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Meritage Homes (MTH 2.67%)
Q4 2023 Earnings Call
Feb 01, 2024, 10:00 a.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Operator

Hello, and welcome to the Meritage Homes' fourth-quarter 2023 analyst call. [Operator instructions] As a reminder, this conference is being recorded. It's now my pleasure to turn the call over to Emily Tadano, vice president, investor relations and ESG. Please go ahead, Emily.

Emily Tadano -- Vice President, Investor Relations and ESG

Thank you so much. Good morning and welcome to our analyst call to discuss our fourth-quarter 2023 results. We issued the press release yesterday after the market closed. You can find it along with the slides we'll refer to during this call on our website at investors.meritagehomes.com or by selecting the Investor Relations link at the bottom of our homepage.

Please refer to Slide 2 cautioning you that our statements during this call as well as in the earnings release and accompanying slides contain forward-looking statements. Those and any other projections represent the current opinions of management, which are subject to change at any time, and we assume no obligation to update them. Any forward-looking statements are inherently uncertain. Our actual results may be materially different than our expectations due to a wide variety of risk factors, which we have identified and listed on this slide, as well as in our earnings release and most recent filings with the Securities and Exchange Commission, specifically our 2022 Annual Report on Form 10-K and most recent 10-Q.

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We have also provided a reconciliation of certain non-GAAP financial measures referred to in our press release as compared to their closest related GAAP measures. With us today to discuss our results are Steve Hilton, executive chairman; Phillippe Lord, CEO; and Hilla Sferruzza, executive vice president and CFO of Meritage Homes. We expect today's call to last about an hour. A replay will be available on our website later today.

I will now turn it over to Mr. Hilton. Steve?

Steve Hilton -- Executive Chairman

Thank you, Emily. Welcome to everyone listening on our call. I'll start with a brief discussion covering market trends and provide an overview of our recent company achievements. Phillippe will cover how our strategy drove our results and highlights of our operational performance.

Hilla will provide a financial overview of the fourth quarter and 2024 forward-looking guidance. Home buying demand this quarter was healthy as rates retrieved below 7% in December. As we previously discussed, two of the largest population cohorts, the millennials and recently Gen Zs are having life events lean to increased levels of need-based housing that currently cannot be met by the constrained resale of home supply in the market. These macro conditions are shifting buyer demand for move-in ready inventory into the new home space, giving us a competitive advantage with these consumer segments.

Our fourth quarter 2023 sales orders increased 60% over last year's fourth quarter as we push through the tougher months of October and November and capitalized on market conditions in December when interest rates loosened. We delivered 3,951 homes in the fourth quarter of 2023, our second-highest quarterly closings, and achieved a record backlog conversion of 110%, which led to home closing revenue of $1.6 billion. Home closing gross margin for the quarter was 25.2%, which combined with SG&A of 10.7% resulted in diluted EPS of $5.38. We increased our book value per share of 17% year over year to $126.61 at December 31st, 2023, and generate a return on equity of 17% for the full-year 2023.

Even with our higher ending book value, our price-to-book increased 56% year over year from 0.9 times to 1.4 times, reflecting impressive growth in shareholder value. As is well documented, mortgage rates have moderated recently and the general market expectation is for rates to either hold steady will move further down as the economy stabilizes into the balance of 2024. We believe this will make housing more affordable and continue to give people confidence that now is the right time to buy a home. Now on to Slide 4, our recent milestones.

We continue to focus on our DE&I efforts and with the feedback we gathered from our employees, we launched our first three employee resource groups this past quarter, starting with a focus on multicultural women and family structures. We hope that over time these employee-led groups will create inclusive and collaborative environments within the greater Meritage culture, it's for additional resource groups. While we pursue these DE&I initiatives for our team members is also humbling to see these efforts recognized externally, as well and in the fourth quarter, we joined the list of the U.S. News and World Report's Best Companies to Work For and the Phoenix Business Journal's Best Places to Work, an honor for us in our hometown.

Given our long chain tradition to make a companywide impact on philanthropic causes, we continue to work with two specific non-profits for a second year in a row. During the quarter, we packed over 250,000 meals for No Child Hungry and completed our Tree Planting Program with Arbor Day Foundation. And to cap off the year, we received the Arizona Housing Fund's Partner of the Year award, which is focused on addressing the homelessness crisis in Arizona. Lastly, in addition to earnings a spot on Newsweek's list of America's Greenest Companies for 2024, we were excited to move into our newly built lead-certified corporate headquarters in Scottsdale this quarter.

With that, I'll now turn it over to Phillippe.

Phillippe Lord -- Chief Executive Officer

Thank you, Steve. I want to first thank our Meritage team for achieving yet another great year leading to our market share gains. Their hard work and dedication continue to change the lives of our customers and generate value for our shareholders. Turning to Slide 5, our sales orders for the fourth quarter were 2,892 homes, up 60% year over year due to a continuation of a stable housing environment.

During the quarter, we leaned into our spec building strategy and through the slower months of October, November, we held true to our plan of pre-starting enough inventory to meet expected demand. This allowed us to capture volume in the quarter and replenish our supply for the upcoming spring selling season. 88% of the order volume in the fourth quarter of 2023 came from entry-level homes, which has comprised over 80% of total sales orders since the second half of 2021. ASP on orders this quarter of 415,000 was up 6% from prior year.

The elevated quarterly cancellation rate of 39% in the fourth quarter of 2022 impacted both volume and ASP last year as canceled homes with higher sales prices reduced the average sales price reported. The fourth quarter 2023 cancellation rate was 13%, which is roughly in line with our historical averages. The fourth-quarter 2023, average absorption pace of 3.6 per month improved from 2.2 in the prior year. We experienced normal seasonality this quarter with an expected slowdown in pace around the holidays.

