DexCom (DXCM) Q2 2023 Earnings Call Transcript

DexCom (DXCM -9.90%)
Q2 2023 Earnings Call
Jul 27, 2023, 4:30 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Ladies and gentlemen, welcome to the DexCom second quarter 2023 earnings release conference call. My name is Abby, and I will be your operator for today's call. At this time, all participants are in a listen-only mode, and later, we will conduct a question-and-answer session. [Operator instructions] As a reminder, the conference is being recorded.

And I will now turn the call over to Sean Christensen, vice president of finance and investor relations. Mr. Christensen, you may begin.

Sean Christensen -- Head of Investor Relations

Thank you, Abby, and welcome to DexCom's second quarter 2023 earnings call. Our agenda begins with Kevin Sayer, DexCom's chairman, president, and CEO, who will summarize our recent highlights and ongoing strategic initiatives, followed by a financial review and outlook from Jereme Sylvain, our chief financial officer. Following our prepared remarks, we will open the call up for your questions. At that time, we ask analysts to limit themselves to one question, so we can provide an opportunity for everyone participating today.

Please note that there are also slides available related to our second quarter performance on the DexCom Investor Relations website on the Events and Presentations page. With that, let's review our safe harbor statement. Some of the statements we will make in today's call may constitute forward-looking statements. These statements reflect management's intentions, beliefs, and expectations about future events, strategies, competition, products, operating plans, and performance.

All forward-looking statements included in this presentation are made as of the date hereof based on information currently available to DexCom, are subject to various risks and uncertainties, and actual results could differ materially from those anticipated in the forward-looking statements. The factors that could cause actual results to differ materially from those expressed or implied by any of these forward-looking statements are detailed in DexCom's annual report on Form 10-K, most recent quarterly report on Form 10-Q, and other filings with the Securities and Exchange Commission. Except as required by law, we assume no obligation to update any such forward-looking statements after the date of this presentation or to conform these forward-looking statements to actual results. Additionally, during the call, we will discuss certain financial measures that have not been prepared in accordance with GAAP.

With respect to our non-GAAP and cash-based results. Unless otherwise noted, all references to financial metrics are presented on a non-GAAP basis. The presentation of this additional information should not be considered in isolation or as a substitute for results or periods of results prepared in accordance with GAAP. Please refer to the tables in our earnings release and the slides accompanying our second-quarter earnings presentation for a reconciliation of these measures to their most directly comparable GAAP financial measure.

Now, I will turn it over to Kevin.

Kevin Sayer -- Chairman, President, and Chief Executive Officer

Thank you, Sean, and thank you, everyone, for joining us. Today, we reported another great quarter for DexCom with second-quarter organic revenue growth of 26% compared to the second quarter of 2022. Demand for DexCom CGM continues to grow as access to our products is expanding faster than at any time in our company's history. In the first half of 2023 alone, we broadened our product portfolio strategy, extended our geographic reach, and meaningfully expanded reimbursed coverage for DexCom CGM.

As we sit at the midpoint of this pivotal year for our company, we have a lot to be excited about. In the U.S., our launch of G7 continues to gain momentum. Customers and clinicians alike are sharing consistently or faster warm-up time and redesigned software platform, with this product, we have extended our leadership position in accuracy and product performance while taking a significant step forward in terms of simplicity. It has never been easier to use or prescribe a DexCom CGM, and we are attracting new customers and prescribers to our ecosystem as a result.

Similar to last quarter, we have seen a continuation of the trend that the majority of our G7 users have been new to DexCom. Additionally, there are now 8,000 physicians writing scripts for G7 in the U.S. that were previously not prescribing DexCom. We designed G7 to hold broad market appeal, and these early prescribing trends are validating those efforts.

Behind the scenes, we continue to drive reimbursement for G7. As a reminder, we established Medicare and broad commercial DME coverage during the first quarter, while rapidly progressing our commercial pharmacy contracts. We further advanced this process in the second quarter as expected, and we are excited to share that all major PBMs now cover DexCom G7. This occurred much faster than we originally anticipated and brings our total number of G7 covered lives nearly in line with our industry-leading G6 levels.

This further strengthens our position as the most covered CGM brand as we prioritize keeping out-of-pocket costs low for our customers. As a reminder, the majority of our customers are paying less than $20 a month out of pocket in the pharmacy channel, which is significantly less than our nearest competitor, where the majority of customers are paying greater than $70 per month. We're also seeing G7 play a very important role for us as we move more broadly beyond intensive insulin management. We've taken a big step in that direction this year following the recent CMS decision to significantly expand coverage beyond intensive insulin use.

As of mid-April, Medicare coverage officially kicked in for people with type 2 diabetes using basal insulin only, as well as certain non-insulin-using individuals that experience hypoglycemia. This resulted in a true step change in coverage for the industry. As we estimate these two populations represent around 6 million to 7 million people in the U.S. with roughly half being of Medicare age.

It's also been encouraging to see commercial payers quickly follow suit. We have already established greater than 60% commercial coverage for the basal population, which we view as a validation of DexCom's value proposition by payers. We're thrilled to have this level of coverage established this quickly as it provides us much greater commercial flexibility to promote this opportunity. While still early, the initial response from the clinical community has been very encouraging.

Physicians have wasted no time in prescribing DexCom to their basal patients as they recognize a clear potential for better outcomes among this population. We have also seen excitement coming directly from members of the basal community who are interested in engaging with our glucose data to make more informed lifestyle decisions. As a result, we have seen a notable uptick in demand in our Medicare business. In fact, Q2 was our highest new patient quarter within the Medicare channel in the history of our company.

