Please ensure Javascript is enabled for purposes of website accessibility

Apple Cuts Prices of iPhone Earbuds and Chargers

By Eric Volkman – Oct 14, 2020 at 7:40PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

There's a big caveat, though.

Apple (AAPL -1.96%), not exactly a company known for generous discounts or special deals, has cut the prices of two accessories many users consider to be necessities.

Without making a formal announcement, the tech giant reduced the list price of its EarPods headphone set to $19; it was formerly $29 per pair. The company is also selling the 20W USB-C power adapter for the same price, where a previous comparable model was $29.

The new Apple iPhone 12 Pro and iPhone 12 Pro Max.

Image source: Apple.

That's dismaying for numerous Apple fans and customers, however, because previously the company had packaged both a headphone set and a power adapter along with its iPhones. With the new iPhone 12 line formally introduced this week, however, it has stopped doing so; both items -- considered essential by many users -- must now be purchased separately.

In its press releases heralding the new product line, Apple said of this move that it will reduce the size of the iPhone 12 packaging. The change is aimed at "further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70% more boxes to be shipped on a pallet."

The company claims that with the number of iPhone 12 models likely to be shipped, this will reduce carbon emissions by 2 million metric tons annually -- the equivalent of taking almost 450,000 cars off the road. It is not known if this claim has been independently verified.

Investors seemed to shrug off news of the unbundling on Wednesday. Apple shares essentially traded sideways, which was a relatively good performance given the slump of the S&P 500 index on the day.


Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Stock Quote
$148.11 (-1.96%) $-2.96

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/28/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.