MercadoLibre (MELI) Q3 2023 Earnings Call Transcript

MercadoLibre (MELI 3.09%)
Q3 2023 Earnings Call
Nov 01, 2023, 5:00 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Richard Cathcart

Hello everyone and welcome to the MercadoLibre earnings conference call for the quarter ended September 30th, 2023. Thank you for joining us. I'm Richard Cathcart, investor relations officer at MercadoLibre. Today, we will share our quarterly highlights on video, after which we will begin our live Q&A session with our CEO, Marcos Galperin; chief financial officer, Martin de los Santos; fintech president Osvaldo Gimenez; and commerce EVP, Ariel Szarfsztejn.

Before we go on to discuss our results for the third quarter of 2023, I remind you that management may make and this presentation may contain forward looking statements. So please refer to the disclaimer on screen, which will also be available in our earnings materials on our investor relations website. With that, let's begin with a summary of our results.

Martin de los Santos -- Chief Financial Officer

Hello, everyone. I am Martin de los Santos, MercadoLibre's CFO. For those of you who haven't met me, I have been at MELI since 2007. First as a board member and since 2012 as a public management team.

For the past seven years, I have led the credit business and the last August when I took the position of CFO. I look forward to meeting as many of you as possible in due course. I am pleased to report a strong set of results in my first quarter of CFO with a strong successful third quarter across geographies, 2023 continues to show an attractive combination of growth and profitability with a record in income from operations, with strong momentum across geographies in both commerce and fintech MELI's revenues growth accelerated. Mexico was particularly strong with revenues growing above 60% year on year, while Brazil also posted a greater performance with around 40% growth.

These two countries have again increased their contribution to our total revenues. This strong business growth combined with cost discipline led to opex and SG&A dilution as the business continues to scale. Income from operations more than doubled year on year for the fourth consecutive quarter with margins expanding once again. Brazil was the largest contributor to our profit growth, representing a significant portion of it.

During Q3, in the commerce business, we saw acceleration in GMV and items sold growth in the three main geographies where we operate with higher items provider. This higher user engagement come from continued experience improvements, especially on the logistics front where we reached 48% of fulfillment penetration and offer better delivery promises, improving conversions and further development of categories to technology. As a result, we have a record of 50 million buyers and market share gains, especially in Brazil and Mexico. Mercado Pago off-platform TPV accelerated in all main countries.

We saw an increased number of users and higher engagement metrics as we position Mercado Pago as a comprehensive financial service provider. On the digital account, we are particularly excited about engagement with more people using the remunerated accounts and other asset management solutions in Brazil and Argentina and better NPS in Mexico from U.S. improvements. In payments, the highlight for Q3 has been online payment solutions represented strong growth across the region.

The great business continues to perform within our expectations through very healthy spread levels. As we saw NPLs improving, particularly in Brazil, we have accelerated originations in all of our products. During Q3, we issued over 1 million credit cards and surpassed $1 billion for the first time. As our underwriting models continue to improve, we can tap into new opportunities offering larger credit lines with longer durations with the best offers of consumers.

Overall, in Q3, we achieved a combination of rapid growth, scale gains and margin improvements, showing the strength of our economic model. To deliver these results, we have invested in technology and that provides a world-class user experience and enables us to be more efficient in terms of our cost structure. This results give us confidence to continue investing in future growth opportunities. And now let me get back to Richard with business news.

Richard Cathcart

During Q3, MercadoLibre we launched our loyalty program as MELI Mas, an important step to enhance our loyalty value proposition with a simpler structure, more compelling shipping benefits and premium video and audio content. With MELI Mas we now have a brand in which we can invest to raise awareness and increase engagement with MELI's ecosystem. MELI Mas gives users access to a world-class content bundle. Free shipping above R$29 and 12 months with free music from Deezer among other perks.

Our content bundle for MELI Mas users includes Disney Plus and Star Plus and special discounts to subscribe to HBO Max, Paramount Plus, and Lionsgate Plus. Through Deezer, users are able to access a complete library of audio content and music, a service that we think users will be able to enjoy on a day-to-day basis. Users see the MELI Mas offering throughout our apps and website, where the value proposition becomes clear as they shop with us, with the MELI Mas logo clearly highlighted, building the brand of the loyalty program. The shipping benefits are key to the program.

MELI Mas users get free shipping on millions of items above R$29, versus the standard free shipping threshold of R$79, if the product is in one of our fulfillment centers and chosen for delivery on the user's MELI delivery day. As consumers look for products on MercadoLibre, they will see the MELI Mas logo on the products that are eligible and they can filter their search for MELI Mas items. As a new delivery option, loyalty users can choose a specific day of the week to receive all of their packages. This solution enables us to sell and deliver lower value items with the great experience that MELI is known for, while maintaining cost discipline in our P&L.