Despite all the uncertainty and twists and turns in 2023, we are proud to report that we still achieved our targeted average monthly pace of 4.0 net sales per month in 2023, which is our goal with our mixed shift, mostly comprised of affordable product. While the last four years haven't followed this historical seasonality trend, it feels like we are starting to return to a more traditional sales pattern. In order to attain our targeted 4.8 sales pace, we adjusted pricing and made use of our full suite of incentives as needed on a community-by-community and home-by-home basis. As a builder, particularly an affordable builder, we have always offered a range of incentives to buyers.

Historically, our consumers have opted to use incentives for closing costs, option upgrades, lot premiums, price concession, or a financing incentive. Since early 2022, rate locks and buy downs were the primary incentive choice as they were the most efficient way to solve for a payment. As rates have pulled back into the sixes, we are seeing customers once again pick the incentive, financing or otherwise, the best fits their needs. The pullback in rate related incentive utilization has allowed us to offer less costly alternatives and has given us dry powder to increase pricing where the market has allowed it.

In the fourth quarter of 2023, our average community count of 271 was essentially flat to prior year, and down 4% sequentially compared to the third quarter of 2023. We opened 28 new communities this quarter and 111 new communities during the year, turning over 41% of our communities since the start of the year. We remain focused on bringing new communities online in 2024 and growing our total community count. The strength of home buying demand in 2023 exceeded industry expectations and we closed out more communities throughout the year than we originally forecasted.

We still anticipate further choppiness, some small ups and downs over the next few quarters, but expect more meaningful growth in the second half of 2024 as we bring our existing land under development online. We own all the lots we need in order to grow our community count mid to high-single-digits year over year by the end of 2024 and almost all of what we need to grow our community count more meaningfully in 2025. Now moving to Slide 6. During the fourth quarter of 2023, we continue to achieve a balanced performance across our geographic footprint between East, Central, and West region.

All of the regions achieved year-over-year growth in volume and sales pace and saw an uptick in performance during the quarter into December. The Central region had the highest regional average absorption pace of 4.1 per month, compared to 2.6 last year. Double-digit growth in average community count combined with a robust supply of move-in ready homes allowed the Central region to capture market share and grow its fourth quarter 2023 order volume by 72% year over year. The East region achieved an average absorption pace of 3.5 per month this quarter, compared to 2.5 in the prior year.

Given some of the tightest levels available existing homes for sale in these markets, we experienced the lowest cancellation rate in the East. With the strong start pace in Q4, the East entered the New Year with the highest volume of per store available move-in ready inventory, which we believe positions it to gain market share in the spring selling season. The West region had an average absorption pace of 3.0 per month, which was 88% higher than prior year fourth quarter of 1.6 as market conditions and buyer sentiment improved throughout the year, notably in our most challenged markets of 2022, including Arizona and Colorado. As a testament to our spec-building strategy, this quarter was also the first quarter in one of our newer markets, Salt Lake City, had available spec inventories to record both its first sale and closing.

We have made concerted efforts over the last year to realign our geographic footprint more evenly across our markets, with an increased focus on our community count in the East region, which is comprised of Florida, Georgia, Tennessee, and the Carolinas. These high-growth but lower ASP markets should generate a greater share of our business. Additionally, land acquisitions for the past several years in all of our markets has been focused on a lower price point to ensure sustained affordability for our product. The combination of the mix shift in both location and product type will be visible in our 2024 results and will be reflected in our ASP returning closer to the 400,000 level, which has been our long-term objective.

While this shift will create some pressure on our leverage in the short term, we believe this is the right strategy for Meritage given the demographics we are targeting. There is a lack of supply of homes at this price point, which should drive higher absorption pace and elevated demand, both of which will translate into proved long-term returns. Now turning to Slide 7. With over a third of our closings this quarter also sold intra-quarter, we achieved a backlog conversion rate of 110%, which is once again a company record and notably higher than our ongoing target of 80% plus.

Our streamlined operations enable us to build homes more efficiently and achieve one of the quickest cycle times in the industry. Historically, it has taken us four to five months on average to build a home and while our cycle times remain roughly the same from Q3 and Q4 at about 140 calendar days, it improved about six to seven weeks on a year-over-year basis and is nearing our long-term run rate goals. Given our strategy, as the production environment continues to stabilize, we will reset our backlog conversion targets. With the solid demand we're experiencing, we continue to accelerate starts to replenish and build up our specs to ensure sufficient move-in ready inventory for the 2024 spring selling season.

Our quarterly starts of approximately 4,000 homes in the fourth quarter were up from about 2,000 in the prior year and are consistent with our quarterly cadence for most of 2023. As part of our business model, we align our starts with our expected next quarter sales pace. Our spec-only strategy gives us the flexibility to ramp up in a strong demand environment or pull back starts in an uncertain environment as we did in the second half of 2022, so we do not overbuild and erode margins or compromise customer expectations. We had approximately 5,900 spec homes in inventory as of December 31st, 2023, up 20% from about 4,900 specs as of December 31st, 2022.

This represented 22 specs per community this quarter, which equates to six months of supply on the ground. We are intentionally at the upper end of our optimal level of four- to six-month supply of spec inventory as we prepare for the spring selling season. Q1 2024 starts pace will be dictated by the demand we see over the upcoming weeks. Of our home closings this quarter, 92% came from previously started inventory, up from 79% in the prior year.

19% of total specs were completed as December 31st, 2023. Our targeted run rate for completed specs is approximately one-third and as a result of elevated demand today, we are still working to achieve that goal. Our ending backlog as of December 31st, 2023, totaled approximately 2,500 homes, down from about 3,300 in the prior year as our cycle times drop and our intra-quarter sales to closing percentage increased. Our total backlog of 2,500 plus move-in ready inventory of nearly 5,900 units provides a universe of approximately 8,400 homes, more than two-quarters supply as we enter the 2024 spring selling season.

