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There are some terribly annoying people who have completed their holiday shopping already this year and can sit back and laugh at the rest of us frantically running from store to store.
However, it is us disorganized slowpokes who may well create a hefty profit for these three companies below during the mad holiday shopping scramble. These companies have traditionally thrived over the festive period and look set to do so once more. They also appear to have big plans going into the new year, which may continue to drive their stock price up over the coming 12 months. Instead of looking at the usual big players such as Amazon.com or Apple, we decided to bring you some stocks you might not have thought of.
Over the years, Amazon has been the main port of call for holiday shoppers, but what about those looking for something a bit more niche?
Step forward Etsy (ETSY 6.29%).
Most items that are advertised on Amazon can be purchased elsewhere, either online or at brick-and-mortar stores. People choose Amazon because it's fast, convenient, and reliable. Etsy aims to be the place where you buy items you can't find anywhere else. When Amazon launched Handmade in 2015 to compete, Etsy's stock fell 75% and then proceeded to thrive -- sellers didn't abandon Etsy for the bigger rival, and shoppers continued to turn to Etsy first.
In the first half of this year, Etsy grew its active sellers and buyers 18% and 19% year over year, respectively, while revenue grew by 20%. With sales looking set to get yet another boost over the holiday season and analysts expecting revenue to improve by a further 33% this year, Etsy might just be a great investment.
One of the surviving members of the ongoing "retail apocalypse," lululemon athletica (LULU 0.34%) is in a league of its own when it comes to athleisure apparel. Not only has it survived the recent slew of bankruptcies crippling the apparel sector, it has thrived.
The stock has grown just short of 400% in the past five years and is up more than 80% in the past year alone. The yoga clothing manufacturer has repeatedly been churning out double-digit growth while opening new stores and expanding its gross margins.
The holiday season alone has been a big moneymaker for Lululemon, with revenue in 2018's fourth quarter 2018 rising $1.17 billion from $928 million a year before. This year Lululemon is estimated to bring in more than $1.2 billion in the same period. With plans to double its digital and men's apparel revenue, as well as to expand globally between now and 2023, Lululemon is the stock(ing) you want to hang over the fireplace this year.
A staple of many communities is the small business, and what do small businesses use to sell their goods online? Shopify (SHOP 4.05%).
The Canadian tech company has been a thorn in the side of the likes of Amazon and Mercado Libre since its inception. In the four years since going public, Shopify has seen its stock rise more than 1,200% -- our most successful stock pick to date here at MyWallSt. The company has made itself a one-stop shop for businesses that wish to create their online stores, manage transactions, build marketing campaigns, and more.
Demand for Shopify's services is still growing, and the company now serves over 800,000 merchants, many of whom are smaller businesses that may lack the necessary firepower to use the larger companies' services.
Last year, Shopify reported hundreds of signups to its Shopify Plus premium service ahead of the holidays, and this trend is expected to be repeated this year, which has led to Wall Street analysts forecasting Shopify's earnings to grow by 61% this year.
It seems that holiday cheer has been prevalent at Shopify for several years now, and long may it last.
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MyWallSt operates a full disclosure policy. MyWallSt staff currently hold long positions in all companies mentioned above. Read the full disclosure policy here.