Kenvue (KVUE) Q4 2023 Earnings Call Transcript

Kenvue (KVUE -0.84%)
Q4 2023 Earnings Call
Feb 08, 2024, 8:30 a.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Hello, and welcome to the Kenvue fourth-quarter and full-year 2023 earnings conference call. [Operator instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Tina Romani, head of investor relations for Kenvue.

Tina Romani -- Head of Investor Relations

Good morning, everyone. I'm pleased to be joined today by Thibaut Mongon, chief executive officer; and Paul Ruh, chief financial officer. Before we get started, I'd like to remind you that today's call includes forward-looking statements regarding, among other things, our operating and financial performance, market opportunities, and growth. These statements represent our current beliefs or expectations about future events and are subject to various risks, uncertainties, and assumptions that could cause our actual results to differ materially.

For information regarding these risks and uncertainties, please refer to our earnings materials related to this call posted on our website and our filings with the SEC. During this call, we've also referenced certain non-GAAP financial information. The presentation of this non-GAAP financial information is not intended to be considered in isolation or as a subject for financial information presented in accordance with U.S. GAAP.

These non-GAAP financial measures should be viewed in conjunction with the most comparable GAAP financial measure. A reconciliation of these items to the nearest U.S. GAAP measure can be found in this morning's press release and our presentation available on the IR website. With that, I'll turn it over to Thibaut.

Thibaut Mongon -- Chief Executive Officer

Thank you, Tina, and thank you to everyone for joining us today. 2023 was a year of transformational change for our company and for 22,000 Kenvuers around the world. Our teams accomplished a tremendous amount, successfully standing up Kenvue as an independent public company while continuing to drive profitable growth. While we accomplished a lot in 2023, we know we have areas where we need to increase our focus and improve.

So as we enter 2024, we have identified three key priorities that will enable our continued transition as an independent company, while continuing to grow the business. This year, we will reach more consumers, with a stronger focus on our 15 priority brands, free up resources to invest behind our brands and foster a culture that rewards performance and impact. In 2023, we delivered on our long-term value creation algorithm centered around profitable growth, durable cash flow generation and disciplined capital allocation. Our 5% organic growth was broad-based across all three segments, four regions, and all eight product categories.

Self Care delivered another banner year of 8.4% organic growth, sustaining the momentum we have built over the past several years, resulting, once again, in strong revenue growth and share gain. Essential Health grew ahead of our long-term expectations with 3.6% organic growth while continuing to execute our strategy to drive gross margin enhancement through successful value realization and premiumization initiatives. In Skin Health and Beauty, organic growth was 1.8% less than we expected, mostly due to specific missteps around in-store execution in the U.S., which we are actively seeing, and I'll give you more details about that in just a moment. We continued our successful multiyear program to expand gross margins in 2023 with 30 basis points of expansion through thoughtful revenue management initiatives and relentless supply chain optimization.

This further demonstrates that we have the capabilities and the strategies in place to drive profitable growth even in a dynamic and uncertain macro backdrop. And finally, we utilize our strong free cash flow to initiate our dividend program, delivering our commitment of returning cash to shareholders. Pivoting to Q4 specifically, let's now have a look at the performance of each one of our segments, and I'll start with Skin Health and Beauty as our disappointing focus performance on top line, clearly fell short of expectations, both us and ours. Looking by region, it is evident where we have strength to leverage and where we need to improve.

EMEA and Latin America ended the year strong. In EMEA, organic growth improved sequentially quarter over quarter on positive consumer response to innovation launched earlier in the year. In Germany, for example, Neutrogena Hydro Boost has fueled growth ahead of the category. In Latin America, where we continued to grow double digits, Neutrogena faced doubled sales in the quarter, supported by the successful launch of Hydro Boost refills.

In China, weaker consumer demand continued to pressure the overall category in our skin care brands. However, it is our performance in the U.S. that did not meet our expectations. As we have talked with you about, we had ambitious fourth-quarter recovery plan for the U.S., but frankly, the execution of this plan was disappointing.

Restoring Neutrogena to the level of growth, we know the brand is capable of is a priority for me and for the team. So over the past several months, I spent significant time with our team in the U.S. and engage with our customers as the diagnosis is clear. We know our brand equities are healthy and our products resonate with consumers in the category, however, we must improve our in-store execution capabilities to drive stronger demand for our brands, better communicate our value proposition to consumers, launch innovation successfully, and finally, support our brands with a robust level of marketing investments.

In early December, we shared that Jan Meurer, previously our chief growth officer, will assume the position of Head of North America. With Jan's deep knowledge of our portfolio and our growth strategy, he has already outlined with his team the focused road map that they are executing to strengthen their capabilities and stabilize the business. Specifically, the recently redesigned North America Skin Health and Beauty leadership team is taking action in three areas: First, we are strengthening in-store presence and prominence through better planning with customers, enhanced packaging that clearly articulate dermatological benefits and more prominent in-store brand activation. Second, we are enhancing consumer engagements through distinct and consistent brand experiences delivered with the appropriate level of reach and frequency and supported by a revamped mapping effort.