I will now turn it over to Hilla to walk through additional analysis on our financial results. Hilla?

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Thank you, Phillippe. Let's turn to Slide 8 and cover our Q4 financial results in more detail. Fourth quarter 2023 home closing revenue was $1.6 billion, reflecting 13% lower home closing volume and 5% lower ASPs compared to prior year. The decrease in ASP on closings was due to more costly financing incentives and geographic mix.

Home closing gross margin was 25.2% in the fourth quarter of both periods. This year's home closing gross margin benefited from improved cycle time and lower lumber costs, which were partially offset by increased financing incentives and higher lot costs. Although full-year direct cost per square foot in 2023 were slightly higher than 2022, cost declined in the second, third and fourth quarter, ending this year lower than last year. About half of these savings were derived from lower lumber and the balance from our concentrated efforts to rebid all costs with our trades.

Looking forward to 2024, as Phillippe mentioned, there has been a pullback in customer utilization of financing incentives this quarter and as rates continue to decline, we expect this trend will continue. We expect to harvest savings from lower incentive costs as home from recent sales start to flow through our financials in a quarter or two. However, homes in our newer communities also have higher lot costs services from elevated land development spend over the past two to three years, which is muting the pickup from lower financing incentives. And as we're covering the topic of home financing, we wanted to share this quarter's customer credit metrics.

As expected, our buyer profile remained relatively consistent with our historical averages. Our FICO score is near 740, DTI is around 41, which is slightly more elevated than what we have seen historically, although it's in line with our mix shift to primarily all entry level at this time. LTVs remained in the mid-80s and almost all of the buyers who utilized our mortgage company which is around 80% to 85%, received some type of financing incentive. Fourth-quarter 2023 home closing margin included $3.2 million of terminated land deal walkaway charges, compared to $4.2 million in the prior year.

Prior year fourth quarter home closing gross margin also included non-recurring charges of $10.9 million in warranty adjustments related to two specific cases, which were partially offset by $5.4 million in retroactive vendor rebates. There were no similar items in the fourth quarter of 2023. Excluding all the non-recurring items, adjusted home closing margin was 25.4% and 25.7% for fourth quarter 2023 and 2022, respectively. As we frequently shared, our long-term target of at least 22% gross margin is about 200 bps above our historical average.

We continue to strengthen our relationships with national vendors, streamline operations, and reduce cycle times. We are evaluating how the pieces of the strategy come together in a stable environment, and we'll be reassessing if our 22% goal has any opportunity for further improvement. SG&A in the fourth quarter of 2023 was 10.7% of home closing revenue, compared to 8.4% in the fourth quarter of 2022. The 230 bps deterioration in leverage was primarily a result of increased performance-based compensation, higher commission rates, and lower home closing revenue leverage.

We're actively working to reduce our SG&A and expect to see an improvement to 10% or better in 2024. Our longer-term SG&A target is 9.5% as our volumes are expected to grow over the next several years. The fourth quarter's effective income tax rate was 23.2% this year, compared to 23.3% in 2022. The rate in both periods includes energy tax credits on qualifying homes under the internal revenues inflation reduction act.

All in, lower home closing revenue and greater overhead costs led to a 24% year-over-year decline in fourth-quarter 2023 diluted EPS to $5.38. As for full-year 2023 results compared to 2022 orders were up 12%, closings were down 1%, and our home closing revenue decreased 2% to $6.1 billion. We had a 380 bps decline and home closing gross margin to 24.8%, primarily due to more costly incentives, increased lot costs, and slightly higher full-year direct costs. SG&A as a percentage of home closing revenue was 10.2% in 2023 versus 8.3% in 2022, as a result of higher commissions and marketing costs reflecting the different sales environment, increased performance-based compensation and insurance spend and a greater investment in technology.

Net earnings declined 26% to $738.7 million. As we turn to Slide 9, we had a disciplined approach to balance sheet management. We had nothing drawn on our credit facility cash of $921 million, and net debt-to-cap of 1.9% as of December 31st, 2023. Our net debt-to-cap remains well below our max ceiling, which is in the mid 20%.

We also generated $355.6 million in operating cash flow and $59.7 million in total cash flows for full year 2023. Our healthy balance sheet allows us to pursue a comprehensive capital allocation plan that's focused on long-term shareholder value expansion through both growth in the business and returning capital to shareholders. While our goal is to consistently payout dividends and repurchase stock, on the internal front when the economy is strong and growing, we look to allocate more cash to land acquisitions and development, and when there's volatility or uncertainty in the market, we pull back some of our spend and hold a higher cash balance. We strategically deployed capital across four categories: investments in land, share repurchases, cash dividends, and periodically debt redemption.

In the fourth quarter of 2023, we accelerated our investments in internal growth with $654 million spent on land acquisition and development, which was up 86% from the prior year and our highest-ever quarterly spend. We increased land spend throughout the year as market conditions improved and demonstrated the resiliency in demand, spending a total of $1.9 billion on land acquisition and development in 2023. We expect full-year 2024 land spend to increase to $2 billion to $2.5 billion as we develop our own land and ramp up our lot portfolio for community count growth. This quarter, we bought back nearly 25,000 shares of common stock or 0.1% of our shares outstanding at the beginning of the quarter for $4.1 million even with the stock price run up.

This brings our full-year 2023 repurchases to $59 million, buying back approximately 438,000 shares or 1.2% of shares outstanding at the beginning of the year. Our approach to buybacks has been consistent since we started the buyback program about five years ago. Our first objective is to neutralize annual dilution from new equity issuances, which can occur either pro rata each quarter or faster or slower based on market conditions. Second, we gauge the market for other share repurchase opportunities throughout the year.