Considering this was only a partial quarter of expanded coverage, we view this as a very positive sign of things to come. In our international business, our share gains accelerated in the second quarter as our ongoing access initiatives and product portfolio strategy have helped us reach many more people with diabetes across the globe. We expanded our international G7 launch in the second quarter into six new markets. G7 is being met with a lot of enthusiasm in our initial launch countries, and we are excited to bring it to additional geographies in the coming months.

This will include our launch of G7 into Canada, where we recently received regulatory clearance. We have plenty of inventory on hand to support this broader rollout, particularly with our Malaysia facility now producing commercial product. Another key international lever for us has been our broader rollout of DexCom ONE. DexCom ONE has proven to accelerate our entrance into new markets, broaden access within existing geographies and even serve as a catalyst for reimbursement in certain regions.

Perhaps most noteworthy this past quarter is that we officially launched DexCom ONE in Argentina, which marks our initial entrants into Latin America. We expect this to only be a starting point for us in that region as we continue to extend our global reach in coming years. Finally, we came away from the American Diabetes Association's 83rd scientific sessions as excited as ever about our future. This year's event added to the growing body of evidence demonstrating DexCom CGM's ability to drive greater health and economic outcomes across the diabetes care continuum.

Particularly, we are seeing more data suggesting a clear use beyond the intensive insulin population and even outside of insulin you saw all together. For example, our team presented a real-world study of more than 7,000 adults with type 2 diabetes who were not using insulin. After only three months, this cohort saw a 40% increase in time range and a clinically meaningful improvement in A1c levels. Perhaps just as important was the high level of engagement demonstrated as study participants were DexCom CGM more than 80% of the time.

This was consistent with what we have seen in other broader type 2 studies, including the mobile trial where we saw high levels of utilization and a clear desire to continue to our DexCom CGM full-time. During ADA weekend, we hosted an Investor Day, where we shared our latest vision around the future of DexCom. As part of the day, we increased our LRP, provided new detail on the size of our recent access wins, and shared our plan to launch our product specifically for people not on insulin. With this product, we will leverage our G7 hardware but provide a custom software experience tailored to this broader population.

We expect to launch early next year with a 15-day wear time and cash pay option. This will simplify access out of the gate for users as we build the case with payers for broader coverage. Importantly, this new product also provides a glimpse into our future where we expect to utilize software to build tailored experiences and serve much larger populations. As we said at Investor Day, we're just getting started.

With that, I will turn it over to Jereme for a review of the second-quarter financials. Jereme?

Jereme Sylvain -- Chief Financial Officer

Thank you, Kevin. As a reminder, unless otherwise noted, the financial metrics presented today will be discussed on a non-GAAP basis. Reconciliations to GAAP can be found in today's earnings release, as well as on our IR website. For the second quarter of 2023, we reported worldwide revenue of $871 million compared to $696 million for the second quarter of 2022, representing growth of 26% on an organic basis.

As a reminder, our definition of organic revenue excludes currency in addition to non-CGM revenue acquired in the trailing 12 months. U.S. revenue totaled $617 million for the second quarter compared to $511 million in the second quarter of 2022, representing growth of 21%. We delivered another record new customer start quarter in Q2 with continued momentum in the U.S.

as our G7 launch gained additional traction and the recently finalized CMS coverage provided a new tailwind to our Medicare business. As Kevin mentioned, we continue to progress our commercial pharmacy coverage in G7 for the second quarter, which further reduced our need to utilize the Bridge program. The impact from this program was negligible in Q2, and we expect this number to remain small going forward. With broad coverage for G7 now available across all channels, there will be fewer customers that need to leverage this program to access their product.

International revenue grew 38%, totaling $255 million in the second quarter. International organic revenue growth was 40% for the second quarter. We have been executing very well in international markets as our ongoing access work and product portfolio strategy continues to broaden our reach. We have seen a robust customer response to this expanded access and have consistently taken share across our footprint in recent quarters.

In fact, this marks the ninth straight quarter that we have gained international market share. The U.K. continues to be a great case study for us. In the past year, we have significantly broadened our reimbursement in that market, see new clinical recommendations around real-time CGM use, and launched our newest generation product.

Following these events, we have experienced an acceleration in this market. And in Q2, we posted one of our highest U.K. growth rates in recent years. We also recently expanded our connectivity leadership in this market.

As Insulet extended their launch of Omnipod 5, which is powered by our G6 system to the United Kingdom, given our long track record in the pump market with over 1 million patient years of cumulative experience and the forthcoming connectivity with G7. We expect to remain the clear CGM leader for the connected insulin delivery market. Our second-quarter gross profit was $553.5 million or 63.5% of revenue compared to 64.6% of revenue in the second quarter of 2022. The year-over-year decline in gross margin was expected as we take a temporary step back to scale G7 production.

It is worth noting that some of our expected ramp-up costs extended into the third quarter, which increased Q2 gross margin relative to our expectations. It takes some time for our new manufacturing lines to fully scale but the cost profile of G7 will gradually improve as we increase production volumes. Keep in mind, our Malaysia facility recently initiated commercial production. So, you should expect to see a similar dynamic occurring in the near term as we scale those lines.

Operating expenses were $395.1 million for Q2 of 2023 and compared to $347.6 million in Q2 of 2022. At our recent Investor Day, we highlighted some of our key cost initiatives, which we refer to as a cost to execute. This represents our ongoing framework of how we think about operational efficiency and how we ultimately seek cost as a growth driver for our business. Our second quarter operating expense management was yet another demonstration of our commitment to this program as we generated over 450 basis points of opex leverage.