Users still have the option for same and next day delivery if they want their item delivered quickly, if they are willing to pay for shipping on items below the free shipping threshold, or for free for items above the threshold. To access all of these benefits, users can subscribe or earn their way in organically by engaging with MELI's ecosystem. Subscribing is quick and easy, and users can choose between a credit card, automatic charge from their MercadoLibre account, or a monthly invoice. So the subscription is accessible for different types of users.

We're able to offer buyers the full benefits bundle for just the equivalent of two to three paid shipping charges. For users who earn points by shopping with MercadoLibre to get the MELI Mas membership, our credit card offers double points, enabling users to reach the loyalty status more quickly. In August, we launched a big marketing campaign to raise awareness of the program. And initial results give us confidence that MELI Mas complements our value proposition, bringing extensive benefits to even more MercadoLibre users.

We're confident in the program's long-term potential because, as always, at MercadoLibre, the best is yet to come.

Questions & Answers:

Operator

[Operator instructions] And our first question this evening comes from Andrew Ruben from Morgan Stanley. Andrew, your line is open. Please go ahead.

Andrew Ruben -- Morgan Stanley -- Analyst

Hi. Thanks very much for the question and welcome again, Martin. Perhaps, Marcos taking advantage of your joining today. It's been a period of strength for the business.

We've seen a lot of past year's investments flowing through to results. So as you look from here, say, over the next three to five years, I'd be curious to hear what the opportunities you see for MELI that you're personally most excited about still. Thank you.

Marcos Galperin -- Chief Executive Officer

Hi, Andrew. How are you? Good to be here. Yes, we are really happy with the way the business has been evolving last 24 months, at least, really growing very nicely, gaining market share and lately also gaining scale and increasing margins. As you know, we don't guide, but there are many exciting things going on, particularly, obviously, AI.

That hopefully will enable us to provide our users a better experience, enable us to launch innovative ideas, and also scale and gain efficiencies, whether it is in customer service, or whether it is in fraud prevention or whether it is in the way our developers, 15,000 developers, go about developing and performing quality control, etc. So obviously, looking forward for the next three years, I think that's a key thing to look into.

Andrew Ruben -- Morgan Stanley -- Analyst

Great. Many thanks.

Operator

Our next question comes from Irma Sgarz of Goldman Sachs. Please go ahead.

Irma Sgarz -- Goldman Sachs -- Analyst

Yes, hi. Thanks for taking my question. Congratulations on the results. Marcos, also taking advantage of you joining the call.

If you're looking at the KPIs that determine compensation across the exact team or leadership team, how do you think these will evolve from here, again, thinking maybe over a multiple year basis? And asking the same question maybe in a slightly different way, are there any incrementally new KPIs to watch for as you go into this next phase of growth and investment or the board feel should gain maybe perhaps more important to incentivize the right amount of investment versus risk taking?

Marcos Galperin -- Chief Executive Officer

So, obviously, we try to compensate our – myself and the key employees based on long-term results, not in quarterly or even yearly – actually, our long-term retention program is a six-year program. And, obviously, we are in a very dynamic environment and a very dynamic business. If you look at MercadoLibre six years ago, both in terms of scale but also in the scope of things that we do and where we are today, extremely different companies. And I expect that to be the case in the next six years, whether it is in fintech that we are moving into, insurance that is already a business that has gained relevance and scale, whether it is assets under management that is growing so strongly across all of our geographies, whether it's our credit card business that didn't exist a few years ago and it's a very sizable business, our overall credit business.

So, obviously, and there are new businesses that are coming along and that we expect them to gain scale and scope. And as they do, obviously, they will have a an impact in our results and in our compensation and in the KPIs, whether it is Mercado Play, which is our advertising supported streaming operation or whether it's Clips, which is our short videos launch, both of which are really gaining, really nice traction. So, obviously, there are many things that we're doing. And as they gain scale, they become important in terms of KPIs and also in terms of results and compensation.

I don't know if that answers your question, Irma.

Irma Sgarz -- Goldman Sachs -- Analyst

Yes. I think that partly answers that. Thank you.

Marcos Galperin -- Chief Executive Officer

Thank you.

Operator

Standby for our next question. And our next question comes from Marcelo Santos with J.P. Morgan. Marcelo, your line is open.

Please go ahead.

Marcelo Santos -- JPMorgan Chase and Company -- Analyst

Hi. Good evening. Thanks for taking my question. I wanted to discuss a bit the profitability and margin.

It was a very strong print that you had this quarter, above the previous one. And in the previous one, you were indicating that you might give some back to reinvest in growth. But actually things improved from the previous quarter. So I wanted to understand what happened so that the improvement came? And how do you see this trade-off going forward? There's something new element that allowed the trade-off not to happen and you to grow and have margins at the same time.

I just wanted to touch on this point.