While we do have annual targets related to repurchases, the amount and timing each quarter may vary based on what we're seeing in the market. Over the past five years, we repurchased 10% of our stock, cumulatively 3.7 million shares, on average 3% below our stock price, totaling $315 million. We will continue this buyback strategy in 2024 and beyond. $185 million remained available under our authorization program at December 31st, 2023.

This quarter, we spent $9.8 million on our quarterly cash dividend payment of $0.27 per share. We initiated cash dividend at the beginning of 2023, totaling $39.5 million returned to shareholders for the year. In the coming weeks, we will be resetting the 2024 quarterly cash dividend amount and we'll be sharing that externally once approved. And from time to time, we may pay down all or portions of our public debt as we did in the third quarter of this year.

For full-year 2023, we strategically deployed a total of $2.2 billion in capital spend activities, comprised of $1.9 billion in land spend, $150 million for a partial debt redemption, $59 million on share repurchases, and almost $40 million of cash dividends. This compares to $1.5 billion in land spend and $109 million in share repurchases in fiscal 2022. On to Slide 10. In the fourth quarter of 2023, we ramped up our land approvals by putting about 7,600 net new lots under control to position us for future community count growth.

As a reminder, in the fourth quarter of 2022, we intentionally pulled back on new land acquisitions to assess how the markets were adjusting to the elevated rate environment. During that time, we didn't place any new lots under control and terminated land deals of roughly 3,700 lots that no longer met our underwriting standards. This quarter was the first quarter since early 2022 where we meaningfully put more lots under control than home starts. As of December 31st, 2023, we owned or controlled a total of about 64,300 lots, equating to a 4.6-year supply, which compared to approximately 63,200 total lots or a 4.5-year supply as of December 31st, 2022.

As a reminder, our target is four- to five-year supply of lots. The new lots added this quarter represent 43 future communities, all for entry-level product. In our pipeline, we also have another approximately 28,000 lots where due diligence is still ongoing. About 72% of our total lot inventory at December 31st, 2023 was owned and 28% was optioned, similar to the prior year where we had a 73% owned inventory and a 27% owned lot position.

I want to take a moment to reiterate that our land financing strategy has remained consistent for the past decade or so. We have always been focused on balancing strong returns, while ensuring we had sufficient liquidity to fund future land spend. You've heard us note in the past that we do not have an artificial target for the percentage of option land. While that's still true, we wanted to clarify that we're not opposed to land banking.

We just haven't had the need to pull that lever over the past four years as we had excess liquidity. As a reminder, in the early 2000s, about 90% of our assets were off book and we were one of the most active builders in the land banking space. We still have very deep land banking relationships that we continue to cultivate and we'll activate them as needed. As we look into the next couple of years and expect a period of high growth, we don't expect to finance all acquisition and development with our own capital, and we plan to leverage these relationships with our land bankers to ensure we grow responsibly.

As we structure our long-term capital plan of balancing growth, shareholder returns and key metrics required keep our investment grade status, we're comfortable that we have a methodical path to meet our cash needs without taking undue risk. Finally, I'll direct you to Slide 11 for our guidance. We believe our nearly 5,900 specs give us dry powder for spring selling season, and will allow us to capitalize on improving consumer sentiment from the pullback in mortgage rates. Our targeted focus on the affordable entry-level segment and more balanced shift in our geographic footprint to our newer markets in the Southern U.S.

will result in a reduction in ASP in 2024 into the low 400s, which we believe is the right long-term trajectory for our business. For the full-year 2024, we are projecting total closings to be between 14,000 and 15,000 units, home closing revenue of $5.8 billion to $6.2 billion, home closing gross margin around 23% to 23.5%, SG&A of 10%, which will spike in the first quarter from certain accelerated compensation arrangements and lower revenue leverage than the subsequent quarters, an effective tax rate of about 22.5% to 23% and diluted EPS in the range of $16.50 to $18.10. As for Q1 2024, we are projecting total closings to be between 3,320 units, home closing revenue of $1.2 billion to $1.3 billion, home closing gross margin of 23.5% to 24%, an effective tax rate of about 22.5% to 23% and diluted EPS in the range of $3.30 to $3.60. The first quarter EPS guidance is inclusive of about $70 million of costs to unwind a rate lock, which will be incurred through our Financial Services segment.

With that, I'll turn it over to Phillippe.

Phillippe Lord -- Chief Executive Officer

Thank you, Hilla. With January in the books, we are off to a strong start and we are feeling positive about the spring selling season. We had a nationwide sales event in January and it feels like potential homebuyers are excited about the industry environment and are comfortable pivoting to the new home space where inventory is more plentiful. We will report back on the spring selling season on our next call in April.

To summarize on Slide 12. We believe our available spec inventory and anticipate growth in computing account in the second half of the year, coupled with our focus on pace over price, position us favorably in the industry to grow our market share. While still earning outsized return, we have remained true to our strategy supporting our spec-building model and disciplined land purchases, and with all the flexibility we have incorporated, we have specific levers we can pull to maximize risk -- minimize risk during uncertain times, and quickly maximize opportunities during high growth periods. Our capital allocation strategy is disciplined and likewise flexible so we can toggle between cash priorities with a singular purpose of long-term shareholder and value creation.

With that, I will now turn the call over to the operator for instructions on the Q&A. Operator?

Questions & Answers:


Operator

Thank you. [Operator instructions] Our first question is coming from Truman Patterson from Wolfe Research. Your line is now live.

Truman Patterson -- Wolfe Research -- Analyst

Hey. Good morning everyone. Thanks for taking my questions. First, just on your '24 gross margin guide.

I think it implies down about 150 bps and also second quarter through the fourth quarter being below that of the first quarter. I'm just hoping you can help us think through what's embedded in that guidance, land inflation, stick and brick inflation, as well as kind of the core pricing that's assumed in that. Are you assuming pricings just stable as of January?

