Jamf the unique ability to identify, prevent and remediate security threats automatically. Of the few companies in the market that offer both endpoint management and security, Jamf is the only provider that manages and secures an Apple-first enterprise, which is a critical differentiator since the iPhone is the No.

1 smartphone used in the enterprise. The iPad is the No. 1 enterprise tablet and the Mac is the fastest-growing computer in the enterprise. According to IDC data, Apple's growth has continued in 2022 with near-record Mac shipments in Q1, still growing despite a very strong Q1 2021 when Mac shipments grew an amazing 111%.

Jamf not only supports this Apple growth, we help drive it by delivering a consumer simple experience that employees love and an enterprise secure solution that organizations trust, fulfilling our purpose to simplify work. Jamf will continue to win the trust of organizations by developing innovative solutions that are Apple first and Apple best, further solidifying Jamf as the provider best suited to power the Apple-run enterprise of the future. A great example of this is the recently launched Jam Fundamentals plan. Jamf Fundamentals is a simple yet pull solution that provides a super set of mobile device management capabilities, along with the ability to simply turn on malware prevention and password sync with the most popular cloud identity providers, ideal for growing small- and medium-sized businesses.

This plan helps provide the management and security functionality, businesses need to thwart modern threats, all within one simple platform. Any new customer can deploy Jamf fundamentals with no training required and without speaking to a Jamf sales representative, and all Jamf Now management customers can upgrade to Jamf Fundamentals with one simple click. We launched Jamf Fundamentals in late March and have seen an impressive number of devices enrolled into the plant. We showcased this new solution along with several other platform capabilities, a few weeks ago at the Jamf Spring Event.

During this event, which was attended by thousands. We took the opportunity to update Jamf's customers on the progress we've made on what we announced at JNUC last October, along with some new features, including BYOD, app installers and new security solutions. Leveraging Apple's latest native technology, Jamf has now delivered a new BYOD solution that strikes the right balance between organizational security and end-user privacy, all for a compelling price point, 85% less than the cost of corporately owned iPhones and iPads. This new capability transforms Jamf's competitiveness in the large and underserved BYO market.

With the delivery of new app installers as part of Jamf's app catalog, we are now providing a workflow for software delivered directly by third parties that mirrors the simplicity of the Mac App Store. We believe Jamf solution is significantly differentiated in the volume, velocity and validation of the third-party software we support, and we anticipate customers will save an average of five to 15 hours per week using this new capability. Continuing our strategy to expand our security portfolio, we also announced significant enhancements to Jamf Protect for Mac with the goal of providing the entire solution needed to maintain good Mac security hygiene, detect attacks and stop malware from compromising endpoints. With this new announcement, Jamf also prevents incoming network threats like phishing and malicious downloads before they put users or devices at risk.

These enhancements, combined with Jamf mobile security suite, make Jamf the only comprehensive endpoint and network security platform built first for Apple, yet also available for Android and Windows. Innovations like these built for the purpose of simplifying work helped Jamf extend its lead in Apple Enterprise Management and ultimately help drive Apple adoption in enterprises of all sizes. For more on Jamf recent customer successes and how we're enabling go-to-market teams to deliver Jamf's comprehensive platform, here's John.

John Strosahl -- President and Chief Operating Officer

Thanks, Dean. With the enhancements we've outlined at the Jamf event, the Jamf Security platform now provides a one-stop shop for organizations looking to secure devices across macOS, iOS, iPad OS, Android and Windows. And when combined with our robust management capabilities, Jamf is the only vendor at scale who can fully support the apple growth within large organizations, especially for the Mac. Nowhere is this more evident than in our technology industry as enterprises are growing their fleet with Mac serving as a key device of choice for software engineers.

In Q1, we signed over 26 figure deals, many of which were in the technology industry. We're excited to continue working with industry leaders like Salesforce, as well as Amazon Web Services, who is proud to offer employee technology choice and now has one of the largest and fastest-growing Apple at specifically Mac deployments in the world. We believe this strong Mac trend in the technology industry will play a significant role in math growth across all industries. As our expanding line of product continues its impressive growth, we've enabled our go-to-market teams to identify customer needs holistically across both management and security.