Martin de los Santos -- Chief Financial Officer

Thank you, Marcelo. It's Martin here. Yes. In fact, we did have a great quarter in terms of profitability, reaching 18% EBITDA margin coming from last quarter of 16%.

I would say that most of the businesses and countries performed extremely well during the quarter, particularly 3P marketplace that was the biggest contributor to margin improvements, but also the acquiring business, credit business, as well as the advertising business, in that particular order, also contributed to margin improvement. We look at by country-by-country, most of the improvement come from Brazil, where we improved 12 percentage points percentage points year on year, and Mexico six percentage points year on year. And also, we are gaining scale by growing as we did, we gained significant scale and were able to dilute part of our costs, which we obviously manage with a lot of discipline. Having said that, we have been investing behind our business, which is the main goal.

We think that we are in -- we operate in an industry where we have a lot of investment opportunities that we need to make sure that we continue to look at the long-term prospects of the business. So we'll continue to invest in logistics where we increased 6 percentage points fulfillment penetration. We also, in this particular quarter, as we launched MELI Mas, we invested behind the brand to promote the new loyalty program. We continue to invest in smaller countries like Chile and Colombia.

We have a team of 15,000 developers that continue to build our product and we're investing on our own product. So again, we are managing the business not to a particular target -- margin target, but we're managing for the long term. But this quarter was a very good quarter, not only because we improved the margins, but also because we grew, gained market share, in particular Brazil and Mexico.

Marcelo Santos -- JPMorgan Chase and Company -- Analyst

OK. Thank you very much.

Operator

Standby for our next question. And the next question comes from Maria Clara Infantozzi with Itau BBA. Maria Clara, your line is open. Please go ahead.

Maria Clara Infantozzi -- Itau BBA -- Analyst

Hello, everyone. Thanks for taking my question. I'd like to start a bit about the credit business in Brazil. You mentioned that you just accelerated the penetration in the longer duration consumer products here.

Can you please elaborate on that? Should we expect a shift in MELI's credit concession strategy in Brazil? And so far, how have you been receiving the evolution of the credit quality of those new cohorts, please?

Osvaldo Gimenez -- President, FinTech

Hi, Maria. Yes as we mentioned, saw an increase in the spreads we are seeing in Brazil and, therefore, felt confident to increase the pace of origination in our consumer business there. And we are -- so far, we're happy with the results we are seeing, and we continue to accelerate the pace of originations. And we have also increased the pace of issuing credit cards in Brazil.

For the same reason, we are encouraged by the results we are seeing and how every time we create royal we have better, better credit scoring and solutions.

Maria Clara Infantozzi -- Itau BBA -- Analyst

Perfect. Thank you so much.

Operator

Standby for our next question. And it comes from Kaio Prato with UBS. Kaio, your line is open. Please go ahead.

Kaio Prato -- UBS -- Analyst

Hello, everyone. Good evening. Thank you for taking my question. My question is also on the FinTech business, please.

You mentioned during the presentation the importance of credit card strategy, to be the main financial provider of choice of your users. So in light of this, my question is, out of your almost 50 million unique FinTech users, how many clients see Mercado Pago as a principal digital account nowadays? If you have some percentage of principality that you can share. And how much do you think you can achieve in the future, please? Thank you.

Osvaldo Gimenez -- President, FinTech

Kaio, we have not disclosed in the past principality. What we have disclosed, and this continues to be the case, is that when we look at all of our users in a given country, particularly in Brazil, which is the one country where we have more of our credit portfolio and more of our credit products launch, what we are seeing is a continuous increase in the amount of products that our users are using and in the availability, not only of consumer credit but also of credit cards. And these two, together with asset under management, which is growing near triple digits in Brazil and Mexico and over triple digits in Argentina, are, I'd say, a key component of a user becoming principal. So all of the metrics are going in the right direction.

The other one is TPV generated both by a credit card and a debit card. But we have never disclosed a principality measure.

Kaio Prato -- UBS -- Analyst

OK. Thank you very much. And just to follow-up, my last question on the -- credit card business. How are you seeing the discussion about the change in framework of credit cards in Brazil nowadays? And what could be the impact on your side, not only in terms of potential P&L impact but also in terms of your appetite for further increased origination on credit card?

Martin de los Santos -- Chief Financial Officer

Sure, Kaio. So I think that -- this is not the first time that this is discussed in Brazil. I think the jury is still out. There are many things that are being discussed.

One of them is having a potential cap on interest rates. Other one is probably limiting to some degree -- or interest-free interest rates. And the third one is probably putting a cap on the interchange each of those would affect us in different ways, still very early. Until we have the details, we are not able to tell.

We believe that [Inaudible] is a key driver for consumption in Brazil and probably that should limit how much that is affected.

Kaio Prato -- UBS -- Analyst

OK. Thank you very much.

Operator

Our next question comes from Scott Devitt with Wedbush. Scott, your line is open. Please go ahead.

