Please ensure Javascript is enabled for purposes of website accessibility

Amazon's Record Prime Day: Here Are the Stats

By Daniel Sparks - Updated Jun 23, 2021 at 12:38PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The e-commerce giant sold more than a quarter of a billion items.

Prime Day, Amazon's (AMZN -0.26%) members-only shopping event, once again set records, the company announced in a press release on Wednesday morning. Not only did the e-commerce giant sell more items than ever before, but small-business sellers on its platform also thrived, seeing their cumulative sales soar more than 100% year over year.

Here's a close look at some of the key statistics Amazon released about its Prime Day event, which took place on Monday and Tuesday this week.

A person shopping on her laptop.

Image source: Getty Images.

1. Customers spent more than $1.9 billion on small businesses

Amazon kicked off a special promotional offer for customers who spent $10 on small businesses, giving them a $10 Amazon credit (limited to one item per customer), during the two weeks leading up to Prime Day. The promotion led to Prime members spending over $1.9 billion across 70 million small businesses. This represented "more than a 100% year-over-year increase on sales compared to the Prime Day October 2020 promotion," Amazon said.

2. Back-to-school sales thrived

Members took advantage of the event to prepare for the school year. Amazon said it sold 600,000 backpacks, 1 million laptops, 1 million sets of headphones, 240,000 notebooks, 40,000 calculators, and 220,000 Crayola products.

3. The most popular item was an Amazon device

While Amazon's e-commerce platform helps third-party sellers, it also provides a lift to sales of the company's own devices. Amazon said its Fire TV Stick, a streaming-TV device, saw greater sales during Prime Day than any other item.

Additionally, sales of TVs powered by Amazon's own Fire TV operating system were higher than on any other Prime Day.

4. Fire tablet sales were strong

The company said it sold "hundreds of thousands" of its Amazon Fire tablets.

5. In total, over 250 million items were sold

Not only was this a record number, but members' total savings were also greater than ever before, the company said.

What this means for Amazon's second quarter

These statistics bode well for Amazon's second quarter, whose results the company will likely report toward the end of next month.

Of course, management was already anticipating that the shopping event would help drive strong sales growth during the period. It's guiding for second-quarter sales to be between $110 billion and $116 billion, translating to 24% to 30% year-over-year growth.

With a strong Prime Day, Amazon shouldn't have any trouble hitting its guidance -- particularly since the year-ago period doesn't even include a Prime Day. Last year, Prime Day took place in October.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Daniel Sparks has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon. The Motley Fool recommends the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Amazon.com, Inc. Stock Quote
Amazon.com, Inc.
AMZN
$143.18 (-0.26%) $0.37

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
400%
 
S&P 500 Returns
128%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/15/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.