We are very proud of this result as we have continued to support our ongoing investments in our global commercial efforts. We know this will ebb and flow over time based on the needs of the business, but it should serve as a reminder of this organization's ability to scale. Operating income was $158.4 million or 18.2% of revenue in the second quarter of 2023 compared to $101.9 million or 14.6% of revenue in the same quarter of 2022. Adjusted EBITDA was $232.6 million or 26.7% of revenue for the second quarter compared to $175.5 million or 25.2% of revenue for the second quarter of 2022.

Net income for the second quarter was $139.4 million or $0.34 per share. We closed the quarter with greater than $3.6 billion of cash and cash equivalents, leaving us in a very strong financial position. This significant step up relative to our Q1 cash levels primarily reflects the convertible bond offering we completed early in the second quarter. With our 2023 converts coming due later this year, we saw an opportunity to refinance at very compelling terms which provides us significant financial flexibility.

This supports our ongoing capital deployment goals with a primary focus on extending our organic growth opportunity. As we mentioned, we reached a key milestone during this quarter as our Malaysia facility began producing commercial product. This plant will quickly scale to become our largest operation and help support our long-term cost target of $10 per sensor. Turning to guidance.

We are raising our full-year 2022 revenue guidance to a range of $3.50 billion to $3.55 billion, representing growth of 20% to 22% for the year. Our updated revenue guidance reflects an increase of over $65 million at the midpoint compared to our previous guidance. This reflects our strong start to the year, as well as our expectation to carry this momentum into the second half of 2023. From a margin perspective, we are updating our full-year non-GAAP gross margin guidance to 63%, which represents the high end of our previous guidance range.

Our operating expense management has also left us well-positioned to raise operating and EBITDA margin guidance for the year. We now expect non-GAAP operating margin of approximately 17% and adjusted EBITDA margin of 26.5% for fiscal year 2023. With that, I will pass it back to Kevin.

Kevin Sayer -- Chairman, President, and Chief Executive Officer

Thanks, Jereme. Our results this quarter we like a highlight reel. Q2 was our highest revenue quarter ever and represented the largest year-over-year dollar growth in our company's history. We again delivered record new customer starts worldwide and gained market share in nearly every major reimbursed geography.

Our G7 launch continued to be marked by excellent execution across the board. We have now introduced this product into 13 international markets and quickly built broad reimbursement in the U.S. Through our commercial efforts, we are bringing new physicians into our ecosystem and our manufacturing initiatives are driving process improvements ahead of expectations. Additionally, our R&D team has already enabled five flawless upgrades to our completely redesigned G7 app.

In addition, we are growing in a disciplined and sustainable manner. We have delivered over 450 basis points of operating expense leverage, doubled our earnings per share year over year, and posted one of the largest free cash flow quarters in our company's history. I'm incredibly proud of our team for delivering this level of progress. When you experience results like these, it makes our stated vision much more tangible.

We are truly on a mission to help people control their health through continued innovation and execution. With that, I would now like to open the call up for Q&A. We will also have Jake Leach, our chief operating officer, to join us for our question-and-answer session. Sean?

Sean Christensen -- Head of Investor Relations

Thank you, Kevin. As a reminder, we ask our audience to limit themselves to only one question at this time and then reenter the queue if necessary. Abby, please provide the Q&A instructions.

Questions & Answers:

Operator

Thank you. We will now begin the question-and-answer session. [Operator instructions] And we will take our first question from Robbie Marcus. I apologize, Danielle Antalffy with UBS.

Your line is open.

Danielle Antalffy -- UBS -- Analyst

Hey, good afternoon. Sorry about that. I didn't realize I was lowering my hand, so apologies for that.  But good afternoon, everyone. Thanks so much for taking the question.

Guys, you saw a really nice revenue acceleration across the business this quarter. That OUS number really does stand out. It looks like one of your stronger growth quarters internationally in a while. Can you provide a little bit more color on the sources of that international strength as you think about the key regions that you've entered and extending both the G7 and the DexCom ONE launches across these different geographies? Thanks so much.

Kevin Sayer -- Chairman, President, and Chief Executive Officer

You bet, Danielle. This is Kevin. I'll take that. And it was a great international quarter.

There are three things that have driven that international business for us. The first, the plan we launched several quarters ago to increase access across the board and make our product more accessible in all these markets. And we've seen results of that in all the geographies, particularly in Germany. Second of all, you can't underestimate the effect of G7 in many of these markets.

We've launched in 13 countries, as I said, in our prepared remarks, G7 is going very well. The third piece is the portfolio strategy, where we have DexCom ONE supporting expansion into geographies where we haven't been before and broadening access into countries where we already exist. Those three strategic efforts have helped us tremendously. I don't know, Jereme, if you've got anything you want to add to that.

Jereme Sylvain -- Chief Financial Officer

No, I think the only thing I'd say is really across the board, all the major countries we're in, where there's reimbursement, we're taking share. And it's a common theme you're really seeing, and our portfolio approach really allows us to do that. So, a wonderful quarter, and thank you for the question.

Operator

Will take our next question from Robbie Marcus with JPMorgan. Your line is open.

Robbie Marcus -- JPMorgan Chase and Company -- Analyst

Great. Thanks for the question, and congrats on a really nice quarter. Looks like you guys raised guidance for basically two times the size of the beat in the quarter. So, I'd love to just hear where the confidence is coming from.

How to think about U.S. and OUS growth in third and fourth quarter as we progress and where that upside in guidance is coming from? And any color as it relates to type 2 basal within that guidance range? Thanks a lot.

Jereme Sylvain -- Chief Financial Officer

Sure, Robbie. Thanks. This is Jereme. I can take that.

