Please ensure Javascript is enabled for purposes of website accessibility

AT&T's Turner Sports Signs 7-Year NHL Deal

By Eric Volkman - Apr 27, 2021 at 5:35PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

In three of those seven years, it will broadcast the Stanley Cup Finals exclusively.

The National Hockey League (NHL) has found a TV home for the next seven years. AT&T (T -0.38%) entertainment unit WarnerMedia and the league announced Tuesday that Turner Sports will begin airing NHL games starting with the 2021-2022 season. The sweeping deal includes the Stanley Cup Finals and 50% of the playoff games, plus the annual NHL Winter Classic played in an outdoor stadium.

In three of the seven years covered by the agreement, WarnerMedia's TNT will crown the Stanley Cup champion and broadcast the final series exclusively. Similarly, it will air half of each preceding round of the playoffs (there are three: the first round, second round, and conference finals).

Ice-level view of the puck and players in a hockey game.

Image source: Getty Images.

As with any respectable big-ticket media deal these days, the AT&T/NHL pact is a multimedia agreement. Live-streaming and digital rights across AT&T's properties, such as the popular HBO Max, are included. So customers will be able to watch games on mobile devices, PCs, and various other screens and platforms. 

"We're delighted to spotlight the world's best hockey league on our leading networks, while continuing to further elevate this marquee property through an ever-expanding array of digital platforms in the years to come," said WarnerMedia News & Sports chairman Jeff Zucker.

The company did not provide any financial details of the arrangement, nor did it give any forecasts as to how it would impact AT&T's overall results.

Professional hockey is a drop in the bucket compared to the media and telecom ocean that is AT&T, so this deal probably won't move the needle much on the company's stock. On Tuesday, AT&T shares dipped by 0.5%, against an S&P 500 index that was flat on the day.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

AT&T Inc. Stock Quote
AT&T Inc.
$21.09 (-0.38%) $0.08

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/06/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.