And third, we are amplifying innovations through bolstered demand-generation activities with consumers and healthcare professionals. So this will not be an overnight shift. It will take time for these actions to generate impact on our results, which we expect to occur in the second half of the year, but we are confident we have correctly diagnosed our weaknesses and are making the necessary changes. Additionally, we believe our strong partnerships with retailers, coupled with increased investment and a higher level of precision in our execution, will enable us to stabilize the business in the U.S.

and deliver stronger growth in 2024. So now turning to the rest of the portfolio. In Self Care, our largest segment is a very different picture. We ended the year in line with our expectations, delivering organic growth of 8.4% in 2023, on top of 10.9% growth in 2022.

We continue to demonstrate our leadership in the fourth quarter, reading the season accurately and activating our brands with precision. Adult Tylenol continued to gain share in the U.S., with 78 consecutive weeks of share growth even as category volumes declined as expected with roughly 15% lower incidence levels this cold and flu season compared to 2022. And again, this quarter, we strengthened our leadership positions with relevant innovation, premiumization and leading healthcare professional endorsement. So looking to 2024, we intend to continue to deploy this winning formula around the world.

And finally, in Essential Health, performance was led by Oral Care and Women's Health, while Baby Care shipments were less robust this quarter. Oral Care grew 8%, with organic growth in all regions, including the U.S., where Listerine, despite being around five times bigger than our next competitor, remains the most productive brand in the category and has now delivered 21 weeks of double-digit consumption growth. The launch of Listerine gum therapy has done extremely well as the largest innovation in the U.S. mouthwash category in 2023, reaching 1 point of share in 12 months just for this call, and we have more great innovation plan in 2024.

Which bring me to our priorities for this year. 2024 will be our first full year as an independent company. And you will see us starting to operate differently than what we have in the past, which will enable us to unleash the full potential of our portfolio. As I shared earlier, we have three priorities: First, we are going to reach more consumers, with a strong focus on our 15 priority brands.

We are strengthening our plans to build attractive, consistent brand experiences for our 15 priority brands, which represent 2/3 of our growth. With strong retailer partnership, we will bring to market relevant innovation across all segments, driving mental availability, but also ensuring clinical availability where and when our consumers need us. We are also raising our bar in terms of activation excellence in our focus markets, starting with the U.S. So you are going to see our top brands with a higher level of activation in 2024 as we fuel growth.

In Self Care, we have strong plans to bring forward science-based category-leading innovations to meet the needs of consumers, maintain category-leading healthcare professional recommendation, and ultimately, drive continued share gains. And in Skin Health, we will stabilize the business in the U.S. with a plan I outlined today. Outside the U.S., in China, we will monitor consumer sentiment and thoughtfully calibrate our investment accordingly, while in the rest of the world, where we continue to see our growth in Europe and Latin America.

This requires investment, and we have plans to invest more in brand activation in 2024, both with consumers and with healthcare professionals. Continued margin expansion and efficiencies across the business will fuel this investment. Which brings me to our second priority, which is to free up resources and invest in our brands. We expect gross margins to expand at an accelerated pace compared to 2023, which will fund increased investment in our brands.

You've heard me say that over the past several years, we have been going to the gym on gross margin. And through this work, we will continue to strengthen this muscle, driving efficiency across our supply chain, managing our mix, and implementing thoughtful revenue management initiatives. In addition, as we exit our transition services agreement with Johnson & Johnson, we are not simply replicating legacy processes, but rather intentionally reinventing our ways of working. And this includes implementing modern systems designed specifically to meet the needs of our new company and enable speed, agility, accuracy, and a lower cost base.

For example, we are implementing a new integrated business planning process that will improve our demand forecasting capabilities and service levels through better integrating and automating retailer data and demand sensing. This plan will be implemented throughout the next six quarters, with the majority occurring this year. And all of this will be enabled by our teams around the world, which leads me to our final priority, fostering a culture that rewards performance and impact. In 2024, we are deploying our new Kenvue performance management plan, with clear goals and a heightened sense of accountability for every Kenvuer.

The plan introduces new incentive programs for all leaders, encouraging and rewarding impact on the four drivers of shareholder return: top-line growth, margin expansion, earnings growth, and free cash flow. Further, we are streamlining decision-making across the organization, including in my own leadership team. And most importantly, we are creating a culture based on our Kenvue values where everyone has a strong sense of purpose and belonging, an opportunity to grow, and is rewarded for impact. So in closing, we made significant progress in 2023.

And while we still have a lot of work ahead of us, our priorities are clear in 2024 and give me confidence in our ability to deliver our plan for the year. I'm deeply grateful to our talented teams for their energy and passion to work together as one team to build our new company. It is inspiring to see 22,000 Kenvuers rally behind one purpose, helping people realize the extraordinary power of everyday care, and I know they will make us successful this year and into the future. And with that, I'll turn it over to Paul.

Paul Ruh -- Chief Financial Officer

Thank you, Thibaut, and good morning, everyone. 2023 was a transformational year, where we delivered strong top line, gross margin expansion, and robust cash generation, even in the face of a dynamic macro backdrop and significant cost headwinds. I will start with an overview of results for the fourth quarter and the year, then close with our outlook for 2024. As you heard from Thibaut, fourth-quarter performance did not meet our expectations as in-store execution fell short of plan in the U.S.