You're right. We did raise guidance, and that really comes off of the strength you're seeing outside the U.S., as well as some of the coverage and access wins we've had in the U.S. Of course, all of it buoyed in the background by the launch of G7, which, as you know, most accurate sensor and one that we're really happy about. If you think about kind of geography-wise, think about it the first half of the year to a little bit reflect the second half of the year, and that's how the split would work, which I think you'll see that.

And as you kind of think about what that means, we have a bit of a more challenging comp in the U.S. in the back half of the year, at least related to the second quarter. So, we've contemplated that. And we've also contemplated outside the U.S.

continuing to do well, but just being mindful of the fact that growing at a faster clip than we have in recent quarters but being mindful about growing the markets as we're expanding. If you think about where it's coming from, what the driver is in the U.S. around basal, certainly, some of it is there. While we're not giving a number around basal, basal has really now started to with the coverage we've been able to obtain it's really starting to fold into the core business.

But you can assume Basal is there. And then you may ask the question, well, gee, is there opportunity? Look, we provided the guidance as what is a base case. We've increased our confidence in that base case. I think you can see that.

And then, of course, we'll look to outperform as time moves on.

Robbie Marcus -- JPMorgan Chase and Company -- Analyst

Great. Thanks a lot.

Operator

And we will take our next question from Jeff Johnson with Baird. Your line is open.

Jeff Johnson -- Robert W. Baird and Company -- Analyst

Yeah. Thank you. Good afternoon, guys. Jereme, maybe I'll follow up on your U.S.

comments there on basal only. If I look back the last four or five years, you guys typically increase your U.S. revenue sequentially from 1Q to 2Q, maybe $70 to -- or $60 million to $70 million, I'm sorry, this quarter, it was a $90 million sequential improvement. So, any way to say half of that was basal or a third of that was basal.

I know it was only not quite a full quarter contribution, but just help us maybe qualitatively how much of that sequential bigger-than-usual improvement, might have been basal. And then just on top of that, just in France, any movement yet on basal only. I know, obviously, your competitor has gotten that. I think you guys were working toward that.

Just any updates on basal-only coverage for you in Europe. Thanks.

Jereme Sylvain -- Chief Financial Officer

Sure, Jeff. You know, I think what I would say is in the U.S. in the quarter, a relatively nominal contribution from basal in Q2. While we did have quite a few -- quite a robust patient ad quarter, and you know this all too well, with coverage really kicking in, in April, starting with the DME channel, it takes three to four weeks to get access to product.

And so, ultimately, the contribution start to build over the course of the year. So, yes, there was contribution in the quarter. Yes, it did help, but a lot of it was driven just by taking share in existing markets. And so, we're really proud of that.

In terms of France, our expectation is we have G7 out in France. We're launching DexCom ONE in France here in the near future. We expect to have a very robust coverage model. I won't speak specifically there because we are going through that process.

But we do expect broad coverage to compete with that of our competitor. And I think what we're proving is in markets where we have coverage and you've seen it in our international growth over the past nine quarters taking share, we expect to do quite well and take our fair share in that country once we go live.

Jeff Johnson -- Robert W. Baird and Company -- Analyst

Fair enough. Thanks.

Operator

We will take our next question from Larry Biegelsen with Wells Fargo. Your line is open.

Larry Biegelsen -- Wells Fargo Securities -- Analyst

Good afternoon. Thanks for taking the question. I guess, Jereme, let me ask on the guidance. I mean, it looks like you're guiding to about similar growth in the second half as the first half.

One would think -- and the comps aren't too different when you look at it first half versus second half last year. One would think that you have tailwinds, pricing coming down, the ramp of Basal and G7, is there anything you're seeing that's concerning? Or is this conservatism? And just if you could comment on just cadence. Should we expect typical seasonality? Thanks for taking the question.

Jereme Sylvain -- Chief Financial Officer

Yeah. Sure, Larry. There's nothing that gives us pause about the back half of the year. I'll start with that.

I think if we come into this quarter, record quarter in new patients. We have no lack of confidence in saying that. And so, we do expect a good back half of the year. We raised the guidance at the midpoint by a little over $65 million.

So, I know you're kind of inferring at the top end and doing the work there. Look, there's nothing that gets in the way. What we've done is we derisked the base case. You see we've done that where now the base case is 20% to 22% growth, a record patient growth quarter in Q2 obviously bullish in the back half of the year.

But again, basal is new. So, we're just being prudent in how we go about that and making sure we provide that base case. Of course, if we can do better, we will do so, and we will certainly pass it along to you. In terms of cadence and seasonality, I think our expectation is at least Q3 looks to operate in a similar seasonality as to last year.

At least that's how we're looking at it now globally. So, think about it that way on a global basis and I would expect that to play out -- really expect that to play out for the balance of the year, relatively similar seasonality to the past two years.

Larry Biegelsen -- Wells Fargo Securities -- Analyst

Thank you.

Operator

We will take our next question from Joanne Wuensch with Citi. Your line is open.

Joanne Wuensch -- Citi -- Analyst

Thank you. Is there a way to quantify the contribution of DexCom ONE in the quarter outside the United States? I'm trying to get my head around the international growth, how much of that is coming from DexCom ONE? How much from G7, if you can share? And then maybe some of it is from the opportunity to partner with insulin pumps. Like walk me through that, please? Thank you.

Kevin Sayer -- Chairman, President, and Chief Executive Officer

Joanne, this is Kevin. We don't break those numbers out, but our growth comes from all of the above. Certainly, Dexcom's ONE has been a factor in those countries where we've launched it, but we haven't launched it in all of our international geographies yet. Our launch, as Jereme said earlier, we're about to launch in France.