And with the help of security overlay sales expertise to provide insights related to complex security requirements, our teams can demonstrate the power and the value of utilizing Jamf for all of their device management and security needs. Success stories in delivering a comprehensive solution to customers in various industries across both management and security and across device types have helped guide our go-to-market strategy. Like, for example, in healthcare, first, the University of Medical Center Utrecht is one of the largest academic healthcare centers in the Netherlands, with over 1,100 beds and more than 11,000 employees. UMC Utrecht has been a Jamf Pro customer for nine years, starting with Mac Management in the research department.

Now over time, they began managing Mac, not only for the researchers, but also for doctors and nurses doing patient care, as well as for their medical students. The onset of the pandemic poses a new challenge of supporting a dispersed network and workforce while meeting the medical center security and privacy requirements. During this time, UMC was able to quickly scale its deployment from 400 to over 1,800 Macs, while not having to increase the size of its IT team. Over the past two years, the IT team has both improved their security posture and simplified their user experience with Jamf, by adding Jamf Connect, Jamf Protect and most recently, Jamf Private Access.

In January, UMC renewed all of its licenses while also growing its Mac fleet. Also in healthcare, Sileo Health is an innovative national provider of complex specialty pharmacy services administered in the home or an alternative site of care. They have a team of experienced pharmacists, nurses and clinicians throughout the United States. Sileo has leveraged Jamf Pro, Jamf Threat Defense and Jamf Data Policy since 2020 to deploy their fleet of iPads and smartphones and ensure these devices are protected and in compliance, while in the field.

In Q1, Sileo renewed both its Jamf Threat Defense and Jamf Data Policy for a three-year term with license growth built in annually. As Sileo Health grows, Jamf is helping simplify Sileo's device management while addressing their mobile security need. We are excited to extend this partnership and continue our efforts to bring value to their IT admins, as well as their leadership team. We're seeing the benefits of this strategy across a number of industries.

In Q1, over half of our top 20 largest deals included one or more of our security products. Another element of our security go-to-market strategy is expanding our relationships with mobile carriers. If you'll recall, one of the key opportunities related to last year's Wandera acquisition was the ability to expand in the mobile carrier channel, given Wandera's strong carrier relationships. Since then, we've expanded and landed carrier relationships internationally with carriers like DoCoMo, BT, Telstra and others, with the ability to deliver our full Jamf platform.

So far, we're incredibly pleased with the results of these efforts and in on expanded carrier relationship yielded a new deal for the first day of launch. We're excited about the opportunity to help organizations simplify their device management while also addressing their security needs. We look forward to sharing more of our progress in future quarters. Now, I'll turn it over to Jill for our financial results and guidance.

Jill Putman -- Chief Financial Officer

Thanks, John. Our Q1 results again reflect continued strong growth. I'm so proud of how consistently we've delivered such strong results over the last two years. The foundation of these consistent strong results lies in our high-quality recurring revenue, our solid net revenue retention and our disciplined investment approach.

These factors, combined with our loyal customer base and award-winning culture, makes Jamf unique among many of our peers and position us well as we navigate the ever-changing macro environment. We ended Q1 driving more than 62,000 customers with more than 27.3 million devices on our platform. As Dean mentioned, we've now lapped tough comparables related to the education buying surge in late 2020 and early 2021. Now, with a healthier balance between commercial and education markets, we expect this more normalized customer and device growth going forward.

Q1 revenue growth is 34% and total ARR growth is 42% year over year, driven primarily by device expansion, new local acquisition and upsell and cross-sell efforts. This growth represents at least 25% growth across every Jamf product with all major geographies and all of commercial industries experiencing growth of at least 30%. And it's worth noting that our suite of security offerings is now contributing over 15% of our ARR. Salary-based net retention remained steady at 120% for the trailing 12 months ended March 31.

While device expansion is the primary driver of our net retention, add-on security products are increasingly contributing to our expansion. As a reminder, our net retention disclosures will not include Wandera until we have 12 months of trailing data. Wandera's historical net retention was lower than Jamf. However, we believe that after one year as part of Jamf, Wandera net retention will have minimal impact to our overall dollar-based net retention once it's added to our third quarter reporting.