Skin Health and Beauty business. While we don't expect recovery overnight, I'm encouraged by what the new leadership team has accomplished in the past couple of months, diagnosing the issue and putting an action plan in place that is already underway. Now getting to results. Fourth-quarter organic sales declined 2.4%.

It's important to consider our fourth quarter performance in the context of 6.2% organic growth last year, where we experienced outsized growth in Self Care, primarily driven by unprecedented demand for our OTC products. In this context, fourth-quarter growth was 3.8% on a two-year stack basis. Value realization contributed 5.8 points to fourth-quarter growth, offset by a volume decline of 8.2 points. Let me deconstruct the volume decline as there are several unique drivers impacting volume that do not reflect the underlying strength of our brands.

First, about 3 points come from lapping an early and strong cold, cough and flu season that drove double-digit organic growth last year. Further, this year saw a later start to the season, combined with approximately 15% lower incidence levels. As we have shared previously, in parts of our OTC business, volume is characteristically linked to incidence levels. We can go up or down in any given season.

For Kenvue, our focus is to be prepared to serve our consumers, while continuing to gain share, regardless of what the season may bring, and that is what you saw from us this quarter. Second, 2022 product discontinuations negatively impacted the quarter by about 1 point. Of note, as of the fourth quarter, we have fully lapped the product discontinuations and do not expect to see any impact next year. Lastly, trade inventory reduction accounted for about 1 point, as retailers tighten their inventory levels.

In sum, a little over 5 points of volume decline is attributed to idiosyncratic elements of the fourth quarter, with the remaining 3 points mainly attributed to continued softness in China and our underperformance in U.S. Skin Health and Beauty, we have discussed. For the full year, net sales grew 3.3% to $15.4 billion. Organic growth of 5% reflects the value realization of 7.7% and a volume decrease of 2.7%, of which approximately 2 points is attributed to the 2022 product discontinuations we have discussed all year and the suspension of personal care products in Russia through the first half.

When normalizing volume to exclude these two distinct items, volume was slightly down on nearly 8 points of value realization, demonstrating the low elasticity of our brands. You also see the power of the portfolio and the fact that private label penetration remained relatively flat throughout the year, even as consumers look to be trending down in other categories. These dynamics give us confidence in our ability to improve volume growth as we progress through 2024. Moving to gross margins.

Fourth quarter gross margin expanded 220 basis points to 59.5% and full-year adjusted gross margin increased 30 basis points to 58.4%. As we have discussed with you previously, there are some nonrecurring items in our results, as we refine our accounting and reporting methodologies to be more comparable with our peers. Impacts from these refinements were a benefit of approximately 50 basis points in the fourth quarter and 10 basis points for the full year. Inflationary headwinds moderated during the fourth quarter, as positive trends in logistics offset ongoing pressures in energy and wage inflation, while FX continued to pressure gross margin by about 1 point during the quarter and for the full year.

Turning to adjusted operating income. Fourth quarter adjusted operating income margin expanded 190 basis points and full-year adjusted operating income margin was flat. Adjusted operating margin benefited from the nonrecurring items I just spoke about by about 180 basis points for the quarter and 70 basis points for the year. For taxes, our fourth quarter adjusted effective tax rate was 15.8%.

The decrease versus prior year is primarily the result of tax law changes that negatively impacted 2022, the release of tax reserves, mostly due to statue of limitations expiring and benefits from effective tax planning. The full-year adjusted effective tax rate was 23.4%. The decrease in adjusted effective tax rate versus prior year is primarily due to the release of tax reserves. And finally, adjusted net income was $586 million for the quarter and $2.4 billion for the year.

Adjusted diluted earnings per share was $0.31 for the quarter and $1.29 for the year, including an approximate $0.03 benefit from the nonrecurring items I spoke about. Now turning to cash and capital allocation. For the year, we generated $2.7 billion in free cash flow. It is worth noting that the free cash flow benefited from separation-related items and the timing of working capital at the end of the year.

During the year, we demonstrated our commitment to disciplined capital allocation, as outlined during IPO. We strengthened our balance sheet, reduced our leverage, and returned cash to our shareholders. We have executed on our capital allocation priorities, including a 64% dividend payout ratio and reducing our gross leverage from 2.5 times to 2.2. As you model 2024, it will be important to consider the working capital timing benefit in 2023 as well as the fact that we're retaining a full year of dividends and have a full year of interest expense, which brings me to the outlook for 2024.

First, I want to echo Thibaut's point that we have strong conviction in our ability to execute our plan for the year. We have a clear strategy in place. And in 2024, we are focused on reaching more consumers, optimizing the way we work, to invest behind our brands, and rewarding performance and impact. We will drive efficiencies through further investments in supply chain, technology, and a recently implemented integrated business planning process.

We will then redeploy the dollars generated from these operating efficiencies into consumer-facing brand support. Volume growth and market share capture will be of particular focus for this incremental investment. And finally, we will accelerate the exits of TSAs, establishing a new operating infrastructure that meets our needs as an independent company. In summary, it will be a year focused on enhanced engagement with consumers, while continuing our transition to a truly stand-alone entity.