Scott Devitt -- Wedbush Securities -- Analyst

Hi. Thanks. I had two questions. Maybe a different spin on the first question, which is, Marcos, back in 2019, this was like a little over a $2 billion revenue business, doing like $1.1 billion in gross profit.

And you're approaching like seven times those levels now. So the growth through the pandemic, and comping the comps everything else, it's almost unprecedented, and yet you're growing at rates that are similar to where you were growing back in 2019. So I'm curious, as you think about like what's transpired over the last four years, if you can kind of frame how you think about the mainstream in e-commerce because of the pandemic and how that may have benefited a market like Latin America uniquely relative to other markets versus drivers of the business that were more company-specific like improvements in the e-commerce experience because of faster shipping times and things like that are the benefits of having a broader ecosystem with payments? Just how you think of the components or the build of how this business has gotten so big, so fast and just keeps growing at this pace. That's kind of the first question.

And then, the second one, if you could just talk a bit more about the advertising business in the quarter. I didn't -- I may have missed it. didn't see the absolute amount. But if you can just talk about how that's trending and how you're thinking about the ad business longer term.

Thank you.

Marcos Galperin -- Chief Executive Officer

OK. Thank you, Scott, so yes, COVID was in general around the world is very good e-commerce company, and the same thing happened in Latin America. We basically doubled during COVID, during those two years, 2021 and 2020. But unlike what happened in other parts of the world, we continue to grow at a very healthy rate once life resumed to normal.

We're very happy about that. We think that we had done prior to 2019 a lot of things. We had invested a lot of money and efforts on mostly technology, so got us at the right time, in the right place. We were able to benefit, I think, more than other players in the region when that happened.

And since then, when we grew in scale, obviously, the power of the ecosystem is very strong, and we continue to add features and functionalities and products to this ecosystem, advertising being one of them. Financing on the credit cards being another one, insurance being another one. And more recently, all the content plays, whether it's our partnership with Disney and other great content providers that we are distributing through MELI Mas, or whether it's or whether it's Mercado Play our Clips. So we continue to add features and functionalities and products brands.

And I think we have a -- we have created something that is pretty unique in the region and around the world, and each part strengthens the other. And we have a lot of scale. As you mentioned, we are seven times the size we had a few years back. And more importantly, our growth rate is still very healthy, and we have a very strong balance sheet, and we intend to continue innovating, continue investing and continue focusing in the next five to 10 years and not in the next three to four quarters.

And then, Ariel can give you more background on advertising.

Scott Devitt -- Wedbush Securities -- Analyst

Thanks.

Ariel Szarfsztejn -- Executive Vice President, Commerce

Scott, Ariel here. So ads continue to grow well. We grew above 70% in revenue this quarter for the sixth consecutive quarter. with no major changes in strategy.

We continue improving our product with feedback from advertising and promoting our solutions to different segments of sellers and brands. Product ads continues to be the main driver of growth, specifically the self-service sellers, but we are seeing more and more traction from other segments as well. Overall, we had a quarter with 1.7% of penetration of ads as a percentage of GMV, but I think it's worth highlighting the case of Argentina. So structurally, given market dynamics, Argentina has a lower penetration.

And if you were to factor in there the fact that inflation makes it even harder for advertisers to follow up our GMV growth, and also the effect of having a bit lower demand from advertising in Argentina because of structural context, more out of talks and some other effects, it's worth saying that if you were to take out Argentina of the equation, penetration advertising in our GMV, would be roughly close to 2%.

Scott Devitt -- Wedbush Securities -- Analyst

Thank you, both. Great quarter.

Operator

Our next question comes from Melissa Byun with Bank of America. Melissa, your line is open. Please go ahead.

Bob Ford -- Bank of America Merrill Lynch -- Analyst

It may actually be Bob Ford. Good evening, everybody. Congratulations on the quarter and thank you for taking my questions. How much of the Brazilian GMV growth is coming from markets where you now have a distribution center and faster shipping within Brazil or before you were sending that from Sao Paulo or a more distant location? And then, what percent of GMV is now being delivered on a MELI delivery day? And where do you expect that to stabilize as we move forward? And then, lastly, can you discuss your use of AI in search product recommendations and risk plays? Thank you.

Ariel Szarfsztejn -- Executive Vice President, Commerce

Hi, Bob, this is Ariel. Thanks for your questions. I think we don't typically disclose demand data based on geographic segmentations or even logistics methods. But I would say more and more we are trying to grow on both of the segments that you have highlighted in your first two questions.

So we are being proactive in trying to gain traction and market share in some of the regions where our market share today is underrepresented. That means that we do see increased demand coming from areas that are more far away from our fulfillment center. Still the main capitals and cities of Brazil do concentrate a big share of our demand. Kind of same thing happens with MELI Delivery Day.