Now, the remainder of my remarks on margins, expense items and profitability will be on a non-GAAP basis. Our GAAP financial results, along with the reconciliation between GAAP and non-GAAP are found in our earnings release. Q1 non-GAAP gross profit margin was 81%, a decrease of 2 percentage points from prior year due to the impact of the Wandera acquisition and the impact of the Jamf Connect revenue recognition changes, both of which occurred in early Q3 2021. We saw increases in non-GAAP operating expenses in Q1 over the prior year, primarily due to added headcount in sales and R&D in support of top line growth, as well as observing on their operating costs.

As such, Q1 non-GAAP operating margin was 5% compared to 10% in the prior year quarter. Non-GAAP operating income exceeded our expectations in Q1, partially due to the timing of certain license revenues, which are recognized upfront and have minimal associated costs, along with the timing difference of some new higher expenses related to recruiting and hardware, which we anticipate will be recognized over the remainder of the fiscal year. Our trailing 12 months unlevered free cash flow margin was 16% compared to 24% in the prior year period. The prior year period benefited from expense savings related to the pandemic and the timing of cash collections and multiyear education contracts for the current period now includes the operating costs associated with Wandera operation.

Our trailing 12 months unlevered free cash flow margin, when combined with our trailing 12 months revenue growth of 36%, again, exceeds a Rule of 50. We anticipate 2022 unlevered free cash flow margins to be at or slightly above the 18% margin achieved in 2021. We believe our strong, consistent cash flow generation differentiates an from many other high-growth tech companies and provides us with financial flexibility and stability, helping protect us from any rapid changing market or economic conditions. This cash flow generation also allows us to continue to make investments in innovation and sustainable top line growth.

Our annual effective tax rate is 1.3%, consistent with our expectations. Going forward, for the non-GAAP metrics, we'll use our statutory rate for calculating tax impacts, which is currently 24%. We have included calculations using this updated methodology for current and prior periods in the Excel file, containing our quarterly financial statements that have been posted to our IR website. Please note that we do not pay cash taxes on a U.S.

federal basis. Now, I'll provide thoughts on our financial outlook for the second quarter and full year 2022. As Dean mentioned earlier, we are very pleased with the balance between our healthy education market and our higher-growth commercial markets with the larger commercial portion of our business growing at significantly faster rate. This momentum, along with continued investment in our go-to-market activities and new product offerings, many of which Dean and John highlighted earlier, will drive strong revenue growth in 2022.

From the perspective of investing for continued growth, we continue to remain focused on investments in strategic innovation, increased capacity and infrastructure as we scale, geographic expansion in strategic markets and investment in our people. And as we have said historically, we will continue to reinvest over performance against our plan back into the business in support of these initiatives. Given these considerations, for the second quarter of 2022, we expect total revenue in the range of $112 million to $114 million, representing growth of 30% to 32% year over year; non-GAAP operating income in the range of $2 million to $3 million. For the full year 2022, we expect total revenue in the range of $472 million to $477 million, representing growth of 29% to 30% year over year and a $5.5 million raise from the midpoint from our prior outlook.

Non-GAAP operating income in the range of $19 million to $22 million. As a reminder, our non-GAAP operating income is impacted by the full year impact of the Wandera acquisition, which occurred in July 2021. Additionally, for modeling purposes, we provided estimates for amortization stock-based compensation and related payroll taxes, annual effective tax rate and basic and diluted weighted average shares outstanding in the earnings presentation as part of the webcast and also posted on our investor relations website. And now, Dean, John and I will take your questions.

Operator?

Questions & Answers:

Operator

[Operator instructions] Our first question comes from the line Brian Essex from Goldman Sachs. Your question, please.

Brian Essex -- Goldman Sachs -- Analyst

Hi. Good afternoon. Thank you for taking the question and congratulations on the results for the quarter. Dean, I want to start with a quick question for you, particularly as you've highlighted the increasing contribution from security on your platform.

I wanted to ask, are you starting to see a change in the buying patterns, particularly on the enterprise side? And who you're selling to and the appetite for greater endpoint security, given the elevated threat environment? Are you starting to see CSOs enter the conversation a little bit more frequently? Or are you still selling through to the traditional type of enterprise contact person?