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Thanks for the question. So the numbers that we've guided, you can see they're higher in Q1 and then they pull back a little bit for the full year, that's as new land is going to be coming online in the new community openings, which is coming online at a higher basis. Obviously, the land development costs over the last couple years are starting to flow through the financials. We didn't assume a pullback in incentives even though we're starting to see some, it's not something that we can telegraph just quite yet.

The numbers that you're seeing in Q1 is what's currently in our backlog. Obviously, with 110% backlog conversion in the current quarter, we pretty much have a good handle on what's going to convert in Q1, but we're not modeling additional pullback and incentives or pricing power for the back half of the year. And the assumption on direct is going to be relatively steady. We are seeing some increases in some categories, but we think we have offsets in others that can keep that relatively neutral.

Truman Patterson -- Wolfe Research -- Analyst

OK. Great. Thanks for that. And then, I missed some of the spec commentary earlier on, but your community account is sitting around 270 kinds of today.

And then you mentioned, last call of it kind of growing sequentially through the next four or five quarters or so. Is that how we should also think about your active spec count and orders perhaps maybe a little bit more subdued than normal seasonality in the first half of the year and then a little better maybe than normal seasonality in the back half of the year?

Steve Hilton -- Executive Chairman

Yes, I think that's, I mean, I think that's right. We're carrying more specs per store right now, because we always ramp up the amount of specs we come into the spring selling season, because we expect to sell more houses during the spring than we do in the back half of the year. And then we'll carry less specs toward the back half of the year when we expect seasonality. But obviously, in the back half of the year, you're going to see our community count start to grow.

So you'll have less spec per community, but you'll have more communities.

Truman Patterson -- Wolfe Research -- Analyst

So perfect. All right. Well, thank you, and good luck in the coming year.

Operator

Thank you. Next question is coming from John Lovallo from UBS. Your line is now live.

John Lovallo -- UBS -- Analyst

Good morning, guys. Thanks for taking my question as well. First one is, it seems like at the midpoint, the SG&A dollars in 2024 are down a bit. I mean, revenue is down ever so slightly, I think.

I guess the question is, if we think about the components, how are you thinking about sort of G&A? I mean, are you thinking about that to be sort of flattish year over year? And then maybe the commission bucket, what are your assumptions within there?

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Yes. So we have commission and selling cost is one category and obviously G&A is another. So you're definitely going to see some pullback in the commission and selling cost. Maybe a tick on the commission, but the big chunk of that is going to be from marketing and maybe some extra steps that we're doing not so much the pure commission rate, but extra programs that we were doing to spur sales when the market was a little bit less strong, when interest rates ticked up in the middle of 2023.

So there's a piece of the savings that's going to be coming from the selling costs component. On the G&A, I think you're going to see that number coming down as well. It's a combination of maybe three kinds of big areas. The first is the performance-based compensation that a lot of the plans have been restructured to better align what we expect to see in 2024 and beyond.

There is a focus on all discretionary spend. So you're going to see that have a different level of control obviously with three years of COVID 2023 was the year where we did a lot of travel and a lot of meetings and it's something that's going to be paired back slightly. And then, the last category is going to be on the technology spend. So you're going to see all of those categories kind of tick back in line to the percentage that they should be as a function of total revenue.

So we're comfortable coming back to that 10% threshold, which is what we said is our long-term threshold and we're so comfortable that we're even putting out the number that beyond as our units start to materially grow into the future years, we think that we can bring that down below the 10% to 9.5% as a longer-term target.

John Lovallo -- UBS -- Analyst

And then on the cash flow, you guys generated about $356 million in cash flow from ops in 2023. I mean, it probably will be another good year this year. Just I guess curious on what your thoughts are around cash flow? And maybe what would it take and I appreciate the detail you gave on capital allocation, but what would it take for you guys to become a little bit more aggressive, if you will, in terms of the buyback program?

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

I mean, I think our first priority, we are growing our spend from $1.9 billion to $2 billion to $2.5 billion, so obviously we want to maintain what we're doing on the share repurchases. We're going to be putting out new numbers for the dividend, so stay tuned for that and we're growing our land development and acquisition spend in 2024. Beyond that when there's excess cash, we always look at the market for opportunistic times to jump in and buy incremental shares. So I think that's definitely something that we'll be looking for.

Phillippe Lord -- Chief Executive Officer

Yeah. I think what's happening to our stock price today would make us interested in buying some more shares right now.

John Lovallo -- UBS -- Analyst

Yep. Makes sense guys. Appreciate the time.

Operator

Thank you. Our next question is coming from Stephen Kim from Evercore ISI. Your line is now live.

Stephen Kim -- Evercore ISI -- Analyst

Yeah. Thanks a lot, guys. Appreciate all the color, as usual. I found it interesting that you did -- you're not including a pullback in incentives or pricing power even though you think that you're seeing some signs that might allow you to do that.

I was wondering if you could describe for us if there's any difference between what you're seeing in the market, let's say, this is like I guess February now versus what you were seeing in the market last year. I think and particularly with respect to your customers coming out of a sort of a high mortgage rate environment, kind of like what they were coming out of late 2022? If you could sort of compare contrast what you're feeling in the market today versus, let's say, a year ago?

Phillippe Lord -- Chief Executive Officer

It's two different environments. Last year, we were coming out of a huge spike in rates and it was the first time rates had spiked in a long time. So there was definitely -- buyers were really not accustomed to that. So I think this time around as rates elevated in the fourth quarter, buyers were much more accustomed to it.

And as we roll into the spring right now, it doesn't feel like we're convincing buyers that it's a good time to buy. They already feel like it's a good time to buy. It's just about connecting them with the right home. So I'd say buyer psychology feels a little bit different.