It's still super early days. So not many data or not much data to be shared on that regard. But I do I want say that it's slowly gaining traction, of course, aided by the launch of Melimise in Brazil and in Mexico. So more and more, we are seeing consumers actively choosing the MELI Delivery Day as a way to receive the packages.

Last question in terms of AI and search, we are working on that. I mean, we are putting a lot of effort into building solutions around AI. I think we don't have much to disclose as of now, but search, reviews, questions and answers, buy box and products, as Marcos was saying, copilot for our developer. We're looking at the broad range of AI uses for MercadoLibre to boost consumer demand and efficiency.

And we're happy with the progress that we have so far, but not much to be said yet.

Osvaldo Gimenez -- President, FinTech

And building on that, we have been using AI for a long time now for many, many years, both in terms of fraud prevention and credit scoring. Both two instances, they are pretty much use cases which are ideal for AI, because we have, in the case of fraud prevention, millions of transactions every day and with a clear outcome, either fraud or not fraud. So with the right variables, we can build a very strong model that has predicted and have really best-in-class fraud prevention. And with that knowledge and given the experience we have been building on credits, we have also been -- built our credit scoring models leveraging the AI.

Bob Ford -- Bank of America Merrill Lynch -- Analyst

Makes a lot of sense, Osvaldo. It seems like with the larger data lakes, faster processing speeds, more sophisticated LLMs, it just gets better. And then, Ariel, just to follow up, can you comment a little bit in terms of where you do have consumers choosing a delivery day, are you seeing materially improvements -- or improved densities and improvements in terms of average shipping costs? Or is it still a little bit too early to discuss?

Ariel Szarfsztejn -- Executive Vice President, Commerce

Yes. So I think it is early to discuss. We are seeing some efficiencies in our operations driven by the fact that we can consolidate shipment and take advantage of some of our idleness when we operate, I think or density in distribution, believe it's too early. So again, I'm sorry for this, but not many details to be shared.

I would say the variables are moving in the direction that we expect, but too early to share numbers behind that.

Bob Ford -- Bank of America Merrill Lynch -- Analyst

Understood. Thank you very much.

Operator

Thank you. And our next question comes from Marvin Fong with BTIG. Marvin, your line is open. Please go ahead.

Marvin Fong -- BTIG -- Analyst

Good evening. Thanks for taking my questions, and congratulations on the great quarter. I'd like to ask maybe a two-part question on cross-border. So in Mexico, I think your shareholder letter cited you grew very strongly there, which is interesting because I think Temu only recently entered the country, is also seeing some strong adoption.

So could you just discuss how you see the cross-border market in Mexico evolving? Is it that Temu's entry is actually growing the pie for everybody? And the second part of the question is, how might this inform your strategy in Brazil, as I understand your cross-border penetrate – or the mix relative to your GMV is very low, but that presents an opportunity for you? And then, I have one other question.

Ariel Szarfsztejn -- Executive Vice President, Commerce

Thanks, Marvin. So I'd say before going into the details first and foremost. Over the last 24 years, we've been always competing with players from all over the world. So in a sense, we are used to having new entrants trying to get a pie of Latin America.

We've seen Temu get into Mexico, in particular, in May, more or less. We've seen them making progress in app downloads and monthly active users. They seem to be spending a lot of money on marketing on social media, directed consumers, has been trying to download their app. We are, obviously, monitoring that closely.

But our data suggests that there is a bigger overlap between that business and the one with other cross-border platforms. Our business in the meantime continues to perform really well, as shown by the acceleration of items sold to 38%. Unit growth has been strong across the board, including categories where some of those players are focusing on, and all ASP ranges. And our competitive advantages remain untouched, I would say, particularly logistics, which enables us to deliver fast shipping and payments, which allow us to provide attractive financing to our users.

So in the end, our playbook remains the same. We continue strengthening our business with more sellers, more brands, more assortment, more financing, faster delivery, while we also continue investing in improving our own cross-border trade capabilities. And also through MELI Mas, we think we are also now offering free shipping on lower ticket items, which was not the case in MercadoLibre up until two months ago. Moving into the second part of the question, which is Brazil.

I think Remessa Conforme is still too new. So it's hard to say. We have applied the program. We got accepted just a few weeks back.

So not so much to share. But we remain confident, as I was saying, for Mexico, that the combination of fast deliveries, local payments and financing, a strong brand, buyer trust will continue to differentiate MercadoLibre versus our other companies. And simultaneously, if the new regulation allows so, we will continue building capabilities as to be able to compete in cross-border in Brazil as we are doing it today in Mexico, in Chile and Colombia.

Marvin Fong -- BTIG -- Analyst

Sure. And just my follow-up, a bigger picture question. I think it was a very strong quarter in terms of acquiring more fintech active users. And I was just curious beyond what you wrote in the shareholder letter, could you elaborate on what's driving that? Was it more internal initiatives? Or do you think it was some component just from the broader economy and whatnot? So just would love some color there.