Dean Hager -- Chief Executive Officer

Great question, Brian, and thank you for it. Yes, you make an interesting observation because we are at Jamf, one of the very few, as I mentioned, that has a full management suite of products and security. And as a result, the story that we're able to tell and the value that we're able to deliver is not only a detection of security vulnerabilities, but also absent against that. Now, the answer to your question specifically is a little bit different depending on whether it's an SMB commercial customer or whether it's an enterprise.

In the SMB space, very frequently, it's the same economic buyer. And so when we originally launched, for instance, Jamf Connect or Protect a couple of years ago, the first area of traction we got was actually within SMB. And there, the bundle of Jamf business plan where we combined Pro, Connect and Protect together became very popular, very fast. Enterprise level, a little bit different.

You're likely going to bring in the infostat team, the CSO in that buy as well. And so, I would say that our rhythm is really get traction with SMB, load up on the references, show the use cases of what we can deliver and then move to the enterprise, in which case you do then have contacts with additional economic buyers. Does that answer your question?

Brian Essex -- Goldman Sachs -- Analyst

Yes, yes. Perfect. Super helpful. And maybe one quick one, just to follow-up.

Now, that we're kind of entering in a period of more normal buying patterns, kind of lapping that accelerated buying pattern of the pandemic, how should we think about seasonality for ARR and revenue kind of as we fine-tune our models for the remainder of the year?

Dean Hager -- Chief Executive Officer

Jill, do you want to grab that?

Jill Putman -- Chief Financial Officer

Yes. Brian, it's Jill. If you're thinking about the -- over the year, we have to remember that we have the Wandera acquisition that occurred in July of last year. So as we come up on the second half of the year, we will see a slightly slower growth rate compared to what we'll post in the first half of the year just because we're lapping that acquisition.

But all things help equal neutralize for that similar growth rate.

Brian Essex -- Goldman Sachs -- Analyst

Very helpful. Perfect. Thank you very much.

Operator

Thank you. Our next question comes from the line of Rob Owens from Piper Sandler. Your question, please.

Rob Owens -- Piper Sandler -- Analyst

Yeah, thanks for taking my question. I want to build on what Brian asked around the security front, especially as we look at the -- your EDR solution, are you replacing brand name endpoint players like the CrowdStrike, SentinelOne or Microsoft? Are you sitting next to them? Just curious how that's logistically playing out within your enterprise base? And then just to add to that, we'd love some of the early response to Jamf Safe Internet from some of your customers.

Dean Hager -- Chief Executive Officer

Sure. Thanks, Rob. So first of all, on the, are we replacing or cuddling up alongside other security providers that are out there, well, very clearly, since Jamf Connect and Protect, and that really was our on-ramp of getting into the security space. Since those are Mac only, and almost no enterprise out there is Mac only, we always coexist with somebody else within the enterprise.

The question is, do we actually coexist on the Mac itself? And frequently, what customers will do because we have such a low impact from a performance and experience on the user when we load those solutions on the Mac that we'll find that customers will actually just go ahead and install is, of course, using Jamf Pro because they're all using Jamf Pro for the Mac anyway. They'll install us right alongside and run us next and see that we typically will find exploits that other solution providers that aren't built specifically for Apple won't find. And then, as we bring on new security solutions like Threat Defense and Data Policy and such, once again, because of our focus predominantly on Mac and now mobile, we really don't focus because it is adequately served the Windows ecosystem from a protection perspective, that will always coexist with where most of the security industry is focused, which is on the Windows platform. So we'll let them continue to focus on that area.

We'll focus on the Mac and mobile area. And then, we typically partner with those security providers to make sure that our feeds are going into their data logging so that there's a simple one source of truth for CSOs. And then regarding Safe Internet very quickly, we actually have announced that product, but haven't launched it. We announced that it would be coming to market this summer, and we are seeing a lot of anticipation for it, but no numbers to report yet.

Rob Owens -- Piper Sandler -- Analyst

Great. Thanks for the color.

Dean Hager -- Chief Executive Officer

Thanks, Rob.

Operator

Thank you. Our next question comes from the line of Matt Stotler from William Blair. Your question, please.