In 2024, we expect to achieve organic growth in the range of 2% to 4%. We expect quarterly organic sales growth to improve sequentially as we progress through the year and as compared to this, and impacts on the strategic initiatives that Thibaut outlined begin to materialize. We expect certain headwinds to continue in the first half of 2024, such as a lower flu season versus last year. Softness in China and persistent impact of in-store issues with our Skin Health and Beauty portfolio.

However, as we accelerate investment behind our brands, particularly focused on in-store presence and prominence, enhancing consumer engagement and amplifying innovation, we expect to see growth accelerate as these actions begin to have more of an impact in the second half of the year. We also think it's prudent to acknowledge that 2024 could be another volatile year as economic and geopolitical headlines impact consumer confidence. The lower end of our guidance reflects the potential for a weaker consumer and the possibility for all knowns in our seasonal businesses. Looking to the first quarter, we expect organic growth to be about flat.

While we don't plan to guide quarterly as part of our normal practice, given the outsized performance in the first quarter of 2023, which benefited from nonrecurring retailer inventory rebuilds, combined with a strong cold, cough and flu season, we thought it would be helpful to provide perspective on Q1. Moving down the P&L. We expect to maintain a healthy gross margin profile, with adjusted gross profit margin expected to be closer to 2021 levels. We expect adjusted operating income margin to be slightly below last year.

While the operating efficiency we spoke about begin to materialize, partially offsetting the increased investment in our brands that includes an approximately 15% increase in our marketing spend as well as the absorption of a full year of public company costs. Regarding other guidance items and EPS. At current spot rates, we expect translational foreign currency impact of about 1 point to reported net sales. We expect net interest expense to be approximately $400 million, evenly split across orders.

We expect an adjusted tax rate of 25.5% to 26.5%, which reflects the changes in tax loss, primarily the enactment of Pillar Two legislation adopting the OECD's global minimum tax. Regarding EPS, assuming a full-year 2024 weighted average share count of 1.92 billion shares, we expect adjusted earnings per share to be in the range of $1.10 to $1.20. This range assumes about a $0.04 foreign exchange headwind based on current rates. To show a comparable view across years, we have included a slide in our presentation that outlines a rebased starting point for 2024.

In other words, a like-for-like view as we've been a public company for the entirety of 2023. This rebased view includes a full year of public company costs, a full year of interest expense, and a normalized tax rate and share count. At the midpoint, our earnings per share guidance is about flat when comparing to the rebased 2023 adjusted diluted EPS. In closing, we are proud of what we have achieved in our first year as Kenvue, while also acknowledging challenges in our Skin Health and Beauty business that we have plans in place to improve.

As for 2024, our priorities are reaching more consumers, freeing up resources to invest behind our brands, and fostering a culture that rewards performance and impact. Thank you. And with that, we'll take your questions.

Questions & Answers:

Operator

Thank you. [Operator instructions] Our first question comes from the line of Stephen Powers of Deutsche Bank. Please go ahead.

Steve Powers -- Deutsche Bank -- Analyst

Yes. Thank you and good morning everybody. Maybe I can start, just on the top line. I think just given the momentum we have exiting '23, I think some people could look at the call for flat organic in the first quarter, given the comparisons as ambitious and also the 2% to 4% for the full year is potentially ambitious.

So maybe just a little bit more color on your visibility to that organic forecast and some of the building blocks that we should be looking for as we get into the year.

Thibaut Mongon -- Chief Executive Officer

Yeah. Sure. Good morning, Steve. Regarding your question on the top line and our ambitions for 2024.

We continue to see our categories growing 3% to 4% in '24 and beyond. Our guidance for 2024 reflects a range of scenarios. It does embed a sequential improvement as we move through the year and as we lap the unusual compares of 2023 that we talked about, but also the fact that we expect our increased investment and the plans that I outlined earlier, generate impact, especially in the second half of the year. So that's what makes us confident in our plan for the year.

But we also think it's prudent to acknowledge some of the dynamics at play in 2024, and that's why our guidance also contemplates certain headwinds that could materialize suggest further softness in China, the time it will take to improve in-store execution in Skin as well as the possibility for enough seasonal businesses. But I reiterate that we are confident in our plans for the year.

Steve Powers -- Deutsche Bank -- Analyst

OK. Very good. Very good. And then maybe this is for Paul on the margin forecast.

I guess just some clarifications. The press release talked about the strong gross margin outlook that you talked about just a few minutes ago as well. And then -- but it contemplates 50 basis points of FX headwinds. I just wanted to clarify, is that 50 basis points all within SG&A? And if maybe you can give some color as to the drivers of that transactional headwind in SG&A, number one? And number two, you talked about year-over-year rates of increase in advertising.

I'm just -- I guess I'm a little curious as to where we finished '23. I don't know if you can -- I'm sure it's going to be in the K, but maybe just give a little color on where advertising finished as a percentage of sales in '23 and how you expect that to trend into '24? Thank you.

Paul Ruh -- Chief Financial Officer

Thank you for the question, Steve. In regards to your first part of the question, yes, we are very pleased with our gross margin trajectory. As you know, and Thibaut mentioned, we have developed a muscle in terms of continued sustained gross profit margin enhancement. And the FX that I talked about is embedded in gross margin and also in SG&A, but primarily in gross margin.