Thank you very much.

Osvaldo Gimenez -- President, FinTech

So I think there are several factors contributing to that. One of those is our remunerated account both in Argentina and in Brazil, which is doing very well. What we pay our users depends on what the risk-free rate is in each of the countries. In Brazil it's around 13%; in Mexico around 10%.

In Argentina, given recent spike in inflation and interest rate, it has been close to 100%. So this gives users a huge incentive to move out of banks with savings accounts, which many times pay zero, or only pay after 30 days, and move their money into Mercado Pago. I think that has been part of the driver. Another part of the driver, I think, has been, as we were saying, the increased availability and offering of credits that we're giving out, in that case, I would say it's mostly, in the case of – in Brazil and in Mexico, not so in Argentina, where we have been cautious given this rate environment.

Marvin Fong -- BTIG -- Analyst

Thank you very much. Appreciate the color.

Operator

And our next question comes from Trevor Young with Barclays. Trevor, go ahead.

Trevor Young -- Barclays -- Analyst

Great. Thanks. On the MELI Mas subscription plans, is there any color that you can share on initial subscriber counts here in the first four – two or three months, excuse me? Is that ramping as you expected? And then, second question, can you give us an update on where we are in terms of logistics monetization? I realize you've indicated it will be gradual over a number of years, but just any update over the last few quarters would be helpful. Thank you.

Martin de los Santos -- Chief Financial Officer

Thanks all for your questions, Martin here. I think it's too early to tell. As Ari mentioned before, we launched this program a few months ago. We are seeing good engagement with the program, as well as with the MELI Delivery Day, but it's too early to share numbers in terms of adoption.

I think in the coming quarters, we'll be -- we will share more information. But we are excited about the program. Ari?

Ariel Szarfsztejn -- Executive Vice President, Commerce

Yes, Trevor. So on monetizing shipping, I think our Q3 results and our year-to-date results show that we have been able to pull levers to offset some of the headwinds that we have in shipping from higher inflation rates in the logistics environment and higher fulfillment penetration that has helped us keep our total net shipping costs over GMV broadly stable in 2023. I mean, we still think that we have plenty of opportunities to improve our net shipping costs by focusing on productivity, efficiency, scale benefits, etc. But we also want to incentivize more sellers to use our fulfillment solutions, particularly in Brazil.

So in all, there is potential to monetize fulfillment, specifically in the future if we decide to do so. But as we – we have always said, are not in a rush to do that. We are always mindful of what monetization might imply for consumer prices and competition. And we are happy with the way we are managing our P&L in general.

Trevor Young -- Barclays -- Analyst

That's helpful. Thank you, both.

Operator

Thank you. And our next question comes from Geoffrey Elliott with Autonomous. Geoffrey, your line is open. Please go ahead.

Geoffrey Elliott -- Autonomous Research -- Analyst

Hello. Thanks very much for taking the question. I wanted to touch on the off-line POS business in Brazil, it looks like fintech services take rates were down a little bit. We saw that you rolled out some pricing there that is cheaper for the merchant, but clearly, less beneficial for you, it looks, in terms of the MDRs that you're charging.

And the publicly traded competitors, obviously, stock prices are a fraction of what they were a couple of years ago. Can you just remind us, how does that off-line POS business fit with the rest of MELI? What is the synergy there? And then, if you're thinking out five years, 10 years, how is that going to fit into the rest of what you're doing? Does it still really make sense for that business to be a focus? Or is it something that could become smaller over time or maybe doesn't make sense to keep over time? Thank you.

Osvaldo Gimenez -- President, FinTech

Hi, Geoffrey. We see the POS business, the in-store business as a big part of our fintech offering. We allow merchants to charge with Mercado Pago offline. Some are very small merchants, some are SMBs, and even some are larger merchants.

And we have been able to provide this solution in, I'd say, in a very profitable way, and we continue to do so. The profitability behind our POS business has been very good throughout the quarter. We have seen some -- have to make some changes as we move upmarket. Some of that is related to what we saw in terms of changing our go-to-market strategy.

As we attract larger merchants, in some cases, what we do is we offer lower processing fees. But we get -- on the other hand, it's better for the merchant because they get lower fees, as you said. But it's good for us too, because what we see is higher activation rate and higher TPV per device. So not necessarily we're getting a lower margin in terms of margin on top of TPV, but we're getting a larger margin per device sold.

And so, I think that this continues to be very good for us. I'd say I'd add to that on the POS front, in this quarter, we have been changing -- making some changes beyond pricing in terms of our go-to-market strategy, and we are very encouraged by the results we're seeing, again, in terms of activation and TPV per device.

Geoffrey Elliott -- Autonomous Research -- Analyst

And the synergy with the rest of the business with this POS machine operation, where is that?