I would also just say nothing is happening right now in January that we didn't expect. During the fourth quarter when rates were elevated, we were still selling houses and it just felt seasonal to us frankly. In an elevated rate environment, we knew we had the tools to help people get into the payments through our rate buy downs. So January is off to a great start.

We kind of expected it to be off to a great start. And I think buyers are just, at this point accustomed to a higher rate environment and they're also accustomed to the fact that they're not going to find product on the existing home market and they're coming to the new home communities to buy a home.

Stephen Kim -- Evercore ISI -- Analyst

Hilla, I think at one point when we met up over the last couple of months, you had talked about the leverage you get from an incremental unit, I think what you talked about, absorptions going from, let's say, four, if they were to go to five in a community, let's say. You were suggesting that you could have the benefit you get to sort of levering the overhead was very significant. I was wondering if you could just sort of remind us, again, of what the sensitivity or the incremental margin would be for you guys on if your absorption, let's say, moves from four to five?

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Yes. So I don't have the math at my fingertips for four to five in the number of communities that we have obviously. But typically the fixed component as our overhead between the first quarter and the last quarter of the year, we get an extra 100 bps of leverage. That's how impactful selling and closing the incremental homes becomes for us.

So that's why events like our flash sale that we just had a big nationwide sale in January, getting those incremental sales even if they come with a little bit more of an incentive end up yielding better total margins because the incremental volume compensates for that. So there's a fairly material portion of our fixed overhead that's a function of our reported gross margin and we can leverage better on higher volume. That's why you really saw us not take our foot off the gas in October and November even though rates were high. We had pretty darn good volume.

The 3.6% for the quarter was probably better than what we had expected with the interest rate environment, doing what it did, the first two months of Q4, obviously it pulled back in December, but we continued to push on the sales because we knew that those incremental closings coming both in Q4 and Q1 were going to help us better leverage total margin.

Phillippe Lord -- Chief Executive Officer

And this is Phillippe. Just to amplify, our mindset around pace versus price has changed. We used to think how do we balance those two out. Now it's pace and pace and price if we can get it.

So we're always focused on the incremental pace. We're going to drive the volume, the market share in our business, our manufacturing operating model, and then -- when we can get price and margin too, we'll take it. We've been operating in three years of unprecedented conditions and we've been able to get both. But at the end of the day, it's not balancing the two out.

It's getting pace. And then if we can get margin on top of pace, we're going to go get it.

Operator

Thank you. Our next question is coming from Michael Rehaut from J.P. Morgan. Your line is now live.

Mike Rehaut -- JPMorgan Chase and Company -- Analyst

Thanks. Good morning, everyone. I just wanted to clarify, Hilla, at the end of your comments kind of throughout that in the first quarter you expect $70 million of a hit in your financial services from --

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

It's seven, not seven, seven.

Mike Rehaut -- JPMorgan Chase and Company -- Analyst

Seven. OK.

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

You said two seven. Sorry, I misspoke.

Mike Rehaut -- JPMorgan Chase and Company -- Analyst

I'm sorry. You said, two seven?

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

No. Just, seven. The number six, seven, eight, seven.

Mike Rehaut -- JPMorgan Chase and Company -- Analyst

OK. Thank you. So that actually kind of pushes the -- so not too material then. I guess the question then is, when I'm doing the math on fiscal '24 and I take the midpoint of your revenue and home closing gross margin and SG&A.

I'm getting right at the high end of your EPS range. And so assuming my math is correct me, if it's not, please tell me. But what am I perhaps missing there? If there's anything below the line or if there's just an element of conservatism, love to get your thoughts on that.

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Yes, there's nothing else below the line outside of that, that loan charge will take in the first quarter on unwinding some rate locks. So I think your math is right. We can definitely take a deeper dive on the modeling offline. But yes, I think your math is right, just making sure that both Phillippe and I mentioned in the prepared remarks that you're going to see some shift in geography into our lower ASP markets and that's driving part of the pullback in EPS temporarily as we ramp-up.

We think that these are the high-growth markets that we want to be in an affordable price that's the most attractive to today's consumer. But in the meantime, as we shift to the lower ASP before the impact of the higher volume pick in with the community count growth, there's going to be a temporary dip in 2024.

Mike Rehaut -- JPMorgan Chase and Company -- Analyst

OK. No, that's helpful. And then I guess just as a follow-up. Kind of looking past '24, I obviously understand, we might be reluctant here.

But number one, the ASP shift that you've described into the low 400s, it seems like we're thinking that you do the math on the closings, and the revenue, you'd be around 410 plus or minus. Just want to make sure we're thinking about that, that shift would primarily or predominantly occur in '24 and there wouldn't be any incremental spillover in '25. And also at the beginning of the call, you kind of said that you expect community count growth to meaningfully accelerate in '25. Just in terms of the right way to think about that, if you're growing year-end mid to high-single-digits this meaningfully accelerate.

I assume that would mean some type of low-double-digit rate, if 24% is already mid to high. Just want to make sure I'm thinking about some of those parameters correctly.

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Yeah. I think that's an appropriate modeling variable. I think that the expectation that we're making the majority of the shift geographically in 2024 is probably right. It's hard to predict what every community in a big portfolio is going to do, but the big shift in ASP will be in 2024.

So there's not like a sequential one to come after that. So I think that's a fair assumption. And then, yes, you should definitely expect to see something greater in community count growth in 2025 versus 2024. I don't know that we're putting a number or a percentage around it, but more than 24 in a percentage basis.

Phillippe Lord -- Chief Executive Officer

Yes. I mean, obviously, we bought a tremendous amount of land this year and a lot of that land starts to come on in 2025.

