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Cronos Group (CRON -2.59%)
Q1 2024 Earnings Call
May 09, 2024, 8:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning. My name is Britney Morgan, and I will be your conference operator today. I would like to welcome everyone to Cronos Group's 2024 first quarter earnings conference call. Today's call is being recorded.
At this time, I would like to turn the call over to Shayne Laidlaw, investor relations. Please go ahead.
Shayne Laidlaw -- Investor Relations
Thank you, Britney, and thank you for joining us today to review Cronos' 2024 first quarter financial and business performance. Today, I'm joined by our chairman, president, and CEO, Mike Gorenstein; and our CFO, James Holm. Cronos issued a news release announcing our financial results this morning, which is filed on our EDGAR and SEDAR profile. This information and the prepared remarks will also be posted on our website under investor relations.
Before I turn the call over to Mike, let me remind you that we may make forward-looking statements and refer to non-GAAP financial measures during this call. These forward-looking statements are based on management's current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially from those projected in the forward-looking statements. Factors that could cause actual results to differ materially from expectations are detailed in our earnings materials and our SEC filings that are available on our website, by which any forward-looking statements made during this call are qualified in their entirety. Information about non-GAAP financial measures, including reconciliations to U.S.
GAAP, can also be found in our earnings materials that are available on our website. Lastly, we will be making statements regarding market share information throughout this conference call, and unless otherwise stated, all market share data is provided by Hifyre. We will now make prepared remarks, and then we'll move to a question-and-answer session. With that, I'll pass it over to Cronos' chairman, president, and CEO, Mike Gorenstein.
Mike Gorenstein -- President and Chief Executive Officer
Thank you, Shayne, and good morning, everyone. Our year is off to a strong start, marked by 30% year-over-year revenue growth, fueled by market share gains in Canada and a rebound in sales in Israel. Gross margin improvement and operating expense reductions from fully realizing the savings we implemented in 2023 as we are well on our way to achieving incremental savings of $5 million to $10 million in 2024. The team's consistent and relentless focus on delivering top line growth while simultaneously driving operational efficiency has positioned Cronos for success in 2024 and beyond.
I want to take a moment to discuss the cannabis market and our brand positioning. A lot of the cannabis market today is characterized by products that were launched to appeal to as many consumers as possible based on price rather than building a strong connection with the targeted segment of consumers. Without building a strong connection with consumers through a targeted approach, we see many brands lose share to more focused offerings. With Spinach, we were very intentional to target specific consumer needs and believe that was instrumental to our success.
This strategy drove our success in cementing Spinach as the No. 2 brand in Canada. We launched Spinach in Canada at the end of 2018. And since then, the team has worked hard to bring thoughtful innovations to market across different categories.
I'm so proud of the team and what we've achieved. And we leveraged that success of Spinach as a blueprint for our broader portfolio, starting with Lord Jones. We returned Lord Jones to its adult-use roots and brought it to Canada to attack product categories with a more narrow premium focused where we think brand share will be stickier and borderless. Since launching with hash-infused pre-rolls in Q4 2023, we expanded the portfolio in Q1 to also include chocolate fusions and live resin vape.
They have done well in the early days following the launch. We continue to expand the reach of our leading international brands, Peace Naturals. Utilizing our best-in-class genetics and high-quality cultivation, we have brought strains such as wedding cake and GMO cookies to Israel, Germany, Australia, and now the U.K. Utilizing the Peace Natural brand in new markets we enter, we continue to cement our flower products as leaders in the market, lay the groundwork when regulations allow us to launch borderless products such as edibles and vapes.
Let's dive into how our brands performing in market. Our strength of Spinach extends across various product categories, notably in flower, edibles and vapes where we are top three share positions. We've seen exceptional performance with our top products such as our GMO cookies flower, SOURZ by Spinach edibles, and new flavor-forward 1.2 gram vapes, driving significant market traction. In Q1, Spinach continued its strength in the dry flower category, remaining the No.