Osvaldo Gimenez -- President, FinTech

So we are offering, I would say, on two sides. On the one hand, is many merchants, they sell online, they sell offline, through MercadoLibre they sell through the POS. So there's a synergy there in having pretty much all of their sales coming through Mercado Pago to them. On the other hand, many of these merchants, in some cases, are individuals, and we are able to cross-sell different products to them and offer more banking products to them basically.

So we offer them -- it's not only the device we're giving them and the process we're giving them. We're offering them a credit where they invest in data. We have started to offer them a credit card to individuals based on the business they run. And so, really is part of our banking solution, and there are many products we're offering to them.

There's a good synergy between all of the rest of the banking products we offer.

Geoffrey Elliott -- Autonomous Research -- Analyst

Great. Thanks very much.

Operator

Thank you. And our next question comes from Neha Agarwala with HSBC. Neha, your line is open. Please go ahead.

Neha Agarwala -- HSBC -- Analyst

Thank you so much and congratulations on the strong quarter. Just two quick questions. First, on the 1P business, we talked earlier in the year about some acceleration, gradual acceleration in the 1P business. How is that going? And what is the vision going forward? And my second question is on the credit quality.

There was a little bit of an uptick for the early delinquencies. Could you explain to us where is that coming from? Despite some pickup in the loan growth, maybe Mexico is not doing as well. So if you could talk a little bit about the early delinquencies and about how the portfolio in Mexico is performing, that would be very helpful. Thank you so much.

Ariel Szarfsztejn -- Executive Vice President, Commerce

Hi, Neha. This is Ariel. So 1P grew 58% year over year on a consolidated basis. If you were to look at this by country, Brazil actually grew considerably more than this.

So the way we think about it is that 1P remains a strategic priority for us. We see this as a key lever to compete and gain market share in certain categories, consumer electronics being one of the clearest probably examples of that. We are very happy with the transformation of our 1P business over the last 12 months. We've had major improvements in our ability to manage pricing, promotions, stocks with the help of technology.

We have also seen significant improvements in the way we connect and relate with suppliers and the way we negotiate with them. We think that all these progress are structural gains that will put the business on strong footing for long-term growth and market share gains. So we remain optimistic and keep investing behind that business.

Osvaldo Gimenez -- President, FinTech

Neha, and with regards to NPLs in Mexico, let me split that in two. On the merchant side, NPLs have remained very flat. The spreads are very healthy. So very good results.

And we have been able to increase origination. And then, on the consumer side, actually, they have increased a little bit, but by design. What happened is our spreads are very healthy we decided to take a little bit more risk and to increase the amount of origination, and that usually comes with slightly higher NPLs. But those have been priced in, in the rates we are offering.

So spreads continue to be super healthy in Mexico. And that was part of the strategy, to grow faster, even though NPLs may increase, it's priced in already.

Neha Agarwala -- HSBC -- Analyst

Perfect. If I can follow up on the 1P. Could you give us some numbers regarding the penetration as a percentage of GMV, where it was at the end of last year where it is now currently, just to get an understanding of the pace of growth? Thank you so much.

Osvaldo Gimenez -- President, FinTech

Yes. So penetration keeps improving, increasing, particularly in Brazil, we're in the low or mid-single digits, around 3% or 4% penetration. Again, we are extremely happy with the progress that we've made so far, and we'll keep investing in growing the business, while continue also improving our profitability, which has been the case this quarter.

Operator

Stand by for our next question. And it comes from Joao Soares with Citi. Joao, your line is open. Please go ahead.

Joao Soares -- Citi -- Analyst

Thank you. Hi, everybody. I have two questions here. One, the first one, I just wanted to hear a little bit about Black Friday preparations.

We've been hearing a lot of news how excited the company is, and maybe talk a little bit about any expectations in terms of the winning categories here. So any granularity in terms of our expectations? And the second question is talking a little bit about the 1P, just to follow up on that. In regards to profitability, how that -- you talked about in the press release about improving profitability. So just wanted to hear a little bit about where we are right now and where do you think we could be? I know the company doesn't guide, but any qualitative message on this would be appreciated.

Thank you.

Ariel Szarfsztejn -- Executive Vice President, Commerce

Yes. Thanks, Joao. This is Ariel. So Black Friday penetration keeps us busy for sure.

We are extremely excited with the way our company has been performing, and we think and are expecting to have a great big season. All of our teams, commercial, marketing, shipping, they are all preparing the work has to continue with the inertia that we had this quarter and this year and having a great event, both in Black Friday, Christmas, etc. We know this is a relevant moment for our consumers, and we want to be there satisfy their needs. Regarding profitability, as I was mentioning before, we see very strong profitability improvements, particularly in Brazil.

I think we are getting smarter in the way we buy. So having better negotiations, which give us better terms. We are getting better at managing inventory. So our days of stock are getting better and hence, our working capital as well.