We just announced we're kicking off in Latin America here in Q3, and we've launched in a few other geographies. Those geographies, that's doing well. G7 has been a strong contributor, particularly in the U.K. and Germany, where those launches are more mature.

And our pump partners, particularly is automated in some delivery reimbursement has broadened in some of the geographies. That's helped us tremendously. Our direct efforts in Australia, where we acquired our distributor. That distributor performed extremely well, and they've taken good share in the Australia and New Zealand markets in addition to that.

So, I mean, it's a blend of all the factors we talked about on the call.

Jereme Sylvain -- Chief Financial Officer

Yeah. And just to help you with the -- just to kind of triangulate some of our prior comments, you know, we talked about a third of our new patient starts coming from DexCom ONE and that's a building business over the course of the year. So, if that's a third of the new starts and it's a building business over the course of the year, Joanne, you can probably then presume where most of the new patient starts come from, they come from the G-Series and we don't necessarily distinguish between the two. We obviously know what the numbers are.

The point is, it's a series in a platform. And so, a majority of the growth does come from that G-Series just based on what we've historically said, and nothing has changed since that.

Operator

And we will take our next question from Matt Miksic with Barclays. Your line is open.

Matt Miksic -- Barclays -- Analyst

Hey, thanks. Thanks so much for taking the question. So, just one follow-up on OUS growth and just a quick question on -- I just happened to see some of your more of your promotional efforts, sort of the market development to brand awareness and ads that you're putting out in television and elsewhere. I'm just wondering how you're thinking about the success of those, what the duration of those campaigns run whether U.S.

or internationally, I'll just include a quick follow-up on some of the international growth questions that you're getting to try to parse out the stricter is, if you could remind us also if there's any stocking of new geographies that happened or as you're really stepping into a new area, there's some element of that that we should also think about that may not repeat next quarter, the quarter after. Thanks.

Jereme Sylvain -- Chief Financial Officer

Hey, thanks, Matt. Thanks for the question. And I'll start with the second one first, and then we can circle back. No significant stocking anything along those lines.

This is really driven by robust patient growth. And so, I think it's just taking share, driving access, and ultimately, entering into these markets. In terms of your first question around promotional activities, we always look at what works. We use various versions of mixed marketing, mixed sales models to ultimately determine the effectiveness and the return on investment of those.

And then how the response curves work and Terry and the commercial leadership team, they do a wonderful job assessing that spend, looking at what makes in, and then pivoting as needed. And so, what you can expect to see is there'll always be mixes over time, but they will change. And so, we'll have campaigns. They'll change, it will change based on what works best, and we'll continue to learn from those.

And so, I would expect to see continued promotional materials. I'll continue to see demonstrating why we think DexCom is the right product for folks and making sure that they know that we are the right product for them. And so, I think you are seeing good feedback. We are seeing great returns.

I mean, at the end of the day, what you see is record new patient quarters, and you see that in our acceleration of growth in the quarter. So, that's what we'll continue to do. That's where we'll invest. I don't know, Kevin, any other thoughts on promotional materials?

Kevin Sayer -- Chairman, President, and Chief Executive Officer

No, I just think our promotional materials continue to evolve, and you'll see those evolve over the course of the year as we have more to offer, and we direct that message more toward different markets. I think our commercial efforts have been very successful, but in all fairness, we're looking at everything really with a very close-eye right now as we plan for next year and the year after that. It's not just a one-quarter shot for us.

Matt Miksic -- Barclays -- Analyst

That's great. Thank you so much.

Operator

We will take our next question from Travis Steed with Bank of America. Your line is open.

Travis Steed -- Bank of America Merrill Lynch -- Analyst

Jereme, thanks for taking the question. I guess just wanted to clarify on the basal guidance. So, before it was like 1.5% of total revenue for the year. Is that changing at all or moving? And what's a fair way to think about a full year of basal, should we think about that exit rate and multiplying it by four is thinking about kind of a full run rate for basal? Thank you.

Jereme Sylvain -- Chief Financial Officer

Yeah. So, Travis, it's interesting. So, while we're not going to give a specific number on basal anymore just because it's now really folded into our business. There was a time when we said, hey, look, we have CMS coverage, and we don't expect Medicare Advantage to come that faster.

We think commercial is going to take a little bit longer, and it's happened much, much faster. So, now it's just really part of our core business. To your question, though, is it greater than 1.5%? Absolutely. It's part of the reason we raised the guidance.

It's part of the performance in the quarter, and so you'd expect it to be higher than that. The way I would think about it is just now about any other patient really population, where you ultimately want to annualize it, you'll think about attrition. So, far, there's been no differences in terms of attrition from the basal population that started today to our core population. And I think you start to annualize that exit rate.

And that's the way I'd apply it and going forward and then, of course, new adds. So, I think you're thinking about it the right way, Travis. And then in terms of is it greater than 1.5%, yes, it is.

Travis Steed -- Bank of America Merrill Lynch -- Analyst

Good. Thank you.

Operator

And we will take our next question from Matt Taylor with Jefferies. Your line is open.

Matt Taylor -- Jefferies -- Analyst

Hi. Thank you for taking the question. I just wanted to ask you one about the competitive environment, basically ask if you're seeing anything change in terms of share or pricing or anything else notable there that we should be aware of.

Kevin Sayer -- Chairman, President, and Chief Executive Officer

We've been pretty clear about our share position. If we haven't been, let me reiterate it again, all in major geographies that are reimbursed, we've been gaining share and we gained share across most all of them this quarter. So, we're doing very well. G7 has been accepted the way we wanted to.

The majority of our G7 users are new users to DexCom. We've seen greater increased awareness in the physician community now that they have this product with its simplicity combined with it being the best-performing product on the market. So, we're very clear there. Our pricing trends.