1 brand with 6.5% of retail sales. This success is driven by years of genetic breeding, investment in R&D, including tissue culture and best-in-class cultivation at scale with our JV Cronos GrowCo. In the quarter, we launched new flower strains and formats, including ASG in 28 grams and Alien Kush in three in a half grams, and we continue to develop new strains to bring to market, which capitalize on this label. We also launched a new brand specifically for the Quebec market called Sonic, which will feature high-quality flower products to meet consumer demands for this market.
In the edibles category, Spinach had 14.4% market share in Q1. Our focus on developing innovative strategies and products in this category have been instrumental in this success. The key addition to our product lineup is the fully blasted SOURZ, a high-potency one-pack 10-milligram THC gummy, which catered early momentum in Q1, and we are encouraged by early sales to date. With noncompliant edibles coming off the market again and the introduction of our competitive one-pack 10-milligram gummy, we are confident we are bringing the right products to market.
Beyond our Spinach brand, we launched Lord Jones chocolate fusions, a bite-sized chocolate featuring a dynamic multi-tested experience. We believe our chocolate fusions will be a category-defining product and are looking forward to getting it into more retail locations over the coming months. In the vape category, Spinach maintained our No. 3 market position but gained share sequentially, now capturing 7.6% of retail sales in the category.
Our new and improved Spinach 1.2 gram vape have received positive feedback, further solidifying our market presence and growth in this category. We also launched two new Spinach all-in-one vapes, pineapple paradise and blueberry dynamite. Under the Lord Jones umbrella, we launched Lord Jones live resin vapes in two different hardware options in January. The lineup features versatile sizes, including a half gram trial size in the convenience of a various all-in-one device and a one gram stock-up size as a 510-thread-cartridge, catering to enthusiasts and those new to the category.
We are focused on driving market share in the pre-roll category and continue to do extensive product development and R&D work in this area. We have launched several new flavor forward infused pre-roll offerings under the Spinach brand as well as the multipack. The Spinach fully charged party pack is a combination of infused pre-rolls at 40% plus THC, which includes the finest cold-filtered cannabis extract and they keep coating. Our hash-infused pre-roll under the Lord Jones brand has become a fan favorite and my personal favorite product.
Our continued focus is to be leaders in all categories we operate in, and that remains a north star for our efforts in the pre-roll category. Turning our attention to international markets. Our operations in Israel rebounded well from Q4, which was impacted by the war. And Q1 was the highest revenue quarter in Israel since Q4 of 2022.
The team in Israel has done a ton of work to refine their processes and approach to the market, which has yielded both higher volumes and improved average selling prices sequentially. Our strength in Israel is also driven by our GMO and wedding cake genetics, which were developed in-house and have propelled the Peace Natural brand to be a leader in the market it enters. In April, we appointed Adam Wagner as SVP, head of Cronos Israel, who is previously the VP of finance. Adam brings significant finance and operational experience across both public and private companies to this leadership position.
We are already seeing a positive impact from his leadership and look forward to his leadership of the business. We are confident that our team's approach to the Israeli market is as good as ever, and I believe that with their leadership, we will continue to refine and improve over time. We're particularly and clearly excited about our growth potential in Germany. For recent legislative changes have fueled material incremental growth in the market and have allowed for opportunities to responsibly market medical cannabis products, which was not permitted under previous regulations.
We are committed to delivering high-quality cannabis products and nurturing our relationship with our partner, Cansativa. We're also excited to announce another international milestone earlier this week with our first shipment to the U.K. medical market. We intend to establish our Peace Naturals brand as a top medical brand for patients in the U.K.
as we have done in Israel and Germany. International revenue can be lumpy from quarter-to-quarter. So although we did not have revenue in Q1 in Germany or Australia, following our initial loading, we are very pleased with the end market sell-through in the quarter. We are confident about the trajectory of our international revenue in 2024, underscoring our commitment to global expansion and revenue diversification.
Our joint venture, GrowCo, continues to excel demonstrating robust performance in line with our expectations. GrowCo reported us preliminary unaudited revenue of approximately $5.1 million from non-Cronos customers in the first quarter. Additionally, the credit facility that Cronos previously provided GrowCo, currently has $67.1 million outstanding, following the principal repayments of $1.2 million in Q1. In addition, GrowCo made interest payments of $1.4 million in Q1.