Matt Stotler -- William Blair -- Analyst

Hi, Dean, Jill, Jennifer, thanks for taking the questions. Just a couple from me. I guess, one, you maybe want to take it all the way back to the Apple relationship, right? I think we got the really interesting piece of news that Apple is shutting down Fleetsmith, which I think is a pretty strong validation of what you guys have been saying about kind of that move and thoughts around that development over the past couple of years. Obviously, they still have Apple Business Essentials.

But as you've spoken about before, that appears to be more of a new channel rather than anything that's really competitive. So any update you can give, any color you can provide in terms of the relationship with Apple as a partner as a customer? And then, what you're seeing in terms of using that Apple Business Essentials as a channel for kind of upselling Jamf, if you will?

Dean Hager -- Chief Executive Officer

No. Right. Thank you, Matt. First of all, the partnership with Apple and the relationship continues to be as strong as ever from a customer perspective, from a reseller perspective, from a development perspective and of course, from an influence in the market, which is our primary existence out there together within the enterprise.

So nothing has changed there. It is, as I mentioned, as strong as ever. You're absolutely right that pretty much everything that we were providing predictions for what would happen with Fleetsmith was indeed what ended up happening. I wasn't surprised at all by that announcement.

And on the Apple Business Essentials, again, we consider that at the very, very low end of the market to be a great -- I mean, frankly, our security solutions, as you can see, are growing so fast. They are best served if there is some MDM in the picture or that can actually help deploy those solutions. So more devices out there that actually have an MDM running on it, the better for Jamf. And so therefore, again, we applaud Apple attempting to provide a service to a segment of the market that largely goes on managed typically.

So I have yet, and I can say that actually completely since the announcement, even of the beta last fall. I have not talked to a single customer that was confusing whether they should run Jamf or bring Apple Business Essentials into that implementation. It really is designed to meet a segment of the market that nobody is really reaching. So it is exactly what we thought it was, and the results are what we expected as well.

As it pertains to actually expanding the channel for us to give us more to sell to it so early on with Apple Business Essentials, we haven't been really seen any impact there either.

Matt Stotler -- William Blair -- Analyst

Understood. Understood. And then just maybe one follow-up. You mentioned the kind of the carrier relationships that you're building out.

That's something you had talked about previously as a potential benefit from bringing Wandera into the picture. I would love to just get kind of -- obviously, it's relatively early. It seems with some of these relationships, so the traction seems to already be pretty encouraging. Would love to just get some updated thoughts on kind of the time line for ramping those relationships.

And thoughts on how that, I guess, expands your effective SAM from here, your serviceable addressable market?

Dean Hager -- Chief Executive Officer

Yes. I'll tell you what, I'm going to bring John into this discussion a bit just to talk about some of the work that we're doing with carriers. But before I do, I'll just remind everybody that you're right, we typically had not gone to market through carriers. Jamf has an incredibly productive and effective sales force that is led by John, and we believe that the primary points of synergy with the Wandera acquisition was actually bringing their products to our customers through our channel.

But a secondary benefit was going out there and furthering our relationships with Wandera's channel, which is predominantly through either other security companies or carriers. But just -- I just wanted to remind you that it was kind of a secondary factor from a channel perspective. But John, do you want to comment just to touch on some of the work that we're doing with carriers?

John Strosahl -- President and Chief Operating Officer

Yes, sure. Thanks, Dean. It -- I mean, as you said, because we had those original channels with Jamf channels and then we're taking the Wandera products and putting them in through those channels, but we already have them, the expansion for us is really leveraging the carrier relationships that Wandera had previous to that. And I've personally been additions with several carriers and they're very open and eager to add some of the functionality that we have in the legacy products to the carrier relationships today.

In fact, we've been listed several on several of those carriers in their price list. And when their enterprise reps go out to their enterprise customers, they can now quote not just the Wandera product, but also the Jamf legacy products and put those in. And as I mentioned in my script that we actually had a deal closed immediately once we did that because that's just that just multiplies our reach in enterprises through those carriers.

Matt Stotler -- William Blair -- Analyst

Great to hear. Thanks again.

Operator

Thank you. Our next question comes from the line of Joshua Reilly from Needham. Your question, please.