You can see our margins have remained strong, and our pricing is where we want it to be across channels. We've been pretty clear on all those things, and there's really no other changes to report.

Matt Taylor -- Jefferies -- Analyst

Great. Thank you, Kevin.

Operator

We will take our next question from Margaret Kaczor with William Blair. Your line is open.

Margaret Kaczor -- William Blair and Company -- Analyst

Hey, good afternoon, everyone. Thanks for taking the questions.  I wanted to maybe talk a little bit longer term and talk about basal adoption trends. Historically, and I think even your kind of maps are just the same. This coverage has expanded for intensive insulin users.

We've seen like this 1,000 basis points-plus of kind of incremental market adoption, at least by our math. I know it's early at this point, so you guys are being a little bit hesitant to get ahead of yourselves, but how do you compare, I guess, the early weeks or months in basal right now versus what you saw on commercial coverage had opened up for intents of insulin users? And then, longer term, why shouldn't we see that same level or pace of acceleration in basal? I know a different market, but especially as commercial coverage has maybe come up faster than it did in those markets at that time. Thanks.

Kevin Sayer -- Chairman, President, and Chief Executive Officer

Margaret, this is Kevin. I'll take it to start, and if the other guys have more to add, they can. I think as I've traveled about and spoke to physicians and stuff, we've learned a lot about basal just launching, just the journey of a basal patient. They've been on other meds for quite some time and that's septic on insulin is a big step, and it's a step that they've, in many cases, been afraid up for a long time.

So, providing this group with information necessary to truly manage their condition and to see that they're getting the right dose to see what behaviors they need to use to try and not advance their type 2 diabetes fast. We think there is a tremendous market here. And I think the reception and all fairness has probably been even warmer than I thought it was going to be just as I've gone and spoken with people. We are also at a different point in time as far as CGM adoption and CGM awareness in general as CGM is much more accepted than it was when we launched in other markets.

Even from a distribution perspective, when we got Medicare approval the first time, I don't want to take you all back, but a Medicare patient couldn't use the phone app. When we got Medicare approval back in 2017, if they did, we had to give all the money back to CMS, we couldn't even get distributors to take our business. So, that environment is all much, much more positive than it's been before. The flip side of this is it's new.

There are a lot of them and there's still education to do and quite candidly, or with a different physician group because these people are usually primary care. While we've done everything we can or we think we've done a good job expanding to get into that market, we know there's more work to do there as well. So, we're cautiously optimistic. We've seen great results so far.

We've heard great things from the patients who use it, but it's just going to have to build over time. We considered all these things as we've looked at that market.

Operator

We'll take our next question from Matthew O'Brien with Piper Sandler. Your line is open.

Matthew OBrien -- Piper Sandler -- Analyst

Good afternoon. Thanks for taking my question. Would just love to hear a little bit more about G7 specifically, those 8,000 new prescribing clinicians here in the state. Can you talk about the composition of those between PCPs and then existing endos that are higher volume folks? And then internationally, I know, Jereme, you said historically that G7 is a product where you're actually getting patients away from your competitor.

Is the trajectory changing as far as the -- that dynamic as far as getting patients aware from your competitor? Just looking at that international number in the quarter. Thank you.

Jereme Sylvain -- Chief Financial Officer

Yeah. And thank you for the question. You know, in terms of those 8,000 prescribing physicians, those are really predominantly primary care physicians. And many of them were already writing CGM in the past.

And so, you can probably surmise that change is obviously what we think is taking share. And that's quite frankly, what we're seeing. And so, those are folks that are seeing G7, they're seeing the ease of use. They're seeing expanded coverage that we've worked on for years and years and years, and that really, we've led.

And so, that's really driven a lot of that change outside the U.S., and Jake alluded or Kevin alluded to it, and Jake tracks us all the time, over half of new patients starts still remain new to CGM and a good chunk of those are switchers. They're not new to CGM, I say new to DexCom, not necessarily new to CGM. And so, as you see that, and you see a good chunk of folks saying, "Well, wow, this is a product we've been waiting for." We do believe we're doing incredibly well in those international markets, both in patients that are new to CGM in all candor but also those that have decided to make the switch. And so, we're really excited about the growth.

I mean, I think you can see we've been really excited about G7 for years. And I think the market feedback is following that same excitement.

Operator

We will take our next question from Matthew Blackman with Stifel. Your line is open.

Mathew Blackman -- Stifel Financial Corp. -- Analyst

Good afternoon, everybody. Thanks for taking my question. I wanted to ask on the PCP channel. You encountering any friction points in those offices above and beyond what you may have expected with basal? And I guess, conversely, is there anything you anticipated would be challenging that may be playing out less challenging? And also, I'm curious, is your PCP sales force finding a meaningful number of type 1s in that channel? Thanks.

Kevin Sayer -- Chairman, President, and Chief Executive Officer

Yeah. This is Kevin. The challenges we're encountering or challenges we anticipated. The biggest challenge always is, particularly in the Medicare environment, document, getting the documents and getting to the proper distribution channel to serve these patients because they are pretty much, I'll go through -- those who are not in Medicare Advantage, I'll go through the DME channel.

And so, Document gathering, particularly in a PCP office where they don't see all people with diabetes all the time, and the use of these documents is the biggest challenge, but we anticipated that. And we worked very closely with our distributors to streamline that process as best we can. They've done a very good job helping us get our product out and help us continue to grow. As we talked earlier, our biggest Medicare new patient that quarter ever, those folks all went through distributors.