Mike Rehaut -- JPMorgan Chase and Company -- Analyst

One last quick clarification, if I could squeeze it in. In answer to an earlier question, first-quarter gross margins are assuming incentive levels. Is it fair to say like roughly current incentive levels just given the high turnover and spec model, I'm thinking most recently December, January. And you talked about that assumption as '24 progresses that you're kind of assuming current incentive levels meaning in the last couple of months.

Just wanted to make sure that I understood that right relative to the higher incentive levels that maybe you and the industry were seeing in October, November?

Phillippe Lord -- Chief Executive Officer

No. You got that right. Yes, we're modeling incentives more that exist in our current backlog that were mostly December sales as we've rolled into January.

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Although those are more elevated than historical averages, it's definitely less than what we've experienced in the spike in rates. There's definitely going to pull back on rate lock usage, but we're still running north of historical averages.

Mike Rehaut -- JPMorgan Chase and Company -- Analyst

Perfect. Thanks so much.

Operator

Thank you. Our next question is coming from Alan Ratner from Zelman and Associates. Your line is now live.

Alan Ratner -- Zelman and Associates -- Analyst

Hey, guys. Good morning. Thanks as always for all the great details so far. The first question, we've heard from a few builders putting out kind of intermediate term growth targets and I think 5% to 10% seems to be the consensus that everybody has agreed upon in the industry.

And if I look at your at least your guide for '24, it seems like you're expecting growth in a similar range on at least from a volume perspective, maybe toward the lower end of that. But if I look at your spec start pace the last few quarters, you've been starting roughly 4,000 homes a quarter annualizing out to 16,000 units, which is obviously above what you're guiding for in '24 from a closing perspective. So I thought I heard you kind of say you're comfortable with your spec supply and you kind of aim to have a higher supply heading into the selling season, which makes sense. But, is there something that's given you pause on not kind of maintaining this 4,000 quarterly starts pace based on kind of what you're seeing in the markets? Or any color you can give there would be helpful.

Phillippe Lord -- Chief Executive Officer

No. It's not, there's nothing about the pace of specs. In fact, we'll probably ramp up our spec starts pace in the back half of this year because we'll have community count growth. It's just the absorption pace that we're assuming throughout the balance of the year around four a month is really driving the total guide for closings for the year.

In order to increase that, we would have to assume a higher absorption pace than what we're currently getting in the market. So if it's not about we -- would have to sell every spec we started throughout the entire year for the most part to get to that number and it's more -- the guide is being driven by the absorption pace range that we set for our forecast.

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Yes, Alan. There's nothing magic about 4,000, right? It's just a number that makes sense at our current community count level. As Phillippe mentioned, we're going to be ramping up community count toward the back half of the year. So if we're looking to keep that four to six target of specs per store, four- to six-month supply of targeted specs per store as we increase our store, that number will go up with the community count.

Alan Ratner -- Zelman and Associates -- Analyst

And then the second question, your ROE has got as high as 30% during the pandemic phase. And if I look at, you know, your guidance for '24, it implies some further compression down to something more in the low teens, which, it's probably actually going to be maybe a little bit below the industry average. And if I just kind of think through the components of that, your inventory turnover has kind of stalled a little bit here as you've built up some spec supply. Obviously, the cash is building up on the balance sheet, which I think you talked a little bit about, Hilla, and the strategy there.

But I'm just curious if you guys have an intermediate longer-term target on ROE and what else can be done to drive that up and assuming the current market conditions stay kind of where they are currently for the foreseeable future?

Phillippe Lord -- Chief Executive Officer

I mean, it's really going to be lower this year because we're ramping up our business. We're putting a lot of land on our books and that land doesn't come to the market until 2025. So that's really the drag. As the earnings go up and our growth goes up in 2025 and beyond, we think we can get that back above 20% long-term.

So it's really a point in time because we didn't buy land the back half of the year and then we've ramped up our land spend and spend almost $2 billion this year and a lot of those communities aren't going to come to the market until back half of this year and 2025.

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

You have to look at it in two different buckets. The first is a return on inventory, like WIP inventory and that's super quick. We have 110% conversion on our backlog, so that's actually accelerating. It's what Phillippe mentioned, which is we're in the growth mode obviously as you're looking to increase community count and you're spending quite a bit more.

We were $1.5 billion last year in 2022 on land and development spend and we're guiding to $2 billion to $2.5 billion in just 24 months later. So that increase, it's definitely going to be a drag on return on inventory. But as those units come to market, there's going to be a large acceleration on the return part of the equity. And I think that the combination of our share repurchases, which is obviously one way to impact the E on return on equity and now the dividend, hopefully, the combination of those two are going to end up resulting in an improvement in both the R and the E in the calculation beyond 2024.

Alan Ratner -- Zelman and Associates -- Analyst

Perfect. Thank you, guys, for that explanation. I appreciate it. Good luck.

Operator

Thank you. Our next question is coming from Carl Reichardt from BTIG. Your line is now live.

Carl Reichardt -- BTIG -- Analyst

Thanks, everybody. Alan took my question, but let me follow up on it. Hilla, what would have to materialize for land banking to become a more significant sort of focus for you all, and what is your objection now? I recognize great balance sheets, so it allows you to hold more to self-develop. But as you think about a forward scenario, is the cost of land banking availability in the markets where you really want to grow? I'm just -- I'm curious, what would need to show up for this to become a more significant portion of how you think about your land portfolio?

Steve Hilton -- Executive Chairman

It's that our growth goals exceed the ability to utilize our own balance sheet to a point where we get uncomfortable with our liquidity position or our net debt-to-cap ratio. And that just hasn't happened for three years. But as we think about our growth plans for the next three years, we can't grow as fast as we'd like to grow utilizing our own balance sheet. So now the cost of capital makes sense for us, and we're going to start utilizing land bank to achieve our growth goals.