The solid financial performance of GrowCo, yielding equity pickup, interest payment and the loan paid back to Cronos is a vital component of our overall financial picture. Turning to the U.S. Last week, the media reported that the DEA plans to follow the HHS' recommendation to reschedule cannabis to Schedule III. Proposal, which still needs to be reviewed by the way house office of management and budget would not legalize cannabis federally for adult use, but it's a dramatic shift in how the plant will be classified.
We think incremental progress is great for the industry, and this is a step in the right direction. This quarter's successes have resulted from our steadfast focus on building a portfolio of borderless products with strategic infrastructure and global partnerships. Our long-term strategy to invest in branded innovation that target specific consumer needs our remaining asset light is working, and we're off to a tremendous start for our 2024 fiscal year. In combination of these efforts and industry-leading balance sheet sets us up well to grow in our current markets and execute in any new market we decide to enter.
With that, I'd like to pass it on to James to take you through our financials.
James Holm -- Chief Financial Officer
Thanks, Mike. Good morning, everyone. I will now review our first quarter 2024 results in relation to the prior year period. The company reported consolidated net revenue of $25.3 million, a 30% increase from the prior year period.
Constant currency consolidated net revenue increased by 31% to $25.5 million. The revenue increase was primarily driven by higher cannabis flower extract sales in Canada and higher cannabis flower sales in Israel. Gross profit in the first quarter was $4.5 million, equating to an 18% gross margin, representing a $1.5 million improvement in gross profit and a 270-basis-point improvement in gross margin from the prior year period. The increase was primarily driven by higher sales in cannabis flower extracts in Canada and higher cannabis flower sales in Israel.
The improvement in top line was coupled with numerous supply chain efficiencies, such as favorable labor and overhead costs as well as lower inventory variances, all culminating to drive a material improvement in gross margin from Q4 2023. Consolidated adjusted EBITDA in the first quarter was negative $10.7 million, representing a $5 million improvement from the prior year period. The improvement was primarily driven by a decline in general and administrative and research and development expenses and an improvement in gross profit. Following last year's overachievement in savings, we are well on our way to achieving our 2024 goal of saving an incremental $5 million to $10 million.
In addition to delivering on operational efficiencies and maximizing the return on our cash, we received an interest payment on our GrowCo senior secured loan of approximately $1.4 million and a principal repayment of approximately $1.2 million for total cash paid by GrowCo to Cronos of approximately $2.7 million in Q1. Having the best balance sheet in the cannabis industry enables us to take calculated strategic bets while we remain steadfastly focused on reducing cash burn. Turning to the balance sheet. The company ended the quarter with approximately $855 million in cash and cash equivalents.
Moving to the cash flow statement. Cash flow from operations was negative approximately $2.2 million. This compares to the negative approximately $47.7 million in the prior year period, which included a cash outflow of approximately $33 million associated with the Altria warrant relinquishment. And free cash flow, defined as operating cash flow less capex was negative $4.2 million.
This compares to a negative approximately $48.5 million in the prior year period, so a significant improvement. We have made many wins to point to this quarter. Market share gains, opex reduction, balance sheet and cash flow optimization, and we are reaffirming our guidance that we anticipate the net change in cash defined as the sum of cash and cash equivalents and short-term investments will be positive in 2024. Looking back on the progress we have made, I share Mike's confidence in the trajectory of our business and our preparedness for entry into new markets as they become available.
With that, I will open the line for questions.
Questions & Answers:
Operator
Thank you. [Operator instructions] Our first question comes from the line of John Zamparo with CIBC. Your line is now open.
John Zamparo -- CIBC World Markets -- Analyst
Thank you. Good morning. I wanted to start on the rescheduling news. And I think I know the answer here, but I want to ask it anyway.
Let's say we fast forward to, call it, November and we do get a formal rescheduling, everything has been approved. I wonder all other things equal, what is that change for the Cronos Group?
Mike Gorenstein -- President and Chief Executive Officer
Good morning. Thanks, John. I think it's certainly very exciting and a great step in the right direction, but rescheduling is a very broad idea. I think the devil will be in the details.
So there'll be a lot of potential opportunities and restrictions. There's a lot of plans that we look at, but I think we really need to see the details before we comment on exactly how we'll pursue a U.S. strategy under any potential new framework.