So, that's a good metric for us and shows that they're doing very well. I think it's been pretty much as planned, and we don't have a specific PCP sales force. Our reps have geographic territories, and they call on both specialty diabetes clinics and primary care physicians. So, they truly have a business to run it in their individual territories.

And certainly, we know who they call on and where they spend the majority of their time, but it's their job to drive that business and bring those offices along. They do a really good job of that.

Jereme Sylvain -- Chief Financial Officer

I think there was one -- you asked a question on type 1s, and we find them in the PCP offices. And the answer is yes, we do. We do, and we find them as we go deeper and deeper into the primary care offices, we do find type 1s. Some of whom are not on CGM and PCP offices, where maybe CGM is a little bit less prescribed.

And so, there are opportunities there in those spaces to continue to drive awareness beyond, of course, the typical endocrinologist space.

Mathew Blackman -- Stifel Financial Corp. -- Analyst

Thank you.

Operator

We will take our next question from Marie Thibault with BTIG. Your line is open.

Marie Thibault -- BTIG -- Analyst

Hi. Thanks for taking the questions, and congrats on a great quarter. I wanted to ask my question here. We learned recently about a competitor's DTC launch.

I think in the U.K. of a wearable to monitor glucose for people without diabetes, more of a lifestyle sort of tool, with DexCom's device for non-insulin users coming next year, any early thoughts on how your device be differentiated, whether that's features, pricing, how you're targeting that market?

Jake Leach -- Chief Operating Officer

Yeah, this is Jake. I'll take that one. Yes, we're really excited about this new product that we're going to introduce, specifically for non-insulin users. And what I'd say about it is it's specifically designed for the needs of someone who isn't on insulin but is trying to manage their glucose and trying to improve their health condition.

And so, the feature set is very unique to the needs of those users. It's not -- you're not managing insulin. You're not trying to avoid hypoglycemia. It's all about connecting the dots between diet, exercise, and how those things impact glucose.

CGM is the only tool that can provide you that real-time feedback. And so, we're really excited about how it's going to play into that space. And over time, we likely will expand the patient segment for that product, but we are initially focused on the type 2 insulin -- non-insulin users.

Jereme Sylvain -- Chief Financial Officer

And price-wise, in those price-wise and those things, there's the time in place we'll ultimately talk about that. Today, probably not the best time. Obviously, it's information we want to keep a little bit close to our vest until it gets a little closer to launch date. But when I say we're very excited about it, it is an incredibly exciting time around here at DexCom.

Marie Thibault -- BTIG -- Analyst

All right. Well understood. Thank you.

Operator

We will take our next question from Jayson Bedford with Raymond James. Your line is open.

Jayson Bedford -- Raymond James -- Analyst

Hi. Good afternoon. Maybe just to follow up on the last line of questioning. I think you mentioned that you're going to launch the noninsulin device early next year, which I think is kind of news at least on timing in '24.

Have you run a trial for the device? And I assume you'll file late this year, or have you filed?

Jake Leach -- Chief Operating Officer

Yeah. Thanks for the question. Yes. So, it's important to note, right, that product is a 15-day product or non-insulin product.

And we have completed a clinical study on the G7 platform showing survivability out to 15 days with great performance. We met the iCGM criteria in that study. And so, that study is going to be used for the submission of that product. So, that's why we're confident in our ability to say we're going to launch that product next year.

Jayson Bedford -- Raymond James -- Analyst

OK. Thank you.

Operator

And we will take our next question from Steve Lichtman with Oppenheimer. Your line is open.

Steve Lichtman -- Oppenheimer and Company -- Analyst

Thank you. Hi, everyone. I wanted to ask about basal and broader type 2 opportunity outside of the U.S., particularly in the EU, certainly another big opportunity. Are the new pieces that you were putting in place with G7 and DexCom ONE enough to really go after penetration of that patient population? Or are there additional reimbursement efforts needed there as well?

Kevin Sayer -- Chairman, President, and Chief Executive Officer

You know, the access strategy is an ever-evolving one, and that's why we have our product portfolio. Our portfolio approach that we've adopted, there are some geographies where DexCom ONE will absolutely be the product. We go after that basal population with other geographies where quite candidly. If they're reimbursed adequately, we can use the G-Series, and we break it down market by market in some countries, it's literally state by state and region by region, where we select the right product within our portfolio to offer and gain the access and coverage that we need.

We believe we have the products that we need to go do that. We've talked a bit about this, but the DexCom ONE platform is soon going to be -- DexCom ONE is going to be on the G7 platform next year. And when that happens, that is going to be just another step forward for us. And as we look to the future, as we extend life of our sensors and things like that, as we talked about at our Investor Days, we'll just have more and more opportunities internationally.

So, we have the portfolio to go attack those things. We still have to go through the process of filling out paperwork, making bids, meeting with the proper people, and building that access team out over time and that's infrastructure we built from the ground up, and we've been building over the past several years.

Jereme Sylvain -- Chief Financial Officer

And the one other thing I'd say to that is, remember, outside the U.S., a lot of the products are available OTC. You don't really necessarily need to go get a script. Now, you might go to a pharmacy to pick it up. The script is required for reimbursement.

And so, as you think about some of these products that are coming out that are really targeted at that, you can already use them. And so, there are ways we can work around that. With the right form factor, with the right product, and as Kevin has alluded to, we think we've got the portfolio, the products, the software, the way to iterate on that to be very effective in those markets.

Steve Lichtman -- Oppenheimer and Company -- Analyst

Great. Thanks.

Operator

And we will take our next question from Josh Jennings with TD Cowen. Your line is open.