To your second question, year-over-year rates of advertising, we will disclose advertising in [Inaudible]. Advetising year over year versus '22 was slightly down. But I can tell you that we have very strong plans to increase our advertising. I mentioned 15%, where approximately $300 million more that will seal the progressive growth enhancement that Thibault talked about.

Steve Powers -- Deutsche Bank -- Analyst

OK. Very good. Thank you so much.

Operator

Thank you. Our next question comes from the line of Anna Lizzul of Bank of America. Please go ahead.

Anna Lizzul -- Bank of America Merrill Lynch -- Analyst

Hi. Good morning. Thanks so much for the question. I wanted to ask on Q4 Skin Health and Beauty.

I know you said the volume weakness was mostly driven by the U.S. But can you be more specific on how much of the weakness was driven by China on Dr.Ci:Labo? And are you expecting this to recover in Q1 in terms of your guidance? And then also in the U.S., on Skin Health and Beauty, in Q3, you had highlighted some innovation in Sun Care for Neutrogena, which helped last quarter that volumes saw a significant deceleration here in Q4. So in terms of the recovery in disruption, where are you at in your conversations with retailers? Thanks.

Thibaut Mongon -- Chief Executive Officer

So let me answer your question on skin health and where -- what do we see in China and the U.S. So in China, we saw a weak demand for our brands, especially Dr.Ci:Labo, due to PR issues that you are familiar with. We believe that these PR issues are dissipating as we speak. But we are going to be thoughtful about continuing to monitor how the categories are doing, how the consumer sentiment is going in China.

And while we are going to see gradual recovery in '24, we are not contemplating in our guidance a strong recovery, especially in the first half of the year in our Skin Care brands in China. I remind you that China is about 7% of our revenue as a total company, but we have our total portfolio represented in China, and Skin Health is not the largest part of our portfolio in China. Regarding the U.S., we had an ambitious recovery plan in Q4. And as I said in my prepared remarks, we -- the outcome of this plan was not what we expected.

What's good is that we understand exactly what is going on. Our brands are healthy. Neutrogena, for example, is -- has a very high penetration in the U.S. Online sales are doing well.

We grew double digit on Amazon with a brand like Neutrogena, for example. So what we really need to improve is execution, and Jan and his team are laser-focused on improving this execution. And it's going to be broad-based. It goes beyond just distribution, but it starts with our in-store presence and prominence.

And here, I'm talking about better on share execution, increasing displays, increasing fixtures, updating the packaging where needed to make our range easier to shop, making sure that we have the back architecture everywhere and ultimately, making it easier for our customers -- or for our consumers to shop in-store for their needs. It's also about engaging with consumers in a bigger way than what we did in 2023. We have industry-leading ROI on the advertising. So really '24 is about increasing the reach and frequency of our engagement activities -- brand activation activities with both consumer and healthcare professionals.

We are going to put more products in their hands, think about samples, because we know that once they try our product, they'll love them. And lastly, we will deploy innovation at a bigger scale, amplifying our 2023 programs, and we are excited about what we have in the plan for 2024 in terms of innovation. And retailers are excited about it as well. So it's -- in a nutshell, it's a heightened focus -- a heightened focus, more precision around execution, more presence with consumers, amplified innovation.

As I said, it's not going to happen overnight. The recovery will not be linear, but we are confident that this stronger plan will help stabilize the business. And with, again, a higher level of precision in execution, we expect growth to -- in '24 to definitely be ahead of '23.

Anna Lizzul -- Bank of America Merrill Lynch -- Analyst

Great. Thanks. That's super helpful. And if I can ask a follow-up on healthcare.

In Q4, just outside of cold, cough and flu, could you comment on the rest of the portfolio? I think you had mentioned last quarter you were seeing some gains in your other categories. So I was wondering if there are some bright spots there? Or if they were also somewhat of a drag in the quarter? Thanks.

Thibaut Mongon -- Chief Executive Officer

Yes. It's a great question because we talk a lot about the season and Paul described very well the dynamics there and how pleased we are with our performance during the season, but the strength of our leadership position doesn't happen by accident. It's an outcome of a lot of work that permits throughout the entire Self Care portfolio, and that's true for analgesics, but it's also true for allergy, for digestive health, for smoking cessation. And in these other areas of the business, we are very pleased with our performance.

We see continued performance in smoking cessation, good performance in digestive health. Allergy, while we had lower incidences, strong share gains or innovation like Zyrtec chewables continues to do very well. So our strong performance in Self Care is broad-based across the portfolio.

Anna Lizzul -- Bank of America Merrill Lynch -- Analyst

Great. Thank you so much.

Operator

Thank you. Our next question comes from the line of Andrea Teixeira of J.P. Morgan. Please go ahead.

Andrea Teixeira -- JPMorgan Chase and Company -- Analyst

Thank you, operator, and good morning everyone. I have a question and a follow-up. Thibaut, can you elaborate more on the time of the displays? You just mentioned the fixtures and the shelf space recovery in the U.S., in particular, ahead of the spring I heard that a large retailer is probably moving some of the beauty [Inaudible] into the summer. Is that impacting your expectations, number one? And number two, like you had mentioned you're seeing progress throughout the year, which obviously has to do also with the comps.