We are getting also smarter in the way we price the items we sell. And we are also working a lot in taxation efficiency, which is key to compete in Brazil. So again, we are moving and pulling all the levers as to make this a strategic and profitable business for the company. We are yet not there, but we'll continue to be working in that direction.

Joao Soares -- Citi -- Analyst

Perfect, Ariel. Thanks.

Operator

[Operator instructions] Our next question comes from Deepak Mathivanan from Wolfe Research. Deepak, your line is open. Please go ahead.

Deepak Mathivanan -- Wolfe Research -- Analyst

Great. Thank you so much. Hi, guys. A couple of questions.

So first, can you give some additional color on the improved loyalty program? What are you seeing in the early days in terms of frequency, average spend compared to a non-member from the program. I know it's in early stages, but any color there would be great. And then, the second one, the Central Bank interest rate is coming down in Brazil consistently. We just saw another cut today.

Can you remind us the implications of this to your business on profitability? I guess, I mean, we can wait for the Q to see the financing revenues. But wondering if there is a way you can help us the benefits to EBIT from the dynamic in last few months. Thank you so much.

Ariel Szarfsztejn -- Executive Vice President, Commerce

Hi, Deepak, Ariel here. So we don't disclose specific data on Melimise yet. But I would say, on the one hand, our old loyalty program, L6, already generated an increase in frequency and GMV per buyer whenever they decided to subscribe our program. We are seeing the same or an even better trend with the new subscribers who are joining our MELI Mas program and also with the existing subscribers who are getting used to the new benefits and the new value proposition of our program.

So in general terms, we are excited with the engagement that we see in the platform. Again, too early to be seen. Communications has just started. Our product keeps evolving.

So we have many, many things to continue working on as to make customers even more aware of all the benefits and the way they can interact with that program. So, excited, but I don't know, hopefully, we'll be able to share more details in the next call.

Osvaldo Gimenez -- President, FinTech

And with regards to interest rates coming down in Brazil. It tends to be good for us. for, I'd say, for several reasons. Mostly on the marketplace where interest rates are lower, we tend to see more transactions on those transactions where we charge our interest rate.

And then, for what we offer as injurious then the price tends to be -- the cost tends to be lower for us, so profitability improves. And then, on the fintech side, I would say it's also positive but closer to neutral because many times what happens is competitive pressures make that we have to pass those savings to merchants. That has been the case when rates increase and will probably be the case as we decrease. So overall, it's positive for us.

Deepak Mathivanan -- Wolfe Research -- Analyst

Thank you so much.

Operator

Our last question comes from William Wang with Susquehanna International. William, your line is open. Please go ahead.

William Wang -- Susquehanna International Group -- Analyst

Hi, guys. Thanks so much for squeezing me in here at the last minute. I just wanted to quickly ask on credit. So last quarter, I think there were comments about expanding lending into mid-risk segments, no higher risk segments just yet.

So I just wanted to ask what were you seeing there? Were there any surprises or adjustments that you encountered?

Osvaldo Gimenez -- President, FinTech

Actually, that is exactly what we're doing. We have been increasing originations in Brazil, both on the on the consumer credit side and credit card side. On the consumer credit, probably what's happening is, to some degree, we are -- remember, up until a year ago, we were issuing more credit, then we became more restrictive. So you don't yet see this impact in terms of the total portfolio.

But originations are up, and we are expanding, as you said, into the mid-risk segment. And also on the credit card front, we have been able to expand our offering, and that's where we are issuing more cards by -- also by addressing this mid-risk segment and incorporating more information from third parties into our models.

Operator

And this concludes the question-and-answer session. I would like to turn it back now to Martin de los Santos, chief financial officer for MercadoLibre.

Martin de los Santos -- Chief Financial Officer

Thanks, everybody, for your questions. I'm looking forward to reporting back to you next year with our fourth quarter results. Good night.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Richard Cathcart

Martin de los Santos -- Chief Financial Officer

Andrew Ruben -- Morgan Stanley -- Analyst

Marcos Galperin -- Chief Executive Officer

Irma Sgarz -- Goldman Sachs -- Analyst

Marcelo Santos -- JPMorgan Chase and Company -- Analyst

Maria Clara Infantozzi -- Itau BBA -- Analyst

Osvaldo Gimenez -- President, FinTech

Kaio Prato -- UBS -- Analyst

Scott Devitt -- Wedbush Securities -- Analyst

Ariel Szarfsztejn -- Executive Vice President, Commerce

Bob Ford -- Bank of America Merrill Lynch -- Analyst

Marvin Fong -- BTIG -- Analyst

Trevor Young -- Barclays -- Analyst

Geoffrey Elliott -- Autonomous Research -- Analyst

Neha Agarwala -- HSBC -- Analyst

Joao Soares -- Citi -- Analyst

Deepak Mathivanan -- Wolfe Research -- Analyst

William Wang -- Susquehanna International Group -- Analyst

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