Josh Jennings -- TD Cowen -- Analyst

Hi. Good afternoon. I was hoping to just better understand how you've had success kind of driving the average out-of-pocket cost for patients prescribed with G6, G7 down to $20. And is that something that you can market or have been marketing to patients or physicians? And has that been a driver of share gains in the U.S.?

Kevin Sayer -- Chairman, President, and Chief Executive Officer

It certainly has been a driver of share gains in the U.S. because we're -- again, our focus is on that customer. And as we go for the lowest cost per customer, that's what we do. We do everything we can to keep that co-pay down.

In some cases, it depends on the payer, the insurance company, what the arrangement is, but we also are able to maintain a premium price due to the strength of our product, due to the fact that it provides such great outcomes and such good retention. Our retention rates are better than they've ever been as far as people staying on our product and using it. And we know when people stay on the product, they are healthier. There's clinical data coming over the next several months from studies.

That's going to show that the extended use of CGM over time leads to just much better-extended health. So, you combine all those factors, the fact that patients stay in our product, the fact that it produces great outcomes, the fact that those outcomes are documented, we can go and command a lower co-pay. And we can go, really, position ourselves to do well. Now, because of that, you have to go through, again, the access games or the access infrastructure that various payers play.

One of our key initiatives right now is working on pre-authorizations and to -- if we have to keep those to make sure those are electronic to take that burden off the head of the physician's offices who prescribe our product. That's probably our biggest hurdle as far as ease of reimbursement right now, but we're working to do that as well. And we have very aggressive goals on that front over the next year. But the product and reputation and outcomes of DexCom are able to do -- enable us to do that.

Jereme Sylvain -- Chief Financial Officer

You know, one of the things we've talked about over the years is our strategy was to look at ways to get covered products, make the easier burden longer term. I mean, think about people impacted by diabetes, there's already a significant burden on those individuals. And now you add in a large co-pay that's a challenging thing. So, we've really worked on coverage.

It's something we've known is out there, and it's something we've worked on, and you're seeing it play through. We're us working very hard on coverage relative to that perhaps our competitor has really driven us to be in a position where we can help patients better longer term because this is a long-term challenge. We want to be there throughout that.

Josh Jennings -- TD Cowen -- Analyst

Thank you.

Operator

We will take our next question from Michael Polark with Wolfe Research. Your line is open.

Michael Polark -- Wolfe Research -- Analyst

Hey, good afternoon. Thank you for taking the question. My question is the non -- the product for type 2 is not on insulin that's going to launch next year, the 15-day sensor. In 2024, is this largely -- is the base case expectation that this is a cash pay model in '24, and then over a multiyear period, there might be some uptake into traditional insurance channels? Or would you expect that next year, you'll have kind of early at-risk insurance coverage for this concept?

Jake Leach -- Chief Operating Officer

Yeah, sure. I'll take that one. So, yes, it's primarily an initial launch, it's going to be cash pay. We do feel though we're targeting this segment of customer.

There's 25 million people in the U.S. who fit into this category of -- with type 2 diabetes that are on insulin. So, we should give a real opportunity to provide them with better outcomes. And we do feel that this product that's specifically designed for this group can produce an outcome that payer will pay for over time.

But we've got to generate that evidence in that population. We're starting to see evidence of CGM in that population and the benefits it can provide. We feel like this custom-tailored product is going to do a great job at delivering the outcomes that we're going to need. So, it's going to take a little time, but we do feel that this is a place that ultimately will be reimbursed.

Operator

And this concludes our question-and-answer session for today. I will now turn the call over to Mr. Kevin Sayer for closing remarks.

Kevin Sayer -- Chairman, President, and Chief Executive Officer

Again, thanks, everybody, for participating on our call today. Just in wrapping up, I want to acknowledge all the great efforts here at our company, our commercial team around the world has had an incredibly successful G7 launch. Not only in getting product out the door but driving access, make it available. Everything that we've asked them to do, we've done faster than we planned, and we're just very appreciative of that.

Our operations team has not missed a beat from supply chain and Microchips and G6 manufacturing in addition to G7 along the way, our engineering team. Those products performed the way we wanted it to. It's done very, very well. They continue to work on making it better.

You talked earlier about our outperformance. Software is not just an add-on. It is difficult. And then those five upgrades of the app in this quarter.

Seamless and delivering people better features every time, you can go through the entire organization, even the bond offering this quarter, kudos to that team. It is a great time to be here. As I said earlier in my prepared remarks, we're just getting started and that's how we feel about things. So, thanks, everybody, for participating on our call today, and we look forward to talking to you again soon.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Sean Christensen -- Head of Investor Relations

Kevin Sayer -- Chairman, President, and Chief Executive Officer

Jereme Sylvain -- Chief Financial Officer

Danielle Antalffy -- UBS -- Analyst

Robbie Marcus -- JPMorgan Chase and Company -- Analyst

Jeff Johnson -- Robert W. Baird and Company -- Analyst

Larry Biegelsen -- Wells Fargo Securities -- Analyst

Joanne Wuensch -- Citi -- Analyst

Matt Miksic -- Barclays -- Analyst

Travis Steed -- Bank of America Merrill Lynch -- Analyst

Matt Taylor -- Jefferies -- Analyst

Margaret Kaczor -- William Blair and Company -- Analyst

Matthew OBrien -- Piper Sandler -- Analyst

Mathew Blackman -- Stifel Financial Corp. -- Analyst

Marie Thibault -- BTIG -- Analyst

Jake Leach -- Chief Operating Officer

Jayson Bedford -- Raymond James -- Analyst

Steve Lichtman -- Oppenheimer and Company -- Analyst

Josh Jennings -- TD Cowen -- Analyst

Michael Polark -- Wolfe Research -- Analyst

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