It's been just over a month since T-Mobile (TMUS -0.08%) and Sprint (S) announced their blockbuster $26 billion merger, which was immediately met with investor skepticism. The proposed deal has massive implications for the competitive landscape for cellular service, particularly at the national level. Of course, antitrust regulators would primarily be concerned about the effect that reduced competition may have on the prices that consumers pay for their monthly cellphone bills.
Just days after the announcement, T-Mobile CEO John Legere did what any businessman looking for regulatory approval would do with an administration that seems susceptible to influence: booked a room at the Trump International Hotel in Washington, D.C. (It's possible Legere is merely a historical post office enthusiast.) Regardless, the U.S. Department of Justice has already begun scrutinizing the deal.
John Legere. Image source: T-Mobile.
How the merger could affect the most vulnerable consumers
Reuters reports that the DOJ is starting to look at how the deal would affect pricing, specifically on the wholesale front. Regulators are soliciting input from smaller operators that purchase wholesale capacity from national carriers and resell that service under their own brands, known as mobile virtual network operators (MVNOs).
Sprint and T-Mobile are prominent players in this market segment, commanding nearly 28 million wholesale connections combined at the end of the first quarter. However, these aren't huge parts of the companies' businesses. At $266 million, wholesale revenue accounted for just 3% of T-Mobile's total services revenue in the first quarter. Last fiscal year, wholesale revenue represented 5% of Sprint's service revenue.
|
Wholesale Connections |
Q1 2018 |
|---|---|
|
T-Mobile |
14.1 million |
|
Sprint |
13.5 million |
|
Total |
27.6 million |
Data source: SEC filings.
While Sprint and T-Mobile are smaller overall than larger rivals AT&T and Verizon Communications, they have stronger positions in the wholesale market. Ma Bell had just 8.9 million wholesale subscribers in its U.S. consumer business at the end of the first quarter. Verizon does not disclose wholesale connections.
MVNOs often address the lower end of the market, so any price increases in that segment could impact those consumers that are most vulnerable, as any increases in wholesale prices would inevitably flow down to consumers. MVNO margins are thin enough as it is; the companies can't afford to absorb any potential cost increases.
In related news
Meanwhile on the consumer front, Sprint today unveiled a new unlimited plan for branded customers at an aggressive $15 per month, highlighting the positive effects of competition on consumer pricing. That promotional offer, which is effective starting tomorrow, is only available for customers that are willing to switch carriers (along with a few other limitations and other strings attached).
If the national market for cellular service consolidates from four carriers to three, there simply won't be as much competitive pressure to win over consumers. And for a service that's as commoditized as cellular service is, price is the primary competitive tool -- in both the wholesale and consumer segment.