But is it fair to assume flat to slightly negative Q1 or first half of the year for organic turning positive potential inflecting in Q2? And then the second half of the year is where we should be able to see significant progress on that? And a follow-up, in terms of the shipments against consumption on POS, I know it's hard to really focus on Nielsen, but unfortunately, that's what we can see in terms of consumption. Should investors expect that that track channel data will remain weak for most of the first half of the year and should start to see better trends toward June and July, given the reset? Are you confident that with the innovation that you called upon all the work that you have done to simplify the SKUs and also lapping those SKU simplifications, which is probably going to be a tailwind, all else equal? So should we be seeing slightly better than progress as you look in the first quarter against fourth quarter?

Thibaut Mongon -- Chief Executive Officer

That's a big question, Andrea. So it's an important one. So let me unpack your question in terms of phasing in what we would -- what we plan to see unfolding in Skin Health and Beauty for the year. First of all, I think the way you have described the year is directionally correct.

We are not guiding by segment, by quarter. But I think the way to describe the phasing throughout the year is directionally correct and in line with the way we see it. Given the noise you have in the comps, you talked about the impact of discontinuation, the suspension of our sales in Russia in the first half of the year, these are going to be tailwinds for -- in terms of growth rate, but we have headwinds like, for example, in Q1, the large replenishments we saw in retailer inventory once we got out of the majority of our supply chain issue in the back half of '22. That's going to be a headwind for us.

So if -- but if you exclude these comp dynamics, what we are laser-focused as an organization is deploying the plan that I just highlighted, and making sure that we execute with precision. That does include the stronger presence in-store, but that also includes amplifying our reach to consumers and healthcare professionals. And so that's where you will have different phasing of the impact of these different aspects of the plan throughout the year. I can tell you that we are executing our higher investment plan in terms of media as of January.

So you will see, as we all know, between the spend in advertising and the consumption that has already that has already started. In terms of in-store activation, that will happen throughout the year, depending on the rhythm each retailer has. So we are laser-focused on executing these building blocks. You also mentioned that we are doing very well online, where the brand experience is very strong, and we grew the brand, like Neutrogena, double digit.

That's something that is not easy for you to track, but that continues to be a source of strength for us. And so we are laser-focused on the tracked channel, if you will, which is what you see and which is where we have the biggest area for improvement.

Andrea Teixeira -- JPMorgan Chase and Company -- Analyst

And then that's helpful. If I can squeeze one question for Paul in terms of like the cadence for gross margin. You did call out the TSA/TMA phasing, and I understand it's about $100 million potential savings. Is that fully included in potentially the second half? Should we think about, OK, part of it be impacted in this outlook for operating margin being flattish given all the investments that you're making? So in other words, whatever you gain this year is going to be reinvested into marketing, and the 15% that you called out in A&P.

And then you're still going to have more benefit into 2025. Is that the way we should be thinking?

Paul Ruh -- Chief Financial Officer

Yes. Directionally correct, Andrea. Thank you for your question. As you know, gross margin is the result of several elements, including value realization.

We have about 60% of the value realization as a carryover from last year, and we will take surgical pricing in addition to another 40%. So that's one in addition to premiumization and mix, and also the efficiency that we talked about. In addition, of course, you have the inflation and ForEx impact. Inflation is still positive, but it's coming down.

So you will see a progression to contribution to gross margin enhancement in terms of that inflation. We're exiting TSAs as we speak. Day by day, we're talking about hundreds of TSAs, and that impact both our gross profit line and also our operating income line, and those are spread throughout the year, where you will be seeing is the investment starting right out of the gate. Some of that will take -- will bear fruits later, if it's more equity advertising or promotional spend will deliver the benefits in the shorter term.

So that's how we see the cadence. So it's definitely more of a -- it's a balance with an enhancement toward the second half, and we intend to continue that into 2025. When going into '25, but that philosophy of heightened investment should continue beyond '24.

Andrea Teixeira -- JPMorgan Chase and Company -- Analyst

Thank you.

Operator

Thank you. Our next question comes from the line of Filippo Falorni of Citi. Please go ahead.

Filippo Falorni -- Citi -- Analyst

Hey. Good morning, everyone. I wanted to go back to the question on marketing investment. I think the initial plan was to spend more in 2023.

But I think, Paul, you said advertising was slightly down in 2023. So maybe what drove, I guess, the decline? And then as you think about the investment into 2024, can you give us a little bit more concrete examples of where you're spending the advertising by product, by category, and your expected ROI on those investments? Thank you.

Paul Ruh -- Chief Financial Officer

Yeah. Let me start with the first part of the question, and maybe I'll turn it over to Thibaut for your second one. Particularly, the investment in advertising, yes, was slightly down year over year, and that was primarily the result of a reduction in Asia Pacific, where we did not see investable propositions in toward the back half of the year. But looking into 2024, investing in our brand is a key priority to fulfill the growth.

I mentioned approximately 15% is about $300 million more. We want to start out of the gate. And the most important thing is our philosophy of maximizing ROI is what we're going after. And that it will be applied to all the categories as long as we see those investable propositions, and we maximize ROI across the portfolio.

Thibaut, anything you want to add?

Thibaut Mongon -- Chief Executive Officer

Yes. And Filippo, this additional -- this overall investment is broad-based to activate our brands with consumers and with healthcare professionals. So I remind you that our advertising line only captures part of our investment to activate brands as everything that's related to healthcare professional engagement is not reflected in that line. In 2024, we are going to increase our investment in both areas.