Joshua Reilly -- Needham and Company -- Analyst

Hey, guys, thanks for taking my questions. If you look at your international business, how should we think about your exposure to Europe versus APAC or LatAm? And have you seen any divergence in demand between the U.S. market and these international geos as the macro has become more challenging in the last couple of months?

Dean Hager -- Chief Executive Officer

OK. So real quick. I think I'll kick it over to Jill in a second. But first of all, when talking about the overall impact, there's a couple of factors.

One would be, of course, the unrest that's over there. and specifically some sanctioned customers and also some FX impact. But Jill, do you want to comment or try to quantify that impact?

Jill Putman -- Chief Financial Officer

Yes, it's really those couple of factors. We had to cease doing business with a few sanctioned organizations. We had to stop selling into Russia. We had a few deals in our pipelines, and then as Dean mentioned, the FX.

When you kind of bundle it all together with, the international economic impact for the quarter was about $1 million of loss to our ARR that we were projecting for the quarter. No one is significantly individual significant customer, just a handful of smaller ones that existed.

Joshua Reilly -- Needham and Company -- Analyst

Got it. That's helpful. And then you now have a BYOD SKU on the website at, I believe, it's $6 per year. Curious, given some of the changes that Apple's made to privacy, are your salespeople going to be pitching this offering more aggressively now? And how is that resonating with customers after, I know you've done some initial arginine around this?

Dean Hager -- Chief Executive Officer

Yes. Thanks for the question. I'll tell you what we can do in the BYOD space, balancing privacy for the individual and security for the organization. I will say is it's still not well known out there.

I think most organizations don't even know that what we and Apple do together on BYOD devices is even possible, which is a native way of segmenting an iPhone into a personal partition and a work partition and actually giving the management software, the ability to natively put apps in the work partition and set up with Jamf's new private access solution, a per app VPN to make sure that all communications from those apps are secure, and the same thing with email. We are just conditioning the market with that story. I don't think that there is going to be a huge surge of a move to this solution for BYOD in the short term because so little of the market is even aware of really how special what we can do is. So we'll be getting and we've seen some interest early on as we've talked to customers and explained what's possible, but this is something that I think is going to deliver for the long haul because as you well know, the BYOD market is absolutely enormous.

And I almost think of it very similarly to when Jamf first entered into the zero-trust deployment market back in 2014 and '15 using native Apple technology. It was slow at first because, frankly, organizations didn't even know what was possible. But eventually, it just became the standard way to deploy it. I think that's going to happen in BYOD as well.

Joshua Reilly -- Needham and Company -- Analyst

Got it. Thanks, guys.

Operator

Thank you. Our next question comes from the line of Koji Ikeda from Bank of America. Your question, please.

Unknown speaker -- Bank of America Merrill Lynch -- Analyst

Hi. This is Lori on for Koji. So it seems like the ARR per device has increased. So I was wondering what's the driver for that? And under the current inflation environment, how do you think about the pricing increase and the bundling strategy?

Dean Hager -- Chief Executive Officer

Why don't -- Jill, why don't you take both of those?

Jill Putman -- Chief Financial Officer

Yes. So when it comes to the increase that you're seeing in our ARR per device, a couple of different things are going on there. One of them is we're starting to sell more products per device with our add-on product offerings, particularly with the security suite. And then, there's also a mix shift that's occurring between our commercial and education business.

Now as you recall, our commercial device carries about a 5x price point all blended compared to education. And with Q1 being our largest commercial bookings quarter that we've had, really starting to see the weight of that and especially when you consider the fact that commercial now represents over 70% of the business that we're doing. So it's the mix shift we're seeing between commercial and education, as well as the benefit of the add-on products that we're seeing great traction with. In fact, over 20% of our commercial customers have more than one product on their devices.

So that's one of the biggest drivers as well.

Unknown speaker -- Bank of America Merrill Lynch -- Analyst

Great. And then just on that international expansion, just want to drill down on particular the China impact given their COVID lockdown situation. So Apple has commented on their earnings. I was wondering how that kind of in turn impact you guys?

Dean Hager -- Chief Executive Officer

Thank you for that question. Not in a material way. Today, the -- our largest business in APAC is in Japan. But John, do you want to just chime in just a little bit as to whether you've been seeing anything from something that would be materially impactful in China.