It's really about the ability to utilize our balance sheet and maximize the liquidity and our capital markets. So once again, we've been able to fuel this top-five builder position through our retained earnings while maintaining a really, really low net to cap -- debt-to-cap ratio and excessive liquidity. Well, as we grow here over the next three years from 15,000 units, we're going to start utilizing land banking to manage that.

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Now Carl, if you think that our last debt deal was at sub four and land banking costs two times to three times of that and you have a billion dollars of cash, it's tough to make the math work on why you'd want to do land banking. But as we're intentional about the growth and looking to accelerate that beyond our available cash flow, we're definitely going to be utilizing land banking in the next year or so.

Carl Reichardt -- BTIG -- Analyst

OK. And then -- sorry.

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

It's not availability market.

Carl Reichardt -- BTIG -- Analyst

OK. And to your earlier point, Alan's question, you feel like you've almost perfected to some degree the backend on the WIP turn. So the field production side, you've got turns really strong. Now we focus on the more on the front end.

Phillippe, can you talk just a little, a bit about how the time it's taking to get lots from raw stage to finish lot and then into the field, you're talking about 120 or so stores for in '23 that you've invested in some way, shape or form and that being '25. Is that time extending at all in terms of how long it's taking and are there markets where it's improving at all?

Phillippe Lord -- Chief Executive Officer

I would say it's kind of stable. Everything sort of changed coming out of COVID. The cities have moved very, very slowly. It takes much longer to get your plans through plan checks.

The land development is taking longer as well. There's more regulation there. So it all changed out of COVID. We used to believe that we could get lots on the ground in 12 to 18 months and now it's 18 months to two years depending on the market.

And it hasn't changed for a while. That's kind of what we run our forecast out at. We usually are fairly conservative when we buy new land. We assume closer to two years versus 18 months.

And if things go faster than that, they go faster than that. I'd say it's really sticky. We haven't seen cities become more efficient as it relates to getting land and titles and getting our development agreements approved. And frankly, we haven't seen the developers, be able to move any faster as well.

So it's kind of right there, that's the assumption and it's not getting any worse, but it's not getting any better.

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

And then Carl, just to clarify, I think we hit on this in the prepared remarks. We hit our community count openings. We turned over 41% of our starting inventory from a community perspective since the beginning of the year. We opened over 110 communities this year.

So it was really the closeouts that impacted our community count. So that elongated time cycle that's in all the numbers that we're already giving you. We've kind of been operating in this environment for a while.

Carl Reichardt -- BTIG -- Analyst

Great. Thanks a lot. Appreciate it. Thanks.

Operator

Thank you. Our final question today is coming from Susan Maklari from Goldman Sachs. Your line is now live.

Susan Maklari -- Goldman Sachs -- Analyst

Thank you. Good morning, everyone, and thanks for fitting me in. My first question is, when you think about the potential for some existing homes inventory to come back online over course of the year as rates move lower. Can you talk about how you can compete against that? And perhaps the benefit that you're going to have as you are moving down in some of these ASPs to a more entry-level first-time kind of buyer, the ability that will give you to sustain that sales pace that you're targeting?

Phillippe Lord -- Chief Executive Officer

I think it's really about what we are doing, right? Ever since we've pivot our strategy and now, we're really focused on our spec strategy. In order to compete with the existing home market, it's all about having products that consumers can move in on the same timeline. A lot of folks buy existing homes because they can move in on their timeline and when you buy a new home, you have to work on the builder's timeline. So what we've done is we've increased our specs, we've increased our move-in ready inventory, so that we can stay in that consideration set when people are shopping for existing homes and time doesn't become a factor.

Now it's just literally about location and price. So we're seeing -- it's what we've done and we believe as the existing home market pause out if rates were to drop and this lockout effect turns around, that will stay in that consideration set because we have move-in ready inventory.

Susan Maklari -- Goldman Sachs -- Analyst

And then one of things that you mentioned in your commentary is that part of the gross margin benefit that you saw was efforts to renegotiate with your suppliers. As you think over time about the growth that you're expecting and perhaps the leverage that you're gaining with that, how do you think about the puts and takes to the margin over time? As your land costs adjust and relative to that 22% target that you have, what are some of the levers that you can pull in there?

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

I think that we do think there's an opportunity to revisit that 22%. As we grow, all of those numbers should improve, right? So for right now, we're experiencing elevated lot cost coming through, but the new land that's coming through is not at these exceptionally high levels. They're still elevated, but they're starting to become more normalized. So land over time should revert back to more normalized number.

We'll definitely have to create a purchasing power. So some push on direct and then of course that leverage that we talked about that fixed component. And then hopefully over time also the incentives will normalize. So we see a lot of positives kind of beyond 2024, which is still a little bit murky.

It's hard to see all the pieces of 2024, but we see everything trending in the right direction over time to get us to a number that's likely something nicer than 22%. We don't have a number yet, but we're working through that math and as soon as we have improved internal targets, we'll be sharing those externally.

Operator

Thank you. We've reached the end of our question-and-answer session. I'd like to turn the floor back over to Phillippe for any further closing comments.

Phillippe Lord -- Chief Executive Officer

Thank you, operator. I'd like to thank everyone who joined this call today for your continued interest in Meritage Homes. We hope you have a great rest of your day and a great weekend. Thank you very much.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Emily Tadano -- Vice President, Investor Relations and ESG

Steve Hilton -- Executive Chairman

Phillippe Lord -- Chief Executive Officer

Hilla Sferruzza -- Executive Vice President, Chief Financial Officer

Truman Patterson -- Wolfe Research -- Analyst

John Lovallo -- UBS -- Analyst

Stephen Kim -- Evercore ISI -- Analyst

Mike Rehaut -- JPMorgan Chase and Company -- Analyst

Alan Ratner -- Zelman and Associates -- Analyst

Carl Reichardt -- BTIG -- Analyst

Susan Maklari -- Goldman Sachs -- Analyst

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