And we are going to apply this additional investment across the portfolio, but very focused behind our 15 priority brands that I highlighted in my prepared remarks. So a very focused plan, but with more fuel behind a philosophy that Paul highlighted of extremely high ROI. We have I believe, industry-leading ROIs on our marketing investment. These are the capabilities that we have developed over the years with state-of-the-art analytics systems and capabilities.

So we intend to continue to use this disciplined approach to deploy a higher level of dollars. And so that's, once again, what makes us confident in our ability to deliver the plan we outlined this year.

Filippo Falorni -- Citi -- Analyst

Got it. And then if I can follow up quickly on the Skin Health and Beauty segment. That is a segment that has been underperforming over the last couple of quarters. You mentioned, obviously, this quarter, the challenges.

I guess can you review a little bit more like what are you changing in the way you manage this business? And what gives you the confidence in the improvement as you get through 2024 for Skin Health and Beauty? Thank you.

Thibaut Mongon -- Chief Executive Officer

What's very clear about Skin Health and Beauty is that the opportunities to improve are really isolated to two areas -- two important areas, but two areas. One is the China market. And the other one is, I would say, in-store performance in the U.S. So our plan is laser focused to improve our performance in these two areas, while we continue to fuel growth in the other areas where it's working well, namely Europe and Latin America.

So in China, it's not entirely in our hands, and that's why I talked about our position to thoughtfully track how the categories are developing in that market, make sure that we do not invest ahead of the curve to get a strong return. So we are monitoring consumer sentiment. And as we see the right conditions for our skin care brand in China, we will invest appropriately. In the U.S.

in-store, what's different in '23 -- in '24 compared to '23 is a higher level of precision in the execution, the heightened focus. I can tell you that many people in the organization are focused on this plan. The plan that Jan, our new leader for North America, and his team, with the support of the entire organization have put together and started executing as we speak, is very precised, and this heightened focus, increased level of precision, and higher level of investment. Again, we would expect this to deliver stronger results, especially in the back half of the year.

It's not going to happen overnight. But over time, we are confident that we are going to see the full potential of our brands being unleashed in the market.

Filippo Falorni -- Citi -- Analyst

Thank you. I'll pass it on.

Operator

Our next question comes from Susan Anderson of Canaccord Genuity. Please go ahead.

Alec Legg -- Canaccord Genuity -- Analyst

Hi. Good morning. Alec Legg on for Susan. Lot of color, so thank you for that.

But on the gross margin, you said you expect it to get to fiscal '21 levels. I guess, what are the key drivers of those gains in fiscal '24 versus '21? And how should we think about how that progresses through the year?

Thibaut Mongon -- Chief Executive Officer

Thank you, Alec. And it's a great question. And one that I'm happy to talk about because this is an area of strength for Kenvue. And we've been on this journey of increasing our margins and enhancing our margins through a complete suite of levers that include value realization and efficiencies throughout the value chain since 2019.

I would actually say that we are managing our gross margin profile in a very competitive way. And I would say, above average compared to our industry peers. If you think about the dynamics of the balance of the year, I would continue to see all those things: continued value realization, mix management, premiumization. We are starting to see some of the tailwinds of the inflation now that were previously headwinds.

Although we still have ForEx, something that we are mindful of, the efficiencies that we have in place and the discipline that we have in terms of managing that value chain will allow us to continue to -- in this journey of driving gross margin enhancement.

Alec Legg -- Canaccord Genuity -- Analyst

And then potentially a quick follow-up. Are you able to comment on the Acetaminophen lawsuit? It seems like the judge had a positive ruling for the defendants. Thank you.

Tina Romani -- Head of Investor Relations

Yes, we really don't have any update there. We're going through the process to dismiss the MDL. Operator, next question?

Operator

Thank you. Our next question comes from the line of Navann Ty of BNP Paribas. Please go ahead.

Navann Ty -- Exane BNP Paribas -- Analyst

Hi. Thanks for taking my question. So we understand low marketing expense drove the underperformance in the product activation. But was there something else, such as not the right product to play or maybe the packaging, not highlighting enough the healthcare recommendation would be helpful to know? And what are the right levels of overall SG&A and maybe R&D to address that? Thank you.

Thibaut Mongon -- Chief Executive Officer

Yes. Let me take this one. I think overall, the execution of our recovery plan in the fourth quarter fell short of expectations on the number of elements that I talked about. In a nutshell, it's making sure that our brands are more prominent in store, easier to shop and supported by the appropriate level of engagement activities, both at the consumer and healthcare professional level.

While all these elements were included in the plan, the level of investment or the precision of the execution was not what we expected, and the outcome was not what we expected. Now lessons learned. This -- all these lessons are included in the buildup of the plan for 2024. And that's why you see us in the U.S., executing a plan that is different from what we had in 2023 in these different dimensions.

And so you will see this broad-based activation plan put in place. But I would say, if you think about the three priorities I outlined for the company more broadly in 2024, you will see a different Kenvue in 2024 compared to what you saw in 2023. It's going to be our first full year as an independent company. And so you will see, especially our 15 priority brands, being activated at a much higher level in 2024, with strong building blocks across these 15 brands and across three segments.