John Strosahl -- President and Chief Operating Officer

No. In fact, the China has not been a big target market selling into. We had some opportunities there. But really, our focus, in fact, Taiwan has grown quite a bit as far as the demand, and we've also seen South Korea increased.

But primarily, as Dean mentioned, is Japan, we still see tremendous growth opportunity and actual growth in Japan. We've grown outside the U.S. at a faster clip than we've grown inside the U.S. So we'll continue that investment internationally because it's over half of the total addressable market.

So --

Unknown speaker -- Bank of America Merrill Lynch -- Analyst

Great. Thanks.

Operator

Thank you. Our next question comes from the line of Nick Mattiacci from Craig-Hallum. Your question, please.

Nick Mattiacci -- Craig-Hallum Capital Group -- Analyst

Hi. This is Nick on for Chad Bennett. Thanks for taking our question. So just a question on the education segment.

Where are we at today in terms of attaching security products and education customers. And then, as we as we begin to gear up for the next school year, can you speak to the cross-sell opportunities you see in the education base?

Dean Hager -- Chief Executive Officer

Yes. Thanks for the question, Nick. Thanks for joining us as well. I would say the products that we have, the security products that we have at the World Baseball game, it's in the first inning of actually starting to penetrate into the education market.

We originally buy design focused on the commercial markets. with our new security offers. However, we're starting to see pick up demand as we position them more within the education space. And as there's continued even regulations out there in legislation, of the importance of protecting students, not only from safe use, but also ensuring that students don't accidentally exposed to the organization to security press we're seeing an increase in demand.

But when we really expect to see it is when we launch the safe Internet solution that we just talked about earlier. That's coming this summer. We see a lot of interest in it. And I think not only will that drive volumes of the Safe Internet solution itself, but it will open the door to conversation for the remainder of our security portfolio that can come in and benefit them.

Nick Mattiacci -- Craig-Hallum Capital Group -- Analyst

Got it. Thank you.

Operator

Thank you. Our next question comes from the line of Vinod Srinivasaraghavan from Barclays. Your question, please.

Vinod Srinivasaraghavan -- Barclays -- Analyst

Thanks for taking my question. Just a follow-up on BYOD. Given that it's early, is it fair to say that a potential uplift from BYOD is not built into guidance yet?

Dean Hager -- Chief Executive Officer

I don't strap to that an uplift. Thank you, Vinod. I don't expect that BYOD would materially change any guidance that we have provided at this time. And as I mentioned, I'm not expecting a lot of near-term uplift there.

It's more of a long-term uplift that I believe will exist. Again, if you look historically at Jamf. We've just never really been focused. Now, we could run always on BYOD devices and bring value to them.

But just the way the market is structured for BYOD, it's a low-priced market where no provider of there really provides a lot of differentiation on BYOD devices. And if they do, they more than likely reap the potential for those users to be able to upgrade to the latest operating system when those operating systems come out. With Apple's what's called user enrollment and device partitioning technology that exists and Jamf embracing it, really being alone and doing so, we're providing the best of both worlds of being able to connect that device for work, but yet have to be completely personal and be able to upgrade on the user's timetable. So that opens up.

We're focusing on it for the first time. And we just announced this pricing for BYOD. We didn't even have special pricing for BYOD before because we just -- it just wasn't that attractive of a market for us. Now with a differentiated solution it is, and in the out years to 2022, I think we'll have a more meaningful impact.

It will have some penetration this year, but it's more of a long-term play.

Vinod Srinivasaraghavan -- Barclays -- Analyst

Got it. That makes sense. And then one more for me. Can you talk about some of your early adoption patterns for when Dara Security Solutions versus initial adoption patterns from Connect and Protect, are there any similarities, differences? And what have you learned from rolling out CinetiProtect that you're kind of using now to drive the adoption here?

Dean Hager -- Chief Executive Officer

Yes. Well, one of the things we've learned was what I mentioned to Brian earlier that it's very popular that there is a single economic buyer in SMB. And so, it becomes an area where we can ignite our sales force very rapidly. And you're asking the right question about in the early days of sales of the -- the products that we acquired are Jamf Threat Defense, Jamf Data Policy and Jamf Private Access, is how are those products selling comparative to say, Jamf Protect when we launch that product? Now coincidentally, both of the Wandera products launched on Jamf paper in Q4 of 2021 and Jamf Protect launched to our Jamf customers in Q4 of 2019, so we actually contract the first two quarters of sales pretty equally.