John Zamparo -- CIBC World Markets -- Analyst
OK. Fair enough. And then moving back to Canada, we've seen softer growth industrywide year-to-date. That doesn't seem to impact your brands.
I wonder what you attribute the industry slowdown to be though. Obviously, pricing is a component here. But do you get a sense there's ongoing trade down from consumers because this has always been an extremely price competitive and price-sensitive industry. I wonder how the industry can provide more value and how does that influence your strategy?
Mike Gorenstein -- President and Chief Executive Officer
Sure. So for our brands specifically, we've continued to see growth. And I think what's key is now that we sort of reached a point where you're not seeing significant price compression at least in flower, it's really bringing new products, bringing the peer quality to the market and you are competing with illicit market. So going back to the prepared remarks, I think it's about picking the consumer segment and developing something that's narrowly focused on delivering what their needs are.
So that's something that we'll continue to do. It's something we'll continue to focus on, and you'll see whether Spinach and Lord Jones is continuing to develop great products. And I think that's what will drive our growth.
John Zamparo -- CIBC World Markets -- Analyst
Thank you very much. I'll pass it on.
Operator
Thank you. One moment for our next question. Our next question comes from the line of Matt Bottomley with Canaccord Genuity. Your line is now open.
Matt Bottomley -- Canaccord Genuity -- Analyst
Hi. Good morning, everyone. Thanks for the comments so far. Just wanted to stay in the Canadian market.
A lot of us attract us the retail trends and as John was mentioning, some of the slowing that we're seeing in this space. But I'm wondering if you can comment more on what your experience is in the last three months or so with respect to the provincial wholesalers. There's been a lot of -- especially from some of the leading LPs, a lot of hopeful thinking of -- and maybe it'll come to fruition of the IR -- or sorry, I'm in my U.S. mode, the CRA sort of coming back and really calling some of these old excise tax payables that might lower the amount of saturation in this space.
Are you seeing any tangible change with the competitive profile when you're putting purchase orders in from the provinces? Or do you think that's a longer-term trend?
Mike Gorenstein -- President and Chief Executive Officer
Sure. So I think that the CRA started to garnish some of the payments from LPs that are paying CRA tax -- or, sorry, paying the excise taxes as a step in the right direction and really does help level of playing field, but certainly, I think more actions needed. It's hard to know exactly what's driving some of the trends you see, I'd say supply is starting to dry up. But I think maybe what's bigger than CRA is likely that you've got reduced supply from all the facility shutdowns you've seen over the last few years.
And then also, I think there is increased international demand, and that is probably starting to pull some product as well. So as you could see, we've definitely experienced growth but I think there's a lot of factors driving that and the CRA would only be one of them.
Matt Bottomley -- Canaccord Genuity -- Analyst
OK. Understood. And then just another question for me outside of Canada on the international front. Obviously, it's nothing new for any producer to Canada that exports internationally, there's a bulkiness when products sort of ebbs and flows.
You've had some pretty big swings in Israel, and I understand some of the dynamics that are going on there. But is there any forward-looking commentary you can give with respect to maybe as a percentage of your overall revenues on a 12-month basis forward, what international might look like compared to what it's been historically?
Mike Gorenstein -- President and Chief Executive Officer
Sure. I want to hold back and giving guidance on percentages. I'll just say that I think Israel will be less lumpy for us because the way that we report Israel versus others because it's a core market for us. We have sales and manufacturing, and we're really reporting sell-through.
So it's different than, say, the U.K., Australia, or Germany, but I will say that we expect significant growth in Germany given the regulatory change, and it's a market we're extremely excited about. And I think that the U.K. does have a lot of potential to grow in the back half of the year.
Matt Bottomley -- Canaccord Genuity -- Analyst
OK. Thanks for that, Mike.
Operator
[Operator signoff]
Duration: 0 minutes
Call participants:
Shayne Laidlaw -- Investor Relations
Mike Gorenstein -- President and Chief Executive Officer
James Holm -- Chief Financial Officer
John Zamparo -- CIBC World Markets -- Analyst
Matt Bottomley -- Canaccord Genuity -- Analyst
