Please ensure Javascript is enabled for purposes of website accessibility

Disney Ending Disneyland Annual Passport Program

By Eric Volkman - Jan 15, 2021 at 8:26AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The popular yearly pass options fall to the economic ravages of the coronavirus pandemic.

One of Walt Disney's (DIS -0.99%) most popular and longstanding customer programs is coming to an abrupt end... at least for now. The company announced Thursday that in the face of the shutdowns that have been mandated for its signature Disneyland theme park and the neighboring California Adventure Park, it is ending its Annual Passport program.

Under the program, Disneyland devotees had a range of passes to choose from that granted them wide access to Disneyland and/or California adventure over the course of a year, subject to certain restrictions and the occasional blackout date. This was a popular option for many of the theme parks' aficionados in Southern California, as it saved money on frequent visits to those regional attractions. 

A blurry lit-up ferris wheel at night.

Image source: Getty Images.

Disney promised that it will be issuing pro rata refunds for eligible pass holders, depending on the expiry date of their passes. It added that customers holding active passports as of March 14, 2020, will continue to be provided the discounts entitled to them for merchandise, food, and beverages in the Downtown Disney District and Buena Vista Street shops.

The company said it will replace the Annual Passport program with a new type of membership, presumably with similar levels of access and comparable purchase discounts. Once it devises these, it promises that current Annual Passport holders will be the first to know the details.

It is not yet clear whether it will introduce a new annual access product or products.

"We plan to use this time while we remain closed to develop new membership offerings that will utilize consumer insights to deliver choice, flexibility and value for our biggest fans," the president of Disneyland Resort, Ken Potrock, wrote in a letter to pass holders.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

The Walt Disney Company Stock Quote
The Walt Disney Company
$106.27 (-0.99%) $-1.06

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/16/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.