And if you look at just those couple of quarters of sales, we're very pleased with how the Wandera products have sold. We're tracking ahead of the first two quarters of selling Jamf protect. So given where Jamf Protect ended up two years later, contributing to that $75 million security number that we have for ARR right now, we're pleased that the Wandera products are tracking ahead of that pace. And again, that's, by the way, just selling those products through the Jamf direct sales channel, not including the Wandera sales that come through the already established Wandera carrier and security company sales.

So it's really a pretty good apples-to-apples comparison, and we're ahead of the pace that we had set on Jamf Protect a couple of years ago.

Vinod Srinivasaraghavan -- Barclays -- Analyst

That's helpful. Thank you, Dean.

Dean Hager -- Chief Executive Officer

Yeah.

Operator

Thank you. Our next question comes from the line of Pat Walravens from JMP Securities. Your question, please.

Joey Marincek -- JMP Securities -- Analyst

Hey, team, it's Joey Marincek on for Pat. Thanks so much for the question. I was hoping you could touch on your relationship with Google and give us an outdo on the Google Cloud partnership. How is that playing out so far?

Dean Hager -- Chief Executive Officer

Yes, absolutely. Thank you for your question. We have tremendous partnerships with a lot of the major platform providers out there and especially on the identity front, Jamf Connect, for instance, integrate with all of the identity providers in order to provide the most seamless on-ramp of any Apple device within a network that has the identity secured by either on Microsoft or an Okta, for instance, in Google. And Google is a great partner on that front.

And then most recently, we expanded that partnership to somewhat similar capability as we've had with Microsoft for some time, it's part of their ZTNA, or Zero-Trust Network Access strategy, it's called Google BeyondCorp. And it's where Google can actually look to Jamf to see if a user and device is compliant. And as a result, we can signal and we have a flag actually within Google that can be set that we can tell Google to block a device from their network based on them checking with us. So it's one of the reasons why we provide both management and security because we're getting so much security data now.

And in a dynamic way, we can take that security data and instantly set a flag within either Microsoft or within Google using Google BeyondCorp, to, say, block this device from your network. So it's being able to do that with Google was one of the reasons why it was so attractive to our customers for us to enter into the security space, given the management partnerships that we had with the Googles and Microsofts of the world.

Joey Marincek -- JMP Securities -- Analyst

That's really helpful. Thank you so much for the color.

Dean Hager -- Chief Executive Officer

Absolutely.

Operator

Thank you. This does conclude the question-and-answer session of today's program. I'd like to hand the program back to Dean Hager for any further remarks.

Dean Hager -- Chief Executive Officer

Well, thank you again, everybody, for joining the call. Just in closing, this quarter, like the past two years now, Jamf has continued to deliver innovative solutions to the market that now comprise a broad multi-platform product portfolio. And once again, we have exceeded financial expectations with consistent, balanced and financially healthy growth. And going forward, we're as optimistic as we've ever been.

Jamf is well positioned to continue delivering for our customers, employees and shareholders. given the demand that we see in the market, our high-quality recurring revenue, loyal customer base, strong net revenue retention and balanced approach to revenue growth and margins. So thank you, and have a great evening.

Operator

[Operator signoff]

Duration: 53 minutes

Call participants:

Jennifer Gaumond -- Vice President, Investor Relations

Dean Hager -- Chief Executive Officer

John Strosahl -- President and Chief Operating Officer

Jill Putman -- Chief Financial Officer

Brian Essex -- Goldman Sachs -- Analyst

Rob Owens -- Piper Sandler -- Analyst

Matt Stotler -- William Blair -- Analyst

Joshua Reilly -- Needham and Company -- Analyst

Unknown speaker -- Bank of America Merrill Lynch -- Analyst

Nick Mattiacci -- Craig-Hallum Capital Group -- Analyst

Vinod Srinivasaraghavan -- Barclays -- Analyst

Joey Marincek -- JMP Securities -- Analyst

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