You are going to see us being much more agile and moving with speed and urgency to capitalize on all the opportunities we see in the market and unleash the full potential of our portfolio. That requires investment. That investment is going to be fueled by the continued -- and I would accelerated gross profit margin enhancement that Paul referred to. As we exit our TSAs with Johnson & Johnson, it's also an opportunity for us to reinvent the way we work, work faster, better, make it easier for our teams to operate, but also do it at a lower cost base.

And this combination of expanded margin and efficiencies in the organization is what's going to fuel this investment and allow us to fuel growth in 2024. Now the year will be a bit noisy for the -- due to the unusual compares we have in 2023. But if you look at the underlying strength of the business and the building blocks we have to drive growth in 2024 and profitable growth in 2024 and bring our long-term algo to life, we are confident in our plans.

Navann Ty -- Exane BNP Paribas -- Analyst

Thanks very much for your comments. Can I ask a follow-up on the litigation? If you can discuss at all the next steps to end the litigation?

Tina Romani -- Head of Investor Relations

Yes, Navann, like I said, there's really not much I can share. We're going through the process now that the court has granted our motion to exclude expert testimony. So we're going through the process through -- to allow the court to determine whether the cases are dismissed.

Navann Ty -- Exane BNP Paribas -- Analyst

Thank you.

Operator

Thank you. Our final question for the day comes from Peter Grom of UBS. Please go ahead.

Peter Grom -- UBS -- Analyst

Thanks, operator, and good morning everyone. I guess I had a more conceptual question on the guidance. But over time, we've kind of seen some of your staples tiers that have underperformed from a top-line perspective or a share perspective. We kind of rejigger investments to try and fuel growth.

In many cases, that coincides with rebasing earnings to set the company up for a stronger growth, not in the current year, but more in future years. Is that what's going on here? Like has your thought process on the need for investment and innovation evolved versus where we were six to nine months ago? Or has this kind of earnings performance been contemplated for some time? And then I guess just a follow-up to Steve's question earlier on the organic growth, is the flat performance in 1Q a function of weaker category growth and the improvement just as something that the category accelerates? Or is the underlying improvement assuming that your performance relative to the category improved substantially? Because it would just seem that if you're kind of exiting the year at more mid-single-digit growth, that would imply some pretty decent share gains. So just any color on kind of the share assumptions would be helpful.

Thibaut Mongon -- Chief Executive Officer

Yes. To answer quickly your Q1 question, Peter. And we included in our slide deck -- a slide that I think you will helpful as you model '24 with all the puts and takes in the different quarters of 2023. You will see that Q1 has a number of items that are going to make the compares very challenging for us.

So it's really about a unique event that happened last year. I talked, for example, about the entry replenishment, but also the fact that we expect the season to continue to be below last year in -- as we exit the winter, similar to what we have seen in Q4 of 2023. So it's a mix of unique items to what happened at Kenvue last year and a continued lower level of incident in Q1, similar to what we saw in Q4. To your broader question about whether or not we are changing our philosophy.

I would say, commitment to our long-term algorithm is stronger than ever. Our commitment to deliver strong TSR through a 3% to 4% top-line growth year over year, growing earnings faster than share and having a disciplined capital allocation strategy is what we started deploying in '23. You are going to as we moved through '24 and '25. And also we become fully independent, and exit our transition service agreements with Johnson & Johnson.

You are going to see this long-term algorithm brought to life in a meaningful way. That -- and that was always the plan to make sure that we exit our TSAs and reinvent our ways of working. So we make it fit for purpose for our company, with ways of working that fit what we need to be successful as Kenvue, but also do it at a low base. And the combination of this lower cost base and the continued improving improvement in gross margin that we have demonstrated or ability to do for years, again in '23, and we're having to do it again in '24.

This is what brings a fuel to bring more investment to our brands. There is no limit to our investment in our brands. We are very disciplined in our approach. We go for a return on investment approach.

We believe that we have strong investable propositions in terms of building blocks and activities for '24, as an example. And that's why we feel confident that the higher investment that we mentioned will give us good results in '24 and beyond.

Operator

Thank you. We have reached the end of our question-and-answer session. I would like to turn the floor back over to Thibaut Mongon, for concluding remarks.

Thibaut Mongon -- Chief Executive Officer

All right. So thank you all for participating on today's call. 2023 was, as we talked about, a transformation for Kenvue. I think we have been very clear about our priorities for 2024, reaching more consumers, investing in our brands and foster a culture that rewards performance and impact.

So we look forward to updating you throughout the year as we continue to advance these efforts. And for now, have a nice day, and thank you again.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Tina Romani -- Head of Investor Relations

Thibaut Mongon -- Chief Executive Officer

Paul Ruh -- Chief Financial Officer

Steve Powers -- Deutsche Bank -- Analyst

Anna Lizzul -- Bank of America Merrill Lynch -- Analyst

Andrea Teixeira -- JPMorgan Chase and Company -- Analyst

Filippo Falorni -- Citi -- Analyst

Alec Legg -- Canaccord Genuity -- Analyst

Navann Ty -- Exane BNP Paribas -- Analyst

Peter Grom -- UBS -- Analyst

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